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Facebook Trends for 2019 to Optimize Your Business Page

Nowadays, businesses are highly focusing on social media marketing. The right platforms help them to reach to a wider community at a lower budget.

One of the most popular platforms is Facebook, which had 2.23 billion monthly active users from 2008 to 2018. So, small and big businessman target Facebook business pages as an integral part of their marketing strategy to reach out to a huge audience.

Does your business have a social presence on Facebook? If not, setting up Facebook pages for business can get you a noticeable entrepreneurial hike within a few days.

As we enter 2019 in a few months, you should know about the latest Facebook trends.

Innovative Visual Content

You might have heard that a picture is worth a thousand words. So be sure to use compelling graphics in your Facebook posts. Use images, videos, and GIFs to spruce up your timeline. Visuals are more attractive and can convey the message you are trying to communicate in less time.

GIFs are an amazing medium for building a Facebook business page. It not only stands out from static images but also requires less of a monetary investment compared to videos, carousel, and lead ads.

Frequent Posts on Facebook Live and Stories

Apart from your Facebook page, you can use Facebook live and stories to keep your audience updated about your business. In fact, this is a more trending way as live content drives three times more engagement on Facebook.

This feature is all about showcasing the content regarding and what is happening presently. By going live, you can engage with a lot of people on the spot thereby increasing your business authenticity and popularity in the audience’s eyes. People simply love to see live streaming of events, product launch, office fun, etc.

Expanding Your Store on the Facebook Shop

If you have a robust Facebook community, setting up a Facebook store should be your next move. It helps your customers get whatever they are looking for. Moreover, there are functional plugins available at Knowband for Prestashop and Magento store that let you connect your Facebook shop with the Facebook business page.

This feature leads the visitors directly to your store thereby increasing the conversion rate. It also automatically updates the Facebook store, when you make changes on your store.

A CTA Button on the Business Page

Facebook keeps changing its algorithms to personalize what users see in their feed. The call-to-action is one such feature which helps you to drive action on your page. This feature can be placed below the cover image of your Facebook business page.

It helps to send traffic to your website, direct messages, signups and more. You have a range of options to add including shopping, booking, learning, or getting in touch. You can link this button to any destination on or off Facebook. Make sure your page’s call-to-action is linked with your preferred activity.

Continuous Rise of Facebook Ads 

You might feel that Facebook ads are not effective to optimize your business, but they are more worthy than you think. According to Sprout Social research on Facebook Advertising, about 3 million businesses use Facebook advertising to market their business.

The advantage of using this means to advertise is that you get to target a specific audience by selecting factors like demographics, age, interest, and many other options. Facebook ads  are a good medium if you want to run a PPC (pay per click) campaign to reach a targeted audience to maximize your business recognition. Also, planning your Facebook ads campaign before setting up Facebook for business is advisable.

Among the 2 billion Facebook users, one-third regularly engage with brands on Facebook. So plan your Facebook marketing techniques in accordance with these Facebook trends to optimize and build a Facebook business page. Moreover, make sure you are analyzing the traffic coming to your page to plan your future marketing strategies.

Guest Post: About the Author

Sanket Patel is Founder & Director of www.blurbpointmedia.com, an SEO, and digital marketing company. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is an expert in Web marketing, Search Engine Optimization, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN. Connect on Twitter.

LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz

Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ideas about how you can help your employees to use this platform not just for their personal needs, but to benefit your company:

Become Authority Figures

To set your company apart from the competition, an effective way is to facilitate your employees to becoming authority figures in their respective niches. LinkedIn is a platform that can help with this goal, allowing employees to post articles and blogs on their profiles.

A marketing expert can write about the latest trends, while a mechanic can write about tips on preserving a car’s value. When online viewers search for keywords related to the content, they read the articles and start to form trusting relationships with your employees.

If your team members can become known in their fields for their authoritative and informative content, you will improve your brand recognition and attract new customers.

Network

To find new clients, business partners or investors, you should encourage your employees to network. LinkedIn makes this objective easy by promoting online networking that transcends time and location constraints.

Your employees can join industry-specific groups where they can join conversations and make important connections. They can search for specific individuals and reach out to them on the platform.

LinkedIn Showcase Pages allows employees to create pages that highlight a certain area of the business, and then share that with a target audience. For example, if your business needs an investment to explore franchising opportunities, you can create a page that reflects your earnings and profits, as well as goals, and share that with interested investors.

