Specialty Retail

Go Green! 5 Tips for Sustainably Responsible Retail Businesses

In this day and age, most of us know the importance of going green. We recycle at home and have switched out plastic bags for sustainable totes when going to the grocery store. However, not as many green efforts are being made in retail businesses, even though it’s easier than ever to do so. There …

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Four Easy Strategies to Create Email Campaigns that Retain Customers

Customer loyalty is one of the most important differentiators between a successful and a failed business. It takes time and and investment to attract new customers—customer acquisition costs alone can make it cost prohibitive to run a business. This is why taking steps to retain your current customers is vital to generating sales in a …

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How to Make your Retail Store Stand Out From the Masses

If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small business owners complain that their brick-and-mortar location stands empty, and they simply don’t have the skills required to attract customers. …

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How to Create a Personalized Customer Experience in Your Store

It’s not surprising news that brick and mortar locations around the country are in trouble, with many closing doors because they are failing to attract and keep customers. Retail owners should not despair, however, and focus on creating a plan to attain brand loyalty and increase sales. The best way to achieve this goal is …

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Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In

Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the average window shopper will enter your store and …

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