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3 Ways to Advertise Your Business for Free

Whether you have an online or brick-and-mortar business, you must advertise to create brand awareness for your company. Even if your store or business is located in a high traffic area, not advertising to potential new clients can significantly hinder your sales.

A portion of small business owners don’t believe they have the funds to advertise, but the fact is that with some effort, you can advertise completely free! We list our favorite three free ways to advertise your business for maximum results.

Google My Business

Google is the most used search engine around the world, and while many companies spend thousands or even millions of dollars on pay-per-click (PPC) advertising, it is possible to do so without spending a cent!

Google is constantly working on improving its Google Maps and local search results, which is good for business owners! By inputting your business name, address, phone number, website, description and hours or operations, you can increase your inbound advertising for free!

When individuals search for services or products they are looking for, such as “hair salon in Dallas,” “best French food near me” or “tutoring services Miami,” Google will direct them to your website.

Simply add or claim your existing business listing on Google, verify your account and optimize your Google+ page with reviews and visual and written content to attract new clients! The best part is that even online businesses can benefit from this free advertising feature by listing their company as a service in a particular area.

Write Press Releases

Forming relationships with the press can be extremely beneficial in getting the word out about your business on local blogs, newspapers, news channels and magazines.

Anytime you have news — which can include a new service or product, a new hire, a sale or promotion — write a press release to announce it. Press releases do have specific formats, so it’s helpful to learn how to write a press release to appear more professional in the eyes of the local press.

Utilize Social Media

No article about advertising strategies can omit social media, as that is likely the #1 way to connect with customers online. Using popular platforms — such as Facebook, Pinterest, LinkedIn and Instagram — can create significant exposure for your business.

In order not to spread yourself thin and create various profiles on social media without sufficient time to interact with your followers and submit relevant content, choose one to three platforms to focus on.

Start by figuring out where your target audience is, and devote your efforts there. The younger generation is likely on Instagram, mothers are on Pinterest and working professionals spend time on LinkedIn.

Add photos and videos, share news and communicate with your followers in order to create brand loyalty and increase sales! Go a step further by creating contests or offer internet-only specials!

The following three free advertising resources can go a long way in attracting new clients to your company; however, no one can dispute the power of paid advertising. Whether you want to invest in PPC advertising on Google, create paid content on social media or purchase a subscription to a press release distribution site, these efforts require capital. IOU Financial wants to be your partner in growing your business. We are ready to finance your strategies with a loan of up to $300,000 in under 48 hours!

 

Instagram – Is It Right For My Business?

It should be no surprise to any business owner that social media is the latest and greatest tool for connecting with existing and potential customers. Although there are a multitude of platforms, one of the most effective and popular ones is Instagram. Read on to determine whether this social media platform is right for your business.

What is Instagram?

Instagram allows users to share photos and videos along with captions and a link with their followers. This platform has a total of 800 million users around the world, 500 million of which use it every single day.

If you do not utilize Instagram to market your business, you’re in the minority, as 91% of all of the world’s biggest brands utilize this platform for business purposes. These include Nike, Adidas, Michael Kors and Gucci.

Is Instagram Right For Your Business?

While Instagram may be the fastest growing social media platform, it is not the right solution for every single business. Marketing on a platform requires a time and financial commitment, and business owners should pick the platform or platforms that are most suited to their business needs rather than spread themselves thin advertising on a multitude of platforms. Answer these questions to see if Instagram is right for your business needs.

Can You Share Captivating Images or Videos?

Although Instagram is a great marketing tool, it may not be the right solution for all businesses. Instagram users crave creative, original and quality images and videos to capture their attention. It is best suited for businesses that offer food and products that can be captured via images.

Businesses that offer services, such as accounting or cleaning, may not be able to come up with enough images or videos for this visual platform, and, therefore, should focus their marketing efforts on other platforms which are not as image-based.

Is Your Customer Target Base on Instagram?

Depending on your offerings and the demographics of your clientele, Instagram may not be the right solution for you. It is important to truly know your customer base; based on that information, you can determine if marketing on Instagram would be advantageous for you.