If your team members are encouraged to make connections on LinkedIn, your company can leverage that for business opportunities.

Recruit

Increased competition has made it challenging for some businesses to recruit and retain employees. LinkedIn can offer an advantage to your HR department in this regard.

LinkedIn makes it easy to search for candidates based on their current position and experience. Instead of posting an ad on a general career site, such as Indeed, you are able to do a targeted search and view detailed information to make faster and more informed hiring decisions.

LinkedIn Career Page is another option for candidate searches, helping prospective candidates come to you. The Jobs tab on this page lists current openings as well as insights from current employees about the company and their positions.

The Life Tab helps candidates determine if your company would be the right fit for them. This tab offers photos and videos shared by your employees as well as any written content that can be shared about your company culture.

This helps your business share benefits that candidates can expect if they join your team, and allows your hiring managers to connect with potential employees on a more personal level.

There are multiple opportunities that LinkedIn offers that can benefit your business. Some of them, such as promotion and marketing, may require a financial investment. If you need a partner that can help you grow your business, IOU Financial is ready to help. We work with small business owners to help them finance their goals. Contact us today to learn more about our easy and fast loans of up to $300,000.

2019 Social Media Trends Businesses Need to Plan For

If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for.

A key part to growing and sustaining businesses today is social media. These platforms allow owners to connect with millions of possible customers worldwide. As this field is constantly being innovated, it’s advantageous for companies to prepare for social media trends in 2019 to stay innovative and relevant in their niches.

Increased Integration

In today’s fast world, people expect quick and seamless service, which is why all businesses should focus on creating the most seamless user experiences for their customers. In 2019, more and more companies will focus on social media integration, allowing customers to register for website access, sign up for email lists and more using their social media accounts.

Business owners should consider updating their websites and apps to allow new users to register with just one click through their social media account instead of filling out a long form. This step can help you increase your followers and connect better with your customer base.

More Video

The way businesses connect with users on social media is shifting from written to video content. Over half of all social media users watch videos, with that number climbing consistently.

Video is beneficial because it allows businesses to showcase their products and services, provide how-to guides and reviews. Social media users can form an emotional connection with the brand through video when they feel like the content is valuable to them.

Live video, especially, is becoming an important feature for marketing. Businesses can use this opportunity to share events, sales and new product announcements in real time.

Customized Marketing

In 2019, companies will finetune their marketing with customized strategies. Not only does content need to differ across channels to offer exclusive deals and stories, but business owners should focus on creating custom personas to cater to different demographics.

Whether you own a restaurant, a hair salon or an auto repair shop, customizing your outreach to target different audiences is key. Using insights from social media analytics, you can create customer personas depending on demographics such as age, gender, shopping patterns, income, etc., and create content tailored to those interests and needs.

Chatbots

Customers are demanding instant communication from the companies they shop with, and social media is no exception. While you may not have the budget to offer 24/7 customer service representatives for social media, you can invest in chatbots to solve this problem.

Chatbots are computer programs that mimic actual conversations. Companies can use them to answer questions, troubleshoot and even allow customers to book services and make purchases. With one estimate that 25% of the world will use messaging apps by the end of 2019, integrating chatbots into social media’s direct messaging services should be a priority.

Setting aside a budget to integrate social media trends into your operations is key to staying innovative. IOU Financial can help you with this goal by offering easy and fast small business loans. We can instantly pre-approve you and fund your loan of up to $300,000 in 24-48 hours!

How to Promote Your Brand and at the Same Time Do Nothing

Branding is a diligent and time-consuming process. You may hire an entire team to do it for you, but you’ll have to be involved in one way or another. As a business owner, you might be wondering: is there a way to make branding easier, so you can focus on the business itself?

Let’s see. We’ll suggest few ways on how to promote your brand without doing anything complicated

Start a Blog

As any other smart business owner, you already covered the website part, right? You absolutely need to establish the brand’s online presence. When people are interested to buy your products or services, they are going to search for them online.

But did you implement a blog section on the website?

Blogging is a crucial element of search engine optimization. Mark Roberts, part of the marketing team at Essay On Time, explains that: “When someone searches for a product or service you want to sell, Google will show them high-quality results. Google evaluates websites according to many factors, but content is the main one. The blog gives you tons of space to provide such content, which would appear in the first page of results and attract target customers your way.”

But we were talking about promoting a business without making much effort right? Blogging seems like a lot of effort. It won’t be if you hire the right people. You may count on freelancers or writing agencies.

