IGTV (for Instagram TV) is the new Instagram video app that supports vertical-format video on smartphones and desktops. You can post videos of up to 10 minutes in length, although creators with large audiences can post videos up to 60 minutes long. Instagram, a part of Facebook, is now set to compete directly with YouTube, […]
Should My Business Be Using IGTV? Read More
No one can ignore the power of social media in creating and sustaining a successful business. The problem is that there are so many different platforms, and managing all of them requires a team that most small business owners cannot afford. The good news is that there are tools for small business social media management
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Customer stories seem to be really powerful. Startups should be smart enough to take the fullest advantage of inspiring customer stories or customer experiences. We know that only a great product cannot spell success. For a startup to grow and succeed you would be requiring both great marketing and also, a great product. Startups usually
Ways to Utilize Customer Stories for Growing Your Startup Read More
A famous saying states that a picture is worth a thousand words. This couldn’t be more true when it comes to increasing brand recognition and improving customer loyalty. Did you know that 67% of consumers pay more attention to images, and often find them more important than written content, such as descriptions and even customer
How to Help Your Audience Connect with your Brand Through Compelling Images Read More
If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013! Although Instagram gives owners the potential to connect to a large group of users, cutting through the online
Instagram Ads: The Basics Read More
Facebook. Twitter. Pinterest. Snapchat. The list of social media platforms goes on and on. While business owners know the value that social media presence can bring to their company, many small and medium firms simply don’t have the resources to devote to all of the platforms. In this article, we will discuss one of the
Should My Business be on Snapchat? Read More
For most brands, social media marketing is about accumulating as many likes and follows as they can. While this approach helps, it is just one of many maneuvers you should consider to grow your social media audience. The following are eight effective ways you should consider when creating a social media strategy for your business.
8 Effective Ways to Strategize Social Media Marketing for Your Business Read More
Every business owner should know by now that social media is one of the most effective ways to market your brand, connect with your target audience and grow your business. As technology is constantly changing, it is important to fine tune your marketing tactics with it. Staying on top of trends helps you refine your
Social Media Trends for 2018 Read More
Whether you have an online or brick-and-mortar business, you must advertise to create brand awareness for your company. Even if your store or business is located in a high traffic area, not advertising to potential new clients can significantly hinder your sales. A portion of small business owners don’t believe they have the funds to
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It should be no surprise to any business owner that social media is the latest and greatest tool for connecting with existing and potential customers. Although there are a multitude of platforms, one of the most effective and popular ones is Instagram. Read on to determine whether this social media platform is right for your
Instagram – Is It Right For My Business? Read More