5 Tips on How to Boost Your Business With Webinars

If you’re looking for new effective ways to promote your business, webinars are certainly worth giving a try. Webinars have proven to be an effective tool that generates high-quality leads quickly. One of the great advantages of webinars is that even small businesses and startups can afford them.

If you own a small business, the chances are that you like to learn something new and you already know what webinars are. And if you don’t, here are some great webinars for small business owners. However, webinars are not only a good educational tool but also a very effective solution for businesses that want to promote their products or services, gaining visibility and attracting a fresh audience.

What Webinar Marketing Is

Webinar marketing is based on the use of online seminars in order to reach out to a wider audience and to promote products or services. Usually, webinars provide valuable information for free, giving the participants an opportunity to purchase services and products offered by the company that created the webinar.

Just like downloadable ebooks or checklists, webinars act as lead magnets. However, they offer more value and they can also bring you better leads. Usually, webinars include a presentation and a Q&A session. The video format allows you to establish effective communication and to demonstrate your services and products in real-time.

Webinar marketing is an approach that benefits you while also educating your audience, which adds value to your marketing efforts. Besides, video content is extremely popular. Experts predict videos to make up 82% of all internet traffic by 2022. Besides, 72% of consumers like to learn about new products from videos. Compared to other types of video content, webinars are relatively cheap to produce. That’s why we mentioned webinars in our list of the best types of video content for small businesses.

Although webinars are often aimed to get the audience interested in purchasing something, it’s important to understand that they shouldn’t look like a sales pitch. A successful webinar provides value. Relevance and quality of the information that you provide determine the effectiveness of your marketing efforts. Here are some tips that will help you make your webinars interesting and effective.

How to Boost Your Business With Webinars

Choose the right topic

The main thing that determines whether or not people will want to attend your webinar is the topic. First, you should choose the right words for your title so that it will appeal to a wide audience. Secondly, you should determine what topic is most likely to generate interest.

When choosing a topic for your webinar, you can research keywords related to your niche and determine what people are searching for. The chosen keywords must be not only popular but also unique. Offering something unique is especially important for new businesses that face strong competition.

You may also check your existing ebooks and posts on social media or blogs to find content that has performed well. This way, you may find an engaging topic that will be interesting for your target audience. The main thing so to research your niche and not to choose a topic simply based on your instincts.

Plan your webinar properly

Successful marketers know that they shouldn’t rely on luck. You cannot improvise when your goal is to create an effective marketing product, especially if you’re creating educational content. You need a well-designed strategy and a clear plan.

First, you should understand why you need this webinar. You can use webinars for various purposes, and your purpose determines what strategy you should use. For example, you may want to launch a new product, to attract new leads, or to establish your brand as an expert in the niche.

When planning a webinar, think of your audience and determine what types of content might be most valuable and engaging for them. Focus on a single topic and plan the structure of your seminar. Usually, seminars are one-hour long. You may dedicate 45 minutes to the presentation so that you can spend the remaining 15 minutes answering your audience’s questions.

Do your best to create high-quality content

First, we recommend that you approach this step as a continuous process. Even if your marketing strategy has already demonstrated some success and some people showed up, you won’t be able to make them come back if you don’t produce more great content. Your content must be exciting and fresh.

We recommend that you offer useful information and a solution to the problem you’re helping your customers with. Always try to provide the ultimate solution but make sure to focus on helping your attendees, without being too self-promotional.

You should also make sure that your webinars will reach the widest audience possible. If you’re selling your products internationally, you may want to make your content understandable for people who speak different languages. Although it’s difficult to translate webinars in real-time, you can record them and add subtitles. Just make sure to use the right translation service, such as The Word Point.

Keep your audience engaged

Your presentation shouldn’t be boring. Thanks to modern technology, you have plenty of opportunities to grab your audience’s attention and to keep them engaged. Make sure that you’re broadcasting high-quality audio and video. Look at the camera so that your viewers can maintain visual contact with you.

The pacing of your presentation is also important. We recommend that you switch slides quickly so your audience will pay attention. Otherwise, your webinar may become boring. Your slides must be to the point and not overloaded with text. Just write the key points and keep your presentation simple and straightforward.

Promote your webinars

Even if your webinar is very informative and engaging, you may still have to do a lot of work to get enough participants. First, don’t promote your webinar at the last moment. According to statistics, only 33% of your audience is likely to register on the day your webinar goes live. We recommend that you start promoting your webinar in advance.

If you want to get the biggest number of participants, we suggest that you start to promote your webinar at least one month before it goes live. We also recommend that you promote your webinars on Tuesdays, as it turns out that 25% of people who attend webinars register for them on this day of the week.

When promoting webinars, try to use as many channels as possible. Promote them on social media and run email campaigns. According to research, 70% of people sign up via email. Don’t forget to create a nice registration page and send reminders before your webinars start. You may also edit your thank you message to add a link to the registration page.

Wrapping Up

Webinars are a great marketing tool that allows you to not only promote your business but also sell your products. However, the success of your webinars depends on your ability to create valuable and engaging content. Follow our tips, and you will take your marketing strategy to the next level, creating winning webinars that help your audience and generate sales.

