6 Unknown Facebook Features Your Business is Missing

Facebook is absolutely massive in the advertising and marketing webspace. So much so that the number of features other platforms have dull in comparison to those offered by Facebook itself. The downside, of course, is that even experienced marketers are bound to find themselves missing out on features that could make all the difference.

Facebook Product Shops

A relatively recent addition to the list of Facebook features is Facebook Product Shops. This feature introduces a new way to sell products online while removing the inconvenience of dealing with companies like Shopify.

Using this feature, it’s possible to sell products right on your page. People can then pay directly on Facebook or integrate a third-party checkout. Any products purchased on the platform are paid for through a payment processor of your choice.

Selling on Facebook grants businesses direct access to existing customers and better analytics on products placed for sale on the platform. Combined with ads and the power of the Audience Insights Tool, you will have much greater exposure to current and potential customers.

A critical part of improving engagement metrics is having proper product descriptions and scripts. The proper essay writing service or copywriter should deliver exactly what you need.

New Facebook Ads Features

Facebook may be one of the most detailed analytics platforms in the world, but there’s a lot more to the website than meets the eye. It offers several options aside from the traditional newsfeed that most people are used to.

The first is Facebook Messenger ads. These provide an opportunity to drop into a conversation with a prospective customer at any point. This enables you to tweak your sales funnel as you see fit. If you feel the need to add more information about the product or personalizing the experience, all the tools already exist within the Messenger app to do so.

The second of Facebook’s new ad features is in-stream video ads. As their name suggests, this feature provides businesses with prime advertising space right in the middle of a stream.

Videos can be 5-15 seconds long and can be placed on both live videos and those that already aired. If you happen to have a live video that went viral in the past, here’s an opportunity to monetize it at last.

New Video Publishing Tools

Going live for the first time is often frustrating and nerve-wracking. Without the right kind of assistance, it’s almost impossible to know what to expect on the technical side of things. Facebook’s answer to publishers’ complaints is Live Rehearsals. The gist of it is that publishers can now broadcast to page admins and editors only before they go live.

This is a very useful feature for brands that use scripts to reduce friction during live presentations. For those that don’t, dissertation writing services such as UK dissertation are some of the best places to get a custom fully-edited one.

Finally, viewers will be spared the harrowing minutes before anything happens at the beginning and end of live video replays. Publishers can now take advantage of the ‘trimming’ feature that enables them to cut out certain time frames from the beginning and ends of their recorded videos.

Facebook Live Marketing Features

Aside from pre-roll and in-video advertisement, Facebook also offers brand access to features to streamline its Facebook Live experience. Since the adoption of the feature is at an all-time high, the following tools might be useful for a business looking to take their marketing campaigns to the next level.

Pre-scheduling lets businesses set up when a Facebook live stream is going to be aired. This seeks to address the disadvantage of spontaneous live posts: even with notifications enabled, it’s still difficult for individuals to notice when a live stream has started.

For brands with a substantial following, it creates anticipation in viewers before the actual video is aired. It also addresses timing issues, where the videos are streamed later than they were intended to.

If you’ve set up a shop on your Facebook page, you can combine it with Facebook live to merge traditional and social media advertising. While introducing a new product, you can also provide details regarding how they are used and allows for live interaction with viewers that have questions.

This is reminiscent of old-school infomercials. You can also tag your products when you mention them in-stream so users can access them through an in-video link.

Keep Track of Competition with Pages to Watch

It’s possible to get detailed analytics on how detailed a competitor’s published posts are doing using Facebook’s Page Watch feature. Originally designed to help marketers find inspiration in data provided by leading innovative brands, it can be repurposed to anyone’s benefit.

Take advantage of the feature by navigating to Page Insights and scroll down till you find the ‘Pages to Watch’ feature. As long as you have a hundred or more fans, you will gain insight into data such as:

  • The page’s total like count and the percentage change from the previous week.
  • Total engagement metrics for the week.
  • How many times the page has posted to Facebook during the week.

These are actionable insights that could potentially be used to change how your marketing operations are run.

