Marketing Tips

10 Social Media Engagement Tactics That Can Help You Grow Your Audience

Promoting your brand or business through social media is vital. But getting your content out through these channels is not what will get you sales. The key to a successful social media campaign lies in engagement. With an engaged following, it is easy to spread the word about your campaigns, new products and services, and […]

10 Social Media Engagement Tactics That Can Help You Grow Your Audience Read More

CRO and SEO: How to Combine Strategies for Your E-commerce Business

SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) do not compete but go together. SEO, CRO, and SEM are the tailwinds of running an online eCommerce business SEO is a tactic employed to gain more traffic to your website. It includes features like keyword research, creating engaging and relevant content, which relates to what

CRO and SEO: How to Combine Strategies for Your E-commerce Business Read More

7 Steps to Create a Content Marketing Strategy to Grow Your Small Business

Businesses thrive on smart and accurate marketing strategies. Without a good strategy, consumers will have no idea what to expect from your company. A marketing strategy will enable your company to reach your target audience and let them know that you are a viable option. This is the best way to get attention for your

7 Steps to Create a Content Marketing Strategy to Grow Your Small Business Read More

How to Increase eCommerce Sales for Retail Stores

Starting and running an eCommerce business is never easy unless you put in place the right strategies. In the eCommerce world, opportunities are less and competition high, and you, therefore, need to do things differently to enrich your site’s shopping experience. Increasing sales is a crucial goal for all enterprises, but it requires both dedication

How to Increase eCommerce Sales for Retail Stores Read More

4 Ways Seasonal Businesses Can Strive for Success

Summer is nearly in full swing, and although it’s a bit different than usual, consumers are still looking to get out, try something new and spend money on experiences at seasonal businesses. Abiding by local regulations and navigating the ever-shifting landscape COVID-19 has thrown the brick-and-mortar space a challenge. However, the time is here to

4 Ways Seasonal Businesses Can Strive for Success Read More

5 Small Business Marketing Tips to Implement During COVID-19

Covid-19 has resulted in drastic changes in human life and socio-economic culture. The virus started spreading in December 2019, has resulted in the close-down of almost every country around the globe. The world is adapting towards the unprecedented situation, yet the loss it has caused to humanity, as well as the economy, is enormous. Countries

5 Small Business Marketing Tips to Implement During COVID-19 Read More

How Email Marketing Can Increase Small Business SEO

Digital marketing is a blanket statement used to categorize all types of marketing that happen via digital and internet-enabled devices. Ideally, every digital marketing campaign should incorporate every possible channel to maximize its return. Each channel works differently in how they reach out and engage with customers, but using them together is the best way

How Email Marketing Can Increase Small Business SEO Read More

13 Ways to Market a Local Small Business

Small businesses with a physical brick-and-mortar presence have a unique opportunity to promote their goods and services while leveraging their reach in the local community. These 13 local marketing ideas will get you more involved in your town and gain more visibility for your small business. Form Alliances with Neighborhood Businesses Consider teaming up with

13 Ways to Market a Local Small Business Read More

Relationship Marketing — What is it and How Can You Use It?

Does your marketing process create long-term relationships with your customers, or do you instead focus on getting the sale and moving on to the next prospect? There’s a lot of value in building strong relationships. They enable you to spend less time and money on new customers, and it maximizes the value of the ones

Relationship Marketing — What is it and How Can You Use It? Read More