Your restaurant may serve fabulous food at unbeatable prices, but it’s all for naught if no one knows about it. That’s why restaurant owners need to create a marketing plan and give it a budget big enough to be effective while not so big as to squander your money. The rule of thumb for restaurant …
How Restaurant Owners Can Create an Effective Marketing Budget Read More
In this day and age, most of us know the importance of going green. We recycle at home and have switched out plastic bags for sustainable totes when going to the grocery store. However, not as many green efforts are being made in retail businesses, even though it’s easier than ever to do so. There …
Go Green! 5 Tips for Sustainably Responsible Retail Businesses Read More
Running a food establishment to turn a profit can be a tricky combination of creativity pitted against hard-nosed dollar smarts. Positioning a business in a high visibility location with plenty of passing foot traffic, parking and a steady stream of customers, is still no guarantee of success if its outgoings and overheads are hemorrhaging money. …
Bottom Line Boost — 6 Ways Your Hospitality Business Can Save Money Read More
As an owner of an auto body shop, you may be wondering how you can give your business a competitive advantage. Every city across the USA has a multitude of body shops, so what can you do to set your business apart from others? A proven strategy for many owners has been offering clients an …
Should Your Body Shop Offer an Independent Lifetime Warranty? Read More
All restaurant owners know the value of customer recommendations and feedback in attracting new customers. Savvy restaurateurs ask customers to leave reviews on their websites and social media accounts to speed up business growth. However, sometimes, the reviews left are not positive, and can present the business in a bad light. What do you do …
Spring is a time for new growth and new opportunities! Retail business owners should consider ways to market their companies or products during this season. After the cold winter months when many people stay indoors, spring is the time to focus on attracting new customers and keeping your current ones loyal with strategies to boost …
As a restaurant owner, it is beneficial to stay on top of the latest news in your industry. Unfortunately, this business requires a big time commitment, and not many owners have the availability to network or even read restaurant-related news. Most, however, would find it valuable to connect to relevant sources to help them run …
For a salon to be successful, your calendar must be full of appointments. If you are just starting out, you must attract new clients so that your salon doesn’t operate without any customers. To grow an existing salon business, you need to maximize the amount of clients so you can hire more stylists to grow …
Best Marketing Methods to Bring in New Salon Clients Read More
Customer loyalty is one of the most important differentiators between a successful and a failed business. It takes time and and investment to attract new customers—customer acquisition costs alone can make it cost prohibitive to run a business. This is why taking steps to retain your current customers is vital to generating sales in a …
Four Easy Strategies to Create Email Campaigns that Retain Customers Read More
What would you do to increase your restaurant’s profits by 30%? What if all you needed to do was snap a photo? That’s right, one study found that taking and sharing photos of food served at your restaurant can increase profit by as much as 30%! Unfortunately, most of us are not skilled photographers, and …
Tips for Restaurant Owners: How to Take Better Food Photos Read More