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10 Trade Show Marketing Tips for Small Businesses

Been thinking about setting up shop at an expo or special event? Since trade shows are proven to help boost brand awareness, increase sales and enhance product knowledge, there’s no reason why your small business shouldn’t consider attending one. Get your promotional banners and book that well-positioned trade show spot. Be ready to assemble a sales dream team, grab some flashy swag and print up those can’t-miss marketing materials, because we’re headed to the trade show!

Get to Know the Event Before You Go

First things first: do some recon. Seriously though, the best trade shows and industry events will publish numbers pertaining to attendance, attendee demographics, competitors and other important items that you can use to create a highly effective trade show strategy. Focus on finding ways to draw in your ideal customer through buyer personas, and market to your target consumer.

Invest in a Custom Display Kit

If it’s your first time exhibiting at a major trade show, make sure you show up with a professional display. Small businesses typically can’t afford huge, custom-built rigs. These displays cost money to design, conceive and build, and also to transport to the event. Instead, invest in an all-inclusive trade show display that comes with backdrops, banners, tablecloths and other essentials. These bundles basically allow you to turn any space into a pro-level trade show display.

Write a Special Sales Script

Remember how we discussed marketing to your core consumer? Make sure that you tweak your typical sales script or pitch so that it very closely aligns with your target attendee. For example, if you’re hoping to get your product in front of C-suite execs or other decision-makers at a given show, then focus on positioning your product or service as a high-value investment that will bring big returns. If your goal is consumer-focused, make it more of an emotional experience.

Where Possible, Make it Interactive

In a world where we demo, interact and do business in a primarily digital setting, the trade show is a unique opportunity to get real face time with consumers and other innovators within your industry. Don’t miss out on this important component! Try your best to make your booth interactive and engaging by allowing attendees to touch, feel and play with your product. Videos, prototypes, virtual reality setups and mock-up environments can help people visualize products and experiences in a real, meaningful way without a massive spend on your behalf.

Send out a Digital Blast Beforehand

Before you set up at any event, especially a large trade show or convention, make sure to send out a digital marketing blast through email. Let everyone in your circle of clients, customers and partners know where you’ll be exhibiting (list the exact booth number, if possible). Even if your booth is flooded with existing fans or customers, count it as a win! Crowds beget crowds, and if event-goers see that your booth is happening, they’ll stop by, too.

Provide Sneak Peeks to Hype the Crowd

We probably don’t have to tell you that good trade show giveaways can earn you massive points in the exhibitor market. Of course, they’re great for drawing people into your booth and capturing the attention of attendees, but they’re also an amazing way to hype up your display before the event even begins. Tease your swag with sneak peeks a week or so beforehand.

Develop Incentives and Advertise Them

In the same vein, you can use your swag items to help you achieve specific event marketing goals. Maybe you decided to exhibit in order to develop leads, to build brand awareness or to grow your social media numbers. Whatever you want to do, your freebies can help. For example, you might offer a small giveaway to anyone who signs up for your email list or “likes” your page on social media.

Make Something “Share-Worthy”

These days, it isn’t enough for your audience to like and share content related to your business. They also have to create it themselves in what’s known as user-generated content (UGC).One of the best ways you can encourage them to do this is by having a totally unique photo opportunity in the midst of your booth. Think: a large, life-sized prop of some sort or a funny face cutout board with your logo and branding on it. Don’t forget the hashtags!

Draw Attention with Games and Chill Spots

If you’re setting up shop at a trade show that’s primarily business-to-business, remember that most attendees will be on the clock when they’re wandering through the aisles. Thus, anything you can do to provide them with a fun break in the day—which they have probably spent in exhausting meetings, presentations and networking events—will be welcome. Set up a place for attendees to relax, charge their phone or play some games (with prizes, of course) to help them take a much-needed rest as they ink deals.

Host an Event or Presentation

The exhibiting portion is only part of the equation when it comes to trade shows. You can, and should, develop a full-scale trade show plan by adding sponsored events and demonstrations to your schedule. Host thoughtful industry-related panels and question and answer sessions or keep it casual by inviting leaders in your field to mingle at a happy hour or luncheon hosted by your company.

