Nowadays, businesses are highly focusing on social media marketing. The right platforms help them to reach to a wider community at a lower budget.
One of the most popular platforms is Facebook, which had 2.23 billion monthly active users from 2008 to 2018. So, small and big businessman target Facebook business pages as an integral part of their marketing strategy to reach out to a huge audience.
Does your business have a social presence on Facebook? If not, setting up Facebook pages for business can get you a noticeable entrepreneurial hike within a few days.
As we enter 2019 in a few months, you should know about the latest Facebook trends.
Innovative Visual Content
You might have heard that a picture is worth a thousand words. So be sure to use compelling graphics in your Facebook posts. Use images, videos, and GIFs to spruce up your timeline. Visuals are more attractive and can convey the message you are trying to communicate in less time.
GIFs are an amazing medium for building a Facebook business page. It not only stands out from static images but also requires less of a monetary investment compared to videos, carousel, and lead ads.
Frequent Posts on Facebook Live and Stories
Apart from your Facebook page, you can use Facebook live and stories to keep your audience updated about your business. In fact, this is a more trending way as live content drives three times more engagement on Facebook.
This feature is all about showcasing the content regarding and what is happening presently. By going live, you can engage with a lot of people on the spot thereby increasing your business authenticity and popularity in the audience’s eyes. People simply love to see live streaming of events, product launch, office fun, etc.
Expanding Your Store on the Facebook Shop
If you have a robust Facebook community, setting up a Facebook store should be your next move. It helps your customers get whatever they are looking for. Moreover, there are functional plugins available at Knowband for Prestashop and Magento store that let you connect your Facebook shop with the Facebook business page.
This feature leads the visitors directly to your store thereby increasing the conversion rate. It also automatically updates the Facebook store, when you make changes on your store.
A CTA Button on the Business Page
Facebook keeps changing its algorithms to personalize what users see in their feed. The call-to-action is one such feature which helps you to drive action on your page. This feature can be placed below the cover image of your Facebook business page.
It helps to send traffic to your website, direct messages, signups and more. You have a range of options to add including shopping, booking, learning, or getting in touch. You can link this button to any destination on or off Facebook. Make sure your page’s call-to-action is linked with your preferred activity.
Continuous Rise of Facebook Ads
You might feel that Facebook ads are not effective to optimize your business, but they are more worthy than you think. According to Sprout Social research on Facebook Advertising, about 3 million businesses use Facebook advertising to market their business.
The advantage of using this means to advertise is that you get to target a specific audience by selecting factors like demographics, age, interest, and many other options. Facebook ads are a good medium if you want to run a PPC (pay per click) campaign to reach a targeted audience to maximize your business recognition. Also, planning your Facebook ads campaign before setting up Facebook for business is advisable.
Among the 2 billion Facebook users, one-third regularly engage with brands on Facebook. So plan your Facebook marketing techniques in accordance with these Facebook trends to optimize and build a Facebook business page. Moreover, make sure you are analyzing the traffic coming to your page to plan your future marketing strategies.
Guest Post: About the Author
Sanket Patel is Founder & Director of www.blurbpointmedia.com, an SEO, and digital marketing company. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is an expert in Web marketing, Search Engine Optimization, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN. Connect on Twitter.