Any time a group of people interact with one another on a regular basis, an individual culture forms. As such, each company has its own company culture, which can determine to a large extent the success of the organization and the satisfaction of the employees. While a culture can organically form, managers and business owners […]
3 Steps to Creating a Strong Company Culture Read More
Logos are a bit like a gallon of milk: They have a shelf life. The thing is, it’s not as easy to identify when your logo has gone sour, so to speak, as it is with the dairy in the fridge. But savvy companies know that keeping their logos fresh contributes to a better brand
10 Signs It’s Time to Revamp Your Logo Read More
Do you feel like your company is a revolving door of employees? Is it difficult to retain top talent, and you constantly spend your time recruiting new candidates? If that is the case, you need to refresh your skills in hiring the correct people for the job from the get-go. The truth is, a
3 Steps to Hiring the Correct People for the Job Read More
For most brands, social media marketing is about accumulating as many likes and follows as they can. While this approach helps, it is just one of many maneuvers you should consider to grow your social media audience. The following are eight effective ways you should consider when creating a social media strategy for your business.
8 Effective Ways to Strategize Social Media Marketing for Your Business Read More
Tax season is no reason to panic if you plan in advance. Owners of small business should take steps, whether they do their own tax preparation or use a CPA. Here’s a checklist of important preparatory actions: Bookkeeper: If you use a bookkeeper, set up a meeting, even if she doesn’t prepare tax returns. She
Tax Checklist for Business Owners Read More
It may seem a bit obvious, but targeted marketing is vital to ensuring that every dollar you reserve for marketing efforts is well-spent. When you’re able to identify exactly who is most likely to buy your product, you’ll be better-equipped to allocate funds that do double-duty to attract them. But it can be difficult for
Determining the Target Market for Your Small Business Read More
In order for your to have a successful business, you need to be growing and innovating. However, it is impossible to grow without sales from new customers. Consider if these three reasons can be preventing you from attracting new customers through the doors (or on the site) of your business and what you can do
Reasons Why You are Missing out on Customers Read More
MONTRÉAL, Feb. 27, 2018 /CNW Telbec/ – IOU FINANCIAL INC. (“IOU” or “the Company”) (TSXV: IOU), a leading online lender to small businesses (IOUFinancial.com), announced today that it has modified and extended its secured credit facility (the “Credit Facility”) with MidCap Financial, (“Midcap”) until December 31, 2020. The amount of the Credit Facility is USD $20 million, with a term portion equal
IOU Financial Extends Credit Facility with Midcap Financial Read More
Spring is a time for new growth and new opportunities! Retail business owners should consider ways to market their companies or products during this season. After the cold winter months when many people stay indoors, spring is the time to focus on attracting new customers and keeping your current ones loyal with strategies to boost
Marketing Ideas for Spring Read More
Running your own business can keep you pretty busy. From payroll and staff to marketing and PR, you’ll sometimes feel like you’re spinning plates. Thankfully, thanks to digital transformation, it’s become easier for business owners to automate tasks and save valuable time thanks to clever tools. Whether you are running a small operation, or have
10 of the Best Online Tools for Busy Business Owners Read More