Guest Post: About the Author

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and self-education. He also loves traveling and speaks Spanish, French, German and English.

4 Reasons Why You Should Hire a Tax Accountant for Small Business

Tax accountants do much more than only handle your tax return. They advise on legislation that could affect your business. They oversee and prepare your company’s tax compliance reports. And they give feedback about budgetary concerns. If you’re running a business without a tax accountant, you can probably already see why adding one to your firm is a good idea. Not convinced? Then check out these four reasons.

A Tax Accountant Can Be a Good Investment

You may be worried about the cost of hiring a tax accountant, but an accountant can actually save you money in the long run. Most tax accountants have a wide variety of accounting knowledge and skills, so your accountant could be the perfect fit for the other accountancy tasks of your company. By getting invaluable tax and general advice from an accountant, you are sure to see your profits grow more than they previously did. A tax accountant could be the best investment you make in your business. If you run a more significant company, it’s worth investing in hiring a certified public accountant. CPAs are qualified and highly experienced. So, they can assist in tax issues and a variety of other accounting elements like financial planning, mergers, acquisitions, and investments.

You Can Avoid the Nightmare of Doing Tax Returns

Tax accountants obviously deal with tax issues. So, if you’re unsure about your taxes, you should hire a professional. After all, doing your company’s tax returns can be an outright nightmare. You need to know what tax codes mean, which forms you need to fill out, how to fill out the complicated forms and a hundred other things. With so much time and stress focused on your tax return, you’ll probably also be worried about incurring hefty fines from getting your return in late. If you’re not an expert in tax, it’s best to hire a tax accountant. He or she will ensure you avoid any late-fines and put your paperwork in order.

A Tax Accountant Helps You Stay Legal

If you don’t fully understand your taxes, you could end up overlooking a critical detail which could result in a severe fine or even an illegal action. If you want to ensure you stay on the right side of the law, hire a tax accountant. He or she will be able to advise you on other legal matters too. There are a lot of rules and regulations for business owners, and understanding all of them can be tricky. For instance, you may not know that you legally need to take out employers’ liability insurance. Having an accountant as part of your team ensures your business meets all applicable rules and laws.

You’ll Have More Time to Focus on Other Things

However large or small your business is, you’ll know that it takes up a considerable amount of your time. On top of full-time working hours, you’ll probably be doing other tasks like maintaining your firm’s website, ordering stock, looking for new contracts, or looking over any other business fundamentals. Indeed, running a business can often mean you have little leisure time to spend with your family and friends. Taking time out is essential for any business owner, but with a seemingly never-ending list of tasks, how do you find that extra time? Of course, the answer is: get a tax accountant. Hiring an accountant to handle your taxes and organize your finances means there’s a huge chunk of your work-life that you suddenly don’t have to handle. Instead, you can focus more on other critical areas of your business and spend more time with your loved ones.

Guest Post: About the Author

Erika is an independent copywriter and content creator. She is an avid reader who appreciates unread books more than read ones. You can follow her on Twitter.

Relocating a Business: 5 Factors You Need To Know

Relocating a business can be a very complex issue, whether you’re moving to another state or just down the street. To make everything run as smooth as possible, you need to plan the move carefully. The stakes are very high and there are a lot of things that could go amiss if you don’t organize everything down to the last detail. There are some factors you should make your priority in order to avoid future trouble.

Proximity to Transportation and Accessibility

When picking a new location for your business, one of the most important things to take into consideration is transportation options. In metropolitan areas, a large number of people rely on public transport, so if you have access to metro or bus stations it is good for both your customers and your employees. It provides the staff with a convenient and easy way to travel to work. Plenty of them might even be happy that they don’t have to get behind the wheel every day! Some people, however, find public transport intimidating and foreign so you should inform your employees about their options ahead of time. Organize a meeting with the staff before relocating and let them know about the nearby public transit options.

As for customers, you need to make sure they know how to find you and that they have easy access to your facility. Measure the doorways to make sure they aren’t too narrow and look for any step-ups that make it difficult for people to enter. If some concerns are raised, discuss them with your landlord before you sign a lease or your company could be subject to a lawsuit.

Staffing

There are a few main factors you need to consider concerning your staff.  First, you need to figure out the number of employees you need at your new location. If the new facility is bigger than the previous one, there might be a need for increased staff numbers. Is it feasible to hire more people with the current profit?

Second, can you attract a new workforce? Chances are you will have to let go of some of your trusted old employees as you move to a new location and you might need to hire new staff. If the living conditions in the area aren’t so good, you might find it difficult to find new people to hire. Looking for and training a new group of qualified and skilled workers can take some time at first. Do not forget that new people in the workplace might need some help fitting in. Team building exercises will bring your workers closer together and they will have fun in the process!