Audience Insights Tool

Most business decisions made today are driven by the abundance of data. Facebook Audience Insights is a powerful analytics tool that gives access to demographic and behavioral data on both your audience and competitors.

Data that can be gleaned from this tool include demographics, past purchasing activity, location, and demographics. With all these in hand, you can narrow down your target audience so you know exactly where your ad dollars are going.

Conclusion

Facebook is a fast-changing platform. New features are introduced and old ones retired regularly, so it’s almost impossible to always be in the loop. However, some of these features are quite important and could be the difference between whether your next marketing campaign succeeds or fails.

Guest Post: About the Author

Becky Holton is a journalist and a blogger at Best Essay. She is interested in education technologies and is always ready to support informative speaking at writing service, Grabmyessay. Follow her on Twitter.

Social Media Tricks That Can Bring a Fresh Breath to Your Business

Growing your small business through social media should not be that stressful. If you know which tools to leverage and you are equipped with ample knowledge of online marketing, especially social media marketing, it will be easier to attract prospects and gain customers. Social media is a huge platform where you can promote your business in fun, simple and cost-effective ways. If you have a small business and want to conquer all social media channels, here are some social media tricks that can bring a fresh breath to your business.

Cinemagraphs

If you want to keep the interest of your prospects online, don’t bombard them with lengthy texts since they will only find these overwhelming and boring. Instead, make visual content your weapon in increasing engagement. For one, use cinemagraphs or still images with some animation. Unlike actual videos, they are very easy to make using programs like Fixel and Fotodanz. Using these apps, you can make beautiful cinemagraphs which your audience will surely find interesting and engaging.

Stock Photos

If you don’t have enough time to take your own pictures or you just want to save some bucks from hiring a professional photographer, you can always take advantage of stock photos. They can increase your business’ visual appearance and make your content more appealing. Stock photos are easy to find, save and upload to your social media page and they have the same quality as the photos taken by professionals.

Hello Bars

Also known as floating bars, hello bars are simply notification bars that prevent your visitors from being disturbed when browsing your page. These will notify your customers and prospects when you are making announcements, offering a lead magnet, showcasing more content, asking your prospects to subscribe to your email list or running a limited-time offer. By using a simple floating bar, you can easily promote your business without annoying your prospects.

Free ‘Click to Tweet’ Option

The click-to-tweet option is a good way to promote your brand and boost your sales. This is free and you can put it on your website or anywhere there is text on your page. If people like your content, they will click it and share it on Twitter, where more prospects can see it. A lot of people use Twitter and when people start sharing your content in this platform, you’ll have a higher chance of gaining customers.

Shopping on Instagram

Every month, more than 800,000 consumers use Instagram to shop and business owners around the world have been using this platform to share their products and stories. Now, you cannot just use Instagram to share content, but you can actually sell your products here. You only need the approval of Facebook shop and you can start tagging your products on your posts. This is a great way to increase your revenue since more people can now see your products and go to your website when they find any interesting item from your shop.

Killer Captions

Whether it’s on Facebook, Twitter or Instagram, always make sure that you use killer captions. Don’t post your content right away without making an interesting caption or checking each word you wrote. If you’re not that good with wordplay, you can let your social media manager take care of it or hire a copywriter to improve your captions. Killer captions are made with some storytelling using captivating words. Just make sure the captions are free of clichés and focus on quality instead of quantity.

Catchy Hashtags

Hashtags are also a great way to increase your audience so make good use of them all the time. To garner a broad interest, use popular hashtags in your industry and include your company’s name in the list of hashtags you use. However, avoid using too many hashtags and only put relevant ones. Try to shorten your hashtags since long ones are difficult to read due to the lack of spaces.

Giveaways

Everybody loves freebies and even though giveaways are very traditional, they hardly fail marketers in boosting their sales and engagement. Because people are always on social media, it is a great place to run all these contests. Take advantage of holidays and celebrations and run a contest where you can give some nice giveaways. The rewards may come from your shop or you can also offer other appealing and valuable items. It is also a great way to thank your customers for their patronage and encourage them to buy more of your products.

