LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz

Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ideas about how you can help your employees to use this platform not just for their personal needs, but to benefit your company:

Become Authority Figures

To set your company apart from the competition, an effective way is to facilitate your employees to becoming authority figures in their respective niches. LinkedIn is a platform that can help with this goal, allowing employees to post articles and blogs on their profiles.

A marketing expert can write about the latest trends, while a mechanic can write about tips on preserving a car’s value. When online viewers search for keywords related to the content, they read the articles and start to form trusting relationships with your employees.

If your team members can become known in their fields for their authoritative and informative content, you will improve your brand recognition and attract new customers.

Network

To find new clients, business partners or investors, you should encourage your employees to network. LinkedIn makes this objective easy by promoting online networking that transcends time and location constraints.

Your employees can join industry-specific groups where they can join conversations and make important connections. They can search for specific individuals and reach out to them on the platform.

LinkedIn Showcase Pages allows employees to create pages that highlight a certain area of the business, and then share that with a target audience. For example, if your business needs an investment to explore franchising opportunities, you can create a page that reflects your earnings and profits, as well as goals, and share that with interested investors.

If your team members are encouraged to make connections on LinkedIn, your company can leverage that for business opportunities.

Recruit

Increased competition has made it challenging for some businesses to recruit and retain employees. LinkedIn can offer an advantage to your HR department in this regard.

LinkedIn makes it easy to search for candidates based on their current position and experience. Instead of posting an ad on a general career site, such as Indeed, you are able to do a targeted search and view detailed information to make faster and more informed hiring decisions.

LinkedIn Career Page is another option for candidate searches, helping prospective candidates come to you. The Jobs tab on this page lists current openings as well as insights from current employees about the company and their positions.

The Life Tab helps candidates determine if your company would be the right fit for them. This tab offers photos and videos shared by your employees as well as any written content that can be shared about your company culture.

This helps your business share benefits that candidates can expect if they join your team, and allows your hiring managers to connect with potential employees on a more personal level.

There are multiple opportunities that LinkedIn offers that can benefit your business. Some of them, such as promotion and marketing, may require a financial investment. If you need a partner that can help you grow your business, IOU Financial is ready to help. We work with small business owners to help them finance their goals. Contact us today to learn more about our easy and fast loans of up to $300,000.

2019 Social Media Trends Businesses Need to Plan For

If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for.

A key part to growing and sustaining businesses today is social media. These platforms allow owners to connect with millions of possible customers worldwide. As this field is constantly being innovated, it’s advantageous for companies to prepare for social media trends in 2019 to stay innovative and relevant in their niches.

Increased Integration

In today’s fast world, people expect quick and seamless service, which is why all businesses should focus on creating the most seamless user experiences for their customers. In 2019, more and more companies will focus on social media integration, allowing customers to register for website access, sign up for email lists and more using their social media accounts.

Business owners should consider updating their websites and apps to allow new users to register with just one click through their social media account instead of filling out a long form. This step can help you increase your followers and connect better with your customer base.

More Video

The way businesses connect with users on social media is shifting from written to video content. Over half of all social media users watch videos, with that number climbing consistently.

Video is beneficial because it allows businesses to showcase their products and services, provide how-to guides and reviews. Social media users can form an emotional connection with the brand through video when they feel like the content is valuable to them.

Live video, especially, is becoming an important feature for marketing. Businesses can use this opportunity to share events, sales and new product announcements in real time.

Customized Marketing

In 2019, companies will finetune their marketing with customized strategies. Not only does content need to differ across channels to offer exclusive deals and stories, but business owners should focus on creating custom personas to cater to different demographics.

Whether you own a restaurant, a hair salon or an auto repair shop, customizing your outreach to target different audiences is key. Using insights from social media analytics, you can create customer personas depending on demographics such as age, gender, shopping patterns, income, etc., and create content tailored to those interests and needs.

Chatbots

Customers are demanding instant communication from the companies they shop with, and social media is no exception. While you may not have the budget to offer 24/7 customer service representatives for social media, you can invest in chatbots to solve this problem.

Chatbots are computer programs that mimic actual conversations. Companies can use them to answer questions, troubleshoot and even allow customers to book services and make purchases. With one estimate that 25% of the world will use messaging apps by the end of 2019, integrating chatbots into social media’s direct messaging services should be a priority.

