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Small Business Owner’s Guide to Podcast Marketing

 Small businesses need to find their voice. Building a loyal audience and customer base around your brand has never been as important as it is today. In modern business, content marketing plays an essential role in promoting your company’s mission and vision and stats tell the tale. Content marketing is used by 86% of B2C marketers, while that number rises to 91% for B2B marketers.It seems that as long as you have something relevant to say and are willing to present it in an attractive manner, your message will be heard.

On the road to discovering your company’s voice, you might want to speak up! One of the more attractive methods of content marketing is, in fact, podcast marketing. Now sure, not everyone will feel comfortable exposing themselves directly to an audience but there are a bunch of reasons why you should give podcasting a go.

For starters, podcasts are becoming more important because they are both a great source of entertainment but also an amazing educational tool. It is a great way to build a close relationship with your audience. Another benefit is that podcasting as a medium of communication is a lot more engaging than some other forms used for content marketing. Finally, making a podcast allows you to perfect your public speaking skills in a safe environment where you control what part of the conversation actually gets released.

How to Make a Podcast

You should know that even though the process might seem complicated, it’s very easy to grasp once you’ve understood the basics.

The Technical Aspect

The most fundamental piece of equipment you’ll need is something to record yourself speaking, meaning a microphone and some basic recording software. Everything else, from studio headphones to sound design software, is there to help you achieve certain levels of production quality. As your need for production quality grows, so will the need for investing additional resources. For example, let’s say you’re looking to go with a video version as well since YouTube is a great place for promoting your podcast. Like all of your company videos, you’ll need to work on giving it a professional look, which will require more investments like getting the right video recording and editing equipment, setting up a place to shoot, etc.

If you’re only starting out, try to determine a standard that you’re satisfied with while staying within budget. The production quality of your podcast is only a small portion of the story.

Content and format

With technicalities out of the way, you need to focus on the format of the show and the content of your episodes. Will it be hosted by more than one person? Are you going to have guests on? Once you’ve determined the format, you have to prepare and research what type of content would be most relevant to the audience you’d like to gather around your show.

SEO is an important part of running a small business in general, but it can add incredible value to your podcast marketing too. For instance, by researching keywords, you’ll be able to define the questions your audience needs answered and you’ll get to do the answering. It will also be of help when you’re optimizing your show notes. If you place your podcast on your website as well, each page should be optimized in order to improve its ranking. If you’re able to afford it, you can even consider adding a transcript of the full show.

Podcast Promotion

Once you’ve produced your podcast, you’ll need to upload it to relevant platforms such as iTunes, Libsyn or PodBean. However, developing a strategy for promoting your podcast is the final piece of the puzzle which will make all the difference.

Social Media Platforms

Using social media to promote your podcast is a must. Platforms like Facebook, Twitter, and Instagram will help you build a community while enabling direct contact with your audience. Your episodes are a great source of promotional material, meaning you can use it to create quotes, sound bites, promotional posters, trailers, infographics or anything that your audience might engage with. Once you’ve gathered a significant following, you can include your followers in the production of the show. They can suggest topics for future episodes or you can even create a special, periodical Q&A show where you’ll answer their questions and give them a shout out.

Be My Guest and I’ll Be Yours

Having guests come on your show has great promotional value. They usually have audiences of their own and you will access them via that episode. The size and the engagement level of their audience is an important parameter to take into account when inviting people on your podcast. Bear in mind that they’ll be looking at your reach as well.

Aside from having guests on, you can also make guest appearances on other people’s shows. The same benefits apply here and this is an aspect of podcast marketing that doesn’t require for you to have a podcast of your own. In order to make the most out of each appearance, keep a couple of things in mind. Make sure you go on shows that have an audience which is likely to respond positively to your brand, service or product. It’s also essential that you have your company’s online information in order since your contacts, website, and social media profiles will be available in the show notes. Lastly, consider making a discount offer that only the listeners of the show can use, by offering a promo code or sharing a special landing page. That way, you’ll not only entice them to become paying customers but you can also measure the influence of each individual appearance.

Advertising Your Podcast vs. Podcast Advertising

Paying for ads to boost the growth of your podcast is great if you can set aside a budget for it. But for small business owners, podcasts are more of a promotional tool rather and that money is usually reserved to be spent elsewhere.

Podcast advertising, on the other hand, can be quite useful in more ways than one. If your audience is large and engaged enough, you can start monetizing your podcast by selling ad spots to other companies. Still, if you don’t have your own podcast, you can advertise your company on other people’s shows and reach new customers that way.

