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Maximizing Sales Through Mother’s Day Marketing

Maximizing Sales Through Mother’s Day Marketing

Mother’s Day. When our favorite female caregivers are treated to overpriced buffets, new loofas, homemade cards, spa treatments, and if you’re lucky (nay strategic), a token of affection and appreciation from your store or ecommerce business.

In 2015, Mother’s Day sales were estimated at $21.2 billion – ranking right up there in the retail record books with December holiday shopping. With 2016 sales expected to increase, business owners can’t afford to gloss over the effects that Mother’s Day shopping has on your bottom line.

The National Retail Federation estimates that consumers will spend an average of $173 on their loved ones this year. Purchasing everything from flowers to cell phones, retailers are well positioned to take advantage of this mid-year spending spree. With the right marketing, communication, and outreach, you can entice the Mother’s Day market and boost your revenue.

 

3 Tips for Maximizing Your Mother’s Day Sales

Relate to Moms Everywhere

You can’t turn around without bouquets and doilies dotting Mother’s Day marketing.  But, Hallmark cards aside, you don’t need to be a florist or sell some uber warm and fuzzy product to appeal to this market. Take a look at your inventory and decide how it could interest, benefit, and/or entertain mom. That’s what you want to market around. That’s what you need to communicate. The gift-giver (your buyer) is going to want to purchase an item for mom that she’s going to love – all you need to do is to make sure they know why she’s going to love it.

Mom’s Gone Viral

You may have already received that awkward friend request, or have seen a post from back in the day when you’re wearing an unsightly trend from yesteryear indicating one thing…mom’s on social media.  But, before you lament the loss of your sounding board a safe distance from mom, know that social media can be a powerful marketing tool for Mother’s Day campaigns. From advertising to remarketing, your small business can target both the buyer and mom with appealing messages that stay at the forefront of the minds. Your markets are already online – a quick glance at an ad and one click later they’re at an ecommerce site filled with goodies for mom. You’re minutes away from a shopping cart full of Mother’s Day revenue.

Mother’s Day Sales (increase sales)

Half off. Two for one. Coupons, coupons, coupons. And those enticing little percent signs that translate into major scores for shoppers that balk at paying full price. Bargain hunters are everywhere. Your business can capitalize on a shopper’s love of a good deal with added incentives leading up to Mother’s Day. You won’t notice the slight hit to your profit margin per transaction if you’re doubling your sales from last year.  Make sure all discounts and promotions are front and center and so good they can’t possibly pass it up. Make them an offer they can’t refuse.

 

At IOU Financial we aim to support our clients by providing helpful tips and tricks that increase revenue. Visit our blog for more additional small business resources and tools, or learn how a small business loan from IOU Financial can boost your brand.

Tips for Getting the Most from Your Small Business Marketing Budget

Getting the Most from Your Small Business Marketing Budget

Small and medium-size businesses don’t have the luxury of million-dollar marketing budgets that large corporations do. We know you’ve seen plenty “marketing on a budget” articles around the internet, so we wanted to take a slightly more strategic approach, providing some perspectives on “intelligently investing in your marketing.” You can find various strategies to spend a minimal amount to market your products or services, but will that generate maximum exposure? In this article, we cover three major areas for you to consider spending some of your small business marketing budget and strategies to help ensure your investments pay off.

 

Scale Operations With Marketing Technology

While finding free marketing platforms might seem like a cost-effective tactic at first, using paid marketing technology can provide greater efficiency, create less frustration, generate better data for reporting, and overall, provide better results when it comes to getting the word out about your small business. Platforms to consider are:

  • Marketing Automation – This is usually a marketing platform that consolidates all of your marketing efforts. Instead of having dozens of accounts for blogging, SEO, social media, emails, landing pages, etc. You can access and control all of them from one place. This allows you to evaluate and compare the performance of marketing campaigns, check the effectiveness of call-to-actions across different platforms, and automate multiple channels with the click of one button. Where to start?  HubSpot or Marketo.
  • Keyword Management – If you are doing any online advertising, understanding your keyword strategy is crucial to making the most of your advertising budget. While you can use Google’s Keyword Planner to check your keyword rankings, a platform like Wordstream will analyze your current keywords and makes improvement recommendations. This platform helps both newbies and professional marketers start and manage their AdWords accounts, promising to convert 60% more leads, while lowering marketing costs by 10%.
  • Social Media Management –  With the ability to manage all accounts from one dashboard, schedule future posts, engage with clients, and analyze social media campaigns, these tools can save you valuable time to spend on other things. The extra analytics and reporting provided can also help you make informed decisions about your social media marketing. Hootsuite is a great platform to consider for this service. Over 10 million subscribers are using this solution to integrate all of their social media accounts into one.