Sixty-eight percent of Instagram users are female, with 59% of them being between the ages of 18 and 29 years old and 33% are 30-49 years old. Less than a third of American women and less than a fourth of American men are active Instagram users; 80% of users are located outside the United States.

These demographics allow business owners to determine whether Instagram is the right place to target their customers. This visual platform is a definite must for companies that target younger females, such as hair salons, restaurants, makeup brands and clothing stores. However, businesses that target older males, such as accounting firms or body shops, should consider other platforms for more efficient marketing strategies.

Are Your Competitors on Instagram?

A third question to ask yourself is whether your competitors have an Instagram presence. Search this platform for your competitors by name, as well as hashtags that are relevant to your brand to see what is currently being shared on Instagram.

If you notice a lot of competition,  it may be worth while to build up your own Instagram presence so that your competitors do not grab the entire market share in your industry.

Instagram requires a careful strategy, consistent posting and well-shot, unique images and videos to distinguish your company from the clutter. If you need financial help to hire a professional photographer or videographer, pay for Instagram ads or hire a social media marketing expert, IOU Financial can help you with a small business loan of up to $300,000 in 24-48 hours. Contact us today!

Are you Using your Social Media Platforms Effectively?

There are innumerable benefits of using social media to promote a business online, such as communicating with your target audience, increasing brand exposure, and increasing inbound traffic to your website. The problem is that many business owners encounter don’t know how to use social media effectively. To create the best strategy for your business needs, you must utilize the following two steps.

Pick the Most Relevant Platforms

There are a multitude of social media platforms: Pinterest, Facebook, LinkedIn, Twitter, Google+, etc. Most business owners don’t have the time or the resources to utilize all of them effectively; as such, they do a subpar job trying to market on all the channels rather than concentrate their efforts on the most relevant platforms for their business.


The way to determine which social media platforms are best suited for your brand is to assess which site gives you the best access to target your ideal audience. For example, 81 percent of Pinterest users are female; while the median age is 40, most of the users are under 40. This is a great channel to contact younger women. Also, as Pinterest allows users to upload high-quality images and videos and organize them on virtual pinboards, the brands that would most benefit from using this platform would be ones that have good visual imagery, such as travel companies or fashion brands.

Companies that want to target professionals should focus on LinkedIn, a networking site for working individuals. Businesses that offer services for professionals, such as accounting and marketing groups, can join the online conversation by establishing themselves as experts in the groups and discussions on LinkedIn.

Measure the Return on Your Investment 

 
Social media provides plenty of opportunities for users to invest in marketing their products or services. However, measuring the return on investment (ROI) of social media is not something all business owners know how to do. In fact, one study found that 41 percent of businesses did not know whether they were getting a good ROI on their social media strategies.

How do you analyze whether your social media tactics are effective? Follow these steps:

  1. Track how much you invest in social media; this doesn’t just include the fees of marketing, but also the time you spend utilizing these channels.
  2. Pinpoint your goals; different companies will have different aims for using social media – some will want to lead users to their websites, while others will want to generate newsletter signups; obviously, the ultimate goal of any action will be to generate sales.
  3. Create campaigns; instead of expecting various results from your combined social media actions, create individual campaigns for each goal. This way, you can track the precise result of each campaign, measure the resources and time you put into it and how much you earned as a result.
  4. Track the results; every single social media platform has a system that tracks activity and provides results. You can also connect most platforms to Google Analytics, which will provide detailed information for each campaign.
  5. Calculate results against the amount spent (money and time) to analyze whether the campaign was successful.

In order to invest in creating relevant social media campaigns, you may need financial help. IOU Financial can help you market your brand with a small business loan. You may qualify to borrow up to $150,000 in 24-48 hours! Click here to find out more!

Social Media Basics: 5 ways to Create Engaging Content for Your Customers

There is a question that should come across every small business owner who generates content for their customers: what good is putting out content that nobody sees or is interested in? Let us take this one! Putting out content no one sees or is interested in doesn’t do a company any good.  It is a simple as that. However, knowing some ways to create content that people do want to read and engage with can be tackled with the following 5 tips.