Catering to the Right Crowd — 

 There’s no one-size-fits-all formula to marketing your trade show presence, but you should bank on the things that work. Effective event marketing includes creating an eye-catching display, handing out high-value freebies and building up hype around your exhibit. If you spend a bit of time beforehand conceptualizing a strategy that plays to your target attendee, you can bet that your exhibit fees will bring a pretty impressive return on investment.

Guest Post: About the Author

Leslie Pierce is the VP of Marketing for Half Price Banners. She has a demonstrated history of working in the wholesale industry and has been with her company for over 10 years. She is skilled in luxury goods, sales, retail, store management, and sales operations.

Small Biz Marketing in 2019: What to Avoid

Every business owner should have marketing at the forefront of their minds. This is imperative to connect with new customers and to encourage existing customers to remain loyal.

The marketing landscaping is ever changing, and staying on top of this field is necessary to beat the competition and keep your brand relevant in your industry. In 2019, there are many new developments to stay abreast of, but even more importantly, there are four main things to avoid!

Marketing Mistakes to Avoid in 2019

Not Having a Clear Direction

In 2019, there are more marketing opportunities than ever before—from social media, traditional advertising, mailers and search engine optimization (SEO), it can be overwhelming to try and pursue every single avenue. Unfortunately, small business owners simply don’t have the financial or operational resources to compete with the big brands that dominate all marketing channels.

A smart strategy is to create a concise marketing direction annually, and carefully choose the channels you will pursue based on available resources. This will allow you to connect with your target customer base instead of spending time and money becoming diluted in many different spaces.

Not Using Analytics

It’s imperative to measure your return on investment (ROI) on any marketing strategy you invest in. This is impossible to do without measuring the analytics of every marketing goal to see how well it performed.

Having a clear objective in mind is important before implementing any marketing step. Consider whether you want to:

  • Get a certain amount of clicks on your site
  • Get a specific amount of sales
  • Get a certain amount of shares on a social media platform

Measuring the results of your strategy is necessary to minimize marketing waste and make adjustments to make it more successful.

Not Conducting A/B Testing

Not allowing your customers to choose what type of content they prefer is the third major mistake of 2019. Split testing, also known as A/B testing, allows the business two create two versions of an email, website or other content. While it can seem daunting to have to create two completely different templates, you may choose to test only the email subject line, sender address, image, font and/or content. For example, you can test what type of product images your clients react to more, or what email subject results in more readers opening an email.

Split testing allows you to poll your audience without them knowing it; their actions will dictate the more popular choice. You can test whether they prefer a statement or a question in the subject line of an email, serious or humorous content on your site, sales or new product announcements, etc.

Although split testing does not offer any guarantees, getting detailed information about what your audience prefers will help you improve your marketing strategy in the long run, leading to an increase in engagement and conversion rates.

Not Using Videos

If you are not using video as part of your marketing strategy, you may be losing up to a third of your potential visitors! Videos keep the attention of individuals up to 37% longer than other forms of advertising, which is great for engagement.

YouTube is catching up to Google as one of the world’s most popular search engines, so not investing in video marketing is just not smart! Videos allow you to interact with your customers, giving them access behind the scenes and offering product demonstrations and unboxing videos.

To truly take your business to the next level, you will need financial resources to market your brand. Remember that your competition is likely trying the same strategies you may be, so having a specialist in this area to guide you can be extremely advantageous. Let IOU Financial help you finance your business goals with a loan. We can have the money in your account in as little as 48 hours, call us today to find out more!

How to Optimize Your Note-Taking Process

Taking notes is a vital part of life. It allows us to focus on and remember important information that we’d otherwise forget. From meetings at the office to attending lectures or training seminars and even talking with family and friends, there are so many different occasions where you might need to take notes.

But there’s more than one way to take notes. You can use writing pens, digital note-taking apps, or try sketching out your notes if you prefer working with visual information. Learn how to optimize your note-taking process with these helpful hints.

Use a Pen and Paper

While digital devices and note-taking apps have become increasingly popular in recent years, studies show taking notes by hand is more effective when it comes to remembering important information over the long-term than taking notes on a laptop. Writing out information by hand helps us spend more time with the information at hand.

Autotype and other smart features can automate the note-taking process, which might help you save time, but you won’t retain as much information as you would if you were practicing your handwriting with a pen and paper. You’ll think about each word and letter as you write down key concepts, so you can easily recall this information down the road without having to go back over your notes.