Hidden Costs

Looking at the rental price of your new building can be deceiving. Make sure not to take every expense at face value when relocating, as it can be easy to overlook many of the less obvious costs. When comparing two locations price-wise, don’t forget to also include expenses such as utilities, parking lots, flooding possibilities and snow removal costs. The new location might seem more expensive when you first look at the rent, but it could be the more economical choice overall if the price includes heating, cooling, wifi, parking and so on.

This requires a lot of research, especially if you’re moving to another country. Some things to look into are good infrastructure (you don’t want to deal with common power outages!), legal and regulatory structure and the culture. Ensure that the people have adequate education and if local universities provide courses that fit your company’s needs.

The move itself can also be costly and sometimes won’t go the way you planned. To avoid any hassle, you could hire a reliable logistics management services provider. They will do all the heavy lifting so you don’t have to.

Keeping Both Locations Running

This is a thing that can seem obvious at first, but keeping both locations running during the move is extremely difficult and requires a lot of cautious planning. If you don’t think this through properly, you might end up with a lot of unhappy customers! Either figure out a plan to keep the business running during the move, or make sure your customers are notified ahead of time that you’ll be taking a break for some time. Explain the issue to them and let them know when you will be open again. You will probably still end up with some complaints because not everyone will see the announcement in time, so beware!

Apart from the customers, it is also crucial to update your corporate address if you want to avoid orders and mail going to your old facility. Check if all suppliers and delivery services have your new location in mind.

Proximity to Amenities

While access to transportation options may be the most important thing to consider when looking at the facility’s surroundings, it is also a good idea to check if there are local amenities available in the area.

Having lunch options within walking distance is a sure way to keep your staff happy. Inform them about any shops, convenience stores, cafes or gyms you find nearby. Having the ability to run some errands or do some quick grocery shopping after work will be much appreciated by your workers. Keeping employees satisfied isn’t only a responsibility, but a pleasure as well.

Conclusion

Moving can cause a lot of headaches for both you and your staff. This list doesn’t cover all the issues you might face when dealing with such a complicated task, but it will surely help keep you on the right track. It is a risky business, but if you plan ahead carefully and strategically, success is nearly guaranteed.

Guest Post: About the Author

Nick is a blogger and a marketing expert currently engaged in projects for Media Gurus, an Australian business and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

Does Your Small Business Need a Legal Team?

As with most business advice, the answer to whether or not your small business needs a legal team isn’t a straightforward ‘yes’ or ‘no’.

There’s no doubt that your business needs some form of legal aid, as trained attorneys and paralegals can help ensure that your business is legally sound. They’ll be able to spot issues in your operations that you might not have considered, and they’ll work with you to come up with solutions. But at what capacity is necessary for your business?

Legal Considerations to Keep in Mind

Picking the right legal help requires understanding the potential roadblocks you might face. So, with that in mind, here are some common legal issues for small businesses:

Business Structure
Entrepreneur cites failing to choose the right business structure as a huge issue small businesses often face. Setting your business up as a sole proprietorship versus an LLC or S Corporation has its own set of disadvantages and benefits, for example, that not many account for.

Copyright
There’s no shortage of small businesses nowadays, with new ones popping up almost every month. Protecting your name, branding, and products under copyright laws (remember that each of these is protected by different laws) allows you to differentiate from your competition.

Cybersecurity
A strong cybersecurity protocol is important in any business, especially in today’s tech-heavy world. Having lax cybersecurity policies could lead to a huge data breach, thereby slowing down operations and costing your business.

Factors you Need to Consider

With these situations in mind, here are some ways to help you choose the legal aid that suits your business best:

Understand the landscape
Many business owners shy away from seeking legal services because of the misconception that they cost lots of money. Small Business Trends’ list of low-cost legal services can be a great starting point for your business, as you’ll be able to get a quick overview of where your business needs help. Using these resources narrows down your selection of law firms that can tackle the issues that you need help with.

Set a budget
Most investments start with a budget, and seeking legal help is no different. Once you’ve surveyed the landscape, you’ll have a better price range in mind. You should also remember the different kinds of solutions available to you. A full-blown legal team costs more than a sole business lawyer, which then costs more than a quick consultancy or ad hoc team.

Keep trust in mind
You want to make sure that you trust whoever is handling your company’s legal affairs. After all, they have to know the ins and outs of your business—and they might even represent you in key meetings. An article by Special Counsel on ‘How to Choose Outside Counsel for Your Company’ points out that the best legal teams will get to know their clients on a deeper level. Firms who are worth partnering with understand the importance of cultivating a lasting relationship in order to give the best assistance. Working with someone you trust also makes it easier for you to let them into every nook and cranny of your business.

Our post on the ‘7 Ways to Avoid Financial Stress When Running a Business’ outlines that adopting shady practices can end up causing you stress in the long run. Investing in the right legal protection is exactly that—an investment—but it’s one that will save you a lot of heartache.

There are lots of factors that come into play when deciding what kind of legal aid you need. A legal team is but one of the many solutions you can adopt, so picking the right one comes from understanding the scope of your needs.

