Posts

Would SMS Communication Help Your Business: Top 5 Business Models That Would Benefit from Text Communication or Notifications

The growing expansion of utilizing SMS (Short Message Service) or most commonly referred to as “text messaging” has made its way into the market in a bigger way than telling a friend you’re running late, or notifying a loved one you made it home safely. SMS is now being used by the most popular businesses out there and has given consumers an even more hands-on way to stay in the loop. But is SMS right or even needed for every business? Let’s dive into the top 5 business models that may benefit from the use of SMS notifications in their communication plans.

Business Who Need to Verify a Person’s Identity

You’ve seen this if you have signed up for a Google email account or signed up for an account involving your identity. You sign up and are asked for a cell phone number to text a code to, which is entered on the account to verify you did in fact sign up, and are who you say you are. Well, if your business involved confirming any form of identity, or wants to safeguard personal information, creating an SMS notification/confirmation system may be right for you.

Business Who Need to Notify Customers of Any “Confirmations”

Does your business confirm reservations for dinner? Confirm a car will arrive in 5 minutes? Do you want to notify customers that their order has been placed and should expect a shipment soon? If any of these are a yes, then SMS services are a huge need. People have their phones everywhere they go, so sending a simple text saying “your table is ready” or a text confirming the order of a new slick gadget has made its way to the shipping dock will ensure a happy customer stays happy, simply because they were notified right when the information becomes known.

Businesses That Involve “Timing” of Anything

Movie starts in 5 minutes, plane will be a little late, or the shuttle that was supposed to be arriving now is not quite there. All of these scenarios require timing and with SMS, many businesses are tapping into the simple method of keeping customers in the loop. If your business has anything to do with timing of anything, from shipment to opening its doors, to notifying the next step of the process they are “good to go”, then SMS services could be a huge method to keep productivity high and clock watching low.

Businesses Offering Consumer Sales or Discounts

Ready to upgrade? Want to cash in on a limited time offer? Want a coupon for your next purchase? If your business has coupons or deals to share that can save customers money, text messaging is one way to approach this with consumers. Many businesses are using SMS notifications to alert its current customers of big sales, eligibility on cool new products, and upcoming deals that they can save for later use. If your business has any sort of deals to be mentioned, get the message out there with SMS.

Businesses Who Have a Consumer Demand

Last but certainly not to be dismissed is the idea that any business that has a customer demand for SMS should consider using text communication. Any business knows that if their customers want it, then one should consider it. If customers are asking or suggesting text communication, consider implementing into your service. Simple to use and powerful means of communication may be an easy solution to consider when looking at other means of staying engaged.

Using SMS or “text messaging” in some business models are more appropriate than others. Knowing the right places, methods, and setup are a whole other bag of tricks. If your business could possibly use SMS communication for reaching their customers and growing their brand, considering the use of such a service may be worth a look. By following the above business models or services that may benefit from SMS is the first place to start in implementing the modern day method for communication to the masses.

5 Ways Your Small Business Can Innovate like Big Business

The New Year can mean new goals, products, developments and much more for small and large businesses alike. For many businesses, growth leads back to innovation and how it is essential. Without staying current and developing creative approaches, many businesses find the New Year a not so happy one. This is where small businesses can learn from bigger businesses about not only sales tactics, but how to come up innovative ideas that could keep them a contender in their industry for years to come. Let’s look at 5 ways your business can innovate like big business.  

Expand your Network of Ideas

Many larger companies are starting to go outside their walls to find the next best thing, newest idea, or latest innovative approach to delivering a similar product or service. Consider expanding outside your walls to see what other smaller companies are working on and how a partnership or collaboration could be more beneficial than competing. Harness new innovations by looking beyond your business.

Create an Atmosphere of Innovation 

It sounds obvious but does your business really foster an environment that promotes innovation? Many big companies are creating innovative “labs” or “programs” often called Accelerator teams tasked with developing new ideas, testing them out, and pitching the top ideas to the company. Start thinking about ways you can start to create small teams to create a new product, develop new ideas for marketing, or even ways to modify an existing service to make them more profitable. Test it out and if it renders good initial outcomes take it to market.

Innovate from Within

On the flip side of looking outside-look within. Ask for new ideas, discuss concepts with current team members, and research ways you can provide solutions to any problems. Many big businesses are learning more from the day-to-day employees and current teams on projects about various ways to stay above the technology fold. Look inward towards the employees you have on payroll to suggest and implement new ideas.

