If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013! Although Instagram gives owners the potential to connect to a large group of users, cutting through the online […]
Instagram Ads: The Basics Read More
Facebook. Twitter. Pinterest. Snapchat. The list of social media platforms goes on and on. While business owners know the value that social media presence can bring to their company, many small and medium firms simply don’t have the resources to devote to all of the platforms. In this article, we will discuss one of the
Should My Business be on Snapchat? Read More
You likely text your friends and family, but have you considered sending text messages to your customers? If you have, you are not alone as 1 in every 10 text messages is between a business and a client. With over 7 billion people around the world owning a mobile phone, there is no better time
How Text Messaging Can Grow Your Business Read More
If you have a small business and work as a hairdresser, mechanic or restauranteur, the idea of creating a blog may be unfamiliar and scary. Although your specialty may not be in this area and you are not a natural born writer, you can take steps to add content to your website once you realize
Why Your Small Business Needs a Blog Read More
Logos are a bit like a gallon of milk: They have a shelf life. The thing is, it’s not as easy to identify when your logo has gone sour, so to speak, as it is with the dairy in the fridge. But savvy companies know that keeping their logos fresh contributes to a better brand
10 Signs It’s Time to Revamp Your Logo Read More
It may seem a bit obvious, but targeted marketing is vital to ensuring that every dollar you reserve for marketing efforts is well-spent. When you’re able to identify exactly who is most likely to buy your product, you’ll be better-equipped to allocate funds that do double-duty to attract them. But it can be difficult for
Determining the Target Market for Your Small Business Read More
Spring is a time for new growth and new opportunities! Retail business owners should consider ways to market their companies or products during this season. After the cold winter months when many people stay indoors, spring is the time to focus on attracting new customers and keeping your current ones loyal with strategies to boost
Marketing Ideas for Spring Read More
Running your own business can keep you pretty busy. From payroll and staff to marketing and PR, you’ll sometimes feel like you’re spinning plates. Thankfully, thanks to digital transformation, it’s become easier for business owners to automate tasks and save valuable time thanks to clever tools. Whether you are running a small operation, or have
10 of the Best Online Tools for Busy Business Owners Read More
Entrepreneurs bring all sorts of skill-sets to their venture, such as the ability to sell, or to organize activity, or to raise funding. Some might have a business background, but others might need to learn the ways of business while on the job. Here are 14 terms you and every entrepreneur should know, because they
13 Finance Terms You Should Know as a Business Owner Read More
Business owners are always trying to maximize profits and save wherever they can to ensure success. Here are some of our favorite creative ways to save some cash: Website: Build your own website. Many small businesses spend a ton on having a website built and maintained. Guess what? You can do it yourself using website
10 Innovative Ways Your Business Can Save Money Read More