Guest Post: About the Author

Working as a business consultant for over 4 years, Alaia Catherine has found a passion in writing. Working as a freelance writer on the side, Alaia provides business advice to a variety of blogs and websites. When she isn’t writing or working, she’s trying out new restaurants with her husband near their home in Seattle.

4 Resolutions to Set For Your Small Business in 2020

As a small business owner, it’s likely you’re aware that things in the business world are ever-changing. Whether you’ve been in business for 10 years or 10 months, the new year is a great time to set some goals and resolutions in order to maintain and increase your success. While there are many ways in which you can go about setting goals, below, we’ve listed five tips we feel are crucial to help small business owners like yourself achieve success this coming year.

Establish Your Social Presence

These days, digital is the way to go. It’s rare anyone picks up a newspaper to find out what’s going on in the world, and if that’s where your business is being advertised, it’s pretty unlikely many people are hearing about it. If you’re thinking to yourself, “I already have a Facebook or Twitter account so that should be enough,” think again! While having these platforms is great, they’re doing absolutely nothing for your business if you’re not utilizing them strategically.

Depending on what’s happening within your business, make it your resolution to post weekly, or even daily, in order to engage with your customers. When you’re creating these posts, you’ll want to be sure they are consistent across the various platforms you’re utilizing. Because your social platforms are connected to your business, you want their presence and tone to be a reflection of that. Be sure to use language that is professional and on-brand and if you post photos, make sure they are appropriate and tell a story that relates back to your product or service.

If you’re someone who is not super tech savvy but would like to learn, there are courses you can take, many of which you can find online for free. On the other hand, if you do not have the time to devote to familiarize yourself, hiring someone may be in your best interest. If you’d like to learn more about various titles and job descriptions to make sure you’re hiring a candidate to meet your specific needs, visit this page for a breakdown.

Streamline Your Finances

While there are many reasons to start a small business, one of the main motives is to, of course, make a profit. Once you’ve established your business and start to see a profit, it’s important to keep your finances secure. A lot of business owners make the mistake of mixing their personal finances with their business. Having a shared account may work in the early stages, however, over time, things can get tangled leaving you with a big mess that could have been avoided had you kept your accounts separate from the start.

This year, look into opening a business bank account, more specifically a digital business bank account, to handle all your small business needs. Going digital provides you with 24/7 access to your accounts, the ability to make deposits and receive transfers at your fingertips, avoid waiting in lines, and you’ll even be able to loop your bookkeeper in on your finances, making tax-time and making sense of your financial statements a little less stressful. A digital bank account is a great option for owners or employees who are required to travel as they can access their banking information anywhere, anytime. To learn more about why you should go digital with your small business, check out this article.

Take Out a Loan

This may seem like a backward tip since you’ve already gotten your business up and running, however, taking out a small business loan may be exactly what you need to do in order to expand your growing business in the new year. Maybe you’re in the market for some new, more ergonomically correct office furniture, or maybe you’ve grown so quickly that you’re considering a second location. Either way, a small business loan can help get you there.

In the business world, opportunities come and go in the blink of an eye. That said, once you discover something lucrative for your business, you must act quickly. You’ll want to take this into consideration when selecting a company from which you borrow. At IOU, we understand this sense of urgency and do what we can in order to approve loans up to $500,000 in 24-48 hours leaving you with less time to worry about money and more time to focus on your business needs.

Give Back

Being a small business owner requires lots of hard work, patience, dedication, and perseverance and is oftentimes a thankless job, especially in the beginning. However, waking up each day knowing that you’re heading to work to do what you love has to feel pretty great. Why not share this energy with the community in which your business is housed?

As a small business, there are a number of ways you can give back to your community and they don’t all involve donating financially. For example, you and your team can select one day per month to spend time volunteering at a local animal shelter or a food pantry. It may seem like a lot to ask of your employees, but the intangible reward of helping those who are in need will make it all worthwhile. If you happen to be in a position where you can give back financially, consider sponsoring an event or even a youth sports team. Your contribution to the people in your area will be appreciated and although it is not intended to be a means of advertising, you may gain some new customers as a result!

The new year is a time for change and growth within your business and some of your practices as a business owner. It’s time to perfect your craft and welcome new ideas into your flow. Taking the time to make resolutions and actually sticking to them can be imperative in the success of your business. These tips we shared are just a few of the ways in which you can start 2020 off on a strong foot and continue to have a profitable business for years to come.

6 Ways to Make Sense of Your Small Business Financial Statements

Running a small business usually means doing many different things simultaneously. As a solo entrepreneur, you are probably dealing with everything from sales to marketing, but the majority of business owners consider financial tasks to be the most difficult.

After all, this is exactly why only 50% of companies survive their fifth year in business. Financial statements are one of the features that particularly bother small-sized companies.

By definition, financial statements are written records that convey the business activities and the financial performance of a company. In other words, it is a document that clearly reveals the overall condition of your company.

Financial statements consist of three basic elements – balance sheets, income statements, and cash flow statements. However, it takes more than that to design a meaningful record of business activities. In this post, we are going to show you six ways to make sense of your small business financial statements.