Map Out Your Information

If you’re trying to absorb information that deals with lots of moving parts, such as a series of events or a timeline of information, try mapping out your notes. Like a diagram or flowchart, mapping out your notes helps you connect different subjects simultaneously. You can draw lines between different concepts to see how they’re related, giving you a sense of how these concepts fit together, so you can keep your eye on the bigger picture instead of getting hung up on individual terms and phrases.

This method of taking notes can be especially effective when studying history, learning new concepts, and weaving together different subjects and individuals. When you go back over your notes, you’ll quickly recognize the most important concepts without having to go through your notes line by line.

Try Sketching Your Notes

If you consider yourself a visual person, writing down hundreds of words might not be the most effective way to master new concepts. While some words may be necessary, you can also try adding drawings and sketches to your notes. This will help break up the page, but it also helps you work with and make sense of this information in new ways. Turning a concept into a drawing forces your brain to interpret this information differently. You can visualize the person, event, method, or process you’re trying to learn, so you’ll be that much more likely to remember this information down the road.

Utilize the Cornell Method

You can also try using the Cornell Method for taking notes, which means separating your notes into three distinct sections. Start by drawing a line down the left-hand side of the page about two and a half inches from the edge. Draw another line across the bottom of the page. The large section on the right-hand side of the page is for taking notes, while the left-hand side is known as the cue column. This is where you’ll add markers and comments to your notes, so you can highlight important information, ask questions, and clarify key concepts. The bottom section is for adding a summary of your notes, giving you a chance to reflect on everything you’ve learned.

The Cornell Method was coined by Cornell University, one of the most prestigious learning institutions in the world. It helps students organize new information, and each section forces these students to interact with this information in different ways. One section is for simply recording the information, the other is for annotating it, and the last is for summarization, so students are more than familiar with these concepts by the end of the lecture.

Highlight Key Terms and Headings

Staring at a long page of notes can be overwhelming for some individuals. Going through this information can be time-consuming, especially when every line looks the same. That’s why it’s helpful to break up the text by highlighting certain phrases, keywords, and concepts. You can use a highlighter, underline, or draw a circle around individual words, so you can quickly find these terms later without having to sort through your notes line by line. These concepts will stand out to you on the page, reinforcing their value in your mind over time.

Add a Summary

Adding a summary to your notes helps you revisit everything you’ve already learned that day. Thinking over these concepts a second time increases the chances that you’ll remember them later, but it also forces you to look at the bigger picture, including how this information is related and what these concepts amount to in the end.

This is also a great way to cap off a long meeting. You can organize your notes chronologically, separating meetings by the date they occurred. As human beings, we often shape events into a narrative to help us make sense of what happened in the past. Adding a summary gives you the chance to put this information to use by turning it into a story.

In Conclusion

Taking notes won’t do you much good if you can’t find the information you’re looking for or you have a hard time remembering what your notes were about in the first place. You can try revisiting this information by sketching or mapping it out, adding a summary, or using the Cornell Method.

Effective note-taking is about prioritizing important concepts and organizing your thoughts in a way that makes sense to you. Use these note-taking strategies to make the most of your time at work or in lectures, so you can master the art of learning and retaining new information.

Guest Post: About the Author

Chris Napa serves as the Global Ecommerce Experience Manager for A.T. Cross Company, LLC. Chris oversees the customer experience on Cross.com from the Providence, RI headquarters. Before joining A.T. Cross Company, LLC., Chris was the User Experience Lead at FootJoy, part of the initial team that launched their Ecommerce site in 2016, and the Ecommerce Project Manager at TaylorMade Golf Company.

How to Perform an SEO Audit of your Website

The main goal of any website is to attract as many visitors to it as possible. Organic search traffic, meaning traffic that is not paid for, accounts for over half of all site visitors. The best way to increase organic traffic is to have your site show up on the first page of Google search rankings.

Since Google is the world’s most popular search engine, with 3.5 billion daily searches around the world, it’s advantageous to design your website in a way to maximize results. This will help you attract more audience and increase your brand awareness and sales.

The best way to achieve this is to conduct a yearly SEO audit of your website to catch errors that could be hindering the process. This is just a fancy way of saying that you need to verify that your site has the necessary aspects needed to help the Google crawl bots that scan your site move it to the top of the search results.