Fun Facts/Inspirational Quotes

Sometimes, you can rest from posting videos and other visual content. You can also post some fun facts or memes to entertain your customers or share some inspirational quotes to cheer them up. If you’ll notice, most fitness coaches use this trick but even if you’re not in the fitness industry, you can always do this to increase engagement and motivate your customers and prospects.

Guest Post: About the Author

Lidia Hovhan is Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals. You can find really professional insights in her writings.

10 Video Content Ideas That Work with Your Small Biz Budget

Savvy marketers know that, in 2019, video marketing simply must be a part of the strategy. To illustrate why that is, let’s take a look at a few stats: 93 percent of businesses say they’ve earned a new customer by posting a video on social media and 72 percent of users say they prefer video over text when they’re learning about a product or service. Video as a digital medium and a mode for advertising grows exponentially every year, making it a requisite for all businesses looking to position themselves for success.

With all of this in mind, it’s clear that your small- or medium-sized business could benefit greatly from integrating video into your process. But with a limited budget, is that even possible? Indeed, it is! Start by realizing that you don’t need any expensive equipment or software to shoot viral-worthy vids. In fact, you can transform your DSLR camera or iPhone into a high-tech piece of equipment by purchasing affordable video accessories to outfit your existing gear, and there are plenty of free and cheap editing programs out there.

Coupled with some of the affordable video concepts listed below, you’ll be well on your way to a successful campaign that doesn’t bog down your budget.

  1. Crowd-Sourcing Content: Basic User-Generated Videos

    Looking to produce compelling video content without actually making any videos? Here’s a tip: encourage your users to make their own vids that you can use in your campaigns. Offer an incentive to your fans to create a review, a tutorial video or a testimonial that you can then turn into its own video. Nothing’s better than word-of-mouth advertising, and this is one of the best ways to do it in the world of modern marketing, where everything’s online.

  2. Getting Personal: Meet the Team and Behind-the-Scenes

    One of the things that video marketing does especially well is helping users connect with brands, giving marketing a real, personable face and voice. Filming a few behind-the-scenes videos, such as a meet the team video or a how it’s made video, will help your viewers, fans and potential customers get a better idea about the essence and vibe of your company. Don’t forget to film an interview or a feature showcasing your founder and the origins of your brand.

  3. Brand Rep 101: Testimonials and Reviews

    Perhaps the most obvious way to use video as a marketing tool is to create content that promotes. Invite in a few of your most loyal customers or those who have seen amazing results from your product and film an interview-style video featuring their feedback. Make sure your testimonial videos are built for success: make them short, simple and authentic, and definitely don’t use a script.

  4. Educating Users: How-Tos andTutorials

    Gone are the days of in-store demos and door-to-door salesmen. These days, YouTube is all you need to explain how your product works. Have one of your most camera-ready employees film how-tos and demonstrations detailing how your product or service works. Whether you film it yourself with your iPhone (and a few essential filming accessories, of course) or have an artist create a custom animation just for you, you can count on these vids to educate and sell at the same time.

  5. NoFilmingNecessary: Webinars and Audio-Only Videos

    Naturally, with the set, the hair and makeup and the lighting, the visual component of video marketing can be hard on the budget, especially when you’re working with minimal funds. Consider recording audio only and then pairing the audio portion with still photos, screen-sharing shots and other components to provide the same enjoyable viewing experience of a regular video. This can be done relatively easy with your phone or DSLR and a camera microphone.

  6. Expert’s Circle: Interviews and In-Depth Guides

    If you want to position yourself as a thought leader in your industry (and therefore gain more leads and better brand recognition), you need to be pulling insight from the experts in the field. Cater to general searchers who are looking to learn with educational, expert-driven content that adds to a broader conversation.

  7. Live-Streaming:Day-to-Day Snippets

    No doubt about it: embedded videos and a strong presence on YouTube and other platforms are great, but you also have to make sure you’re leveraging your “one-and-done” channels, like Snapchat, Instagram Stories and Facebook Stories to get your products in front of users. Film and post everything from employee community engagement to press conferences and company networking events.