Setting aside a budget to integrate social media trends into your operations is key to staying innovative. IOU Financial can help you with this goal by offering easy and fast small business loans. We can instantly pre-approve you and fund your loan of up to $300,000 in 24-48 hours!

Should My Business Be Using IGTV?

IGTV (for Instagram TV) is the new Instagram video app that supports vertical-format video on smartphones and desktops. You can post videos of up to 10 minutes in length, although creators with large audiences can post videos up to 60 minutes long. Instagram, a part of Facebook, is now set to compete directly with YouTube, giving individuals and businesses a new social media channel. Let’s explore how your business can profit from IGTV:

You can’t ignore video:

About a third of online activity involves watching video according to Wordstream, and Ciscopredicts 78% of mobile data traffic will be video by 2021. Viewers of video ads are twice as likely to tell others about them compared to text or image ads, and 25% of viewers make an immediate purchase after viewing a video ad[i]. There are more than 3.5 billion[ii] unique mobile internet users who on average spend 69%[iii] of their media time on their phones. Eighty percent[iv] of global internet usage will be driven by mobile devices and half[v] of an individual’s digital media time occurs on mobile apps. These statistics compel businesses to include marketing videos in their content marketing strategy, lest they cede the territory to their competitors.

IGTV supports clickable links:

You can add multiple links to your IGTV video’s description to drive traffic to your website, other videos, or wherever else you choose. To ensure your viewers know about the links, mention them in your video. This feature has the potential to significantly increase your website traffic and conversion ratio. You can also add up to 30 hashtags in your video description, meaning you will gain visibility through regular hashtag searches. These features should help you grow your channel and your business.

IGTV is easy to use: 

Even the smallest businesses can easily create IGTV videos. You don’t have to have Hollywood production values to create compelling videos, although expert videographers can use all their tricks if they choose. To create an IGTV, turn on the video feature of your phone and start recording. You can use simple yet powerful video editor apps such as InShot, Splice and VideoShow to add music, titles, voice-overs, emojis and special effects. With a little thought, you should be able to create entertaining and engaging content. Once you’re happy with your video, simply upload it via the IGTV mobile app and you’re all set.

Your Instagram followers automatically follow your videos:

This setup means you can increase the value of your Instagram account substantially by uploading your marketing videos. Sure, you can create weekly or monthly videos, but if you run daily promotions, IGTV can get the word out fast in a compelling manner. Retailers and merchandizers will find this capability a boon for driving customers to their websites and/or brick-and-mortar stores.

You can create training and product demo videos:

Your marketing push can include high-value videos that increase the knowledge of potential or actual customers. You can also train your employees or demonstrate how your product is used. The ways you use IGTV to increase sales, service and support are limited only by your imagination.

IGTV, when properly leveraged, has the potential to grow your business significantly. In fact, you might find you need expanded inventory, more employees, a larger store, or perhaps additional stores. If you need working capital to expand your business, consider a business loan from IOU Financial, where you can borrow up to $300,000 on convenient terms quickly and easily.

[i] https://thenextscoop.com/use-instagram-igtv-business/

[ii]https://www.statista.com/topics/779/mobile-internet/

[iii]http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/2017-US-Cross-Platform-Future-in-Focus?

[iv]https://www.zenithmedia.com/mobile-forecasts-75-internet-use-will-mobile-2017/

[v]https://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent

Save Time With Tools for Small Business Social Media Management

No one can ignore the power of social media in creating and sustaining a successful business. The problem is that there are so many different platforms, and managing all of them requires a team that most small business owners cannot afford.

The good news is that there are tools for small business social media management which are inexpensive and easy to set up. Read on to find out what your options are and choose the one that’s most appropriate for your business needs.

Buffer

When you want to share some exciting news about your business, or a photo or video, it can be incredibly time consuming to post it on each individual platform, like Pinterest, Instagram and Twitter. Buffer is a great resource that can automatically share content on a multitude of platforms, and offers both free and paid plans.

You can add all of the content at a time that is convenient for you, such as early morning or evening, and then create a schedule to stagger the posts to be shared at optimal times. After the content has been shared, Buffer will offer analytics of how well each post performed.