 

Invest in Social Media

While posting content on social media is always free, investing in these platforms can offer a bigger pay-off through increased exposure to your target market. Consider spending marketing money in the following areas to maximize your brand’s exposure on social media:

  • Social Media Advertising – Facebook, the biggest player in social media, has over 1.4 billion users worldwide; you can pay to create customized ads to target your specific audience by defining specific demographics such as the user’s age, location, interests, etc. The best part is that you can indicate what your maximum budget is, and Facebook will stop the campaign once you hit that number. Additionally, users can find directions to your business, a link to download your app, and even shop right from the Facebook ad.
  • Paying for Content and Photos – One of the best ways to generate traffic to your business’ website is by creating unique and informative content. However, not all small business owners are professional writers, which is why it can pay big dividends to hire an expert to create articles, infographics, and website content. Additionally, platforms like Pinterest and Instagram rely almost exclusively on images, so great photos can have a big influence over how many people choose to click on your link or not.
  • Hiring a PR Consultant – Hiring a professional PR consultant can really help your brand get the exposure it needs. A PR firm can develop a clever marketing campaign, find writers for you, and offer helpful advice on what cost-effective channels to reach your particular audience, helping you save money by avoiding spending it in ineffective areas. In many cases, PR professionals can help connect your organization with influential people (writers, magazine editors, bloggers, etc.) that can provide access to their own audience.

 

Spend Smarter on Traditional Advertising

Although there are many innovative ad strategies, that’s no reason to completely ditch traditional advertising! Of course, you’ll want to use it in a smarter way. While new businesses may still be discovering who their client base will consist of, those that have been operating for a few years have a better idea. Small to medium-size business owners that are interested in maximizing their return on any tactic, use tracking methods to measure their performance. When it comes to TV and radio, planning ahead to correlate sales with ad campaigns is important.

While a television commercial can be expensive, investing in a TV ad in a specific market where you know it will reach your target audience can greatly increase your sales. As well, paying for radio commercials during specific times of the year (Christmas, back to school, etc.) when your sales typically spike on stations that target a specific audience (parents, younger women, etc.) can be lucrative.

 

The success of any business is greatly affected by its marketing strategy. Looking for ways to fund that big marketing idea? Contact IOU Financial and put a small business loan to work. Our quick application and pre-approval process can fund a business loan up to $150,000 within a matter of days.

 

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3 Tips on Social Media Presence for Your Small Business

3 Tips to Build a Stronger Social Media Presence for Your Small Business

While in the initial phases of starting your small business you may have created a Facebook or Twitter page without giving it much thought. Now that your company is operating smoothly, you may be looking to expand, and a stronger social media presence could be just the place to start. Social media plays a huge role in your SEO, customer service and outreach, competitive advantage and more.

Here are three important tips for kicking your social media presence up a notch:

  1. Be consistent – Consistency, in both the frequency of your posts and positioning of your content, is key when talking about anything on social media. Why? Social media is time sensitive, and consistently having content is how you build your brand, allow customers to see what you have to offer, and let  potential customers get to know you better. By posting consistently, you will be staying top of mind for customers and giving them special insight into your day-to-day business.  A good way to help yourself stay consistent is to write down a short plan that includes how often you plan to post and what kinds of content or offers are the best fit for your page. Updating this plan each quarter helps ensure your content remains fresh in the eyes of your audience.
  2. Engage with your audience – It’s imperative that your content is not only consistent, but engaging. Give thought to who your followers are and what topics are relevant to them so your content is more likely to be clicked on and shared. You can inform them of a helpful product or service, ask a question that entices them to start a conversation, or provide a quote that will strike a chord. Make sure each post provides a way for your audience to take action, whether that is clicking on a link back to your website or leaving a comment. And when people comment and engage with you, don’t be shy—reply to direct messages, comment back, and like their posts. It’s important to remember that social media is a two-way street.
  3. Don’t neglect reporting – Take time each week to check the built-in reports each platform has to offer. Almost every dashboard can tell you who you are reaching when, and whether or not they are clicking on and engaging with your content. Use this data to improve your content and adapt to your audience. For example, if you see that a peak in engagement typically occurs after 7pm, that’s the time to post your most important content. Maybe you notice that a new demographic has started following you, providing you with an opportunity to start offering targeted specials. Reporting can even help you track how often your competitors post and how engaging their posts are.

The power of social media for your small business should never be underestimated. Once you have committed to consistency, engaging content, and reporting on your performance, be sure to continually adapt your strategy based on the results you are seeing.

For more social media insight, check back with the IOU Financial blog. Happy posting!