Cyber Monday (CM), the Monday after Thanksgiving that promotes online shopping, has become almost as important as Thanksgiving and Black Friday in terms of holiday sales. In 2016, CM sales increased by 12.1 percent year over year, reaching a volume of $3.45 billion. That’s a higher sales volume than experienced on 2016 Black Friday. There […]
Should My Business Participate in Cyber Monday? Read More
American Express started Small Business Saturday in 2010 to encourage American consumers to buy from mom-and-pop stores rather than the huge box-stores and the ubiquitous online sites. It falls on the Saturday following Thanksgiving (Nov. 25, 2017), and you should be preparing for it right now. Here are some great tips to maximize your sales
How to Gear-up for a Successful Small Business Saturday Read More
What would you do to increase your restaurant’s profits by 30%? What if all you needed to do was snap a photo? That’s right, one study found that taking and sharing photos of food served at your restaurant can increase profit by as much as 30%! Unfortunately, most of us are not skilled photographers, and
Tips for Restaurant Owners: How to Take Better Food Photos Read More
Whether you already own a brick and mortar store, or just want to focus your retail efforts online, creating a website is an important step to growing your business. With over half of Americans preferring to shop online, not creating a user-friendly e-commerce site is not a smart decision. Read on for steps on starting
How to Start an Online Site for Your Retail Store Read More
Hair and nails salon owners know that time is of the essence when it comes to managing their business, which is why it is essential to stay on top of the latest resources that could be making your life easier. A large portion of the time spent managing a salon requires booking appointments, managing staff
Three Resources Your Salon Can be Using to Make Life Easier Read More
Considering that Americans have accumulated more debt now than ever before, working with a financial advisor can be a great decision in planning financial expenses. A financial advisor can help with putting together a budget to avoid overspending, choosing the right investment strategy or prepare for taxes that come with running a small family business.
What to Look for in a Financial Advisor Read More
Are you including social media as part of your marketing efforts to promote your restaurant? Most business owners are aware at this point that social media is one of the best ways to create brand awareness and engage with their clientele. However, many don’t have the time or the skills to understand the best ways
Is Your Restaurant’s Social Media the Best it Can Be? Read More
If you are spending your time writing content for your customers, you are taking a step ahead of your competition because you understand that online reputation management is important, and that engaging content not only drives traffic to your site and increases sales, it also promotes brand loyalty. “We see companies who have improved engagement
Four Ways to Ensure You’re Writing Content That’s Engaging Your Audience Read More
While most e-commerce website owners worry about maintaining a positive online reputation, many brick-and-mortar companies that don’t sell goods online don’t think that is something they need to worry about. The truth is that way of thinking is false, and can seriously hurt their business. It can take a single negative bad review to diminish
How to Boost Your Online Reputation in Three Easy Steps Read More
If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process. After the website is running, it is imperative that statistics are monitored to make
Why Your Website Isn’t Getting Traffic Read More