grow your business

Mid-Year Financial Checkup: 11 Tips

Usually, we at IOU Financial share financial checkup tips with our readers every half-year. In normal times, we would discuss the prudent steps you should consider to increase revenues and cut costs. Then, along came Covid-19. So, this installment is dedicated to ways for small businesses to survive the pandemic in the second half of …

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Resources for Business Owners with Disabilities

In 2019, according to the U.S. Bureau of Labor Statistics, 19.3% of Americans with disabilities were employed, compared to 66.3% of those who did not have a disability. Those with disabilities were also much more likely to own their own business compared to those without disabilities. Why would someone with a disability want to own …

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7 Steps to Create a Content Marketing Strategy to Grow Your Small Business

Businesses thrive on smart and accurate marketing strategies. Without a good strategy, consumers will have no idea what to expect from your company. A marketing strategy will enable your company to reach your target audience and let them know that you are a viable option. This is the best way to get attention for your …

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5 Tips to Make Your Small Business Customer Service Stand Out

In a world where customers need and want to communicate with their favorite brands on a daily basis, having a strong customer service team is paramount. It doesn’t matter if you’re running a seasonal business or a year-round venture, or if you have aspirations to stay a small company in your local market or expand …

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How to Increase eCommerce Sales for Retail Stores

Starting and running an eCommerce business is never easy unless you put in place the right strategies. In the eCommerce world, opportunities are less and competition high, and you, therefore, need to do things differently to enrich your site’s shopping experience. Increasing sales is a crucial goal for all enterprises, but it requires both dedication …

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4 Ways Seasonal Businesses Can Strive for Success

Summer is nearly in full swing, and although it’s a bit different than usual, consumers are still looking to get out, try something new and spend money on experiences at seasonal businesses. Abiding by local regulations and navigating the ever-shifting landscape COVID-19 has thrown the brick-and-mortar space a challenge. However, the time is here to …

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How Small Business Owners can Protect their Financial Future

Owning a business can be one of the most rewarding career paths— you have created something from scratch by leveraging your specific knowledge and expertise in your field. Therefore, it is understandable that you put forth all your effort into ensuring your business’ success. Although it can be easy to get caught up with the …

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How Email Marketing Can Increase Small Business SEO

Digital marketing is a blanket statement used to categorize all types of marketing that happen via digital and internet-enabled devices. Ideally, every digital marketing campaign should incorporate every possible channel to maximize its return. Each channel works differently in how they reach out and engage with customers, but using them together is the best way …

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