Hootsuite

Hootsuite is a great resource to help you with social media that may take may take some time to learn to navigate, but it’s well worth it. Although there are limited free features, you will have to pay for most services.

Hootsuite lets you to add content and store it in their Cloud, that will allow your team to share it when the time comes. However, the tool’s main benefit is its comprehensive analytics, which allows you to analyze conversations and results across channels and compare them. You can even utilize demographics to filter conversations about your brand by location, language, etc.

Agorapulse

Calling itself a Hootsuite alternative, Agorapulse offers some great features. It analyzes your social media platforms 24/7 and alerts you in real time when something needs your attention. Plus, you have the ability to automate the moderation process by creating certain rules.

This tool helps you maintain good relationships with your audience by storing all of the interactions you have had with your followers, such as their comments, likes and messages.

Plus, you can compare your page to that of your competitors to give you an idea of what is working or not for them and help you improve your social media reach.

Feedly

The main point of creating social media pages is to engage with your target audience. However, most businesses don’t have enough information to come up with several posts a day, and different ones across various platforms at that! However, that is what’s needed to keep the public interested.

An easy way to fix this challenge is to share other interesting and relevant content that your followers would enjoy. This is where Feedly comes in—instead of subscribing to dozens of other sites or platforms and perusing their content, this Feed Reader collects content from various sites and presents it to you in an easy to read format. You can then instantly share it on your social media!

There are many great tools and resources that can take your social media management to the next level and help you engage with current and potential customers. The truth is that it may take a financial investment to set up accounts with some of these resources, which is why a small business loan can help. IOU Financial is committed to helping small businesses grow and thrive; contact us today to learn more.

Instagram Ads: The Basics

If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013!

Although Instagram gives owners the potential to connect to a large group of users, cutting through the online clutter is difficult for small businesses that are trying to increase their brand recognition… Simply posting content and waiting to grow your following organically can take months, if not years.

A better strategy to reach a mass audience instantly may be to pay for Instagram Ads. The ads would be featured as “sponsored posts” that would come up on users’ feeds as they browse. The goals of utilizing Instagram ads would be to “grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).”

Are Instagram Ads Effective?

Is investing in Instagram ads effective? The results speak for themselves. “In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad,” according to a source.

Why are Instagram Ads Effective?

Unlike advertising on a website or on television, where you can choose the channel, but not who sees your ads, Instagram allows you to target your audience base. This means that you have the ability for your ads to be shown to selected individuals, based on factors such as gender, age, location, interests, etc.

Plus, you can create groups for each ad, choosing between:

“Saved Audiences – interest-based targeting

Custom Audiences – retargeting audiences and customers

Lookalike Audiences – people similar to your other audiences”

How to Set up an Instagram Account to Create Ads

Using Instagram is very easy, and a business can set up an account within an hour to get started with the following steps.

  1. Because Facebook bought Instagram, you can use your Facebook account or create a personal Instagram account to get started.
  2. Sign up for a Business Manager account.
  3. Create a Business Page.
  4. Enter all the required information, such as your business name and details and your contact information.
  5. Create your ad.
  6. Choose an ad objective, which includes goals like brand recognition, engagement, reach, traffic, app installs, lead generation, etc.
  7. Choose who the ad will target, decide on your budget, create a schedule and narrow down on the creative aspect of your ad.
  8. Start advertising!

Examples of Inspiring Instagram Ads

If you are not extremely creative, there are a multitude of examples online of Instagram ads that can inspire you, such as:

55 Amazing Instagram Ads

84 Best Instagram Ad Examples in 2018

You do not require a large budget to get started with advertising on Instagram. AdEspresso’s research has found that the average price of a pay-per-click Instagram ad is around $0.80. Although, to reach a substantial amount of people, you may want to hit the ground running!

IOU Financial can help you to market and grow your business with a small business loan of up to $300,000. Call us at 1.866.217.8564 or visit us online at www.ioufinancial.com to learn more!

Should My Business be on Snapchat?

Facebook. Twitter. Pinterest. Snapchat. The list of social media platforms goes on and on. While business owners know the value that social media presence can bring to their company, many small and medium firms simply don’t have the resources to devote to all of the platforms. In this article, we will discuss one of the most popular social media sites, Snapchat, which has become a dominant player in today’s world.

