When dealing with a smaller team generating smaller profits, marketing efforts can often fall by the wayside. But many small businesses tank when lack of visibility is causing a dive in sales. In order to avoid bankruptcy as a small business owner, keep a few of these common errors in mind and learn how to […]
5 Most Common Small Business Marketing Mistakes Read More
AI applications are already being used by mega-sized corporations, but many small business owners have yet to dip a toe. Well, the water’s fine, and we recommend you start checking out the many AI tools flooding the market. With these, you can make better use of marketing data, improve your social media strategies, make your
Is It Time for Your Business to Try Out AI? Read More
Human Resources is a vital department in any organization, working with both employers and employees to address concerns, implement standards and procedures and enforce an ethical working environment. The last few years have seen a major shift in the workplace. Millennials have entered the working world and are making demands for flexibility, decision-making power and
As a restaurant owner, it is beneficial to stay on top of the latest news in your industry. Unfortunately, this business requires a big time commitment, and not many owners have the availability to network or even read restaurant-related news. Most, however, would find it valuable to connect to relevant sources to help them run
Best Industry Podcasts for Restaurant Owners Read More
For a salon to be successful, your calendar must be full of appointments. If you are just starting out, you must attract new clients so that your salon doesn’t operate without any customers. To grow an existing salon business, you need to maximize the amount of clients so you can hire more stylists to grow
Best Marketing Methods to Bring in New Salon Clients Read More
Becoming a business owner can be a dream come true, offering freedom and flexibility away from the rush and bluster of a traditional 9 to 5 work week. It can also be an extremely frightening proposition depending on where your expertise lies. And for most people, their expertise is not in finances. Taxes, cash flow,
Overcoming Accounting Challenges for Small Business Owners Read More
Customer loyalty is one of the most important differentiators between a successful and a failed business. It takes time and and investment to attract new customers—customer acquisition costs alone can make it cost prohibitive to run a business. This is why taking steps to retain your current customers is vital to generating sales in a
Four Easy Strategies to Create Email Campaigns that Retain Customers Read More
The new year is not only a time for personal resolutions, but also for professional ones. One of the most important aspects to focus on is how you can attract new customers and keep your existing ones loyal to your brand. This is best achieved by marketing; which means that the end of the year
Your 2018 Checklist: How to Improve Your Marketing Efforts in the New Year Read More
Every business owner should know by now that social media is one of the most effective ways to market your brand, connect with your target audience and grow your business. As technology is constantly changing, it is important to fine tune your marketing tactics with it. Staying on top of trends helps you refine your
Social Media Trends for 2018 Read More
In an effort to better engage with their customers, business owners are constantly trying to find innovative ways to market their brands. Gone are the days of traditional and one-type-fits-all marketing, such as billboards and advertising, as those have proven time and time again to be ineffective compared to more modern, content-driven digital marketing. Video
How to Effectively Use Video Marketing Read More