Guest Post: About the Author

Mark is a biz-dev hero at Invoicebus – a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.

8 Great Lead Generation Tactics for Your Small Business

Even if a company has a winning product, a top-notch customer service model and a team full of overachievers, it won’t go far if nobody knows about it. While the way we generate leads is rapidly evolving, the goal remains the same for small business entrepreneurs: to grow business without maxing out the budget. Thankfully, there are dozens of amazing ways savvy small business marketers can tout their businesses on a dime, thanks in large part to the power of the internet. The best part is, digital marketing has leveled the playing field significantly, so smaller companies can compete with the big guys in powerful ways. Here’s how the best brands are doing it.

Act as the Expert: Try Content Marketing

Content marketing means creating and sharing industry-related content—guest articles, blogs, videos, infographics, etc.—that may be of value to a potential lead. This type of marketing is all the rage, and it works. In fact, according to Marketo, 93 percent of business-to-business companies say that content marketing generates more leads than traditional marketing. On top of that, the pros report that content marketing strategies can earn you three times as many leads as traditional outbound strategies but at a cost savings of 62 percent. There’s no reason why any company should skip this high-yielding tactic.

Rely on Leaders: Advertise on the Right Platforms

Today’s lead generation efforts are all about streamlining and creating hyper-targeted advertisements (more on that below). And with so many industry-specific platforms out there, it’s easier than ever to get the word out about your product or service, so long as you select the right ones. Rather than casting a wide net on social media, take your ads to websites and apps that serve your ideal customer. If you’re in real estate, place ads on Zillow, Redfin and Trulia. If you’re a contractor or a carpenter, funnel some of your dollars into HomeAdvisor, Thumbtack or Angie’s List. There’s a site for just about everything these days.

Market Smart: Tout Your Strengths

If you work in an industry that’s especially competitive where you live, you have to come up with a special formula that can’t be replicated by others. One of the best ways to do this is to play heavily to your strengths and what sets you apart. Advertise why you’re the best choice. Perhaps you earned a special award in your region, or you’re known for completing work in half the time as the other guys. Make sure that the copy on your ads reflects the things that make you different from the competition.

Go Digital: Try Targeted Marketing

Gone are the days of casting a wide net in the newspaper or on TV and hoping blindly for big returns. Now, you can zoom in on your target consumer and play only to him or her. By studying the demographics of your highest value customers, you can create a customer persona that you can then use to advertise on social media, Google Ads and other platforms. These days, you can advertise to very specific users by age, gender, household income, education level and even hobbies and interests. Make sure to capitalize on this opportunity if you’re able to carve out a basic persona of your core customer.

 

Put Yourself Out There: Attend Industry Events

With buzzwords like targeted marketing and search engine optimization(SEO) dominating the sales dialogue, it’s easy to forget that good, old-fashioned networking still works, too. The fact of the matter is that attending industry events is especially effective in certain industries, especially business-to-business fields and niche markets. Attending trade shows, conferences and even industry happy hours gives you the chance to demo your product or service, to make a personal impression and to connect with others with whom you can forge valuable long-term business partnerships. Take it up another level by hosting your own industry event, and make sure to blast it on email and through social media to get the word out.

Go Word of Mouth: Implement a Referral Program

You spend a lot of time ensuring that your customers are happy, so they share your company with their friends and write good reviews online. But, without an incentive, most people won’t go out of their way to share information about your business with those around them, which is why implementing a referral program could be well worth your while. It’s simple: referrals work, with customers being four times more likely to make a purchase when referred to by a friend and referred customers bringing as much as a 37 percent higher retention rate.

Share the Love: Forge Partnerships with Other Businesses

As they say, business begets business. Cozy up with other business owners and entrepreneurs in your industry or area in order to create high-value partnerships that could pay you back royally. Sharing leads and going in on advertising efforts—such as collaboratively sponsoring an advertising campaign or working on a special offer for customers of both companies—can help you earn your company twice the business at half the price. Remember: it takes a village to run a business!

Let Them Come to You: Leverage SEO

Last but not least, don’t miss your opportunity to garner attention from Google and other search engines through SEO. Boosting your website’s SEO performance can ensure that it appears at the top of the search engine results page (SERP) when someone queries your business and related keywords. Follow SEO best practices, like including keywords in your website and creating high-quality, original copy for each page, in order to trigger Google to rank your page higher.