Create an Accurate Income Statement

We already mentioned the three elements of a financial statement, so let’s open the list with the first component. We are talking about income statements, also known as the profit and loss statement.

This is a major feature because it reveals the profit gained and all of your expenses in a given timeframe. For instance, you could be creating a quarterly or annual income statement.

The income statement helps you and your clients to understand the nominal value of your small-sized business simply by comparing the revenue with the sum of expenses that took place in the same period.

Mind the Balance Sheet

Although very important, income statements cannot compare to balance sheets. The second item on our list is the real indicator of professional success, so you have to pay special attention to it. Bearing this in mind, it’s not a surprise to see clients and investors asking for this document in particular.

Unlike income statements, balance sheets reveal the current situation of your finances. The document applies to the specific date, thus showing the company’s situation in terms of liquidity and stability. A balance sheet should pinpoint three features:

  • Business assets: This includes everything your organization owns.
  • Liabilities: It reveals everything your organization owes.
  • Owner’s equity: This one allows you to see what’s left for the owner once you’ve nullified all of the liabilities.

Don’t Forget a Cash Flow Statement

The third component of a financial statement comes in the form of a cash flow statement. This is another very important feature because 60% of failed small and medium enterprises cite cash flow issues as the main reason.

For instance, your sales results might be flourishing, but you could still be struggling with delayed payments and the way cash flows into your business. In this case, you could be spending more money than you can afford due to the underperforming cash flow cycle.

You can analyze cash flow whenever you want and craft anything from annual do daily cash flow statements.

Make a Revenue Forecast

So far you’ve seen the essentials of creating a financial statement, but we must add three more elements to the equation. The first one is called a revenue forecast and it represents a critical report if you want to take a glimpse into the future of your small business.

To put it simply, the revenue forecast is the evaluation of the profit and loss in the next year or any other period in the future. If you make a realistic estimation, you can make additional plans related to marketing investments, sales strategies, operational costs such as salaries, and so on.

If you don’t want to enter the following year blindfolded, then making the revenue forecast is the only way to go.

Conduct an ROI Analysis

Too many small businesses are not able to calculate return on investments (ROI), especially in the field of sales and marketing. According to the report, only 50% of marketers believe their organization can correctly calculate ROI.

If you want to keep the business profitable in the long run, you have to be clever enough to measure performance on a regular basis.

The idea is simple – you just need to divide the outcome/benefit of your investment with the actual cost of the same investment. If you get in return more than you paid for in the first place, then you can consider the investment to be worthwhile.

Hire a Professional to Make Financial Statements

The last tip on our list is clear and direct – if you find the abovementioned tasks too difficult, then you should hire a professional to do it on your behalf. A lot of entrepreneurs hate to admit it, but the truth is they cannot handle financial reporting single-handedly.

If you are one of these small business owners, we strongly recommend you to stop experimenting and start taking things seriously. Hiring a professional accountant might cost you at first, but you won’t have to worry about possible mistakes that could have a devastating effect later on in your business.

Conclusion

Small-sized businesses are often struggling to get things done timely and efficiently. With too many duties and not too many workers, you can hardly find enough time to take care of financial statements and do it without making substantial errors in the process.

In this post, we discussed six ways to make sense of your small business financial statements. Can you do this job single-handedly? Do you have other useful tips to share with your peers? Feel free to write a comment – we would love to see your experiences with financial statements!

Guest Post: About the Author

Becky Holton is a journalist and a blogger at essay writing service australia. She is interested in education technologies,  assignment help and is always ready to support informative speaking at resume writing service. Follow her on Twitter.

Modern Tools for the Modern Small Business

Digital technology is the driving force of change in today’s small business landscape. Compared to even a few years ago, SMBs have become wholly integrated with technology, with an overwhelming 92% of small businesses using cloud-powered technology in some capacity.

Compared to larger competitors, which have more time, energy and resources to research the latest trends, small businesses often struggle to keep themselves and their business practices up-to-date. As an increasing number of companies look toward online solutions for their everyday tasks, it’s more important than ever for your business to rise with the tech tides.

To help you stay in the loop, here are some modern tools that small businesses can leverage to streamline their business models and stay afloat amongst their larger competition.

Cybersecurity

As more small businesses are choosing to communicate with teammates, share information and store data through the internet, cybersecurity systems have become an essential line of defense. In the past, corporations and franchises were the primary victims of online attacks, but moving online has meant that several small businesses now attract the unwanted interest of hackers, scammers and malware viruses looking to obtain your confidential information.

Many SMBs don’t have cybersecurity policies or strategies in place, despite 61% of breaches in 2016 hitting smaller businesses. Cybersecurity software fortifies your online presence on a number of fronts—from spotting phishing emails to deterring ransomware—which can help ensure your customer, company and employee information stay out of the wrong hands.

Invoice and Time Tracking

Invoicing technology takes the mystery out of billing your customers. Whether you need to juggle multiple tasks at once or manage a large team, time tracking software helps you collect accurate information on the amount of time and resources you dedicate to each of your customers. Many solutions integrate seamlessly with billing applications, allowing you to quickly transcribe this information into an invoice that can be emailed right away.