Diversify What you Have

Look at current products and find ways to expand and diversify that service. Offer it on new platforms and add new features as part of existing ones. If you sell sunglasses find ways to repackage, make small modifications, expand the line currently sold, or add new colors to your line. It is no surprise that this works… some companies add Emoji options to their platforms and call it the “next best thing.”

Access to Training/Resources Digitally

Are you accessing the most current training and trends in your field? If you are, how much time and money does that cost? Many companies are utilizing technology platforms to attend training online, developing training programs for employees to view, and even using in-house technology to expand messages to others without having to pay for costly travel expenses and meal reimbursement. Have staff take online courses from the office they work within. Many new companies are embracing the technology they used to develop their product to learn about ways to enhance it. Use technology to your travel and budget advantage.

Big or small, businesses can all learn from one another. Learning ways to maximize the market and stay atop of the newest trends and consumer “wants lists” can help carry businesses longer and further. What ties the success together is not only the implementation of innovation, but continuing to to execute innovative ideas all year long. So whether big or small, implementing the above 5 methods in the workplace can make or break the coming New Year’s resolutions.

Get Your Finances Straight for 2017

With 2017 upon us, it’s an important time for taking stock of your business’ finances and setting right whatever issues are unresolved. Here are 9 tips you can execute right now to get your finances straight:

  1. Update your business plan: Several sections may need updating. What was the last time you analyzed your competitors or reevaluated your marketing plan? It’s easy to let these things slip, but important to bring them up to date. You will, of course, want to also recast your financial projections and budgets for 2017 in light of current conditions. Check out our Business Budget Smart Sheet to help you whip your budget into shape.
  2. Stay informed about health care: Donald Trump has promised to repeal Obamacare. This will have unpredictable repercussions for companies with employee health plans. It would be wise to anticipate the worst, which is health insurance costs rising substantially. On the other hand, you may no longer need to provide health insurance, which might save you a ton of money. The best advice is to stay informed.
  3. Reassess your capital structure: Do you have enough capital to fund your operation and expansion in 2017. If you plan to grow your business at the start of the year, now would be an excellent time to line up a commercial loan from IOU Financial. Our streamlined process can provide loans of up to $150,000 in as little as one business day. Whether you plan to move to bigger quarters, increase your inventory or add another shift, an IOU Financial business loan can get you ready for 2017 with the capital you need, quickly and hassle-free.
  4. Set aside contingency funds: An excellent 2017 resolution would be to earmark some of your profits for a contingency fund to handle unexpected cash crunches. A proper emergency fund should be able to keep your business afloat for three to six months. You can, of course, supplement your contingency fund with a quick loan from IOU Financial. Unlike a bank, we respond to emergencies immediately with fast funding.
  5. Review your insurance policies: You should review at least once a year your liability insurance, key-person life insurance, health insurance and so forth. The insurance market is quite dynamic, and it’s always a good idea to find out whether money-saving policies are available.
  6. Stay informed about 2017 tax changes: We already mentioned the Obamacare changes that are brewing. Mr. Trump has also promised a giant tax cut for businesses and a relaxation of regulations, all of which could have a major impact on your business finances. If necessary, confer with a tax specialist to ensure you understand the latest rules.
  7. Check the latest salary guide: Every year, several publishers put out the latest industry salary guides. See how your pay structure compares to your industry statistics – you may need to modify you pay structure if you are looking to recruit good people.
  8. Use cash accounting to advantage: Many small businesses use cash accounting, in which income is recognized at collection and expenses realized at disbursement. To lower your 2016 tax bill, prepay expenses and delay collections. This will shift some profits into tax year 2017, giving you an extra year to hold onto them, when tax rates might be lower.
  9. Evaluate your offerings: Depending on what type of business you run, it might be a good idea to look at the products and services you offer and see whether some changes are in order. If you are a merchandiser, you can look at your mix of products and eliminate the weakest performers, and/or extend your range of merchandise to new areas.

One last thing: Happy New Year from your friends at IOU Financial!

Increase Sales in 2017 with a Solid Marketing Plan

Every business owner hopes that the upcoming year will be more successful than the last; but instead of just  hoping, entrepreneurs can create plans to ensure those goals are met. New product launches, expansion and franchising are common way to increase sales, but they are risky and costly. However, implementing a new or improved marketing strategy can benefit a business at a lower cost, or can be budgeted for easily.

What are the Benefits of Marketing?

Blue Cow Creative lists several benefits of marketing, including promoting brand recognition, advertising your services or products to customers, selecting which clients to target, and allowing you to communicate with those individuals in a timely manner.

