Promoting your brand or business through social media is vital. But getting your content out through these channels is not what will get you sales.
The key to a successful social media campaign lies in engagement.
With an engaged following, it is easy to spread the word about your campaigns, new products and services, and initiatives. Although it takes time to establish an engaged audience, all your efforts can pay off big time.
Here are ten social media engagement tactics that help you grow your audience:
Post Frequently and Consistently
The key to creating a successful social media campaign is posting regularly. The more you post, the more engagement you will have.
Many of the most successful companies around the globe have created a strong social media presence online.
At Voy Media Advertising Agency NYC, we always advise our clients to maintain a strong social media presence. That way, you can engage with your audience.
If you have a hard time posting on social media, you can use scheduling tools to curate your posts in advance. It also ensures that you have a social media post regularly.
This helps you save time and effort, but it also enables you to boost your engagements.
Create Original and Engaging Visuals
According to Wishpond, the average user gets 120% less engagement if Facebook posts don’t include an image.
If you want to boost your engagement on social media, it’s essential to curate original and engaging visuals. It can be in the form of videos, photos, GIFs, memes, etc.
Eye-catching images and graphics, for instance, are a great way to boost your social media engagement. More so if you are using visual-heavy platforms such as Instagram.
So, consider adding videos to the mix to provide a refreshing change to the usual content you publish. It allows your followers to experience your brand in a new way, enticing them to comment and engage with your content.
Curate Others’ Content
Regularly coming up with fresh, engaging, and interesting content that can appeal to your followers can be challenging.
With a lot of brands fighting for your audience’s attention in their newsfeed, it can be challenging to stand out. The best way to capture their attention without having to start entirely from scratch to curate other people’s content.
Fortunately, you do not have to come up with new ideas on your own consistently. For instance, when you retract other people’s content, you somehow branded it as your own. Doing so allows you to draw in more people, and steadily build your engagement.
Overall, this makes the content creation process a lot easier. It is also an excellent way to grow your brand and build your engagement based on content that you do not need to come up on your own.
Join Question and Answer Sessions
Joining online question and answer sessions is an excellent way to provide value to users, allowing you to be seen as a valuable brand.
If you can provide relevant answers to your customer’s queries, you can establish your authority in your niche. As a result, you will be your customers’ top-of-mind choice whenever they need your products or services.
A lot of customers are impatient, and they want answers to their queries and questions almost immediately. So, having a dedicated customer response team is essential in catering to those needs.
It also helps you create in-depth blog posts and guides that will provide customers insights with their queries. When you add links to these responses, this will show them that you’re going above and beyond to help customers.
Users like to buy from brands that they trust and know-how to deliver even if things don’t go as planned. Doing so allows you to become a thought-leader and a force to be reckoned with in your industry.
Use Social Media Tools
Technology allows us to do everything a lot better, and social media is not an exception.
Utilizing the right social media not only allows you to improve your online performance. It also helps you analyze your performance.
There are different tools that you can use to automate your social media presence and enhance your engagement.
Using tools like Tweepi, Unmetric, or Everypost, ensures that you are effectively implementing your social media strategies and tactics.
Doing so allows you to create a strong presence on social media.
Conduct Polls and Surveys
Not only do polls and surveys allow you to collect essential data from your target audience, but you will also know how to effectively engage with them. It is also an effective way to gather information about them.
You are interacting with your audience by letting them vote. On the other hand, you can get useful data that you can use for your future marketing campaigns,
If you want to attract your audience’s attention with less effort, consider conducting a survey. You can use tools like SurveyMonkey to help you create a successful campaign.
With the introduction of the live feature on social media, you now have many options to boost your engagement.
You can use it to conduct a free online class, launch a milestone, event, or do a question and answer segment.
You can also go live on a daily or weekly basis, to engage with your followers regularly.
Engage With the Latest Trends and Issues
By choosing to engage with the latest trends and issues, you are somehow showing your support and involvement with these issues.
Just ensure that you engage, respond, or share appropriate content and not create offense.
Doing so will help you build your reputation in your industry. It is also one way to show others that you value all the recent happenings in your industry (whether they follow you online or not).
Add Relevant Hashtags to Your Posts
Another way to make your social media posts more attractive to users is by using relevant hashtags. When promoting your brand on social media, hashtags are the key to success. Using this strategy allows your content to become more discoverable online.
These help your posts stand out. Hashtags can also be excellent in tracking discussions for a specific topic. Not to mention that it can help you connect and engage with your audience.
Properly using hashtags allows you to engage with your audience and expand your following with no additional cost.
Respond Quickly and Thoroughly
Social media is not just a tool that you can use to promote and market your products online. It is also an excellent tool that you can use to stay in touch with your prospects and existing customers.
Most people follow brands and businesses on social media to get updates and have a fast and efficient after-sales service. This is not possible when using traditional methods before social media entered the scene.
That’s why social media is an essential aspect of a lot of companies. So, you need to respond to your customers with the right information quickly.
According to Brandwatch, 53% of social media users expect a response from a brand within an hour. Unfortunately, only a few companies and brands have managed to live with that expectation.
But still, there is a lot of room for improvement, though. You can use various social media tools, setting alerts, and constant monitoring.
Over to You
Brands who focus on social media to boost their engagement receive better reach, ROI, and brand awareness. This makes it easy for them to expand and tap their target market.
Keep in mind that working towards your engagement is a difficult task. It will help if you spend time knowing who your audience is. That way, you will see what you need to do to boost your engagement with your audience.
Ensure that you implement the social media tactics we have mentioned above to keep your audience engaged. Good luck!
Guest Post: About the Author
Kevin is a founder of Voy Media Advertising Agency NY. He helps businesses maximize the benefits of Facebook Advertising – leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client requirement and comes up with tailor-fit solutions to bring about the best results.