Start an Affiliate Program

You don’t have much time to promote your business? Why don’t you let the customers promote it for you? When you start an affiliate program, each customer will get benefits, such as discounts or free packages.

Payoneer, for example, is an online payment service that has such a program. For every new user that signs up through the affiliate link, the user who recommended it gets an actual payment. If that’s too advanced for you, you can offer simple discounts and free products for each referral.

The best part is that you just develop the program and it works for you. You’ll be gaining new customers by the day.

Giveaways!

Before someone decides to buy a product or service from you, they will want to read a review. It’s no wonder why people are so obsessed with Amazon reviews. They want to be sure they are spending their money on something valuable.

But how do you get enough reviews when your business is still new? Giveaways!

Organize contests with valuable prizes: product packages or yearly subscription to your service. Ask the winners to share their honest experience, and feature those reviews at your website.

Connect with Influencers

Since you cannot engage in all activities needed for the promotion of your brand, you need people who will promote it for you. Social media influencers! That’s what you should be thinking at this point.

When you connect with influencers on Instagram, Facebook and other platforms, you’ll make a deal. You’ll send them a free package of products or provide a subscription to your service free of charge. Most influencers will require a payment, too. What you get in return is promotion in front of thousands of people.

These are social media users who have a huge base of followers. When you gain such exposure, it will be a matter of time before your brand becomes big.

When engaging in influencer marketing, it’s important to target influencers with relevant interests to what your brand provides. You want to target an audience that would buy from you. So choose your influencers wisely.

See? Branding is not that big of a deal, after all. Of course; you have to make an effort to make the process successful, but some aspects can run smoothly without major involvement on the part of the business owner. Hopefully, the above-listed tips will make the branding process simpler for you.

Guest Post: About the Author

Terence Murray is a journalist and an editor from London. He loves to meet new people and talks with them about literature, photography and jazz music. Join him on Facebook and Google+

Want to invest in better branding? IOU can help you get the funds you need to get started with up to $300,000 in as little as 24 hours.

How Newsletters Can Help You Retain Customers

How do you turn a one time client into a repeat customer? This is the question every single business owner needs to ask themselves.

Attracting a new client has a certain acquisition price attached to it—how much you spend on advertising and marketing to make a sale. However, successful businesses are the ones that figured out a strategy to keep the customers coming back time and time again.

The trick to promoting customer loyalty is engagement, and one of the best ways to promote engagement is with a company newsletter.

Newsletter Definition

A newsletter is either physical, or more commonly, digital periodic content that a company distributes to its customers. You choose what to put in the newsletter, but typically it contains product-specific articles, coupons, deals, new product announcements and more.

A contact list is required to distribute the newsletter, which means that businesses should collect their customers’ email addresses online or at a brick-and-mortar location.

Benefits of Utilizing a Newsletter

There are numerous advantages that set apart businesses that distribute newsletters from those that don’t, including:

  • Increased sales—when customers are alerted to new products or sales, they are more likely to make a purchase.
  • Customer loyalty—when you upkeep regular communication with your customers, your brand stays fresh in their mind and they don’t forget you.
  • Customer trust—when you share relevant and educational content with your customers, they start viewing you as an expert and trust your recommendations.
  • Cost effective—a digital newsletter is free to create and distribute, which is a cost effective marketing strategy.
  • Trackable—online software allows you to analyze how many people opened your newsletter, and whether they took any actions (clicked a link, visited a website, made a purchase).

Three Tips for Creating an Effective Company Newsletter

It’s important to remember that your customers typically get dozens of new emails in their inboxes, so you must take steps to encourage them to open and read your newsletter. Follow these tips to create a truly effective newsletter:

Research

You want to create a unique newsletter that offers your readers tips and advice they can’t find anywhere else. However, how do you know what’s out there without doing research? Subscribe to your competitors’ newsletters to see what content they are disseminating, what you can learn from them and what you can improve on.

Do research in your industry to read about the latest developments to see what you can share to educate your customers and set yourself up as an authority figure.

Keep it Simple

Don’t get overly excited about the opportunity to connect with your readers; instead, decide on the angle you want to cover in each newsletter. Don’t bombard your customers with too much content, but focus on a specific topic (individual product or service, how to guide, a review, etc.) and then organize your newsletter around that.