  8. Listicles: Turning Your Text Content into Compelling Videos

    You’ve probably come across short videos on Facebook and Instagram that feature still photos and video clips with text overlays, highlighting interesting facts or telling a story. This is a great format for companies that want to repurpose their existing text content into video format — listicles, tip articles and buyer’s guides can make surprisingly sharable video content.

  9. Adding Art: Animations and More

    It may be a lot cheaper and even more effective to ditch the video footage altogether. Instead, consider hiring a digital artist to create an animation or a stop-motion video highlighting your product or service. These kinds of videos tend to capture the attention of people scrolling through your feed, but they don’t require actors or a set, so they can save you a pretty penny.

  10. Influencers: Creating ‘Why We Love It’ Vids

    Finally, don’t forget to invite real, influential users to come onto your channel to help highlight why it’s worth trying your product or service. Whether you enlist a real-life user from your community or a professional influencer is up to you, but you can count on these vids ramping up your reputation and earning you more followers.

Once you start exploring, you’ll be surprised to find out how many clever video concepts you can nail without a hefty investment. It’s all about leveraging what you have around you — your existing equipment, your existing content and your video-ready team — and then dialing it up a few notches by adding the special sparkle of video. When your brand goes viral, you’ll be glad you made the effort!

Guest Post: About the Author

Ethan Long is the business development director for MovoPhoto. Before starting with them, he worked in advertising in NYC where he gained over eight years of experience in content and video marketing. In his free time, he enjoys being outside, learning new photo and videography techniques, and spending time with his wife and their dog, Rory.

How to Use Instagram Stories to Engage with Your Customers

Instagram is an extremely popular social media network that over ⅛ of the world, or 7.7 billion people, is currently enjoying! It allows users to share their photos and videos, follow others and search for content based on keywords.

While Instagram is not intended specifically for business use, such as LinkedIn, all of the biggest and many of the smaller brands around the globe are seizing the opportunity to connect with a broader audience. Learning how to use Instagram stories, a great newer feature of this platform, is a proven way to engage with your customers.

Instagram Stories Explained

Instagram users are able to share content by uploading it to their profile grid, but they can also create stories, which is a feature that shows photos and videos in a bar at the top of the main feed. Unlike regular content on the feed, stories disappear within 24 hours, making it more tempting for your followers to view your stories daily, or risk the chance of never seeing them again.

When your followers open their Instagram account, they are able to see circles with the accounts they follow that uploaded an Insta-story. All they need to do to see it is to click on it to see it. In addition to uploading your content, you can add music, text, images and locations to your stories. Note that your followers can’t like or comment on stories like they can on other content.

How to Use Instagram Stories

Creating a story is extremely easy; just click the “+” sign on the top left of your screen. You will have the option to upload content from your phone or to use the camera to take a new video or photo.

The screen will provide you with the options to customize your content with filters, stickers, drawings and text. You can check analytics of who has viewed your story by clicking on it; you will be able to see every single person who saw the story, along with a total count.

Tips to Encourage Engagement with Instagram Stories

Tag Your Location

If your business has a physical storefront, make sure to tag it in every single Insta-story you create. The location tag will show up right on the story, allowing your followers to clearly see your business name.

Instagram allows users to search for companies in certain locations, such as “hair salon New York,” and is a great way to connect to a new customer base.

Add Hashtags

Hashtags are keywords that you can add to your story along with the # sign. Examples include:

  • #cheapmechanicLouisville
  • #ChineseFoodinLosAngeles
  • #trendiestshirtsonline

Instagram now allows users to search stories by hashtags, so as long as you know what keywords your customer base will use, you can attract them to your profile with your hashtags.

Use Polls

Polls are a fun feature on Instagram stories that allows you to ask your followers to vote on a certain topic. After adding a photo or video, add the “Poll” sticker to your story and write your question with two answer choices. Voters will be able to choose their selection right on your story, and you can see the answers.

