Email marketing is a key marketing tactic for any small business. It’s a great way to stay in touch with customers and drive business at the same time. In fact, for every $1 spent the return is about $44, fantastic for any business. And by using an email marketing service it’s easy to make emails […]
Email Marketing Stats You Need To Know Read More
The advent of the internet age has made competition for all businesses a bigger challenge than it ever was before. As customers are no longer constricted by time or distance, they’re able to purchase goods from around the world. Since it is difficult to compete by offering unique products or lower than average prices, business
Are you Monitoring Your Online Reputation? How to Get Started. Read More
Email marketing is an important strategy for companies to connect with their current and potential customers. “Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email,” according to a source. Most business owners know the importance of collecting emails from individuals who visit their
Outsmart the Spam Folder: How to Create Emails Guaranteed to be Read! Read More
Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on your messaging strategy: Here are four questions to ask yourself about your website’s
How to Effectively Set Up Your Website to Collect New Leads Read More
Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large potential customer base to connect with. The benefits of creating Facebook ads is
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To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool. Unless you’re an internet or marketing expert, this process may be confusing, which is why we are going to break down the basics of using
Google Adwords: The Basics for Small Biz Read More
Customer stories seem to be really powerful. Startups should be smart enough to take the fullest advantage of inspiring customer stories or customer experiences. We know that only a great product cannot spell success. For a startup to grow and succeed you would be requiring both great marketing and also, a great product. Startups usually
Ways to Utilize Customer Stories for Growing Your Startup Read More
Giving back to the community is a wonderful thing, just on the face of it. It’s also a way for a small business to show its ties to the community, attract new customers and increase networking opportunities. Your marketing should see a boost when you enhance your reputation and brand recognition by publicizing your social
How My Business Can Give Back (While Still Being Financially Responsible) Read More
Many people have dismissed direct mail since the introduction of online advertisement tools. While online tools are vital for small businesses, it is a mistake to assume direct mail is not as helpful; for one, it can be highly targeted. A small business owner has to purchase a mailing list with the addresses of people
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A famous saying states that a picture is worth a thousand words. This couldn’t be more true when it comes to increasing brand recognition and improving customer loyalty. Did you know that 67% of consumers pay more attention to images, and often find them more important than written content, such as descriptions and even customer
How to Help Your Audience Connect with your Brand Through Compelling Images Read More