Talk about Trending Topics

It’s no question that people like jumping into discussions about popular or trending topics. Similarly, people like to read content that include or focus on what’s relevant right now. When writing a blog, sharing a social media post, or sending a company newsletter, be sure that your company hits what’s relevant in your industry. Get in the game by adding your company’s perspective to the online conversation!

Talk about Unsafe Issues 

Nobody likes a boring read. Rather, people want to read things that make them think, become inspired, or be encouraged to use or trust a company. To accomplish this, companies should present “unsafe” or “out of the box” commentary and comments. Dare to stand apart from other competition, especially if you’re in the small business niche, because your potential customers want to feel something. Creating content that doesn’t follow the usual framework is a unique way to capture your audience and keep them coming back for more.

Get Google Smart

What’s Google smart you ask? It’s simple: post a blog title or content that people look up on Google or other popular search engines. If you have a great blog idea, newsletter update, or website ready to launch, focus on naming it something people already search for and stay away from titles nobody would look for. For example, if your launching a fresh new pair of jeans, don’t use descriptions or titles that only you and your designers know. Write a post called: “New Best Fitting Jeans.” People will search for that phrase immediately when in the market for new denim. Factoring in SEO (search engine optimization) when creating a title is the best way to ensure your link is clicked. From there, your post can then delve into the ins and outs of your product.

Stick to the Point

People scroll through the internet quickly. Studies have found that customers rarely read word for word, and rather scroll until something jumps out at them. Use powerful titles and images that is void of filler.

Speak to Customers, Not Yourself

With a small business, you want to ensure you speak to the customer! Find out what topics or issues your audience wants to learn more about and be sure to mold your content around that. For example, if you own a roofing company you could educate your customers on why a leak in one spot of the house shows up 500 feet away. When your customers find you provide relevant content, they’ll keep coming back for more.

As you can see writing content that is engaging and informative is an art; one that takes time and trial and error to execute successfully.  Following these 5 suggestions for developing engaging content for customers is one step any small business owner can take today to generate great content that customers want to read. Happy content creating!

Why Social Media is Beneficial for Small Business Owners: 5 Sites and The Best Ways to Use Them

Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. What platform does what?, How do I use each one?, and Aren’t they all the same? are most likely questions your business has asked when the word “social media marketing” comes up. By understanding the basics on how to best use social media, small businesses can immediately see and benefit from the value these platforms can bring. Lets dive into the top 5 social media sites your business needs to be active on to maintain a presence in the market.

Facebook  

Main Focus: Staying consumer engaged

Facebook hit the scene in 2004 and regardless of what some may think, it still dominates the market for small businesses to stay connected to the “people” who use and support business brands. Facebook for businesses should focus on creating content that keeps the conversation going with the dedicated followers and supporters of your business. When starting with Facebook focus on the following:

  • Use photos with questions. Create a post (preferably an image) and ask questions such as “What would be a good caption for this?”
  • Incorporate people who use your brand. When posting mention a customer who follows the page or “shout out” a person who recently commented.
  • Engage with questions. Keep the content focused on feedback from customers and keep them offering their perspectives.

Twitter

Main focus:  Offering perspective

Twitter is also a long standing platform with 317 Million active users each month. Twitter has become increasingly popular for brands and companies to offer their perspectives on hot topics or using “hashtags” pointing to relevant issues people are talking about on their platform. Twitter offers a short character count method to express a thought, stance, or comment on current events and news. When starting with Twitter focus on the following:

  • Use for news about your niche. Share news or other “stories” relevant to your niche that users can gain insight or information from.
  • Use polls and ask questions. Polling the audience is a great way to keep users engaged and offer opinions. Users will also share those polls with others growing your presence.
  • Ask for a “Re-Tweet” or just say “RT”. A Re-tweet is someone else sharing your “tweet” or “post” giving you credit and exposure.

