Industry Specific Tips

How to Start an Online Site for Your Retail Store

Whether you already own a brick and mortar store, or just want to focus your retail efforts online, creating a website is an important step to growing your business. With over half of Americans preferring to shop online, not creating a user-friendly e-commerce site is not a smart decision. Read on for steps on starting …

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Three Resources Your Salon Can be Using to Make Life Easier

Hair and nails salon owners know that time is of the essence when it comes to managing their business, which is why it is essential to stay on top of the latest resources that could be making your life easier. A large portion of the time spent managing a salon requires booking appointments, managing staff …

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Is Your Restaurant’s Social Media the Best it Can Be?

Are you including social media as part of your marketing efforts to promote your restaurant?  Most business owners are aware at this point that social media is one of the best ways to create brand awareness and engage with their clientele. However, many don’t have the time or the skills to understand the best ways …

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How to Make your Retail Store Stand Out From the Masses

If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small business owners complain that their brick-and-mortar location stands empty, and they simply don’t have the skills required to attract customers. …

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How to Create a Personalized Customer Experience in Your Store

It’s not surprising news that brick and mortar locations around the country are in trouble, with many closing doors because they are failing to attract and keep customers. Retail owners should not despair, however, and focus on creating a plan to attain brand loyalty and increase sales. The best way to achieve this goal is …

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Why Restaurant Owners Should Think Carefully About Their Menu Design

There are many things to consider when you are planning to open a restaurant. You need to find the right space, hire employees and create the perfect menu. In the hustle and bustle of trying to get a new restaurant off the ground, one important step is often not given enough importance and is quickly …

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How to Keep Your Clients Engaged With Your Hair Salon

While some hair salon owners have regular clientele, others struggle with maintaining customer loyalty as they are often seeing clients who come in once or twice and then never return. How can these small business owners promote loyalty and increase business? With customer engagement! There are many reasons why a client may not return to …

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