This is a great way to engage with your followers and ask them what they prefer to see in your stories, what questions they may have, what products or services they are mostly interested in and more!

Instagram is a fun way for you to connect with a wide range of audience online. It can be a great marketing strategy, but since there is so much competition, it may be helpful to work with an Instagram specialist or influencer to truly make your business stand out on this social media channel.

As this takes a financial investment, you should consider a small business loan. IOU Financial is ready to fund your next loan in just under 48 hours. Click here to learn more.

Facebook Trends for 2019 to Optimize Your Business Page

Nowadays, businesses are highly focusing on social media marketing. The right platforms help them to reach to a wider community at a lower budget.

One of the most popular platforms is Facebook, which had 2.23 billion monthly active users from 2008 to 2018. So, small and big businessman target Facebook business pages as an integral part of their marketing strategy to reach out to a huge audience.

Does your business have a social presence on Facebook? If not, setting up Facebook pages for business can get you a noticeable entrepreneurial hike within a few days.

As we enter 2019 in a few months, you should know about the latest Facebook trends.

Innovative Visual Content

You might have heard that a picture is worth a thousand words. So be sure to use compelling graphics in your Facebook posts. Use images, videos, and GIFs to spruce up your timeline. Visuals are more attractive and can convey the message you are trying to communicate in less time.

GIFs are an amazing medium for building a Facebook business page. It not only stands out from static images but also requires less of a monetary investment compared to videos, carousel, and lead ads.

Frequent Posts on Facebook Live and Stories

Apart from your Facebook page, you can use Facebook live and stories to keep your audience updated about your business. In fact, this is a more trending way as live content drives three times more engagement on Facebook.

This feature is all about showcasing the content regarding and what is happening presently. By going live, you can engage with a lot of people on the spot thereby increasing your business authenticity and popularity in the audience’s eyes. People simply love to see live streaming of events, product launch, office fun, etc.

Expanding Your Store on the Facebook Shop

If you have a robust Facebook community, setting up a Facebook store should be your next move. It helps your customers get whatever they are looking for. Moreover, there are functional plugins available at Knowband for Prestashop and Magento store that let you connect your Facebook shop with the Facebook business page.

This feature leads the visitors directly to your store thereby increasing the conversion rate. It also automatically updates the Facebook store, when you make changes on your store.

A CTA Button on the Business Page

Facebook keeps changing its algorithms to personalize what users see in their feed. The call-to-action is one such feature which helps you to drive action on your page. This feature can be placed below the cover image of your Facebook business page.

It helps to send traffic to your website, direct messages, signups and more. You have a range of options to add including shopping, booking, learning, or getting in touch. You can link this button to any destination on or off Facebook. Make sure your page’s call-to-action is linked with your preferred activity.

Continuous Rise of Facebook Ads 

You might feel that Facebook ads are not effective to optimize your business, but they are more worthy than you think. According to Sprout Social research on Facebook Advertising, about 3 million businesses use Facebook advertising to market their business.

The advantage of using this means to advertise is that you get to target a specific audience by selecting factors like demographics, age, interest, and many other options. Facebook ads  are a good medium if you want to run a PPC (pay per click) campaign to reach a targeted audience to maximize your business recognition. Also, planning your Facebook ads campaign before setting up Facebook for business is advisable.

Among the 2 billion Facebook users, one-third regularly engage with brands on Facebook. So plan your Facebook marketing techniques in accordance with these Facebook trends to optimize and build a Facebook business page. Moreover, make sure you are analyzing the traffic coming to your page to plan your future marketing strategies.

Guest Post: About the Author

Sanket Patel is Founder & Director of www.blurbpointmedia.com, an SEO, and digital marketing company. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is an expert in Web marketing, Search Engine Optimization, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN. Connect on Twitter.

LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz

Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ideas about how you can help your employees to use this platform not just for their personal needs, but to benefit your company:

Become Authority Figures

To set your company apart from the competition, an effective way is to facilitate your employees to becoming authority figures in their respective niches. LinkedIn is a platform that can help with this goal, allowing employees to post articles and blogs on their profiles.

