Marketing Tips

LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz

Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ideas about how you can help your employees to use this platform not […]

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2019 Social Media Trends Businesses Need to Plan For

If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for. A key part to growing and sustaining businesses today is social media. These

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How to Create Infographics for My Business

Your business requires marketing material to connect with potential customers. This can involve a website, social media presence, brochures, coupons and advertisements. There are two types of content that marketing requires—visual and written. While photos and videos are a given when it comes to the visual way of presenting your business, infographics are also relevant.

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How to Prepare Your E-commerce Business for the Holidays

The holidays are upon us! While you may just be getting ready for Halloween, it’s vital to start thinking beyond that to prepare your e-commerce business for the winter holidays. In fact, most marketing experts believe that July is the right time to start planning, so if you haven’t yet, you’re already behind! The holiday

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9 Mistakes You Could Be Making On Your Website That Can Ruin Your Business

Having a website for your brand is a wonderful thing, especially if you are focused on working globally. You can use it to interact with your users, sell your products and services, share content on your products, market your services, share reviews etc. It became a norm in the business world. Benefits of having a

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The Pros and Cons of Mass Messaging for Small Business

If you’re a small business looking to get your message out to a large audience, email blasts aren’t always the most effective mode of communication. While you may think to yourself, I’ve put thought and effort into the perfect newsletter; who wouldn’t want that? The truth is, emails can become like unsolicited phone calls. Many

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