How to Conduct an SEO Audit

Verify Google Indexing

If you want your site to show up in Google results, Google needs to include all the pages into its index. The very first step of your SEO audit should be to check Google index; if your site is not listed there, it’s a huge problem since it will never show up in Google searches.

Visit Google Search Console and enter your homepage link or the link of a specific sub-page to make sure Google has indexed it. If you find that your site is not indexed, you can manually submit sitemaps to aid the process.

A very important tip is that Google shouldn’t index your page just once, but keep indexing it to keep it relevant and at the top of search results. This is done by adding new content (videos, blogs and graphs), as well as updating older content. The more Google bots index your site, the more visitors you should be getting.

Conduct a Website Crawl

Since Google has special bots that analyze your site, it’s important to see what they would see. This is possible with website crawl tools, which are available as free and paid versions (Beam Us Up).

This is the best and fastest way to find errors on your site, duplicate content and broken links. Some features will analyze the length and quality of your titles and meta tags as well as assess bounce rate (how quickly your audience leaves your site or a specific page) and conversions (how many people click on a link or buy a product).

Verify Company Name Search Results

Remember that most people are not going to enter your website link when searching for you online, but your company name. Unfortunately, other sites may be competing for that search term, especially if it is a generic word or phrase.

Write your company name into Google to verify that it’s the first organic result that pops up. If it’s not, your business is likely going to another company, which is a problem.

The good news is that you can take measures to correct this issue by creating a stronger online presence for your website. This can be accomplished in five steps:

  • Build branded links
  • Reach out to well-known brands and influencers to mention you on their sites
  • Create business directory listings
  • Create a Google Business listing
  • Create social media accounts

While it’s not necessary to financially invest in this process, it can be extremely helpful. Hiring a professional marketing company to make your site SEO-friendly can be a great ROI. If you need financial help with this goal, turn to IOU Financial. Visit our site at www.ioufinancial.com to learn how you can qualify for a business loan in just 24-48 hours.

The Best Tech Tools Entrepreneurs Recommend to Boost Business Productivity

As an entrepreneur or small business owner, it’s important to make sure you’re covering all areas of business in the most effective way possible. While you’ll have different priorities at different times, your accounting department is just as important as your customer service department. Each cog is vital in running a smooth and effective machine.

However, as a small business, the chances are you’re doing a lot of these processes yourself, but thanks to the modern age, there are plenty of tools out there to help you get things done correctly while maximizing productivity. This means apps!

Today, we’re going to look at a selection of some of the best apps and tools out there that can help you get every job in your business done to the best of your ability.

QuickBooks

As we mentioned above, accounting is a crucial department you’ll want to make sure you’re nailing in your small business. Get it wrong, even on the tiniest mistake, and this can have huge consequences for your business, especially from a legal standpoint.

Fortunately, the QuickBooks app makes it easy for you to load up and connect your bank accounts to easily keep track of all your finances and get the facts spot on.

Square

Being able to take mobile and card payments as a business is essential when it comes to maximizing your revenue and providing your customers with the best experience possible. Square is an excellent solution for making sure you have all bases covered.

ZenDesk

As above, the level of customer service you offer is essential because this is what people are going to think of your business and will make or break as to whether they recommend you or never come back. ZenDesk makes it easy to offer fantastic customer service from your computer or mobile.

Toggl

When running a small business, it’s easy to get caught up with tasks, and you end up spending way more, or way less, time than you originally planned. Toggl is a free time tracking app that can help you keep on top of things and spending your time and energy in the right places.

Evernote

Every entrepreneurial tool list will mention Evernote, and that’s simply because it’s so effective at what it does and brings so many benefits to small business. “From jotting down notes and ideas for the future to keeping track of employee hours and orders, Evernote can be whatever you want it to be” shares Nina Harper, a business blogger for WriteMYX and Brit Student.

MailChimp

Marketing your business is an essential process you need to go through to get your business out into the world, and one of the best ways to market is through email marketing. MailChimp makes it easy to manage and create your email marketing campaigns, and you can get started for free up to 5,000 people!

HootSuite

Hand in hand with the marketing point above, you’re going to want to market your business on social media to get it out to the masses. While there are plenty of options to choose from, Hootsuite is a great way to manage all your accounts in one simple place.