A marketing expert can write about the latest trends, while a mechanic can write about tips on preserving a car’s value. When online viewers search for keywords related to the content, they read the articles and start to form trusting relationships with your employees.

If your team members can become known in their fields for their authoritative and informative content, you will improve your brand recognition and attract new customers.

Network

To find new clients, business partners or investors, you should encourage your employees to network. LinkedIn makes this objective easy by promoting online networking that transcends time and location constraints.

Your employees can join industry-specific groups where they can join conversations and make important connections. They can search for specific individuals and reach out to them on the platform.

LinkedIn Showcase Pages allows employees to create pages that highlight a certain area of the business, and then share that with a target audience. For example, if your business needs an investment to explore franchising opportunities, you can create a page that reflects your earnings and profits, as well as goals, and share that with interested investors.

If your team members are encouraged to make connections on LinkedIn, your company can leverage that for business opportunities.

Recruit

Increased competition has made it challenging for some businesses to recruit and retain employees. LinkedIn can offer an advantage to your HR department in this regard.

LinkedIn makes it easy to search for candidates based on their current position and experience. Instead of posting an ad on a general career site, such as Indeed, you are able to do a targeted search and view detailed information to make faster and more informed hiring decisions.

LinkedIn Career Page is another option for candidate searches, helping prospective candidates come to you. The Jobs tab on this page lists current openings as well as insights from current employees about the company and their positions.

The Life Tab helps candidates determine if your company would be the right fit for them. This tab offers photos and videos shared by your employees as well as any written content that can be shared about your company culture.

This helps your business share benefits that candidates can expect if they join your team, and allows your hiring managers to connect with potential employees on a more personal level.

There are multiple opportunities that LinkedIn offers that can benefit your business. Some of them, such as promotion and marketing, may require a financial investment. If you need a partner that can help you grow your business, IOU Financial is ready to help. We work with small business owners to help them finance their goals. Contact us today to learn more about our easy and fast loans of up to $300,000.

2019 Social Media Trends Businesses Need to Plan For

If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for.

A key part to growing and sustaining businesses today is social media. These platforms allow owners to connect with millions of possible customers worldwide. As this field is constantly being innovated, it’s advantageous for companies to prepare for social media trends in 2019 to stay innovative and relevant in their niches.

Increased Integration

In today’s fast world, people expect quick and seamless service, which is why all businesses should focus on creating the most seamless user experiences for their customers. In 2019, more and more companies will focus on social media integration, allowing customers to register for website access, sign up for email lists and more using their social media accounts.

Business owners should consider updating their websites and apps to allow new users to register with just one click through their social media account instead of filling out a long form. This step can help you increase your followers and connect better with your customer base.

More Video

The way businesses connect with users on social media is shifting from written to video content. Over half of all social media users watch videos, with that number climbing consistently.

Video is beneficial because it allows businesses to showcase their products and services, provide how-to guides and reviews. Social media users can form an emotional connection with the brand through video when they feel like the content is valuable to them.

Live video, especially, is becoming an important feature for marketing. Businesses can use this opportunity to share events, sales and new product announcements in real time.

Customized Marketing

In 2019, companies will finetune their marketing with customized strategies. Not only does content need to differ across channels to offer exclusive deals and stories, but business owners should focus on creating custom personas to cater to different demographics.

Whether you own a restaurant, a hair salon or an auto repair shop, customizing your outreach to target different audiences is key. Using insights from social media analytics, you can create customer personas depending on demographics such as age, gender, shopping patterns, income, etc., and create content tailored to those interests and needs.

Chatbots

Customers are demanding instant communication from the companies they shop with, and social media is no exception. While you may not have the budget to offer 24/7 customer service representatives for social media, you can invest in chatbots to solve this problem.

Chatbots are computer programs that mimic actual conversations. Companies can use them to answer questions, troubleshoot and even allow customers to book services and make purchases. With one estimate that 25% of the world will use messaging apps by the end of 2019, integrating chatbots into social media’s direct messaging services should be a priority.