Guest Post: About the Author 

Jason brings 15 years of deep technology, product development, and marketing experience to Surety Bonds Direct. He has been leveraging Agile practices for well over a decade and is versed in various Lean practices as well. Jason has worked on substantial and complex systems dealing with secure information ranging from payroll and employee systems, to e-commerce, to travel-reservation APIs.

What Your Business MUST be Doing to Stand Out on Social Media

With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for many small and medium-sized business owners is that between the short attention span of online users and the competition in your niche segment, it is extremely difficult to engage with your target audience.

Giving up hope is not an option; however utilizing strategies to stand out on social media is imperative. Read on to find out what you must be doing to stand out on social media.

Hire an Influencer

If your company does not have a large online following, you can acquire new leads by paying someone who has a relationship with thousands or millions of people online. This process involves paying an influencer, such as an actor or actress or a YouTube or Instagram celebrity to promote your business on their page or your page.

Businesses with smaller budgets may not be able to afford hiring a true celebrity, but the good news is that “mid-level influencers like bloggers…{can} drive 16 times more engagement than paid media and ‘mega influencers’,” according to a source.

Interact with your Audience

For most people, social media is an abyss where they like and share images and leave comments with no response. If you want to set your company apart from your competition, take the time to interact with your audience.

If you foster communication by asking questions and  requesting feedback, you will make your followers feel appreciated and important. Having the ability to contact the owner of the company and ask questions and recommendations about the products or services offered will generate  more leads and increase your profits.

Put a Face to your Name

All humans are looking for a connection, and it’s very difficult to connect with a business. Therefore, putting your face to the your company name will present the human side of your brand to your followers.

Sharing your story, your troubles and tribulations and your ultimate success can create a story for your audience and foster engagement. This will set you apart from many other companies that are just on social media to promote their offerings.

Use Images

Images are the clear winners of social media content because they’re easily digested, break up word related content and are easier to remember. Utilizing high-resolution images with bright and interesting colors will definitely stand out in the sea of social media content.

Consider creating a theme or a color palette to create images that tell a certain story and are easier to associate with your brand, thus making them easier spot and harder to forget.

To create maximum exposure for your social media presence, it can help to pay for advertising and marketing. IOU Financial is ready to partner with you to make this dream a reality. Contact us to find out how we can approve you for a small business loan this week. Visit www.ioufinancial.com

 

Short-Term vs. Long-Term Marketing: How to Optimize Both Strategies

Marketing is an essential pursuit for all companies, creating brand awareness for new customers, generating leads and engaging existing customers to keep them loyal. There are numerous marketing strategies, channels and goals—depending on the needs of the company.

Do you have a new product coming out? Did you just reach a significant milestone? Are you trying to breach a new market? These are all goals that may require different marketing strategies.

Marketing can be divided into short-term and long-term. Let’s discuss both to give you a more comprehensive understanding of which one (or both) is right for your business objectives.

Short-Term Marketing

Short-term marketing, also known as operational or tactical marketing, is a plan for up to one year. This method is typically implemented to promote sales and promotions, new products and services and other events foreseen in the next month to 12 months.

Short-term marketing includes a detailed action plan of the type of marketing (online, print, paid, organic, etc)., who will carry out the strategies, a budget, a sales forecast and expected reach and profit.

Examples of short-term marketing include:

  • Price promotions
  • Discounts to certain groups (military, teachers)
  • Trade shows

Long-Term Marketing

Long-term marketing is a strategy that outlays more general objectives for the next 10 years. Although short-term marketing is easier to conceptualize as it focuses on the now; once you have announced a new merger or heralded a new acquisition, what comes next?

Every company needs to have a long-term marketing plan that keeps the brand fresh and relevant in the eyes of the customers. Long term marketing is beneficial to improve on existing messaging, figure out what works and what doesn’t and optimize leads and conversions.

Examples of long-term marketing include:

  • Public Relations (PR)
  • Social media
  • Paid search engine optimization (SEO)

Best of Both

For the best ROI in marketing strategies, it is advantageous to have a detailed marketing plan. Start by identifying your target audience (who you want your messages to reach), research your competition, create a clear message and establish a budget.

Depending on these factors, outline your goals and decide which can benefit from short-term marketing (announcing a sale or growing your leads) or long-term marketing (promoting loyalty within your established network).

It’s important to keep both visions in mind when designating resources to any marketing goal. If you allocate all your funds to a short-term strategy, you may not have enough to dedicate to future growth. On the other hand, if you only think about the distant future, you may not generate enough profits to sustain your company in the short-term.