Late payments cost small business $3 trillion each year, as business owners spend their valuable time and resources following up with tardy customers or are forced to write off late payments as bad debt. By using automation software, your invoice system can track the status of payments and send reminders to your customers when payments are due, helping ensure you have the capital you need for continued growth.

Contact Centers

 Although call centers are often synonymous with larger businesses, small businesses can utilize contact center tools to better manage their customer’s calls, ensuring no one’s messages are missed during high-volume times. Today’s consumers utilize more digital channels than ever to contact your company—including social media messaging, phone calls, emails, website chats and SMS texts. By using omnichannel routing technology, call center software helps you streamline all these methods of communication through a single, organized platform.

In the age where social media and the internet give us instant access to any information we need, 60% of customers believe that waiting on hold for even a single minute is too long. During periods of high call volumes, small businesses especially struggle to minimize wait times as their limited staff members try to work through their call queues. With the support of contact center tools, you’ll be better prepared to manage inquiries of all kinds as they arrive for an improved customer experience.

Virtual Offices

Modern technology has not only transformed the digital landscapes businesses use but the physical ones as well. The traditional office, where employees work a regular 9-to-5 workday, is no longer what the typical schedule looks like as virtual workspaces quickly become the new normal. Designed to give you all the functionality of an in-office workspace, these tools give small businesses greater flexibility when it comes to where, how and when they work.

Sixty six percent of businesses in 2019 offer some variant of remote work benefits—from a few hours each week to full-time virtual employees. If you are looking to retain your current employees and attract new talent to your business, then a virtual workspace can give you the mobile compatibility you need to deliver on the flexible work opportunities that today’s workforce craves. And thanks to integrations with virtual reality technology, mobile phone compatibility and gamification options (which can turn any menial task into a competitive “game” for employees to participate in), many virtual office solutions will help your remote teams feel just as engaged and involved as they would be at their office desk.

Artificial intelligence

AI technology has only recently entered small- and medium-sized business markets, but its use-cases are already producing benefits as tech-savvy SMBs begin to integrate these features into their day-to-day workflows. The most prominent examples are AI-powered chatbots, which seek to streamline your work in a number of ways—from answering preliminary customer inquiries on your website to pinging your team on important reminders.

While artificial intelligence and automation software were first met with a reasonable amount of skepticism from the small business community, over 50% of SMBs believe that AI functionality is an important factor to consider when choosing new technology. With only so much time in your schedule, many small organizations have realized that the amount of time they save on menial tasks each day justifies the investment on these new tools and services. Chatbots and other smart technology help you cut out the busy work so you can focus on what’s really important in order for your small business to thrive.

Guest Post: About the Author

Fiona Lanson writes within a number of online business communities. As a small business tech expert, she is primarily focused on highlighting the ways that technology and work culture continue to impact the ways that SMBs conduct business.

How to Conduct a Telecom Audit for your Business

Telecom audits aren’t usually the job that everyone in the office is clamoring for. They are often tedious, time-consuming and confusing. While you can use telecom expense management software to make the job easier, this may not be the method your company prefers.

Manual audits can be very taxing, but they serve a purpose. Whether you own your business or have been tasked with performing a manual audit for the company you work for, it is important to do the job carefully.

Telecom audits can help you cut operational costs and streamline service.

If you have been charged with the duty of a manual telecom audit for your company, we can help. In the following post, you will find a helpful guideline for performing a telecom audit.

Gather Pertinent Information

The first step should always be to gather all telecom and IT bills, information on supplemental packages, PRI lines and any other pertinent information. Your company may have more than one telecom vendor so be sure to gather monthly bills from all of them.

Consider all of your company’s IT services as well. You will need to gather information regarding mobile lines, hard lines, long-distance providers, voicemail service and IT services.

Once you have all the pertinent information in front of you, take some time to familiarize yourself with it. You may spot a discrepancy right off the bat just by going over billing statements for these services.

Review Contracts

Every telecom service provider your company does business with has its own contract. You should carefully review all of these contracts.

If your company has a central repository for these kinds of contracts, be sure to utilize this resource. If it doesn’t, you will have to go on the hunt to round up each individual telecom contract.

Once you have all applicable contracts, you should first look to make sure that all of them are current. If a contract has lapsed but your company is still being charged for services rendered, then you have spotted another glaring discrepancy.

Next:

You will want to keep an eye out for the services or equipment that are outlined in the contracts and compare them with monthly invoices.

The contracts should include all the services your business actually uses as well as any telecom or IT equipment. You may find that the wholesale telecom provider in question is not providing a service that was outlined in the contract.

Collect Tariff Cards

Each phone call your company makes is subject to a tariff from your telecom provider. Each tariff is recorded on what is referred to as “tariff cards.” Each card contains important information on how much was charged for each call or connection.

Obtain copies of these cards to make sure that your company is being billed correctly. You can easily find billing errors just by reviewing tariff cards. Tariff cards are a matter of public record so you can get copies of them directly from your telecom providers.