Setting aside a budget to integrate social media trends into your operations is key to staying innovative. IOU Financial can help you with this goal by offering easy and fast small business loans. We can instantly pre-approve you and fund your loan of up to $300,000 in 24-48 hours!

Should My Business Be Using IGTV?

IGTV (for Instagram TV) is the new Instagram video app that supports vertical-format video on smartphones and desktops. You can post videos of up to 10 minutes in length, although creators with large audiences can post videos up to 60 minutes long. Instagram, a part of Facebook, is now set to compete directly with YouTube, giving individuals and businesses a new social media channel. Let’s explore how your business can profit from IGTV:

You can’t ignore video:

About a third of online activity involves watching video according to Wordstream, and Ciscopredicts 78% of mobile data traffic will be video by 2021. Viewers of video ads are twice as likely to tell others about them compared to text or image ads, and 25% of viewers make an immediate purchase after viewing a video ad[i]. There are more than 3.5 billion[ii] unique mobile internet users who on average spend 69%[iii] of their media time on their phones. Eighty percent[iv] of global internet usage will be driven by mobile devices and half[v] of an individual’s digital media time occurs on mobile apps. These statistics compel businesses to include marketing videos in their content marketing strategy, lest they cede the territory to their competitors.

IGTV supports clickable links:

You can add multiple links to your IGTV video’s description to drive traffic to your website, other videos, or wherever else you choose. To ensure your viewers know about the links, mention them in your video. This feature has the potential to significantly increase your website traffic and conversion ratio. You can also add up to 30 hashtags in your video description, meaning you will gain visibility through regular hashtag searches. These features should help you grow your channel and your business.

IGTV is easy to use: 

Even the smallest businesses can easily create IGTV videos. You don’t have to have Hollywood production values to create compelling videos, although expert videographers can use all their tricks if they choose. To create an IGTV, turn on the video feature of your phone and start recording. You can use simple yet powerful video editor apps such as InShot, Splice and VideoShow to add music, titles, voice-overs, emojis and special effects. With a little thought, you should be able to create entertaining and engaging content. Once you’re happy with your video, simply upload it via the IGTV mobile app and you’re all set.

Your Instagram followers automatically follow your videos:

This setup means you can increase the value of your Instagram account substantially by uploading your marketing videos. Sure, you can create weekly or monthly videos, but if you run daily promotions, IGTV can get the word out fast in a compelling manner. Retailers and merchandizers will find this capability a boon for driving customers to their websites and/or brick-and-mortar stores.

You can create training and product demo videos:

Your marketing push can include high-value videos that increase the knowledge of potential or actual customers. You can also train your employees or demonstrate how your product is used. The ways you use IGTV to increase sales, service and support are limited only by your imagination.

IGTV, when properly leveraged, has the potential to grow your business significantly. In fact, you might find you need expanded inventory, more employees, a larger store, or perhaps additional stores. If you need working capital to expand your business, consider a business loan from IOU Financial, where you can borrow up to $300,000 on convenient terms quickly and easily.

[i] https://thenextscoop.com/use-instagram-igtv-business/

[ii]https://www.statista.com/topics/779/mobile-internet/

[iii]http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/2017-US-Cross-Platform-Future-in-Focus?

[iv]https://www.zenithmedia.com/mobile-forecasts-75-internet-use-will-mobile-2017/

[v]https://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent

Save Time With Tools for Small Business Social Media Management

No one can ignore the power of social media in creating and sustaining a successful business. The problem is that there are so many different platforms, and managing all of them requires a team that most small business owners cannot afford.

The good news is that there are tools for small business social media management which are inexpensive and easy to set up. Read on to find out what your options are and choose the one that’s most appropriate for your business needs.

Buffer

When you want to share some exciting news about your business, or a photo or video, it can be incredibly time consuming to post it on each individual platform, like Pinterest, Instagram and Twitter. Buffer is a great resource that can automatically share content on a multitude of platforms, and offers both free and paid plans.

You can add all of the content at a time that is convenient for you, such as early morning or evening, and then create a schedule to stagger the posts to be shared at optimal times. After the content has been shared, Buffer will offer analytics of how well each post performed.