Instagram

Main Focus: Inside scoop

Instagram was the first platform that simply asked users to post photos and small (if any) captions. Instagram has now expanded to a major source of website traffic referral and business exposure. By sharing photos of your business, companies should use Instagram as a “behind the scenes” look at their brand offering users a view they can’t get on other platforms. When starting with Instagram focus on the following:

  • Share content that is “about your brand.” Post photos of design sketches, a team meeting, or something funny that happened outside your office walls. This brings a “behind the scene look.”
  • Use interesting photos. Post images that look artsy or different to catch your customer’s’ eyes. Have fun with the ideas you can create.
  • Use bio and links to relevant offerings. Update the “bio” section often giving users a direct link and upcoming offering that they don’t want to miss out on.

Pinterest

Main Focus: Educating

Pinterest is a play on the word “Interest” with the idea of “pinning” something that you like and want to save for reading, trying, or even learning more about in the moment or down the road. Users create “boards” that they “pin” items to so people can easily find whatever strikes their fancy. Businesses can use Pinterest to educate their audience on a variety of related “niche” ideas. When starting with Pinterest focus on the following: 

  • Be an educator. Share relevant information and facts that people can learn ideas, tips, tricks, and other facts from simply looking at your boards.
  • Build on networks like yours. Add other contributors to your “board” to further expose your brand and use that exposure as a traffic source to your site.
  • Share inspirational posts. Inspiring other people is one of the most common reason to “pin,” and therefore doing the same can be helpful to your brand.

Google+

Main Focus: Location Location Location

Google+ is a way for businesses and customers to find each other, learn more about each other, and tell other people about each other. Small businesses who tap into Google+ can find ways to increase foot traffic to their storefront, offer visitors a place to share their thoughts, and also allows businesses to share relevant information about their brand to help promote and increase website rankings. Google+ for businesses is created after a business account on Google has been created. When starting with Google+ focus on the following:

  • Bring people to YOU. Google+ offers location services and direct links to your business platform or portfolio.
  • SEO. SEO or Search Engine Optimization is highly crucial to any website for any business. By joining and linking content on Google+, SEO gets a jumbo boost.
  • Use for networking with customers and influencers. Google calls these “circles” which allows you to categorize who are your customers and who are your business influencers. This helps businesses tailor the content to both groups maximizing relevancy on the platform.

As you have read above, there are many social media platforms out there for small businesses and brands. While some may think it’s simply enough to “share the same message” across all platforms, or that “one site fits all” is the stance to take, such is not the case. By understanding the differences between platforms, and the best ways to utilize each, businesses can offer users varied information and a push to follow and engage with your company in multiple ways. Starting out can be daunting, but after the first post, tweet, pin, circle or hashtag, small businesses will find the effort was worth the outcome.

 

What Your Small Business can Learn from Big Business in the New Year

The New Year offers the opportunity to analyze your current business practices and consider ways to improve the status quo. One strategy small business owners can utilize is looking at the latest big business trends, and evaluating which can help their companies succeed in 2017. To save you time in your search, we have found and included the most popular big business trends in this article.

Subject Matter Experts Replace Salespeople

While the goal of every business is to sell, business-to-business (B2B) companies can benefit from hiring subject matter experts (SMEs) to lead their salesforce. While a typical salesperson can be entry-level, providing price options, delivery times, and general product information, a subject matter expert is much more than that.

This is an experienced professional who is not only extremely knowledgeable in the product or service being sold, but the company’s goals, the competition and the overall industry. These professionals can provide a great value to consumers as they can make recommendations based on individual business needs and explain clearly the competitive advantage your offerings have over your competitors.

Videos Become Content Musts

It’s no longer enough to write product descriptions or compile written instructions, as the public is demanding video content. In fact, Cisco predicts that videos will make up 69 percent of all consumer internet traffic in 2017.

Hubspot confirms this prediction; their Consumer Behavior Survey found that 55 percent of users report watching an entire video, versus just 29 percent who would read a blog or 33 percent who would finish an interactive article.

What does this mean for small business owners? Invest into creating videos that highlight your products, services and overall company. This effort will pay off with higher sales; Forbes found that 65 percent of individuals who saw an online video then visited the company that posted it.

Social Media Takes Over Direct Email Campaigns

Forbes reports that collaboration tools, like Google Docs, are replacing internal communication between employees. Instead of sending and receiving dozens of emails when working on a project, employees make changes and post comments online, which means that B2B companies will have a harder time getting potential customers to read their email campaigns, as they will not check their inboxes as often.