Cutting Costs

After you have reconciled this data and pointed out any overcharges, billing errors or contractual obligations that are not being met, you should look for areas in which you can cut costs. Review your monthly bills carefully.

Take notice of the telecom or IT services that your company uses the most.

Compare them with the contractual services that your company scarcely uses. If your company is already pretty efficient and lean, you may not see any services that it doesn’t frequently use. But if you do happen to come across one that is unnecessary or doesn’t get used much, make a note of it in your final report.

Consider all the telecom features and apps that you are being charged for. This is where you will typically find superfluous services.

Final Reporting

Once all the documents have been pored over, reconciliations have been made and unnecessary services have been identified, you are ready to give your report. Your report should be thorough and give the decision-makers a clear idea of what the company is paying for, what services are under contract and if breaks, errors, and abnormalities have occurred.

Your final report can also include an RFP (request for proposal) in which services that your company could use to its benefit are identified. Remember that the purpose of a telecom audit is not only to identify discrepancies and save money, but also to improve performance and efficiency.

We hope you have found this guide helpful. Happy auditing!

Guest Post: About the Author

Lamar Carter brings over 33 years of executive telecommunications wholesale management experience to his role as All Access Telecom (AAT) CEO. He directs the overall strategic vision of the company by leveraging his vast telecom industry and sales expertise to grow AAT into the premier telecommunication service provider it is today. Prior to founding the company in November 2009, he was the Director of Sales at Stratus Telecom, where he was responsible for sales, service and account management duties for all CLERK’s, EX’s and VOIP providers in North America.

Secret Ingredients to Successfully Manage Your Business Finances

Managing finances requires constant vigilance. Many aspiring entrepreneurs are almost solely devoted to making the products they love or developing the big ideas they have come up with.

One of the biggest mistakes people make is thinking it’s all about the products and services they offer. With a mindset like that, an entrepreneur may feel like managing finances is a tedious chore.

Problems emerge when they start treating them as such. What your business has to offer will earn you a place in the market, true. But, if you want to survive there, proper finance management is vital.

Pay Yourself

Many passionate business owners tend to invest everything back into day-to-day operations. There’s no doubt that extra capital helps business growth. Still, that doesn’t mean you should sacrifice paying yourself to help your business thrive.

However, if the business doesn’t turn out as you would like, it’ll all be over with you hanging dry. You’re an employee just like everyone else, even if you are employing yourself. You need to compensate yourself just like you compensate others. Never forget that you’re part of the business in more ways than one.

Educate Yourself

Invest time in learning about different aspects of finance. If you don’t already know how, learn to read financial statements. You’ll know how to tell where the money is, how many hands it’s changed, and where it comes from. Financial statements have four key details – balance sheet, income statement, flow statement, and statement of shareholder’s equity.

The balance sheet relays information on shareholder’s equity, liabilities, and company assets. The cash flow statement analyzes financial inflow, financial outflow, operating activities, as well as investments.

The amount by which the business is funded through preferred and common shares is represented in the statement of shareholder’s equity. When you want to know how much revenue the business has earned within a specific timeframe, you can read the income statement.

Separate Business and Personal Finances

Your finances should be the line that separates business and pleasure. Get a business credit card and use it for its intended purposes. That way, you’ll stay in control and be able to track your outlays.

Opening a separate savings account would also be a wise step. You can use it to gradually build a corpus by transferring a certain percentage from each payment that you get. For instance, you can use those funds to pay taxes.

Drawing a line between the two signals responsibility and will improve your professional and personal image, especially among banks and investors. You’ll also keep the government happy. Such fiscal responsibility allows you to reap the benefits of various tax deductions.

Funding and Investment

If you want your company to thrive, it’s important to secure funds for growth opportunities. Investing a portion of your profits into other lucrative endeavours is one way of moving in a healthy financial direction, provided that you have the skills and knowledge to do that.

For instance, you can learn to trade and secure additional funds for your enterprise that way. Naturally, you’d want to make sure you learn all about the right strategies and risk management before you start. If you’re completely new to the game, make sure to start from the trading terminology and cover the basics, and then slowly make your way into the process.

If you know exactly how you’d invest money, you can always apply for a loan in order to secure the necessary funds for growth. Employees appreciate when their employer invests money into the company and therefore in their careers. If you don’t waste all of your profits on personal matters, you will ultimately create more value for your company.

Credit Score

The benefits of maintaining a good credit score are numerous. With a good credit score, lenders are more likely to offer you loans with lower interest rates and better terms, as well as enough capital to grow your startup.

A bad credit score, on the other hand, may make them avoid you like the plague. If a time comes when you need emergency funds, and there are many such surprises with businesses, you’d want to be on good terms with the banks.

So, even if you don’t need a loan now, that doesn’t mean you can allow yourself the luxury of having a bad credit score. To increase it, you can take out credit cards, use them regularly and pay them off even before they are due.

Conclusion

Being an entrepreneur means you have to work around the clock. There are always some issues that have to be dealt with immediately. No matter how busy you are, take some time every day to plan your finances for the future.