Gary Vaynerchuk, an entrepreneur explains his view on the success of this platform: “Snapchat closely resembles how we communicate face-to-face than any other social network. When we talk to each other, passing in the halls or just living out our lives, those moments disappear. Snapchat emulates that behavior and psychology. Moments are temporary and that’s exactly the feeling and behavior that Snapchat matched to.”

Younger Target Audience

Snapchat is an ideal tool to reach a younger audience base. Out of a total 166 million users, the majority of Snapchat users are under 24 years old. More specifically, 71% of users are 18-34 years old.

As of September 2016, Snapchat had over 150 daily active users all over the world. What is the best way to reach these audiences? With a well thought out marketing strategy.

Here is a list of some of the most successful utilizations of Snapchat:

  • Sour Patch Kids: The candy company made headlines on Snapchat when they posted snaps of harmless pranks they would conduct in public. Candy and pranks are perfect attention grabbers for the younger generation, which is how the brand connected with them.
  • Taco Bell: While Taco Bell has a variety of customers, it utilized Snapchat’s storytelling feature to share new products, and even give dating tips!
  • Amazon: This world-known giant posts exclusive deals just for Snapchat members, and made a killing on black Friday with this strategy!

Not Right for All Industries

While Snapchat is a valuable platform that can help businesses increase brand recognition, it is not right for all industries. Fields such as government, construction, logistics and banking may find more advantageous to focus on other platforms, such as LinkedIn.

The customers of these websites are typically older, married and not as prone to using Snapchat. They also are less likely to be driven to explore a business from a social media ad or post. Instead, they would probably be more swayed from reading an article or an opinion piece online!

Can’t Drive Traffic

There are ways to include a link to your website when you post content on platforms such as Instagram and Facebook. However, there is no way to do that currently on Snapchat. While it can be a valuable marketing platform for brand recognition, there is no way to track and analyze Snapchat’s value in bringing in leads or raising profits.

Business owners that are tight on funds may find it more valuable to utilize social media trends that can present clear data on conversion rates.

Although Snapchat is not right for all businesses, if you have interesting and unique content (videos and photos) to share with a younger age group, it can be a helpful tool in driving new business. IOU Financial can help you with the funds needed to explore all of the offerings Snapchat has to grow your company. Call us today to inquire about our small business loans, which can be approved in as little as 24-48 hours.

 

Social Media Trends for 2018

Every business owner should know by now that social media is one of the most effective ways to market your brand, connect with your target audience and grow your business. As technology is constantly changing, it is important to fine tune your marketing tactics with it. Staying on top of trends helps you refine your efforts to receive the best return on your investment (ROI). We present the latest social media trends that will likely become even bigger in 2018 for you to review with plenty of time to implement them:

Instagram Stories

While Snapchat is the social media platform that developed the ability for users to share short videos that delete after 24 hours, Instagram took that to another level. The Instagram stories daily users quickly surpassed Snapchat’s, with 20 million daily views, and should be implemented in the way you present your brand’s story to your audience.

The stories are fun to use and to view, allowing you to add filters, tags and text. They are discoverable, meaning that Instagram users can see the stories even if they are not your followers.

Any account with at least 10,000 followers is allowed to add a link to their story, which is a direct way to lead viewers to your site. In addition, just like with any other Instagram photo or video, you can hashtag relevant keywords to help users find you faster and easier.

Social Media Influencers

In years past, the biggest public relations stunt was hiring a celebrity to promote your product or service. In today’s world, celebrities have been largely replaced with influencers, who are celebrities in their own rights. These are individuals who have been able to get a staggering number of social media followers, often in the millions. Companies pay these influencers to promote their offerings on their pages, sites or accounts.

It is advantageous to find the top influencers in your niche industry, and follow them. See what they are promoting and how so you can determine if utilizing an influencer is right for your business needs.

Augmented Reality

The new iPhone 8 already incorporates the aspects of augmented reality by allowing users to project images of certain pieces of furniture from websites such as Amazon. This is a great benefit for shoppers because they are able to see for themselves how an item will look in a specific room without committing to purchasing it.