Avoid Being Too Salesy

Although the main goal of the newsletter is to increase sales, don’t give that fact away to your readers. While  you want to promote your brand, focus on the educational aspect first. A good balance is 90% educational and 10% promotional, which would provide the ultimate value to your readers.

You may want to invest in software in order to create professional and unique layouts and formats for your newsletter. It may be advantageous to hire a professional copywriter and designer to create graphics and images. If you need help with affording this venture, IOU Financial is ready to help. We offer convenient and fast small business loans of up to $300,000 in under 48 hours. Click here to learn more!

Advanced Marketing Tools for Small Businesses

Today, with the huge number of small businesses coming up every day, all small business owners are looking for ways to stand out. Although no one can predict what the future of businesses holds, no one wants to fall under those businesses that fail after a few months of operating.

In this internet era, no one can afford to ignore digital marketing. For your business to be on the edge of the competition, you must have effective strategies in place from the first day of launching your startup. This applies to every type of industry. A powerful strategy is one that takes advantage of social media and search engine optimization to drive traffic among other things.

But without the right tools, your digital marketing is as good as dead. Well, of course, some of these tools are free and some are paid, which means you will have to pay some amount of money annually to use them. Marketing tools are very helpful to both experts and beginners.

Some tools will help you to spy the competition to know your business rivalries’ strategies among other important things. Others will help you to identify the most searched phrases so that you can target people conducting those searches online.

In this post, we’ve prepared a list of advanced marketing tools for small businesses that have also been tried, tested and recommended by experts in the field.

Answer The Public

Answer The Public is one of the most popular tools recommended by professional assignment writers today. This is a free tool that will help you find out the topics and questions that people type on Google when searching for information. You just need to enter your main keyword that you want to rank for and the tool displays the topics and questions.

Once you’ve identified the topics and questions, you can then include it naturally throughout your content so that when Google crawls your site looking for the best information related to the topic searched, your site can rank better and thus being able to convert your website visitors to real customers since you will have answered their questions with your content already.

Google Keyword Planner

You want to launch a pay-per-click campaign, grab a Google Keyword Planner. This is a handy tool if you want to set up an AdWords campaign for your small business. The greatest feature of this tool is the search volume calculator that enables you to type in your keyword and the tool displays its search volume. You can also search keyword by location to see how many people are searching for the same keyword in your area.

Hootsuite

It’s not a question; social media plays a huge role in today’s digital marketing regardless of the size of your business or industry. Hootsuite saves you loads of time by planning your social media posts in advance. This tool is equipped with great features that will help you as you start your business. You can use it to accomplish many tasks such as:

  • Connecting with blogger and influencers in your industry.
  • Engaging your audience through a central dashboard and etc.

The good thing about Hootsuite is that you can use it to manage almost all your social media accounts in one place.

Google Analytics

This is one of the best and free tools from Google. When starting your business, analytics should be the first things to consider in your digital marketing strategy. It’s easy to add the Analytics code to your site and start to monitor the actions of your website visitors. Although many people term it as a traffic tool, it can do more than that, especially for your marketing strategy. For instance, you can be able to know the sources of your traffic.

Google Analytics is a tool that you should install in your site immediately you launch your business.

MailChimp

Email marketing is currently used by a large percent of B2B and B2C firms. Why should you be left out of this?

MailChimp boasts more than 14 million customers and this makes it one of the top email marketing providers currently. This tool has a free plan for users with less than 2,000 subscribers with a limit of 12,000 emails per month and a pro plan starting from $199/month. For a small startup, you can start with the free plan and advance to the other plans as your business grows.

HubSpot

HubSpot is one of the best tools for sales and marketing and is also the best CRM software out there. This tool helps you from attracting customers until when the customers make a purchase. It keeps your marketing funnel in a good working order. It is equiped with tools that help in creating landing pages as well as calls-to-action, SEO, blogging and more. In short, we can say that it is an all-in-one marketing software.

Canva

To spice up your marketing strategy, you need stunning images and, presentations and posters. Canva is your tool for that. It features excellent tools with guides which makes it easy to use for both experts and beginners.

Buffer

Buffer is another social media management tool that helps you to plan your social media posts to publish on various platforms in one place. It has a free version that allows you to schedule a minimum of 10 posts for every social media platform. You can also use the premium and analytics tools as well.

SEMrush

SEMrush is another best tool for monitoring and evaluating your site’s organic rankings although it’s free version is limited. However, the free version can still help you to improve your SEO.