The bottom line is that a business can offer the most innovative product, or the most cost-effective service, but without marketing the offerings to their intended audience, no sales will follow.

What are the Most Effective Forms of Marketing?

There are a multitude of marketing strategies; there is the traditional, interruption marketing, which interrupts an individual’s day with a cold call, or a television program they are watching with a commercial. Another alternative is permission marketing, which only targets the individuals who give their consent to be contacted.

Research has proven time and time again that permission marketing is not only more cost-effective, as you are not spending funds to contact individuals who have no interest in your business, but is also more effective. It is much easier to close a sale with a person interested in what you have to say, than one who has to be persuaded. Below we list three different types of permission marketing:

Email Promotions 

Emails allow you to communicate with a targeted audience in order to announce new products, sales, special deals and events. There are several ways to ask customers and potential clients to sign up for your email promotions. If you have a physical store or office, you can ask visitors to add their contact information to your list. If you have a website, you can create pop-up advertisements asking people to opt-in to receiving email communication from you. To entice them to sign up, consider offering an exclusive discount or a an entry into a drawing.

Social Media

Social media is an effective marketing tool for any business. It is a form of permission marketing because people have to choose to follow or “like” your business page, and if they always have the option to stop receiving communication by deleting access to their profile.

There are a plethora of social media platforms to choose from; Facebook is the most popular one, allowing access to 1.79 billion monthly active users, but Instagram, Twitter and Pinterest are also beneficial to use to connect to your target audience.

Be strategic about what you post on social media; remember to be honest and ethical, yet make your posts and images eye-catching and creative in order to get noticed. The biggest advantage of social media is that other members can share your posts with their network, providing a form of free advertising.

Influencers

Influencers are individuals that can sway the purchasing decisions of others because of their expertise, authority, or knowledge in a certain area. There are fashion influencers, who curate outfits for their audience, beauty influencers who recommend makeup brands for specific skin needs, etc.

When considering ways to market your brand in 2017, research relevant influencers in your industry. You can contact these individuals through their personal blogs or social media platforms to ask them to recommend your product or service. The best part is that these people already have large fan bases, so your offering would be shared with a multitude of potential customers who want to hear what the influencer has to say. Keep in mind that as payment for their promotion, influencers may request payment in the form of free items or actual monetary compensation.

With the new year quickly approaching, set your marketing budget now so that you can pursue relevant strategies for permission marketing. Get your budget in order before the new year with our Business Budget Smart Sheet.

smartbudgeting-banner1200x100

Goals for 2017: How to Set and Keep Them

Each December, we reflect on the past year and what we can do to improve in the coming months. We take stock of what goals we achieved and where we fell short.  Come January, we promise ourselves to be more productive; whether it’s at work in order to earn a promotion, to eat healthier, or to open our own business. Instead of being discouraged again next December, let’s make 2017 different, and achieve our goals with the help of the following tips. Together we can set realistic objectives and create actionable plans to keep ourselves accountable.

Set Realistic Goals

While New Year’s resolutions don’t always have to be serious and boring, they do have to be realistic. For example, you can challenge yourself to travel more, but don’t set yourself up to fail by promising yourself to travel the world in the next 366 days (2017 is a leap year!)

You know yourself better than anyone else, so only you know what goals you are capable of fulfilling, and what is and is not realistic. If you have set similar resolutions in the past, but never managed to keep them, consider a different plan that may be easier to achieve.

Minimize the Number of Goals

A new year offers a new beginning, so it may be tempting to set out to accomplish numerous goals, but be sure to plan with caution. It’s a better strategy to commit to a few goals, and truly concentrate on achieving them, than to set many objectives and not have the time to accomplish any of them.

For example, if you pledge to lose 10 pounds this year, this will require you to spend time cooking healthy meals and dedicating more personal time to exercising. Don’t also promise yourself to volunteer more, as both goals require you to commit time after work and on weekends, and you may experience a burnout and not accomplish both successfully. Prioritize your free time and see what goals fit best into your schedule for the best success rate. 

Create Actionable Plans

Once you make your resolutions, it’s easy to procrastinate. To avoid postponing your goals, create actionable plans to keep yourself accountable. It can be advantageous to create general milestones, and divide them into individual steps that can be tallied at the end of each month. This way, you will stay reminded daily of what is required to achieve your goal.

For example, if your resolution is to open your own business this year, the first month can be dedicated to doing market research on the competition. The second month can be spent creating marketing materials, and the third committed to obtaining proper business licenses. 