Augmented reality will likely allow business owners to offer all kinds of benefits to customers, such as seeing how a piece of clothing looks on them, the ability to try on different makeup products and so on.

Messaging Platforms

Most people consider social media to be sites such as Facebook and Twitter, but millions of people worldwide connect on messaging apps. “Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp and Kik,” a source states.

The newest trends for social media can reap great rewards for business owners; however, many of them come with a price. If you need help investing in your marketing strategies, IOU Financial wants to help you finance this goal. Contact us today at www.ioufinancial.com to learn how you can get a small business loan in under 48 hours.

Instagram – Is It Right For My Business?

It should be no surprise to any business owner that social media is the latest and greatest tool for connecting with existing and potential customers. Although there are a multitude of platforms, one of the most effective and popular ones is Instagram. Read on to determine whether this social media platform is right for your business.

What is Instagram?

Instagram allows users to share photos and videos along with captions and a link with their followers. This platform has a total of 800 million users around the world, 500 million of which use it every single day.

If you do not utilize Instagram to market your business, you’re in the minority, as 91% of all of the world’s biggest brands utilize this platform for business purposes. These include Nike, Adidas, Michael Kors and Gucci.

Is Instagram Right For Your Business?

While Instagram may be the fastest growing social media platform, it is not the right solution for every single business. Marketing on a platform requires a time and financial commitment, and business owners should pick the platform or platforms that are most suited to their business needs rather than spread themselves thin advertising on a multitude of platforms. Answer these questions to see if Instagram is right for your business needs.

Can You Share Captivating Images or Videos?

Although Instagram is a great marketing tool, it may not be the right solution for all businesses. Instagram users crave creative, original and quality images and videos to capture their attention. It is best suited for businesses that offer food and products that can be captured via images.

Businesses that offer services, such as accounting or cleaning, may not be able to come up with enough images or videos for this visual platform, and, therefore, should focus their marketing efforts on other platforms which are not as image-based.

Is Your Customer Target Base on Instagram?

Depending on your offerings and the demographics of your clientele, Instagram may not be the right solution for you. It is important to truly know your customer base; based on that information, you can determine if marketing on Instagram would be advantageous for you.

Sixty-eight percent of Instagram users are female, with 59% of them being between the ages of 18 and 29 years old and 33% are 30-49 years old. Less than a third of American women and less than a fourth of American men are active Instagram users; 80% of users are located outside the United States.

These demographics allow business owners to determine whether Instagram is the right place to target their customers. This visual platform is a definite must for companies that target younger females, such as hair salons, restaurants, makeup brands and clothing stores. However, businesses that target older males, such as accounting firms or body shops, should consider other platforms for more efficient marketing strategies.

Are Your Competitors on Instagram?

A third question to ask yourself is whether your competitors have an Instagram presence. Search this platform for your competitors by name, as well as hashtags that are relevant to your brand to see what is currently being shared on Instagram.

If you notice a lot of competition,  it may be worth while to build up your own Instagram presence so that your competitors do not grab the entire market share in your industry.

Instagram requires a careful strategy, consistent posting and well-shot, unique images and videos to distinguish your company from the clutter. If you need financial help to hire a professional photographer or videographer, pay for Instagram ads or hire a social media marketing expert, IOU Financial can help you with a small business loan of up to $300,000 in 24-48 hours. Contact us today!

Two Effective Ways to Ensure Your Business is Generating Word-of-Mouth Referrals

There are so many forms of advertising and marketing today that many business owners forget about the most efficient, tried-and-true form… word-of-mouth marketing (WOMM). Nine out of 10 people seek out their friends and family members’ opinions about shopping experiences, and trust those over any type of ads. Knowing this fact makes it imperative to focus on actively generating word-of-mouth referrals to grow your brand’s reputation and your sales! This can easily be accomplished with these two effective strategies:

Focus on the E’s

Suzanne Fanning, President of WOMMA (Word of Mouth Marketing Association), has the following advice about generating word-of-mouth referrals – “Engage, Equip, Empower.”

Engage

 If you want your customers to talk about your products or services, you must be part of that conversation! The first step is learning all there is to know about your shoppers, their patterns, trends, likes and dislikes. The second step is engaging with them on social media, in stores and online. Respond to reviews, ask for feedback and encourage your followers to keep on talking!