TweetDeck

As the name suggests, TweetDeck is another great and free marketing tool for managing your Twitter profile. This tool allows you to manage your lists and tweets in the best possible way on Twitter.

Final Thoughts

To be sure of success in your digital marketing strategy, you need to use the right tools for the job. We hope that this list will help you choose a tool that will take your online marketing to the next level.

There are many tools apart from these, but we’ve selected a few of the most effective that have also been recommended by online markers worldwide.

Guest Post: About the Author

Lilian Chifley is an IT specialist, teacher, and blogger from Sydney. She loves to talk about artificial intelligence and modern education. You can find Lilian on Facebook and Twitter.

How to Create Infographics for My Business

Your business requires marketing material to connect with potential customers. This can involve a website, social media presence, brochures, coupons and advertisements. There are two types of content that marketing requires—visual and written.

While photos and videos are a given when it comes to the visual way of presenting your business, infographics are also relevant. These are charts and graphs that make it easier for viewers to comprehend data or information. Research has found that companies who used infographics saw their online traffic grow by 12%.

You can explain to your customers that taking your supplement can reduce their blood pressure by 25% in written format, or you can create an infographic (see below) that will help them see the information in a new light, break up text and add some color and visuals to your content.

Types of Infographics

All infographics are not created equally, there are various types that work well for specific purposes:

  • Statistical infographics
  • Informational infographics
  • Timeline infographics
  • Process infographics
  • Geographic infographics
  • Comparison infographics
  • Hierarchical infographics
  • List infographics
  • Resume infographics

How to Create an Infographic

If you are sold on the importance of infographics, here are three different ways you can create them:

Download an Infographic Template

HubSpot allows you to download 15 templates for infographics completely free! This is perfect for beginners because you don’t have to spend hours designing one on your own or learning the process.

Simply download the template you want to use into PowerPoint, use tools to easily customize it to your unique needs and create a code to embed the graphic to your site or social media platforms.

Create an Infographic from Scratch

Once you get comfortable with customizing infographic templates, you can move on to creating unique graphics from scratch. This will help your brand distinguish itself from competitors who may be using the same software you are to make similar templates.

There are many software options to choose from to do this, one of them being Canva. All you have to do is either upload your own image, or choose from their library of over one million illustrations, photos and graphics. Choose from over 130 fonts, various colors and backgrounds by dragging and dropping various options.

You can save your designs on Canva to reuse them or make small changes on additional marketing campaigns.

Hire a Professional Infographic Designer

If you don’t feel comfortable with using templates or software to create an infographic, or simply don’t have the time to do this—outsource it to a professional designer. An affordable way of doing this is through Fiverr, a site that connects you with freelancers.

Type in what type of work you need help with, and browse through different freelance profiles. You will have the chance to read reviews about them and see samples of their previous work.

IOU Financial believes in helping small businesses succeed. If you need help with investing in your marketing strategy, contact us today to inquire about our simple and fast pre-approval and funding process for your business loan.

 

Should My Business Be Using IGTV?

IGTV (for Instagram TV) is the new Instagram video app that supports vertical-format video on smartphones and desktops. You can post videos of up to 10 minutes in length, although creators with large audiences can post videos up to 60 minutes long. Instagram, a part of Facebook, is now set to compete directly with YouTube, giving individuals and businesses a new social media channel. Let’s explore how your business can profit from IGTV:

You can’t ignore video:

About a third of online activity involves watching video according to Wordstream, and Ciscopredicts 78% of mobile data traffic will be video by 2021. Viewers of video ads are twice as likely to tell others about them compared to text or image ads, and 25% of viewers make an immediate purchase after viewing a video ad[i]. There are more than 3.5 billion[ii] unique mobile internet users who on average spend 69%[iii] of their media time on their phones. Eighty percent[iv] of global internet usage will be driven by mobile devices and half[v] of an individual’s digital media time occurs on mobile apps. These statistics compel businesses to include marketing videos in their content marketing strategy, lest they cede the territory to their competitors.

IGTV supports clickable links:

You can add multiple links to your IGTV video’s description to drive traffic to your website, other videos, or wherever else you choose. To ensure your viewers know about the links, mention them in your video. This feature has the potential to significantly increase your website traffic and conversion ratio. You can also add up to 30 hashtags in your video description, meaning you will gain visibility through regular hashtag searches. These features should help you grow your channel and your business.