To keep motivating yourself, make sure you visualize your progress by writing down your goals and the steps necessary to achieve them. The more items you are able to cross off your list, the more motivated you will be to keep going!

Is better budgeting one of your 2017 goals? Check out our Business Budget Smart Sheet to help you easily plan, track, and visualize spending.

smartbudgeting-banner1200x100

 

Generating Additional Income for Salons with Product Expansions

Once a salon is able to compile a roster of returning clients, the business is off to a good start. However, many salon owners and hairstylists focus solely on providing services, such as cutting, blow-drying and styling hair, without considering other ways of generating additional income.

A salon is limited to the amount of clients you can service daily, depending on the the number of stylists available and their operating hours. Each stylist can accommodate a certain amount of people in a day, generating a profit based on those numbers. When you add a retail element to your existing services, you bring in additional profit that is not limited to the number of stylists or hours in the day.

There are numerous benefits to introducing a retail element to a salon; according to Cosmetologist Life, retail has a higher profit margin than services offered, and selling a product to an existing client base increases the client retention rate by up to 30 percent!

How can you introduce retail products into a salon?

Use the Products During the Service

The best way to introduce new products to your clients is to use them during their appointment. When your customers have had a chance to test the items for themselves, they will be much more likely to buy them. Make sure to market the product when you use it, getting the customer excited about it.

Explain that you just got a new product that will provide a benefit to them, such as shortening the time it takes to blow dry their hair, making their hair look fuller, helping their hair color last longer, etc.

Give Away Samples

Consider offering small samples that your customers can try at home, and follow up with them the next time they come in to see if the item proved to be effective.

“Sampling continues to rank among the most effective tactics in the history of direct marketing, in part because of its ability to do what no other medium can: put a physical product in customers’ hands,” according to An Post. In fact, this source reports that a United States Postal Service-sponsored study conducted by Opinion Research Corp. found that “61 percent of those polled said that sampling a product is the most effective way to get them to try a brand.”

Offer a Deal

Offering a deal on a product is another way to encourage your customers to buy it. When you lower the price of an item, you provide your clients with a sense of urgency to purchase it since they are aware that if they don’t purchase it now, it will likely go up in price. Deals also create a sense of excitement; a 2012 study conducted by Claremont Graduate University found that coupons actually raise individual’s oxytocin levels, creating happiness and lowering stress levels.

There are various deals you can offer, such as:

  • Buy one, get one free (BOGO)
  • A percentage off (20% off)
  • An amount off ($10 off)

Adding a retail element to your salon by selling products will generate more income for your business. However, you will need to have the funds to purchase the products and organize shelf space to display them in your salon, which may be a financial strain for many salon owners. IOU Financial can help you secure a small business loan in under 24 hours! Contact us today to learn more about investing in your business.

iouad-banner

How to Create Customer Loyalty to Your Salon, Not Just the Hairdresser

Salon owners are in unique situations when it comes to operating their business as most of these entrepreneurs rent individual stations to hairdressers, who are self-employed. The owners are dependent on the hairdressers to bring in their own business; if they are successful, the salon is busy and profitable. If the hairdressers fail to attract customers, they will not be able to pay their monthly rent, and the salon will suffer as a result.

Another concern that hair salon owners face is that customers become loyal to their individual hairdressers instead of the salon. If the individual chooses to move to a different space, the customers will follow, decreasing business for the salon.
The answer to these potential problems is for business owners to persuade customers to fall in love with the salon instead of just their hairdresser. This can be done with the following tips:

Suggesting Different Hairdressers

When a client calls the salon to request an appointment with a specific individual, they are often simply told that they are not available if they are booked or don’t work during that specific time. Instead, train your receptionist to offer the services of a different person if the stylist they request is not available. This way, your customers will come to rely on multiple stylists in your salon instead of only being loyal to one.

Discuss this option with your staff before implementing the change, as they may be upset if their loyal customers are given the option to book services with someone else. If this occurs, point out that everyone will benefit from this setup, as all hairdressers will be able to share customers if they are not available.

You can also suggest that hairdressers receive commission if their customers are serviced by someone else in your salon. Instead of potentially losing on the sale if they are busy, they can receive a certain percentage or fee from a colleague.

Expand Services

Another strategy to promote customer loyalty to the salon instead of the individual stylist is to expand the services offered in your establishment. Some professionals specialize in only one service, whether it is hair cutting, blow-drying, up-dos or coloring. Instead of having customers visit multiple salons, hire staffers that will offer different kinds of services, keeping the clients in your salon for all their hair needs.