If you need financial assistance to invest in a short-term or long term-marketing plan that you feel can take your business to the next level, consider getting a small business loan. IOU Financial works with companies to help them reach their goals. Contact us today to inquire about our easy, secure and fast loans that can be funded in as little as 48 hours.

Make Your Business More Efficient With These Stunning Tips

Running a profitable business is everything but simple. A study shows that more than 540 thousand new companies are launched each month, but a staggering portion (50%) of small businesses fail within two years.

It’s obviously not so easy to start a company and keep it productive in the long-term perspective, but what can you do to prevent failure and make your team more efficient? There are tons of tricks and tactics to use here, but some of them prove to be more fruitful than others.

In this post, we will show you seven ways to make your organization super successful. Let’s take a look!

1.   Determine Business Goals

As an entrepreneur, you must have some goals that you are trying to reach. The ultimate objective is, of course, revenue generation, but this should never be the one and only business goal. On the contrary, you can only achieve it if you previously fulfill all other preconditions.

What you want to achieve depends on the nature of your business, but most companies are trying to hit the following targets:

  • Traffic increase: One of the first objectives is to raise awareness by attracting more people to visit your website.
  • Customer retention: Perhaps your goal is to build a larger base of loyal consumers.
  • Improve customer service: Customer service is an important brand differentiator, which is why you should try to improve the overall level of consumer satisfaction.
  • Lead generation: A lot of companies are trying to generate verified leads.
  • Drive conversions: Finally, you want to convince prospects to convert.

2.   Customer Service

We already mentioned that customer service is a critical part of every organization – and for good reason. According to the research, more than half of consumers have stopped doing business with a company because of a poor customer service experience.

In such circumstances, you cannot afford to neglect this segment of your business. Customer service agents have to be knowledgeable and polite, answering clients’ inquiries in a timely manner. Besides that, chatbot technology made a massive breakthrough in the last few years, so we strongly recommend you to consider adding it to your customer service portfolio.

3.   Choose Marketing Channels Wisely

Small businesses should choose their marketing channels very carefully. You probably don’t have too much money to spend on brand promotion, so you better find the most productive and cost-efficient ways to tell the world about your company.

This is where digital marketing steps in to save your day. Namely, content creation costs 62% less than traditional marketing and generates about three times as many leads. The best thing about it is that you can distribute pretty much the same types of content through different channels, including social media, a website, email newsletters, and so on.

Digital marketing is amazing because it allows you to reach global audiences almost instantly, but you don’t even have to spend the budget on it. If you are able to create outstanding content week after week, you can earn higher search engine ranking organically and enjoy the privilege of forming a wide fan base.

4.   Make Use of Local SEO

Do you know that 46% of all searches on Google look for local information, while 70% of customers visit a store based on information found online? More and more users conduct “near me” searches, so you should exploit this fact to make your physical store visible online. All you have to do is create a business accounton Google and add company-related information such as address, phone number, etc.

5.   Retain the Best Employees

Products, services, software, and devices don’t make a company. On the contrary, employees are what makes your organization so valuable and you must give all you have to retain the best workers. This is not only common sense but rather a proven fact as the cost to replace a highly-trained employee can exceed 200% of their annual salary.

How can you stop your best people from leaving the company? You can try a number of different methods:

  • We all work to make a decent living, so it’s always a good idea to give your finest employees a raise.
  • You should embrace workplace flexibility and help employees to balance between personal and professional duties.
  • Another option is to provide workers with small perks such as free snacks or gym memberships.
  • Of course, building a friendly atmosphere is a great way to improve employee retention.

6.   Leverage Online Tools

No matter what you do or how well you do it, you can always find a digital tool to speed up, automate, or improve the process. This goes for almost all areas of business as you can quickly search and find different types of online assistants. From proofreadingand case study writing service all the way to virtual surveys and collaboration software, tons of incredibly useful tools are only a few clicks away from you.

7.   Analyze Achievements

We begin and end this list with your business goals. While the first part was dedicated to goal-setting, the last one is all about measuring the results of your professional activities. Key performance indicators (KPIs) must follow the goals you set because it’s the only way to determine whether you are doing the right thing or not.

As soon as you notice that something is not functioning the way you planned, you should change it or remove it completely. Of course, business analytics is not a one-time process, which means you have to do it regularly in order to maximize the productivity of your organization.

Conclusion

Small businesses depend on hard work and strategic planning, so you’ll have to invest a lot of time and efforts into making your company profitable. We can name dozens of interesting solutions on how to improve your organization, but there are only a few mechanisms that can guarantee excellent results both short- and long-term.