There are all the features you could need, including post creation and scheduling to answering comments and managing the accounts you follow. Hootsuite, available on desktop and mobile devices, really does have it all.

WordPress

Every business needs a website to be an online HQ for the company, but this can be expensive and complicated if you have no experience in it. “However, WordPress is designed to alleviate these troubles and make it easy for anybody to set up a professional website in no time at all” explains Sarah Coombes, a writer for Next Coursework and 1Day2Write.

Through WordPress, you can manage everything from the theme and design of your website to the blog post and content you’re creating. Everything; all in one place.

Slack

Slack is an instant messaging platform designed to help you and your team communicate in the most integrated and effective way. Slack ensures your team can sign into their workspaces from anywhere to stay in touch and maximize productivity.

Slack is available on all devices, and with the ability to set up an infinite number of channels, which could be dedicated to different projects, different clients, or different departments, it’s easy to stay organized and one step ahead of the game.

Guest Post: About the Author

Emily Marchant is a marketing manager at Academic brits and Origin writings. She is responsible for renewing and retaining existing subscribers through campaigns that involve newsletters, sponsored content, partnerships, ads and events. An excellent project manager and a team player, and a blog contributor at Phd Kingdom.

Spring Cleaning for Your Business: Tackle These Tasks

Spring is a time of rebirth and new beginnings, and it’s not just for nature or your closet. Your business can greatly benefit from a spring cleaning to clear out the old, and streamline the new. What tasks can you tackle that can help you run a more productive and profitable company? Below are some examples for your inspiration:

Digitize

With more and more technological advances coming out daily, it is surprising that many people are still using outdated paper processes to manage their business operations. The spring is an excellent time to review how you handle your billing, filing and communication, and find more innovative and efficient ways of optimizing them.

For example, using filing cabinets to store paper files is extremely inefficient for multiple reasons—it takes up a lot of space, it is time-consuming to put away and find needed documents and it exposes your sensitive information to theft or fire. A better way to clean up your documents is to use a virtual file storage system where you can scan information and store it in a digital cloud. This way, you can access your documents from anywhere at anytime, and implement cybersecurity to protect this information. Click here to read reviews and pricing for digital filing tools.

Hold an Innovation Contest

Entrepreneurs on the hit show Shark Tank are always questioning old processes or products and finding better ways of improving them. Most of us get so preoccupied with our daily tasks that we forget to question standard processes to see how they can be optimized to be more efficient.

Now is the time to create an innovation contest, urging employees to find creative solutions for existing operations. By motivating your colleagues to think outside of the box and have a safe space to suggest an idea, no matter how crazy or silly it may sound, you can pinpoint great ideas you can implement throughout the rest of the year.

Reinvent Traditional Meetings

Did you know that 6 out of every 10 meetings are over an hour long? That means that you are wasting at least 1/8th of your day that can be spent on other, more pressing activities. While  interaction with your employees is imperative, try to reinvent traditional meetings to make them more productive and faster.

Did you know that meetings up to 18 minutes long are able to capture the concentration of attendees the best; after that, they start getting bored and distracted?

Instead of having a large interdepartmental meeting every week, why not create micro meetings that last 10 minutes or less with only the people that are directly involved? This way, you can allow colleagues that do not need be part of the conversation the opportunity to work on other tasks instead of sitting by idly wasting time.

Commit to a New Project

There are many projects that you likely have in mind, but have been hesitant to implement due to a lack of resources. Whether it is a new marketing campaign or research and development for a new product, spring is the time to commit to a new project that can grow your business.

Creating a new annual goal that can help you beat the competition and take over your niche market is imperative to stay relevant in your space. If you do not have the financial resources to invest in this task, IOU Financial is here to help. We work with small businesses to finance up to $500,000 in small business loans in as little as 24-48 Hours. Click here to contact us and learn more.

Make Your Business More Efficient With These Stunning Tips

Running a profitable business is everything but simple. A study shows that more than 540 thousand new companies are launched each month, but a staggering portion (50%) of small businesses fail within two years.

It’s obviously not so easy to start a company and keep it productive in the long-term perspective, but what can you do to prevent failure and make your team more efficient? There are tons of tricks and tactics to use here, but some of them prove to be more fruitful than others.

In this post, we will show you seven ways to make your organization super successful. Let’s take a look!