Consider offering other services, such as nails, waxing and makeup in your salon. By doing this, you will save your customers time by meeting all their beauty needs in one space. Not only will you increase revenue for your business with this move, but you will also likely retain more clients if any person leaves the salon as they will become dependent on your business as a one-stop shop.

Incentivize Repeat Customers

To keep customers loyal to your business, you need to create incentives for customers to keep coming back, even if it is to see different hairdressers. Ask all people who frequent your salon to sign up for your mailing list, which you can use to communicate with them. Send coupons, special deals, offers and announcements by mail and email to entice clients to keep coming back through your doors. Share these deals on social media, and consider offering a discount for every like or share from a customer. By your clients to come back, they will become the salon’s customers instead of just the hairdressers!
Some of the suggestions on retaining customer loyalty suggested in this article can be a financial burden to small business owners. For example, expanding services may require funds to build new stations and purchase supplies. Marketing the salon calls for expenditures on paid advertising or consulting a marketing professional. If you would like to invest in your salon but cannot afford to, consider getting a small business loan from IOU Financial. Contact us to find out how you can get approved for a loan in under 24 hours!

iouad-banner

Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In

Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the average window shopper will enter your store and become your customer in no time.

1. Post sale signs in the window

window-shopper-blogWindow shoppers first shop with their eyes, and they shop for deals. They look for signage signaling a sale, new items, and catchy tag lines that speak to their needs. Draw customers in by what you post in the windows. Post a current sale, a discount if you buy a qualified amount, or offer an in-store sale that can’t be beat.

Extra tip: Use bright colors that catch the eye. Certain colors evoke different emotions so find ones that translate to the sale you are holding!

2. Use “Act Now” terminology

Window shoppers see a lot of storefronts. So why would they stop at yours and come inside?…because you told them to! Don’t be shy about directing window shoppers to what you want them to buy. Post signs like: “Spend $$ get $$$ Now”, or “Don’t let this sale go by”, or “You need this look.” Using “act now” terminology will increase the foot traffic to your store. Nobody has read a sign that said “If you want to come inside we’d be OK with it,” and felt compelled to go inside, so don’t be afraid to tell people what to do!

Extra tip: Use some popular fonts and keep it simple to read from afar. Spending time on a fancy font will translate only to wasted signage.

3. Offer a free item

It’s no secret that shoppers like deals. Shoppers also like free stuff. So make it a win-win and offer a free item with any in-store purchase. The item can be simple or small, as long as it adds value to the shopping experience.  Offer the item for in-store purchases on that day only and increase the urgency and desire to obtain the deal before it expires.

Extra tip: Offer a deal “worth up to x amount of money” and steer clear from stating exactly what the free item is on the store signage. This draws in more customers seeing the dollar value being saved rather than an item they may not necessarily want or think they need.

4. Put your best foot forward

The first thing a window shopper sees is your storefront. Place your best items in the window around the signage offering a sale or free item. Selling clothes? Display the best outfit in front, closest to the door. Selling electronics? Feature the latest gadget right up front so customers see you have the latest in the industry. Don’t be shy about the best products and put those in the line sight of your next potential customer.

Extra tip: Put the best items closest to the door.This follows the natural walking patterns of customers and raises the desire to get in your door to get that stunning product they just saw.

Turning a window shopper into a customer can be done, and with some extra guidance and tips, any storefront with a good product can draw in a crowd. Following the four tips outlined above, increase the foot traffic in just a few moments. The art of turning a passerby into a sale happens when you provide a shopping solution only found in your store!

IOU Financial is Expanding Its Fast, Easy Loans to Canada

The demand for business lending in Canada is red hot, according to official statistics from the Canadian government. The Biannual Survey of Suppliers of Business Financing, last updated for the second half of 2014, shows business lenders disbursed 9.6 percent more money compared to the first half of 2014. That reflects the highest growth rate since 2011 and continues several years of consecutive increases.

Figure 1 Value of Credit Outstanding and Disbursed to All Business (CA$ billions).

Figure 1 Value of Credit Outstanding and Disbursed to All Business (CA$ billions).

The figure clearly indicates the need for significantly greater lending resources in Canada, which is why IOU Financial, one of America’s fastest growing commercial lenders, has launched its Canadian business loan product. With this lending program, Canadian small businesses – both English speaking and French – are able to borrow money in as little as one business day.