Equip

 If you want your customers to talk about you, give them something to talk about! An ordinary shopping experience doesn’t generate any buzz; however, something extraordinary does!

Consider what strengths your business offers – it can be unique products, exemplary customer service, knowledgeable staff, hassle-free return policies or even some humor tied into the shopping experience.

The best salespeople learn what their customers want, and figure out a way to deliver it to them. Once your customers are happy, their natural reaction is to share that excitement with others around them!

Empower

 Motivate your customers to spread the word about your company! People want to feel needed and valued, and it’s up to the business owners to create that energy for their shoppers!

Make it easy to for your customers to generate word-of-mouth referrals by creating business profiles on sites such as Yelp, Facebook, Twitter and Instagram. Share your profiles with your customers, asking them to leave reviews, post pictures and share information with their circles.

Reward

Your customers may have a lot of positive things to say about your brand, but not a lot of time to say them. How do you entice them to do so? With rewards!

Consider utilizing your best customers to be your “spokespeople” and spread the word online! If you have a loyal customer write a testimonial, you can share that on your site, email it to your subscribers and upload it to social media! Offer the spokespeople exclusive discounts or special previews of new products and services to make them feel special.

Another way to encourage WOMM is with contests; you can ask your customers to write reviews, testimonials or simply share your social media page with their circle of friends, ensuring them an entry into a contest for each action!

Starting a referral program can be extremely beneficial, as well. You can reward every individual who brings in new business with discounts, free items or other perks. Take Dropbox as an example; they offered both the old and new customer free storage space for every referral – thereby increasing their customer base and sales!

Although word-of-mouth referrals are free, motivating your customers to market your company for you will likely not be! IOU Financial wants to help you fund this goal with a small business loan. Contact us today to find out how to get a loan of up to $300,000 in under 48 hours.

Social Media Basics: 5 ways to Create Engaging Content for Your Customers

There is a question that should come across every small business owner who generates content for their customers: what good is putting out content that nobody sees or is interested in? Let us take this one! Putting out content no one sees or is interested in doesn’t do a company any good.  It is a simple as that. However, knowing some ways to create content that people do want to read and engage with can be tackled with the following 5 tips.

Talk about Trending Topics

It’s no question that people like jumping into discussions about popular or trending topics. Similarly, people like to read content that include or focus on what’s relevant right now. When writing a blog, sharing a social media post, or sending a company newsletter, be sure that your company hits what’s relevant in your industry. Get in the game by adding your company’s perspective to the online conversation!

Talk about Unsafe Issues 

Nobody likes a boring read. Rather, people want to read things that make them think, become inspired, or be encouraged to use or trust a company. To accomplish this, companies should present “unsafe” or “out of the box” commentary and comments. Dare to stand apart from other competition, especially if you’re in the small business niche, because your potential customers want to feel something. Creating content that doesn’t follow the usual framework is a unique way to capture your audience and keep them coming back for more.

Get Google Smart

What’s Google smart you ask? It’s simple: post a blog title or content that people look up on Google or other popular search engines. If you have a great blog idea, newsletter update, or website ready to launch, focus on naming it something people already search for and stay away from titles nobody would look for. For example, if your launching a fresh new pair of jeans, don’t use descriptions or titles that only you and your designers know. Write a post called: “New Best Fitting Jeans.” People will search for that phrase immediately when in the market for new denim. Factoring in SEO (search engine optimization) when creating a title is the best way to ensure your link is clicked. From there, your post can then delve into the ins and outs of your product.

Stick to the Point

People scroll through the internet quickly. Studies have found that customers rarely read word for word, and rather scroll until something jumps out at them. Use powerful titles and images that is void of filler.

Speak to Customers, Not Yourself

With a small business, you want to ensure you speak to the customer! Find out what topics or issues your audience wants to learn more about and be sure to mold your content around that. For example, if you own a roofing company you could educate your customers on why a leak in one spot of the house shows up 500 feet away. When your customers find you provide relevant content, they’ll keep coming back for more.

As you can see writing content that is engaging and informative is an art; one that takes time and trial and error to execute successfully.  Following these 5 suggestions for developing engaging content for customers is one step any small business owner can take today to generate great content that customers want to read. Happy content creating!