1.   Determine Business Goals

As an entrepreneur, you must have some goals that you are trying to reach. The ultimate objective is, of course, revenue generation, but this should never be the one and only business goal. On the contrary, you can only achieve it if you previously fulfill all other preconditions.

What you want to achieve depends on the nature of your business, but most companies are trying to hit the following targets:

  • Traffic increase: One of the first objectives is to raise awareness by attracting more people to visit your website.
  • Customer retention: Perhaps your goal is to build a larger base of loyal consumers.
  • Improve customer service: Customer service is an important brand differentiator, which is why you should try to improve the overall level of consumer satisfaction.
  • Lead generation: A lot of companies are trying to generate verified leads.
  • Drive conversions: Finally, you want to convince prospects to convert.

2.   Customer Service

We already mentioned that customer service is a critical part of every organization – and for good reason. According to the research, more than half of consumers have stopped doing business with a company because of a poor customer service experience.

In such circumstances, you cannot afford to neglect this segment of your business. Customer service agents have to be knowledgeable and polite, answering clients’ inquiries in a timely manner. Besides that, chatbot technology made a massive breakthrough in the last few years, so we strongly recommend you to consider adding it to your customer service portfolio.

3.   Choose Marketing Channels Wisely

Small businesses should choose their marketing channels very carefully. You probably don’t have too much money to spend on brand promotion, so you better find the most productive and cost-efficient ways to tell the world about your company.

This is where digital marketing steps in to save your day. Namely, content creation costs 62% less than traditional marketing and generates about three times as many leads. The best thing about it is that you can distribute pretty much the same types of content through different channels, including social media, a website, email newsletters, and so on.

Digital marketing is amazing because it allows you to reach global audiences almost instantly, but you don’t even have to spend the budget on it. If you are able to create outstanding content week after week, you can earn higher search engine ranking organically and enjoy the privilege of forming a wide fan base.

4.   Make Use of Local SEO

Do you know that 46% of all searches on Google look for local information, while 70% of customers visit a store based on information found online? More and more users conduct “near me” searches, so you should exploit this fact to make your physical store visible online. All you have to do is create a business accounton Google and add company-related information such as address, phone number, etc.

5.   Retain the Best Employees

Products, services, software, and devices don’t make a company. On the contrary, employees are what makes your organization so valuable and you must give all you have to retain the best workers. This is not only common sense but rather a proven fact as the cost to replace a highly-trained employee can exceed 200% of their annual salary.

How can you stop your best people from leaving the company? You can try a number of different methods:

  • We all work to make a decent living, so it’s always a good idea to give your finest employees a raise.
  • You should embrace workplace flexibility and help employees to balance between personal and professional duties.
  • Another option is to provide workers with small perks such as free snacks or gym memberships.
  • Of course, building a friendly atmosphere is a great way to improve employee retention.

6.   Leverage Online Tools

No matter what you do or how well you do it, you can always find a digital tool to speed up, automate, or improve the process. This goes for almost all areas of business as you can quickly search and find different types of online assistants. From proofreadingand case study writing service all the way to virtual surveys and collaboration software, tons of incredibly useful tools are only a few clicks away from you.

7.   Analyze Achievements

We begin and end this list with your business goals. While the first part was dedicated to goal-setting, the last one is all about measuring the results of your professional activities. Key performance indicators (KPIs) must follow the goals you set because it’s the only way to determine whether you are doing the right thing or not.

As soon as you notice that something is not functioning the way you planned, you should change it or remove it completely. Of course, business analytics is not a one-time process, which means you have to do it regularly in order to maximize the productivity of your organization.

Conclusion

Small businesses depend on hard work and strategic planning, so you’ll have to invest a lot of time and efforts into making your company profitable. We can name dozens of interesting solutions on how to improve your organization, but there are only a few mechanisms that can guarantee excellent results both short- and long-term.

In this post, we presented you with seven ways to make your business more efficient. Make sure to remember our tips and let us know in comments if you have any other ideas to share with our readers – we would be glad to read it!

Guest Post: About the Author

Jacob Dillon is an editor and journalist at EssaysOnTime. The best way for Jacob to express himself is to write. Being passionate about what he does, Jacob likes to discuss stirring events as well as express his opinion about technological advancements and evolution of society. Find Jacob on Twitter and Facebook.

Designing Mobile Websites for Voice Search & Why Is It Important?

