Industry Specific Tips

How Restaurant Owners Can Create an Effective Marketing Budget

Your restaurant may serve fabulous food at unbeatable prices, but it’s all for naught if no one knows about it. That’s why restaurant owners need to create a marketing plan and give it a budget big enough to be effective while not so big as to squander your money. The rule of thumb for restaurant […]

How Restaurant Owners Can Create an Effective Marketing Budget Read More

Bottom Line Boost — 6 Ways Your Hospitality Business Can Save Money

Running a food establishment to turn a profit can be a tricky combination of creativity pitted against hard-nosed dollar smarts. Positioning a business in a high visibility location with plenty of passing foot traffic, parking and a steady stream of customers, is still no guarantee of success if its outgoings and overheads are hemorrhaging money.

Bottom Line Boost — 6 Ways Your Hospitality Business Can Save Money Read More

Bad Restaurant Review? How to Remedy!

All restaurant owners know the value of customer recommendations and feedback in attracting new customers. Savvy restaurateurs ask customers to leave reviews on their websites and social media accounts to speed up business growth. However, sometimes, the reviews left are not positive, and can present the business in a bad light. What do you do

Bad Restaurant Review? How to Remedy! Read More

Best Industry Podcasts for Restaurant Owners

As a restaurant owner, it is beneficial to stay on top of the latest news in your industry. Unfortunately, this business requires a big time commitment, and not many owners have the availability to network or even read restaurant-related news. Most, however, would find it valuable to connect to relevant sources to help them run

Best Industry Podcasts for Restaurant Owners Read More

Four Easy Strategies to Create Email Campaigns that Retain Customers

Customer loyalty is one of the most important differentiators between a successful and a failed business. It takes time and and investment to attract new customers—customer acquisition costs alone can make it cost prohibitive to run a business. This is why taking steps to retain your current customers is vital to generating sales in a

Four Easy Strategies to Create Email Campaigns that Retain Customers Read More