AI applications are already being used by mega-sized corporations, but many small business owners have yet to dip a toe. Well, the water’s fine, and we recommend you start checking out the many AI tools flooding the market. With these, you can make better use of marketing data, improve your social media strategies, make your […]
Is It Time for Your Business to Try Out AI? Read More
As a restaurant owner, it is beneficial to stay on top of the latest news in your industry. Unfortunately, this business requires a big time commitment, and not many owners have the availability to network or even read restaurant-related news. Most, however, would find it valuable to connect to relevant sources to help them run
Best Industry Podcasts for Restaurant Owners Read More
For a salon to be successful, your calendar must be full of appointments. If you are just starting out, you must attract new clients so that your salon doesn’t operate without any customers. To grow an existing salon business, you need to maximize the amount of clients so you can hire more stylists to grow
Best Marketing Methods to Bring in New Salon Clients Read More
Customer loyalty is one of the most important differentiators between a successful and a failed business. It takes time and and investment to attract new customers—customer acquisition costs alone can make it cost prohibitive to run a business. This is why taking steps to retain your current customers is vital to generating sales in a
Four Easy Strategies to Create Email Campaigns that Retain Customers Read More
In an effort to better engage with their customers, business owners are constantly trying to find innovative ways to market their brands. Gone are the days of traditional and one-type-fits-all marketing, such as billboards and advertising, as those have proven time and time again to be ineffective compared to more modern, content-driven digital marketing. Video
How to Effectively Use Video Marketing Read More
The holiday season is the perfect time for businesses to attract new clientele and connect with existing customers. With buyers scouring for Christmas presents, many stores experience a significant surge in sales. Service-oriented companies, such as gyms and beauty salons, report an influx of new customers around January, when people make New Year’s resolutions to
Four Proven Marketing Strategies for the Holidays Read More
Whether you have an online or brick-and-mortar business, you must advertise to create brand awareness for your company. Even if your store or business is located in a high traffic area, not advertising to potential new clients can significantly hinder your sales. A portion of small business owners don’t believe they have the funds to
3 Ways to Advertise Your Business for Free Read More
The business world is ever changing, and it’s important to be at the forefront of innovation in order to run a successful business. It is in the best interest of small business owners to continue to brush up on their business skills to keep their competitive advantage. While business owners have enough expenses without committing
5 Free or Inexpensive Online Classes Small Business Owners Can Take Read More
It should be no surprise to any business owner that social media is the latest and greatest tool for connecting with existing and potential customers. Although there are a multitude of platforms, one of the most effective and popular ones is Instagram. Read on to determine whether this social media platform is right for your
Instagram – Is It Right For My Business? Read More
American Express started Small Business Saturday in 2010 to encourage American consumers to buy from mom-and-pop stores rather than the huge box-stores and the ubiquitous online sites. It falls on the Saturday following Thanksgiving (Nov. 25, 2017), and you should be preparing for it right now. Here are some great tips to maximize your sales
How to Gear-up for a Successful Small Business Saturday Read More