If you want to get an edge over the competition, you need to utilize every tool you can get. Some tools push you forward, others don’t let you stagnate. An example of the latter is mobile optimization. Before it was a bonus if your website was optimized for mobile. Now, however, it’s practically expected. Customers will be annoyed if they visit an unoptimized, mobile-unfriendly website. This is further exacerbated by the fact that most people do their browsing with their phones anyway.

But, a new and relevant trend now is optimizing your websites for voice search. If done properly, it can really make a difference. Read how and why below.

Why it matters

Beside the fact we mentioned (namely, getting every edge you can), there are reports that web browsing using voice search is growing steadily. This is due to the appearance of more, and higher quality, gadgets, and elements that utilize voice search. We all know about Apple’s Siri, Google Now, Cortana, Alexa… Everybody sees the potential utility and futuristic aspects of using voice search.

So, why does it matter? Because if you properly set everything up, having good voice search functionality will get you more traffic. It also improves your SEO, because people get their answers faster. This speed mitigates high bounce rates and other negative signals that influence your rankings.

But, how to actually optimize properly?

Implement locations within your content

The aspect of localized SEO can get you much better results than simply focusing on every search engine optimization elements equally. And while we do believe that you should have proper SEO done for your website, know that there is only so much you can do if you go too general. Focusing on improving your localized SEO, on the other hand, will give you better results, especially if your company localizes its business dealings to your region. Now, this all matters for voice search in that there are reports stating that almost half of all voice searches are done for local businesses.

So, here is what you should do. Include the name of your city into your metadata and into your content. Use certain phrases, words, and images that are specific to your region. Remember to tag all your images and videos appropriately, placing the name of your region within. Provide audio transcripts for your videos if said videos contain relevant localized SEO keywords.

Use callouts

You want your content and SEO to be as organic as possible. The point you should be moving towards is setting up the content within your website to sound more like a conversation, than a robotic one-sided monologue. To do this, one of the steps that you need to consider is figuring out what questions your potential clients may ask. Either use certain tools, like Answer the Public or just check Google Analytics data and Keyword Finder.

When you figure out the questions, you obviously need to answer them. The answer themselves can be placed in featured boxes within relevant pages on your website. If done properly, these answers can show up in featured snippets, attracting users even more.

You can always delegate these kinds of tasks to one of your employees. However, this can draw away valuable manpower, resources, and time from some other obligations. Another option is contacting a company like Hoppingmad Website design, that will take on the entire task of setting a website up, requiring only minimal input and time investments on your part.

This all is similar to regular SEO – figure out what the potential client is thinking, and implement it. The difference here is that you want it to be more customized towards voice search.

Common query answer locations are vital

You want to provide your potential clients with information right away. It’s pretty obvious that people want to get what they need as soon as possible, especially if they are using voice search. And this isn’t just about getting content, but also about finding your company, and what you are about, quickly. They want to find out your address, make a reservation, get info on what you offer…

For this reason, you want to place this relevant information at the top of your navigation bar. You want to put in the navigation bar, or in the header. For example, let’s say an individual wants to reserve an appointment with you or your company’s official. Furthermore, let’s say you offer stock market consulting services. They may use voice chat to search for “stock market consultations Brisbane”. If you set up your location properly (see above), and if you have this phrase somewhere at the top of your page, or in your header or title, you increase your chances greatly of being found.

Setting up “Google My Business” can also improve your odds. Register your company properly, fill in all the information that is required of you, and you will definitely see results. The reasons for this is that “Google My Business” gives you an easy and structured system to improve your Google rankings.

Conclusion

Voice search is the future. It’s simple, convenient, and gets the job done. Trying to get the best results with minimal input and investment is an intrinsic part of human nature, and voice search plays directly onto that. So, remember to take care of where you put the most common answers relevant to your business. Try to get proper localized SEO up and running, and use proper callouts.

Guest Post: About the Author

Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

5 Tips for Better Inventory Management

There are dozens of ways to improve your inventory management. In this article, we have five important tips for establishing you beginning of year inventory so that you can report your taxes correctly.

The Internal Revenue Service requires you to value your inventory at year’s end so that you can determine your cost of goods sold, or COGSs, gross profits and taxable income. The IRS assumes your beginning inventory for one year is equal to the ending inventory of the previous year — if it isn’t, you must tell the IRS why. To prepare your tax returns, you need to establish your year-end inventory value, either by taking physical counts or by using an estimation method approved by the IRS.