IGTV is easy to use: 

Even the smallest businesses can easily create IGTV videos. You don’t have to have Hollywood production values to create compelling videos, although expert videographers can use all their tricks if they choose. To create an IGTV, turn on the video feature of your phone and start recording. You can use simple yet powerful video editor apps such as InShot, Splice and VideoShow to add music, titles, voice-overs, emojis and special effects. With a little thought, you should be able to create entertaining and engaging content. Once you’re happy with your video, simply upload it via the IGTV mobile app and you’re all set.

Your Instagram followers automatically follow your videos:

This setup means you can increase the value of your Instagram account substantially by uploading your marketing videos. Sure, you can create weekly or monthly videos, but if you run daily promotions, IGTV can get the word out fast in a compelling manner. Retailers and merchandizers will find this capability a boon for driving customers to their websites and/or brick-and-mortar stores.

You can create training and product demo videos:

Your marketing push can include high-value videos that increase the knowledge of potential or actual customers. You can also train your employees or demonstrate how your product is used. The ways you use IGTV to increase sales, service and support are limited only by your imagination.

IGTV, when properly leveraged, has the potential to grow your business significantly. In fact, you might find you need expanded inventory, more employees, a larger store, or perhaps additional stores. If you need working capital to expand your business, consider a business loan from IOU Financial, where you can borrow up to $300,000 on convenient terms quickly and easily.

[i] https://thenextscoop.com/use-instagram-igtv-business/

[ii]https://www.statista.com/topics/779/mobile-internet/

[iii]http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/2017-US-Cross-Platform-Future-in-Focus?

[iv]https://www.zenithmedia.com/mobile-forecasts-75-internet-use-will-mobile-2017/

[v]https://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent

Save Time With Tools for Small Business Social Media Management

No one can ignore the power of social media in creating and sustaining a successful business. The problem is that there are so many different platforms, and managing all of them requires a team that most small business owners cannot afford.

The good news is that there are tools for small business social media management which are inexpensive and easy to set up. Read on to find out what your options are and choose the one that’s most appropriate for your business needs.

Buffer

When you want to share some exciting news about your business, or a photo or video, it can be incredibly time consuming to post it on each individual platform, like Pinterest, Instagram and Twitter. Buffer is a great resource that can automatically share content on a multitude of platforms, and offers both free and paid plans.

You can add all of the content at a time that is convenient for you, such as early morning or evening, and then create a schedule to stagger the posts to be shared at optimal times. After the content has been shared, Buffer will offer analytics of how well each post performed.

Hootsuite

Hootsuite is a great resource to help you with social media that may take may take some time to learn to navigate, but it’s well worth it. Although there are limited free features, you will have to pay for most services.

Hootsuite lets you to add content and store it in their Cloud, that will allow your team to share it when the time comes. However, the tool’s main benefit is its comprehensive analytics, which allows you to analyze conversations and results across channels and compare them. You can even utilize demographics to filter conversations about your brand by location, language, etc.

Agorapulse

Calling itself a Hootsuite alternative, Agorapulse offers some great features. It analyzes your social media platforms 24/7 and alerts you in real time when something needs your attention. Plus, you have the ability to automate the moderation process by creating certain rules.

This tool helps you maintain good relationships with your audience by storing all of the interactions you have had with your followers, such as their comments, likes and messages.

Plus, you can compare your page to that of your competitors to give you an idea of what is working or not for them and help you improve your social media reach.

Feedly

The main point of creating social media pages is to engage with your target audience. However, most businesses don’t have enough information to come up with several posts a day, and different ones across various platforms at that! However, that is what’s needed to keep the public interested.

An easy way to fix this challenge is to share other interesting and relevant content that your followers would enjoy. This is where Feedly comes in—instead of subscribing to dozens of other sites or platforms and perusing their content, this Feed Reader collects content from various sites and presents it to you in an easy to read format. You can then instantly share it on your social media!

There are many great tools and resources that can take your social media management to the next level and help you engage with current and potential customers. The truth is that it may take a financial investment to set up accounts with some of these resources, which is why a small business loan can help. IOU Financial is committed to helping small businesses grow and thrive; contact us today to learn more.

Ways to Utilize Customer Stories for Growing Your Startup

Customer stories seem to be really powerful. Startups should be smart enough to take the fullest advantage of inspiring customer stories or customer experiences. We know that only a great product cannot spell success. For a startup to grow and succeed you would be requiring both great marketing and also, a great product.

