Small Business Tips

10 Social Media Engagement Tactics That Can Help You Grow Your Audience

Promoting your brand or business through social media is vital. But getting your content out through these channels is not what will get you sales. The key to a successful social media campaign lies in engagement. With an engaged following, it is easy to spread the word about your campaigns, new products and services, and …

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5 Technology Trends That Have Improved Employee Culture

Technology is currently what keeps the world going at the pace we have become accustomed to. As technology improves and new things are designed to make life easier, more jobs are both opened up and replaced. This has a huge effect on small businesses and employees. These new, growing pieces of technology have created whole …

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CRO and SEO: How to Combine Strategies for Your E-commerce Business

SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) do not compete but go together. SEO, CRO, and SEM are the tailwinds of running an online eCommerce business SEO is a tactic employed to gain more traffic to your website. It includes features like keyword research, creating engaging and relevant content, which relates to what …

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Mid-Year Financial Checkup: 11 Tips

Usually, we at IOU Financial share financial checkup tips with our readers every half-year. In normal times, we would discuss the prudent steps you should consider to increase revenues and cut costs. Then, along came Covid-19. So, this installment is dedicated to ways for small businesses to survive the pandemic in the second half of …

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Resources for Business Owners with Disabilities

In 2019, according to the U.S. Bureau of Labor Statistics, 19.3% of Americans with disabilities were employed, compared to 66.3% of those who did not have a disability. Those with disabilities were also much more likely to own their own business compared to those without disabilities. Why would someone with a disability want to own …

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7 Steps to Create a Content Marketing Strategy to Grow Your Small Business

Businesses thrive on smart and accurate marketing strategies. Without a good strategy, consumers will have no idea what to expect from your company. A marketing strategy will enable your company to reach your target audience and let them know that you are a viable option. This is the best way to get attention for your …

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5 Tips to Make Your Small Business Customer Service Stand Out

In a world where customers need and want to communicate with their favorite brands on a daily basis, having a strong customer service team is paramount. It doesn’t matter if you’re running a seasonal business or a year-round venture, or if you have aspirations to stay a small company in your local market or expand …

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