How do you reach new and existing clients if not through email? Through social media platforms, such as Facebook, Twitter and Pinterest. Updating relevant photos, posts and news about your company will resonate better with your target audience rather than just blasting emails out at them.

If you choose to implement a big business idea for your small enterprise, such as adding a subject matter expert to your team, or creating a video, you may find it difficult to fund these endeavors. IOU Financial makes it our mission to help small business owners succeed and grow their businesses with small business loans. Click here to find out how you can secure a loan in under 24 hours!

Increase Sales in 2017 with a Solid Marketing Plan

Every business owner hopes that the upcoming year will be more successful than the last; but instead of just  hoping, entrepreneurs can create plans to ensure those goals are met. New product launches, expansion and franchising are common way to increase sales, but they are risky and costly. However, implementing a new or improved marketing strategy can benefit a business at a lower cost, or can be budgeted for easily.

What are the Benefits of Marketing?

Blue Cow Creative lists several benefits of marketing, including promoting brand recognition, advertising your services or products to customers, selecting which clients to target, and allowing you to communicate with those individuals in a timely manner.

The bottom line is that a business can offer the most innovative product, or the most cost-effective service, but without marketing the offerings to their intended audience, no sales will follow.

What are the Most Effective Forms of Marketing?

There are a multitude of marketing strategies; there is the traditional, interruption marketing, which interrupts an individual’s day with a cold call, or a television program they are watching with a commercial. Another alternative is permission marketing, which only targets the individuals who give their consent to be contacted.

Research has proven time and time again that permission marketing is not only more cost-effective, as you are not spending funds to contact individuals who have no interest in your business, but is also more effective. It is much easier to close a sale with a person interested in what you have to say, than one who has to be persuaded. Below we list three different types of permission marketing:

Email Promotions 

Emails allow you to communicate with a targeted audience in order to announce new products, sales, special deals and events. There are several ways to ask customers and potential clients to sign up for your email promotions. If you have a physical store or office, you can ask visitors to add their contact information to your list. If you have a website, you can create pop-up advertisements asking people to opt-in to receiving email communication from you. To entice them to sign up, consider offering an exclusive discount or a an entry into a drawing.

Social Media

Social media is an effective marketing tool for any business. It is a form of permission marketing because people have to choose to follow or “like” your business page, and if they always have the option to stop receiving communication by deleting access to their profile.

There are a plethora of social media platforms to choose from; Facebook is the most popular one, allowing access to 1.79 billion monthly active users, but Instagram, Twitter and Pinterest are also beneficial to use to connect to your target audience.

Be strategic about what you post on social media; remember to be honest and ethical, yet make your posts and images eye-catching and creative in order to get noticed. The biggest advantage of social media is that other members can share your posts with their network, providing a form of free advertising.

Influencers

Influencers are individuals that can sway the purchasing decisions of others because of their expertise, authority, or knowledge in a certain area. There are fashion influencers, who curate outfits for their audience, beauty influencers who recommend makeup brands for specific skin needs, etc.

When considering ways to market your brand in 2017, research relevant influencers in your industry. You can contact these individuals through their personal blogs or social media platforms to ask them to recommend your product or service. The best part is that these people already have large fan bases, so your offering would be shared with a multitude of potential customers who want to hear what the influencer has to say. Keep in mind that as payment for their promotion, influencers may request payment in the form of free items or actual monetary compensation.

With the new year quickly approaching, set your marketing budget now so that you can pursue relevant strategies for permission marketing. Get your budget in order before the new year with our Business Budget Smart Sheet.

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#ShopSmall: Get Involved to Get Profitable and Make a Difference

If you own a small business, you are already providing jobs and offering great products and services to your community, but sometimes these efforts can go unnoticed. That’s where Small Business Saturday comes in. This year, on November 26, customers across the country will shop in their community and recognize the value that small businesses can bring to their local economy.

 

What is the Shop Small Movement?