Canadian small businesses will appreciate the many advantages we offer to small- and medium-sized enterprises:

  • Quick Application: If you are accustomed to the mountain of paperwork banks collect from prospective borrowers, you’ll be astonished at how quickly you can apply to IOU Financial. It takes 10 minutes or less, and you can get a pre-approval right away.
  • Convenient Repayments: Unlike many conventional lenders that hit you with a huge monthly payment, IOU Financial collects daily fixed payments directly from your bank account. This greatly reduces the impact on your working capital.
  • No Upfront Costs: There are no upfront costs or hidden fees when you deal with IOU Financial. The application process is completely free and no-obligation.
  • No Prepayment Penalties: You can repay your balance at any time without penalty. We charge simple interest on our loans, which means you pay interest only on the principal you owe, not on accrued interest.
  • Affordable Rates: Our loan rates start as low as 6 percent. Our rates are half of what you would pay for a cash advance.
  • Loan Renewals: You can renew your IOU Financial loan after you’ve repaid 40 percent of the principal amount.

The Power of “Yes”

The biggest difference between IOU Financial Canada and ordinary banks is that we do everything possible to get you funded quickly, whatever your credit history or score. You see, we look at the whole picture when you apply for loan, including your company’s equity and cash flow. Many of our customers in the U.S. come to us after being turned down by a conventional bank. We are proud of the fact that we approve 85 percent of applications, based on the overall health of their business.

Our clients rave about our services. Voodoo Vapor Inc. told us, “We received our funding from IOU within days and it enables us to put newer product on our shelves more frequently. This gives us more reasons to engage with our target market on social media, attract new customers, and build relationships with loyal customers.” You can read the full case study here.

Our staff is ready to assist you with any questions you have! Canadian merchants and brokers are invited to call 844-750-5468 for more information on how the IOU Financial small business loan product could impact their business.

6 Ways Overstocking Costs Your Small Business

When you are running a small business money is often tight. Companies need to make sure they allocate their cash strategically, because too much spending in one area can cause shortfalls in others.

One costly mistake can be overstocking inventory and materials. In a merchandising company, inventory represents the goods that will be sold. For a manufacturing company, overstocking can result from buying too many raw materials and components. In either case, overstocking can create several unwanted costs that can overwhelm the savings that comes from buying in bulk:

  1. Storage costs: When you have a large amount of inventory or raw goods on hand, you need sufficient space to hold the materials. That translates into leasing, buying or building storage facilities and warehouses, which must be secured, powered, insured and staffed. If you create additional warehouse space, you might see an increase in your transportation costs as well.
  2. Deterioration: Many things can go wrong when you have an overstocked warehouse. Often times, your merchandise and raw materials wait longer before they are removed for use. This is a critical problem for items that can spoil, such as foodstuffs, agricultural goods, pharmaceuticals and anything with an expiration date. In addition, every time an item must be moved, it is subject to damage that can ruin its value. Overstocking items can result in additional movements and staging that can lead to wastage.
  3. Shrinkage: The more materials your small business keeps on hand, the harder it is to guard it all. It’s easier for a worker to steal an item when it’s one of many, since its loss is harder to recognize. To help prevent shrinkage, you will have to spend extra money on security precautions. Any way you slice it, shrinkage is costly.
  4. Obsolescence: You might get a great deal on a huge order of some item, only to find out that it has gone out of style before you can sell off your excess inventory. Fads come and go, and the public can be fickle. Furthermore, you don’t want to get stuck with an item when a new, improved version is announced that makes your current inventory obsolete.
  5. Economic downturn: A recession can happen at any time, and with it a downturn in demand. They last thing you want is to be stuck with too many raw materials just as you cut back on production. That’s exactly what can happen if you buy too much at one time. Overstocking is the enemy of just-in-time manufacturing, which is the best way to keep your production in sync with demand.
  6. Unbalanced spending: Overstocking means over-allocating working capital to inventory and raw goods. You then might find yourself short of funds to finance the purchase of equipment, facilities and other capital goods, as well as to pay other expenses and liabilities. For example, you might order extra raw goods in anticipation of increasing production, and then realize you’ll need more trucks to transport the goods. If you can’t afford to buy the trucks you’ll need, your extra raw goods won’t increase production, but they will boost costs.

Sometimes, it does make sense to buy in unusually large amounts, such as when you are certain that all of the purchases can be used quickly to increase sales. If you find yourself short on working capital but want to take advantage of a great deal from a supplier, contact IOU Financial for a quick and easy commercial loan to tide your business over until you turn your purchases into sales.