In this post, we presented you with seven ways to make your business more efficient. Make sure to remember our tips and let us know in comments if you have any other ideas to share with our readers – we would be glad to read it!

Guest Post: About the Author

Jacob Dillon is an editor and journalist at EssaysOnTime. The best way for Jacob to express himself is to write. Being passionate about what he does, Jacob likes to discuss stirring events as well as express his opinion about technological advancements and evolution of society. Find Jacob on Twitter and Facebook.

Designing Mobile Websites for Voice Search & Why Is It Important?

If you want to get an edge over the competition, you need to utilize every tool you can get. Some tools push you forward, others don’t let you stagnate. An example of the latter is mobile optimization. Before it was a bonus if your website was optimized for mobile. Now, however, it’s practically expected. Customers will be annoyed if they visit an unoptimized, mobile-unfriendly website. This is further exacerbated by the fact that most people do their browsing with their phones anyway.

But, a new and relevant trend now is optimizing your websites for voice search. If done properly, it can really make a difference. Read how and why below.

Why it matters

Beside the fact we mentioned (namely, getting every edge you can), there are reports that web browsing using voice search is growing steadily. This is due to the appearance of more, and higher quality, gadgets, and elements that utilize voice search. We all know about Apple’s Siri, Google Now, Cortana, Alexa… Everybody sees the potential utility and futuristic aspects of using voice search.

So, why does it matter? Because if you properly set everything up, having good voice search functionality will get you more traffic. It also improves your SEO, because people get their answers faster. This speed mitigates high bounce rates and other negative signals that influence your rankings.

But, how to actually optimize properly?

Implement locations within your content

The aspect of localized SEO can get you much better results than simply focusing on every search engine optimization elements equally. And while we do believe that you should have proper SEO done for your website, know that there is only so much you can do if you go too general. Focusing on improving your localized SEO, on the other hand, will give you better results, especially if your company localizes its business dealings to your region. Now, this all matters for voice search in that there are reports stating that almost half of all voice searches are done for local businesses.

So, here is what you should do. Include the name of your city into your metadata and into your content. Use certain phrases, words, and images that are specific to your region. Remember to tag all your images and videos appropriately, placing the name of your region within. Provide audio transcripts for your videos if said videos contain relevant localized SEO keywords.

Use callouts

You want your content and SEO to be as organic as possible. The point you should be moving towards is setting up the content within your website to sound more like a conversation, than a robotic one-sided monologue. To do this, one of the steps that you need to consider is figuring out what questions your potential clients may ask. Either use certain tools, like Answer the Public or just check Google Analytics data and Keyword Finder.

When you figure out the questions, you obviously need to answer them. The answer themselves can be placed in featured boxes within relevant pages on your website. If done properly, these answers can show up in featured snippets, attracting users even more.

You can always delegate these kinds of tasks to one of your employees. However, this can draw away valuable manpower, resources, and time from some other obligations. Another option is contacting a company like Hoppingmad Website design, that will take on the entire task of setting a website up, requiring only minimal input and time investments on your part.

This all is similar to regular SEO – figure out what the potential client is thinking, and implement it. The difference here is that you want it to be more customized towards voice search.

Common query answer locations are vital

You want to provide your potential clients with information right away. It’s pretty obvious that people want to get what they need as soon as possible, especially if they are using voice search. And this isn’t just about getting content, but also about finding your company, and what you are about, quickly. They want to find out your address, make a reservation, get info on what you offer…

For this reason, you want to place this relevant information at the top of your navigation bar. You want to put in the navigation bar, or in the header. For example, let’s say an individual wants to reserve an appointment with you or your company’s official. Furthermore, let’s say you offer stock market consulting services. They may use voice chat to search for “stock market consultations Brisbane”. If you set up your location properly (see above), and if you have this phrase somewhere at the top of your page, or in your header or title, you increase your chances greatly of being found.

Setting up “Google My Business” can also improve your odds. Register your company properly, fill in all the information that is required of you, and you will definitely see results. The reasons for this is that “Google My Business” gives you an easy and structured system to improve your Google rankings.

Conclusion

Voice search is the future. It’s simple, convenient, and gets the job done. Trying to get the best results with minimal input and investment is an intrinsic part of human nature, and voice search plays directly onto that. So, remember to take care of where you put the most common answers relevant to your business. Try to get proper localized SEO up and running, and use proper callouts.

Guest Post: About the Author

Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

Four Ways you can Boost Social Engagement for Your Business

As a business owner, your priorities should not only be to make a sale, but to create a loyal customer from a one-time shopper. These days, offering a quality and innovative product or service is no longer enough to stay competitive in your niche. One of the biggest factors that separate successful companies from those that fail is an excellent social engagement strategy. What is social engagement, and how can you implement it for your company?

