How to Tell if It’s Time to See a Financial Advisor for My Business

An American College survey of business owners found that 60 percent of respondents have not met with a financial advisor, and few had developed contingency plans for future events that could affect their businesses. A financial advisor has the expertise and experience to help you maximize the effectiveness of your capital investment in your business, […]

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Four Easy Strategies to Create Email Campaigns that Retain Customers

Customer loyalty is one of the most important differentiators between a successful and a failed business. It takes time and and investment to attract new customers—customer acquisition costs alone can make it cost prohibitive to run a business. This is why taking steps to retain your current customers is vital to generating sales in a

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Your 2018 Checklist: How to Improve Your Marketing Efforts in the New Year

The new year is not only a time for personal resolutions, but also for professional ones. One of the most important aspects to focus on is how you can attract new customers and keep your existing ones loyal to your brand. This is best achieved by marketing; which means that the end of the year

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How to Effectively Use Video Marketing

In an effort to better engage with their customers, business owners are constantly trying to find innovative ways to market their brands. Gone are the days of traditional and one-type-fits-all marketing, such as billboards and advertising, as those have proven time and time again to be ineffective compared to more modern, content-driven digital marketing. Video

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IOU Financial Surpasses US$500 Million in Loans Originated

MONTRÉAL, Dec. 6, 2017 /CNW Telbec/ – IOU Financial Inc. (“IOU” or “the Company”) (TSXV: IOU), a leading online lender to small businesses (IOUFinancial.com), announces today that it has facilitated more than US$500 million in financing to thousands of merchants and small businesses across the United States and Canada since launching its lending platform.  “$500 million in originations is a significant milestone that we are

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