Guest Post: About the Author

Anna is a tech writer and researcher interested in startups, web development and business innovation. She is passionate about motivation, self-development and yoga. A recent hiking enthusiast, she enjoys exploring new trails and breathtaking views.

7 Top Online Communities for Small Businesses

As an entrepreneur, you can feel isolated at times and it helps to connect with like-minded people. Joining online communities offers you the opportunity to network with other entrepreneurs, some of whom have more experience than you.

You can not only get help with your questions but learn from others to avoid making the mistakes they made. You also have others with whom to celebrate your successes. You will find many people who are willing to share the trials and joys of running their small businesses. Here are some of the top online communities you could consider joining:

Start Up Nation

Start Up Nation is a free service for entrepreneurs. It provides you with everything you need to start your business, manage it and grow it. You can sign up for a free newsletter and receive free access to downloadable eBooks from the Startup Nation Business Builder series.

Find case studies, articles, videos and other sources of information to learn from. For example, read about how to use crowdfunding to get your startup through a rough patch.

You are able to network with members on a variety of community forums that encourage active group discussions where valuable advice and tips are shared. Interact on topics relating to small business, start-ups, entrepreneurship and more. Various business services such as copywriting, logo design, business consultation are also available.

Warrior Forum

Warrior Forum mainly covers internet marketing and provides you with a way to take your online business to the next level. The community consists of over a million marketers, making it one of the biggest internet marketing forums. The forums are free but you can pay a once-off fee to join a premium business forum.

The users on this forum are all about sharing stories and helping each other with their internet marketing and online business successes and failures.

According to Paul Raglan, a writer for bestessayservicereviews and academized reviews, the comments of seasoned marketers is on the of the best ways to avoid being scammed if you’re new to internet marketing.

The “war room” gives you access to some wellknown internet marketers. This site also contains social groups, blogs, and a marketplace where you can advertise relevant, highquality products. 

Small Business Brief

The Small Business Brief is a message board style forum. It is a place where small business entrepreneurs can ask questions, find help, share small business ideas and encourage others involved in small businesses. It offers advice about all the different aspects of operating a small business – especially online – including social media management, email marketing, pay-per-click advertising and link building.

Some of the hot topics discussed include how to generate leads from Facebook ads, suggestions for Keyword Planner tools and effective link acquiring strategies. You will also find common pre-written letters, templates and forms that help business owners to manage their small businesses.

The Small Business Bonfire

The Small Business Bonfire is free to join and gives you access to some amazing information and tools for small business owners. It is a collaborative community where you can get actionable tips through the small business blog and a weekly newsletter. Find content such as how small businesses can get the most out of mobile apps and much more.

There are numerous categories of information, like business growth, social media, business planning, productivity and digital marketing. You can get free small business downloads that include guides, templates, and worksheets. It is also possible to use some affordable marketing services on offer.

LinkedIn Groups

If you want to connect with other small business owners like yourself on LinkedIn, joining a LinkedIn group provides connections and resources, but there are so many of them that it can be hard to select one. These groups are a little different from typical message boards, but they offer opportunities to find answers, get advice and network.

Each group runs and operates autonomously – some are open to anyone and others are membership only and you need to be accepted by the group manager. A few popular groups are Small Business Marketing Network and Bright Ideas & Entrepreneurs.

Bright Ideas and Entrepreneurs is a popular group with many members, including small business owners, startup founders, angel investors and more. You can get some amazing business insights and share ideas.

Growth Hackers

GrowthHackers founder, Sean Ellis, was looking for a place where he could discuss customer bases and growing companies. He couldn’t find a community, so he built one and the thriving community now has over 150,000 users.

It has a Reddit-style homepage that features articles submitted by users and discussions. There are numerous growth studies and you will come across many growth marketing ideas. Users appreciate the quality of content and the chance to connect with industry experts. Despite the growth, the team has been able to keep the community value high.

Online Geniuses

If you are are interested in building your user-base, Online Geniuses is for you. Before Slack groups existed, Online Geniuses was a Skype community of internet marketers who talked about strategies and shared personal stores.

The community grew and founder, David Markovich, started looking for a different platform. It’s now hosted on Slack and receives dozens to hundreds of applications a day.

Online Genuises covers marketing advice, product discussions, growth strategies and much more. It’s a strong community with over 16,000 members and features prominent entrepreneurs in Ask Me Anything weekly sessions.

Conclusion

This is only a small sampling of top online communities – there are many more. Joining an online community offers you the chance to connect with like-minded individuals and feel less alone in your entrepreneurial journey. Of course, you can’t join all of these groups, you will have to select one or two that you believe are most suited for your purposes.

Spending some time networking, getting answers to questions and being exposed to more seasoned entrepreneurs can be extremely valuable – it may just give you what you need to take your small business to the next level.

Guest Post: About the Author

Becky Holton is a journalist and a blogger at Essay Services Reviews Club, MyAssignmentWriting. She is interested in education technologies, grademiners review and is always ready to support informative speaking at essay-writing service uk. Follow her on Twitter.