Hootsuite

Hootsuite is a great resource to help you with social media that may take may take some time to learn to navigate, but it’s well worth it. Although there are limited free features, you will have to pay for most services.

Hootsuite lets you to add content and store it in their Cloud, that will allow your team to share it when the time comes. However, the tool’s main benefit is its comprehensive analytics, which allows you to analyze conversations and results across channels and compare them. You can even utilize demographics to filter conversations about your brand by location, language, etc.

Agorapulse

Calling itself a Hootsuite alternative, Agorapulse offers some great features. It analyzes your social media platforms 24/7 and alerts you in real time when something needs your attention. Plus, you have the ability to automate the moderation process by creating certain rules.

This tool helps you maintain good relationships with your audience by storing all of the interactions you have had with your followers, such as their comments, likes and messages.

Plus, you can compare your page to that of your competitors to give you an idea of what is working or not for them and help you improve your social media reach.

Feedly

The main point of creating social media pages is to engage with your target audience. However, most businesses don’t have enough information to come up with several posts a day, and different ones across various platforms at that! However, that is what’s needed to keep the public interested.

An easy way to fix this challenge is to share other interesting and relevant content that your followers would enjoy. This is where Feedly comes in—instead of subscribing to dozens of other sites or platforms and perusing their content, this Feed Reader collects content from various sites and presents it to you in an easy to read format. You can then instantly share it on your social media!

There are many great tools and resources that can take your social media management to the next level and help you engage with current and potential customers. The truth is that it may take a financial investment to set up accounts with some of these resources, which is why a small business loan can help. IOU Financial is committed to helping small businesses grow and thrive; contact us today to learn more.

Instagram Ads: The Basics

If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013!

Although Instagram gives owners the potential to connect to a large group of users, cutting through the online clutter is difficult for small businesses that are trying to increase their brand recognition… Simply posting content and waiting to grow your following organically can take months, if not years.

A better strategy to reach a mass audience instantly may be to pay for Instagram Ads. The ads would be featured as “sponsored posts” that would come up on users’ feeds as they browse. The goals of utilizing Instagram ads would be to “grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).”

Are Instagram Ads Effective?

Is investing in Instagram ads effective? The results speak for themselves. “In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad,” according to a source.

Why are Instagram Ads Effective?

Unlike advertising on a website or on television, where you can choose the channel, but not who sees your ads, Instagram allows you to target your audience base. This means that you have the ability for your ads to be shown to selected individuals, based on factors such as gender, age, location, interests, etc.

Plus, you can create groups for each ad, choosing between:

“Saved Audiences – interest-based targeting

Custom Audiences – retargeting audiences and customers

Lookalike Audiences – people similar to your other audiences”

How to Set up an Instagram Account to Create Ads

Using Instagram is very easy, and a business can set up an account within an hour to get started with the following steps.

  1. Because Facebook bought Instagram, you can use your Facebook account or create a personal Instagram account to get started.
  2. Sign up for a Business Manager account.
  3. Create a Business Page.
  4. Enter all the required information, such as your business name and details and your contact information.
  5. Create your ad.
  6. Choose an ad objective, which includes goals like brand recognition, engagement, reach, traffic, app installs, lead generation, etc.
  7. Choose who the ad will target, decide on your budget, create a schedule and narrow down on the creative aspect of your ad.
  8. Start advertising!

Examples of Inspiring Instagram Ads

If you are not extremely creative, there are a multitude of examples online of Instagram ads that can inspire you, such as:

55 Amazing Instagram Ads

84 Best Instagram Ad Examples in 2018

You do not require a large budget to get started with advertising on Instagram. AdEspresso’s research has found that the average price of a pay-per-click Instagram ad is around $0.80. Although, to reach a substantial amount of people, you may want to hit the ground running!

IOU Financial can help you to market and grow your business with a small business loan of up to $300,000. Call us at 1.866.217.8564 or visit us online at www.ioufinancial.com to learn more!