First initiated in 2010, Small Business Saturday is an annual event sponsored by American Express, held on the Saturday after Thanksgiving. It is a response to shopping events such as Black Friday and Cyber Monday, when big retailers and corporations hold massive sales in stores and online. Small Business Saturday encourages individuals to patronize their local brick-and-mortar small businesses (with 500 or less employees), reminding everyone that when they invest in a local business, they invest in their community!

The Twitter hashtag  #SmallBusinessSaturday was used to build awareness for the event, as well as allow people to tag their favorite businesses. Last year, 95 million people went out to support local businesses in their neighborhoods!

 

Why are Small Businesses Important?

Although the United States is home to a multitude of big-box retailers and corporations, small businesses remain important and relevant. In fact, The Houston Chronicle reports that “according to the U.S. Small Business Administration (SBA), small businesses represent 99.7 percent of all employer firms. Since 1995, small businesses have generated 64 percent of new jobs, and paid 44 percent of the total United States private payroll, according to the SBA.”

Small businesses offer employment opportunities to local residents, contribute to the local economy, and provide funds for schools and government offices.

 

How Can You Participate in Small Business Saturday?

American Express encourages all small business owners to participate in Small Business Saturday by making engagement in your community as easy as possible. There are free custom marketing and advertising materials available for your storefront, website and social media. Additionally, there are articles and videos with tips and advice on how to promote this event and your business, such as offering specials and deals and holding contests.

 

How Can Small Businesses Get Involved in their Communities?

In addition to participating in Small Business Saturday, there are many benefits when businesses get involved in their local communities. By participating, sponsoring, and donating to events, charities, or sports teams, business owners market their brand and increase their customer base.


Customers respond to businesses that care about communities; a study by Cone Communications and Echo Research found that 82 percent of individuals take corporate social responsibility (CSR) into account when purchasing products or services from a business. In addition, when employees are given the opportunity to help their neighborhood, it increases their satisfaction levels and promotes employee retention.

How can you get involved in your community? Build off the Small Business Saturday momentum and implement any of these ideas:

  • Sponsor a little league team
  • Donate supplies to a school
  • Host a charity event for a homeless shelter
  • Sponsor a garden renovation project
  • Plant trees at a local park

There are many advantages to both local small businesses and communities when the two work together. If you are in the local Atlanta area, click here to find out more information about Small Business Saturday event in your area. If you live in another part of the country, find your local host and consider participating in Small Business Saturday to promote your small business in your community.

Get Your Small Business Found Online with Content Marketing

Remember when you launched your small business’ first website? It was probably an exciting day. Thoughts of new customers and an ever-increasing number of visitors had you patting yourself and your team on the back for a job well-done. Of course, it probably didn’t take long to realize that a website isn’t something that is launched and simply forgotten. Real effort must be put into earning credibility with search engines, attracting more traffic, engaging those visitors, and encouraging them to share your message with others. The constant race to rank higher in search engine results in order to be found by new customers can quickly consume a lot of time and attention. Constant changes to search engine optimization (SEO) protocol and site ranking algorithms can be hard to keep track of and make reaching those upper echelons of search results harder and harder to achieve.

 

Rest assured though, that if you treat your website like one of your top sales people, you’ll have less to worry about. The constantly changing world of SEO typically revolves around trying to weed out the imposters, and reward the authentic players.  One of the ways that search engines such as Google evaluates a website is whether it contains unique, original content that engages real visitors. By arming your website with new content on a regular basis like you might do for a sales team, you can demonstrate that you have a lot of knowledge and valuable information to share.

 

Now, we admit there is a lot more to increasing a website’s rankings and “findability,” including website code structure, metadata and tags, etc.  However, today we’re going to stick with covering a handful of content ideas that should be within reach for most small business owners.

Brush Up Your Writing

Written content, which can cover everything from blogging to forums, on your website can be used not only to attract new visitors, but engage them for longer periods of time once they arrive.  Ensuring that content is constantly refreshed, updated and innovative will make it easier to climb to the top of the proverbial SEO mountain. Making sure that your blog has new entries on a regular basis will alert search engines’ algorithms that your business is an active online participant and deserves the public’s attention. It is important to note that you should write content for your customers, not search engines!