Social Engagement Explained

Just like any relationship takes work, so does the relationship with your customers. Although you likely do not have the time or resources to communicate with each person on an individual level, you can start a conversation online.

Social engagement involves communicating with your target audience in an online setting. Platforms such as social media, blogs, forums and your own website make it possible to stay connected to your online community.

Writing blogs with how-to tutorials on using your offerings, answering questions on forums and starting conversations relevant to your industry are all great ways to engage with your customers.

One study found that customers tend to spend upwards of 40% more on companies that they are engaged with! Utilize the tips below to boost your social engagement and raise sales!

Four Ways to Increase Social Engagement

Utilize Images

A picture is worth a thousand words—and boosts interaction rates by 85%! Online users are so overwhelmed by the information they digest online that imagery helps them notice your content and interact with it better. Including images in your content helps with free marketing, as that copy is shared 35% more than copy without images.

Utilize CTAs

You have a goal in mind when sharing content with your audience, so tell them what that goal is! Including a call to action (CTA) can have tremendous benefits to your marketing strategy—CTAs on Facebook have been found to increase click-through rates by 285%.

Consider what action you want the user to take—whether it is to visit your website, subscribe for your blog or share your content with others, indicate that in your CTA.

Create a Giveaway

Everyone loves to be a winner, so why not create a contest to increase your social engagement? Giveaways provide excellent opportunities to collect consumer data, market your brand to a new audience, generate leads and grow your social network.

Carefully think about the goal of the giveaway and create specific rules for entry. For example, if you want to focus on brand recognition, make it a requirement that entrants must share the contest with three of their own contacts to be eligible to win.

If your goal is to grow your lead base, ask entrants to like your page or subscribe to your blog, which will help you communicate with your audience later to promote your brand.

Become Your Brand’s Ambassador

Some of the best known companies have a face attached to their name, such as Elon Musk for Tesla and Mark Zuckerberg for Facebook. Become your own brand ambassador to help your audience create a true relationship with you and your company.

Share your story with your customers so they can get to know you, and understand your journey. Share tips on the best ways to use your products, and share images of yourself using them in your daily life. Create live videos where you interact with your audience and answer their questions. All of these strategies will help you forge a loyal relationship with your customers, and will keep them shopping with your company time and time again!

IOU Financial wants you to invest in your social engagement strategy. Imagine how much faster and more efficiently you can connect with a new audience if you had upwards of $500,000 to invest in marketing! Contact us today at www.ioufinancial.com to find out how you can get approved and funded for a small business loan in under 48 hours!

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Tips and Tricks to Write a Content Plan for Your Business

Introduction

According to the latest data, successful b2b marketers spend around 40 percent of their budget on content marketing. However, spending millions of dollars on content marketing won’t do you any good without a proper content marketing plan. Before you venture into promoting your business, there are a few tips we’d like to share with you in order to help you design the best content strategy which will help you achieve your goals.

Know your audience

If your business offers products or services that include different types of customers, it is important that you address each audience type separately. It’s a good practice to mingle with your leads and find out what they are looking for in a product, what problems they need to resolve, what keywords they include in their searches. This way you can create content that will hit the spot with your target audience.

Your content should be valuable to your audience and help them improve their business. Remember that there are those that already use your product or service, so you should build content that will make their user experience even better. In addition, there are those that are yet to become your customers – these people should receive such content that will show how your business can solve their problems.

Create a calendar

Publishing content on a regular base is the essence of good content marketing. Nevertheless, you can’t just plan topics at random and publish when you feel like it. Create a calendar with a dedicated time frame for each post. This will remove the pressure from your writers and give them enough time to write deeply researched quality content. Moreover, this way you will have enough time to edit all the content long before it’s time to publish it.

Have a backup plan

Furthermore, your writers could be unavailable for any reason, which could put you in a bad spot. The calendar allows you to hire a writer before the deadlines come knocking. In addition, there are so many online writing services you can hire like UK Best Essays, Essay Writing Lab, SuperiorPapers, EduGeeksClub Service and others that could deliver the content for you just when you need it.

Mix it up

Your audience is everywhere these days – they follow social media of all sorts, watch YouTube videos, scan job opportunities on LinkedIn, and surf the web for helpful textual content, or inform themselves via infographics. Therefore, it would be unwise to base your content strategy solely on a single channel rather than using all the possibilities that the internet has placed before us. Combining resources and mediums will help you achieve much higher reach.

