Guest Post

10 Social Media Engagement Tactics That Can Help You Grow Your Audience

Promoting your brand or business through social media is vital. But getting your content out through these channels is not what will get you sales. The key to a successful social media campaign lies in engagement. With an engaged following, it is easy to spread the word about your campaigns, new products and services, and …

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5 Technology Trends That Have Improved Employee Culture

Technology is currently what keeps the world going at the pace we have become accustomed to. As technology improves and new things are designed to make life easier, more jobs are both opened up and replaced. This has a huge effect on small businesses and employees. These new, growing pieces of technology have created whole …

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CRO and SEO: How to Combine Strategies for Your E-commerce Business

SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) do not compete but go together. SEO, CRO, and SEM are the tailwinds of running an online eCommerce business SEO is a tactic employed to gain more traffic to your website. It includes features like keyword research, creating engaging and relevant content, which relates to what …

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Resources for Business Owners with Disabilities

In 2019, according to the U.S. Bureau of Labor Statistics, 19.3% of Americans with disabilities were employed, compared to 66.3% of those who did not have a disability. Those with disabilities were also much more likely to own their own business compared to those without disabilities. Why would someone with a disability want to own …

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7 Steps to Create a Content Marketing Strategy to Grow Your Small Business

Businesses thrive on smart and accurate marketing strategies. Without a good strategy, consumers will have no idea what to expect from your company. A marketing strategy will enable your company to reach your target audience and let them know that you are a viable option. This is the best way to get attention for your …

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5 Tips to Make Your Small Business Customer Service Stand Out

In a world where customers need and want to communicate with their favorite brands on a daily basis, having a strong customer service team is paramount. It doesn’t matter if you’re running a seasonal business or a year-round venture, or if you have aspirations to stay a small company in your local market or expand …

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How to Increase eCommerce Sales for Retail Stores

Starting and running an eCommerce business is never easy unless you put in place the right strategies. In the eCommerce world, opportunities are less and competition high, and you, therefore, need to do things differently to enrich your site’s shopping experience. Increasing sales is a crucial goal for all enterprises, but it requires both dedication …

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Starting Your Own Business in a Post COVID-19 World

Starting your own business can be daunting at the best of times. For young entrepreneurs who have been building plans to put their ambitions into action, the onset of the COVID-19 pandemic can feel like a wrench thrown into the works. The business landscape has changed rapidly, and — in some ways — permanently. While …

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