The Power of Video

One area that is often overlooked when it comes to SEO-focused content is video. Embedding videos into your website can be a great way to not only engage your customers, but also trigger Google to recognize your site quicker. When posting videos, ensure that they are tagged with the correct keywords that are relevant to your business or what you’re selling. For example, if you own an online-based clothing store you wouldn’t want to title your video “Video 1”. Instead, a title such as “New Spring Dresses” will add valuable keywords to your video and improve search results, as well as show up in the new “Video” section of Google and Bing’s results page.

 

In addition to adding important keywords to your videos, you also want to make sure that the videos you use for your website are high-quality and viewer friendly.

Ensuring that your videos are quick to download and are visually inspiring will keep your audience‘s attention longer and show that your brand is savvy and invested in retaining your clients.

A Picture is Worth a Thousand Words

The same rule of keeping things visually appealing also is important for the photography shown on your website. For online retailers, product photos are paramount to success. Regularly updating your product photos and landing page photos are important for customer engagement and search engine optimization.  With a plethora of free photo and video editing tools available, any company with any sized budget can look like a million bucks!

 

You work hard to make sure your products and services are high quality, so make sure your website and online presence reflects that! If you don’t have the time or money to invest in making improvements to your content, consider a loan from IOU Financial to get you the funds you need to get the job done. When done correctly, you will surely see the return in your online traffic and sales!

Maximizing Sales Through Mother’s Day Marketing

Maximizing Sales Through Mother’s Day Marketing

Mother’s Day. When our favorite female caregivers are treated to overpriced buffets, new loofas, homemade cards, spa treatments, and if you’re lucky (nay strategic), a token of affection and appreciation from your store or ecommerce business.

In 2015, Mother’s Day sales were estimated at $21.2 billion – ranking right up there in the retail record books with December holiday shopping. With 2016 sales expected to increase, business owners can’t afford to gloss over the effects that Mother’s Day shopping has on your bottom line.

The National Retail Federation estimates that consumers will spend an average of $173 on their loved ones this year. Purchasing everything from flowers to cell phones, retailers are well positioned to take advantage of this mid-year spending spree. With the right marketing, communication, and outreach, you can entice the Mother’s Day market and boost your revenue.

 

3 Tips for Maximizing Your Mother’s Day Sales

Relate to Moms Everywhere

You can’t turn around without bouquets and doilies dotting Mother’s Day marketing.  But, Hallmark cards aside, you don’t need to be a florist or sell some uber warm and fuzzy product to appeal to this market. Take a look at your inventory and decide how it could interest, benefit, and/or entertain mom. That’s what you want to market around. That’s what you need to communicate. The gift-giver (your buyer) is going to want to purchase an item for mom that she’s going to love – all you need to do is to make sure they know why she’s going to love it.

Mom’s Gone Viral

You may have already received that awkward friend request, or have seen a post from back in the day when you’re wearing an unsightly trend from yesteryear indicating one thing…mom’s on social media.  But, before you lament the loss of your sounding board a safe distance from mom, know that social media can be a powerful marketing tool for Mother’s Day campaigns. From advertising to remarketing, your small business can target both the buyer and mom with appealing messages that stay at the forefront of the minds. Your markets are already online – a quick glance at an ad and one click later they’re at an ecommerce site filled with goodies for mom. You’re minutes away from a shopping cart full of Mother’s Day revenue.

Mother’s Day Sales (increase sales)

Half off. Two for one. Coupons, coupons, coupons. And those enticing little percent signs that translate into major scores for shoppers that balk at paying full price. Bargain hunters are everywhere. Your business can capitalize on a shopper’s love of a good deal with added incentives leading up to Mother’s Day. You won’t notice the slight hit to your profit margin per transaction if you’re doubling your sales from last year.  Make sure all discounts and promotions are front and center and so good they can’t possibly pass it up. Make them an offer they can’t refuse.

 

At IOU Financial we aim to support our clients by providing helpful tips and tricks that increase revenue. Visit our blog for more additional small business resources and tools, or learn how a small business loan from IOU Financial can boost your brand.