However, if in your research you find out that certain channels don’t hold enough potential or your business it’s best not to waste your resources betting on the wrong horse. Do your research and find out which channels serve your purposes.

The same goes for various content types, sometimes a video placed on YouTube will not show the same results as it would show if it were posted on Instagram or Facebook. Don’t throw away the chance to reach your audience via video content just because it doesn’t show expected results on one platform, rather do some research and see how the content behaves with other platforms. If you get more views or shares on Facebook, focus your video posts there.

Set measurable goals

Your Key Performance Indicators depend on your campaign goal; it could be sales, pageviews, email subscribers, or anything you set as a business goal. Measure your campaign success progress against your final goal and you will be able to fine-tune your strategy on the run, depending on your current indicators. This is also a good way to check if a particular member of your team is doing a good job or you should consider getting a better solution for your team.

Conclusion

If you set a clear campaign goal, perform deep research, distribute your resources carefully, and create a strong plan of action, you will be able to craft compelling content which will engage your audience. We hope these tips will help you develop a swift content plan or your business so you could enjoy a larger pool of customers and a higher return on investments.

Guest Post: About the Author

Lilian Chifley is an IT specialist, teacher, and blogger from Sydney. She loves to talk about artificial intelligence and modern education. You can find Lilian on Facebook and Twitter.

Local SEO Tips For Small Businesses

SEO (search engine optimization) has dominated digital marketing in 2018 and will no doubt continue to do so in 2019. SEO is equally important for small businesses as it is for the world’s biggest brands.

For small businesses with a local presence such as a physical storefront, or simply a customer base in a specific geographical area, local SEO is particularly important. Figures show that 97% of customers search for a local business online. This means that having a strong online presence and ranking highly on search results can make a huge difference in capturing customers and revenue.

In this article we will cover top tips for improving your local SEO to help you to grow your business in 2019.

What Is Local SEO?

Local SEO is the practice of improving your online presence to rank in searches on Google, Google Maps, and other search engines and directories around a specific geographic location. This could be a city, suburb, district or general geographical area. Refining local SEO can help businesses to generate sales leads and attract customers in their local area, and when done well is extremely effective in standing out from the competition.

Keywords

Whether for local, national or global SEO, using the right keywords is extremely important (though not the whole picture, as we’ll cover later in this article). With 40,000 Google searches conducted every second, the purpose of SEO is demonstrating to Google that your site is the most relevant to the search query.

The number one factor that Google looks for in determining relevance is keywords. Therefore finding the strongest keywords which will mean your business reaches the most number of customers. This means reaching not only any users, but those most relevant to your business, who are most likely to purchase your goods and services. For local SEO this means a combination of location-based keywords and other keywords relevant to your target audience. You should determine  these through keyword research using tools like Moz, SEMrush, Answer the Public or  Ahrefs.

Online Listings

Online listings are an extremely important part of local SEO, and Google My Business is arguably the most important platform. It is essential for all small businesses to ensure they have a current, complete and accurate listing on Google My Business to improve their ranking on Google Maps and other apps, as well as Google search results more broadly. Having lots of reviews on Google also increases your ranking, so be sure to encourage your customers and contacts to give you a positive review.

Other online listings are also important for local SEO. Having a presence on these directories can not only drive more organic traffic to your business, but it also strengthens your online presence and therefore improves local SEO. It is a good idea for local businesses to register for as many online directories as possible: the most popular directories such as Yelp.com, Better Business Bureau and Yell.com in the UK should be a priority, as well as any influential directories specific to your area or your sector. Make sure that you have complete and up-to-date listings in each. It is also important for Google ranking purposes that the information in each listing is exactly the same, and exactly matches the name, address and phone number shown on your website.

On-Page Optimization

On-page optimization is an important process, and involves making sure all pages and posts on your site are doing everything possible to encourage Google to rank your site highly in results. When Google is deciding which results to rank first, it will check (“crawl”) pages to determine which are the most relevant to the search. The search engine looks at certain parts on the page in particular when deciding how relevant it is to the user’s search.

One of these key aspects is the SEO title: that is, the title of your page or post which appears on the Google search results, which is also the title shown at the top of the page’s tab on a web browser.

The second important element is the page or post’s title as it appears at the top of the page (also known as the H1 heading), and the page’s permalink or URL. Be sure to include as many primary keywords as possible in all three of these elements, and long tail keywords if possible. Other important elements to prime with keywords are subheadings and alt-tags (alternative text descriptions) on images.

