The coronavirus pandemic has burdened many small businesses. One of the ways a business survives the pandemic and looks beyond it is to manage its money prudently. That means being aware of money mistakes and avoiding them, or at least fixing them fast. Here are some of the most common money mistakes and ways to […]
5 Common Money Mistakes and How to Fix Them Read More
Usually, we at IOU Financial share financial checkup tips with our readers every half-year. In normal times, we would discuss the prudent steps you should consider to increase revenues and cut costs. Then, along came Covid-19. So, this installment is dedicated to ways for small businesses to survive the pandemic in the second half of
Mid-Year Financial Checkup: 11 Tips Read More
In 2019, according to the U.S. Bureau of Labor Statistics, 19.3% of Americans with disabilities were employed, compared to 66.3% of those who did not have a disability. Those with disabilities were also much more likely to own their own business compared to those without disabilities. Why would someone with a disability want to own
Resources for Business Owners with Disabilities Read More
Businesses thrive on smart and accurate marketing strategies. Without a good strategy, consumers will have no idea what to expect from your company. A marketing strategy will enable your company to reach your target audience and let them know that you are a viable option. This is the best way to get attention for your
7 Steps to Create a Content Marketing Strategy to Grow Your Small Business Read More
In a world where customers need and want to communicate with their favorite brands on a daily basis, having a strong customer service team is paramount. It doesn’t matter if you’re running a seasonal business or a year-round venture, or if you have aspirations to stay a small company in your local market or expand
5 Tips to Make Your Small Business Customer Service Stand Out Read More
Starting and running an eCommerce business is never easy unless you put in place the right strategies. In the eCommerce world, opportunities are less and competition high, and you, therefore, need to do things differently to enrich your site’s shopping experience. Increasing sales is a crucial goal for all enterprises, but it requires both dedication
How to Increase eCommerce Sales for Retail Stores Read More
When you want to run a successful business there’s a whole host of things you need to know. One of the most important things is to build a series of management protocols that allow you to stay on top of things without drowning in paperwork. There are a whole host of different tools out there,
10 Free Tools to Effectively Manage Your Business Read More
Summer is nearly in full swing, and although it’s a bit different than usual, consumers are still looking to get out, try something new and spend money on experiences at seasonal businesses. Abiding by local regulations and navigating the ever-shifting landscape COVID-19 has thrown the brick-and-mortar space a challenge. However, the time is here to
4 Ways Seasonal Businesses Can Strive for Success Read More
Owning a business can be one of the most rewarding career paths— you have created something from scratch by leveraging your specific knowledge and expertise in your field. Therefore, it is understandable that you put forth all your effort into ensuring your business’ success. Although it can be easy to get caught up with the
How Small Business Owners can Protect their Financial Future Read More
Digital marketing is a blanket statement used to categorize all types of marketing that happen via digital and internet-enabled devices. Ideally, every digital marketing campaign should incorporate every possible channel to maximize its return. Each channel works differently in how they reach out and engage with customers, but using them together is the best way
How Email Marketing Can Increase Small Business SEO Read More