Startups usually do not have amazing marketing budgets. They may not be in a position to splurge on a single advertising campaign. However, the best thing about startups is that they do not require thousands to spend on advertising. Startups are known to boast strengths that they could utilize for fueling their marketing and grabbing customers. Customer stories could be used effectively for achieving incredible growth. If your business gains a lot of recognition, you could earn a lot of profits and you could make all your business debt repayments promptly on time. Your startup would be prospering without any hiccups.

You have got to agree that there is a massive difference between simple promises and real results. Every startup promises to provide a solution to a particular issue that sounds pretty exciting. However, nothing could persuade potential customers better to purchase anything than when they are actually sure that it works perfectly. This is exactly where the customer stories fit in. Startups could use effective customer stories for demonstrating how their specific products or services would be solving problems and making things easier for you. Customer stories must be powerful enough to motivate potential customers to ultimately take the buying decision. Let us explore how customer stories actually help in boosting marketing.

How Customer Stories Help in Boosting Marketing

Customer stories or powerful case studies could be utilized all through the sales and marketing funnels. They are supposed to be truly important not simply because of their versatility and flexibility but because they play a pivotal role in the accomplishment of three core responsibilities.

They Help in Building Credibility

If you are a startup and have recently started your business, it is necessary for you to convince your customers of your credibility. You need to prove to potential customers that you are trustworthy. If you are able to successfully demonstrate that there are several other people who are relying on you and are pleased and happy with your company, it becomes easier for the prospects to appreciate your worth and take the final step confidently toward buying your product or service.

They Demonstrate & Prove How Your Product Actually Works

It is obviously tough for people to understand how a product would be functioning when it is actually presented to them, in the abstract. A case study that reveals the story about the way you have assisted your customer would help other customers to visualize precisely how they would be benefitted if they work with you.

They Would Be Assisting You in Up-Selling & Cross-Selling Customers

While creating a customer story, you would be asking your customers to actually share the slightest details of how they have been successful in generating higher profits by using your product or service. When your customers start reflecting on the various benefits they had experienced with the help of your product or service, it is quite likely that they would want some more services or products from you.

Ways to Create Convincing & Compelling Customer Stories

Effective customer stories could be taking different formats including videos, written stories, and audio recordings; however, the persuasive case studies would be having certain things in common.

They Would Be Talking About the Core of the Issue:

Prospects are interested in knowing if your products could solve the issues they are facing. You must communicate very clearly that you appreciate and understand the problems and the associated pain.

They Describe in Detail the Precise Solution You Provided:

When you describe in detail and talk about precisely how you had helped in solving the problem, your customers would be visualizing the solution clearly in their minds. They could easily visualize how your product would actually work.

They Demonstrate How Exactly the Customer Was Benefitted:

Precisely how much revenue was generated by your product? How much savings did the customer achieve? How much time did he save? How many new customers did your client gain after using your service or product? The more clearly you are able to highlight the benefits, the easier it would be for potential customers to understand your true worth.

They Use Actual Names & Pictures:

People would not be convinced if you present a wonderful case study without including the actual name of the company. Most customers are reluctant about sharing details and personal info with others. So, it is essential to ask upfront if your customer is actually willing to contribute personal details while participating in the exercise. Many customers, on the other hand, would be incredibly excited and enthusiastic about the entire affair and would cooperate with you.

Easy Tips to Promote Your Customer Stories

  • Publish your customer stories on your website.
  • Publish a fascinating blog post.
  • Share the customer story on your social media platforms.
  • Incorporate inspiring customer stories into your presentations.
  • Request your loyal customers to share your authentic customer stories with their contacts.
  • If your customer has done something newsworthy with the help of your product, turn your customer story into an important press release to grab a whole lot of attention.

Conclusion

Stories are supposed to be shared experiences. Humans are actually hard-wired toward receiving information basically through storytelling. So customer stories would work great wonders for the growth of your startup. Customer stories could truly improve your marketing, sales, and PR. However, the outcomes depend largely on how well you go about creating customer stories and utilizing them to your advantage. Startups are clever enough to take advantage of inspiring and persuasive customer experiences for achieving unprecedented growth.

Guest post: About the Author

Marina Thomas is a marketing and communication expert. She also serves as content developer with many years of experience. She helps clients in long term wealth plans. She has previously covered an extensive range of topics in her posts, including business debt consolidation and start-ups.