Link Building

As previously mentioned, Google looks not only for post relevance but also signs that your site is authoritative and reputable in determining rankings on its SERPs. Backlinks, or links back to your site from other well-known and reputable sites, are a key way to demonstrate that your site is authoritative, and along with keywords one of the two top ranking factors on Google.

You can build backlinks by creating valuable, useful and informative content which is relevant to your audience. By producing valuable content, you will encourage other sites to link to your site, although this is rather a long-term strategy. You can actively build backlinks through a PR strategy involving approaching online publications and sites and pitching guest articles or other content. These types of link building techniques are highly effective in both boosting local SEO and driving organic traffic via other sites and blogs.

Citations and within your site can also demonstrate to Google that your site is reputable, improving your rankings. Include citations (links from your site to sources) for any information, quotes or figures you give, as well as products and companies you mention in your content. Building internal links within your site (links to other pages and posts within the same domain) will also improve SEO. This is because internal links make it easier for Google to navigate or “crawl” your site.

Implementing these local SEO tips and techniques can make a world of difference. By building a great local SEO strategy you can bring more traffic to your site, attract potential customers, boost revenue and grow your business in 2019.

Guest Post: About the Author

Tom Buckland is a digital marketing and Amazon seller consultant specializing in technical SEO. He’s the founder of Cardiff-based digital marketing agency HQ SEO in the UK and loves helping businesses profit through smart digital marketing strategies.

Three Strategic Ways to Help Your Online Content Perform Better

One of the most effective and affordable ways to get your business to show up in Google search results is by including content in your marketing strategy. When potential customers search for restaurants, hair salons or body shops, you want your company to come up on the first page of Google, otherwise you will have a very difficult generating new traffic to your website.

Content is not only advantageous for new business acquisition, but for customer retention, as well. Offering your existing customers value through informative, educational and engaging articles and blogs will help them stay connected with and loyal to your brand.

Some business owners get disappointed when they don’t see any results from their content, but that is likely because they are not optimizing it to help it perform. Follow the three strategies below to help your content perform better and increase traffic to your site.

Keywords

Keywords are specific words or terms that search engines, such as Google and Yahoo, utilize to help online visitors connect with your site. Examples of keywords include:

  • Los Angeles hair salon
  • Restaurant family deals
  • Affordable wedding photographer

If you are not utilizing keywords in your content, you should change that starting today. In order to discover what keywords your potential customers are searching for, you need to utilize tools, such as Google’s Keyword Planner. This is a completely free website that will help you find keywords related to your offerings, and inform you about how many people search for the terms and what the competition is for them.

Your goal is to find keywords with the highest search volumes and the lowest competition, which will help new customers find you more efficiently online.

Social Media Promotion

Your social media business accounts are the perfect place to promote your blogs and articles. Many content management systems, such as WordPress, allow you to automatically connect your social media accounts to the system, publishing content that you post across social media.

This easy strategy will go a long way in helping you get more eyes on your content without much effort on your part. Your content will also help set you up as an authority figure on social media, giving you the opportunity to educate your followers about your latest products, as well as sharing product reviews, how-to videos and industry-related advice.

Promoting your content on social media will allow your followers to share it with their circle of friends, thus giving you free marketing. Plus, your followers will be able to comment on your content, asking questions or stating their opinions, which will improve your communication with your customers and show them that you are committed to bringing them utmost value.

Cross Linking

Search engine optimization (SEO) is necessary to help your content rank better. Cross linking is an imperative strategy that you must learn to implement if you want to generate traffic to your site.

Cross linking means creating different links that point back to your website, which helps Google see your page as having more authority, thus directing more traffic to it.

There are several ways to generate links to your side, including searching for content that is similar to yours online, and leaving a comment with a link to your article.  For example, if you wrote an article about easy ways to french braid your hair, you can Google other articles about hairdos, and leave a comment for the readers saying that you wrote an article about french braiding that may be interesting to them, then adding that link.

Another way to attain this goal is to search for other websites in your niche, and contact the administrator asking them to link to your article in their content. This usually works if your article can add value to theirs.

Alternatively, you can offer to swap links, adding another site’s link to your content and asking the administrator to do the same.

The three ways mentioned in this article are essential to get your content to perform better. You may also consider hiring a professional SEO strategist to advise you on efficient ways of generating new traffic to your site.  If you need financial assistance with this goal, IOU Financial can help you secure an easy and fast small business loan of up to $300,000. Contact us today and get funded within 24 to 48 hours.