Tip 1 – Prepare for Inventory Count

If you establish your inventory value through a physical count, your preparations depend on how you keep inventory records. If you use an automated inventory management system, you can quickly switch from normal operations to inventory counting in the waning days of the year. Paper-based inventory systems are inherently slower and require you to have stationary inventory before beginning to count. You might need to freeze paperwork, receiving, manufacturing, purchasing and shipping several days before year-end to ensure that no inventory moves into or out of your storage area during the count.

Tip 2 – Count Your Inventory Efficiently

If your inventory is small, counting by hand might suffice. However, many companies use devices such as barcode readers and radio frequency identification, or RFID, tags to speed the process. RFID readers count inventory by receiving electronic transmissions — they do not require line-of-sight access to inventory. Even if you maintain a perpetual inventory system, you can still choose to take a year-end count. This allows you to adjust your inventory value to match the information you collect, and helps detect shrinkage, damage and other problems. The IRS requires you to take a physical inventory at “reasonable” intervals to ensure accuracy.

Tip 3 – Use the Perpetual Inventory Method

The IRS allows you to use avoid year-end counting in two ways — perpetual inventory and the retail method. A perpetual inventory system immediately captures the receipt, movement and sale of inventory, relying on inventory tracking technology and an automated inventory management system. The IRS requires your perpetual inventory system to record the actual cost of inventory you buy, produce, use, transfer or sell. Your ending inventory must also reflect the value of beginning inventory.

Tip 4 – Consider the Retail Method

The IRS permits you to estimate ending inventory, and thus next year’s beginning inventory, via the retail method. To apply the method, you must calculate a cost-to-price ratio for goods you sell. You apply this ratio to sales revenue to determine your COGS. Subtract COGS from the sum of beginning inventory and the cost inventory acquired during the year. The result is your ending inventory cost. If you sell different classes of goods — the normal situation for many retail stores — you should calculate a cost-to-price ratio for each separate class and track acquisitions and sales by class.

Tip 5 – Expand Your Inventory

If you want to grow your company, try expanding your inventory through a business loan. This will allow you to purchase more inventory and more storage space in support of expanded sales. If you can efficiently manage an inventory of X size, the jump to 1.5X or 2X should not present insurmountable problems, and in return you can expand your sales revenues without a proportional increase in operational costs, due to economies of scale. Contact IOU Financial to arrange an inventory loan and watch your bottom line grow!

 

6 Useless But All-Too-Common Expenses That Turn Your Business Into a Money Pit

It takes a lot of money to keep a small business going – especially if you’re trying to make that business grow. When money is so important, every single cent needs to be spent wisely.

Many small businesses wind up spending a lot more money than they actually need to spend. Those funds would be better off allocated for growth or expansion. Cut the fluff out of your budget and use your newfound cash to help you build a brighter future.

Unnecessary Office Supplies

You’re always going to need office supplies, but changing the way you do things can reduce the amount you’ll spend. Going paperless is one of the easiest ways to save money. Keeping things digital allows you to save on paper, recycling, toner, and printing supplies. Many small businesses burn through mountains of these materials, and paperless businesses barely use them. Going paperless also makes your business eco-friendly, and that’s never a bad thing.

Leasing a Huge Building

You need to give yourself some room to grow for the next year or two, but not for the next decade. While it is a wise move to opt for an office space or retail space that will give everyone some room to move, it’s not a wise idea to overspend on something that you’ll never completely use. It may be wiser to choose a shorter lease on something slightly smaller. If you have your heart set on that huge building, try to negotiate the lease. You might be able to get it for a little less.

High Health Insurance Costs

You need your employees to be healthy, and offering decent insurance is a surefire way to attract top talent. There’s something else you can do that would benefit both your business and your employees. Start a wellness program. A wellness program is much less expensive than high insurance costs, and people who prioritize their wellness are a little less likely to need to use their insurance. Offer up some healthy snacks and partner up with a local gym for a discounted membership. Encourage your employees to use their sick days to discourage them from spreading germs around the office.

Advertising to the Whole World

Small businesses want to acquire as many customers as possible. They take to the internet to spread their message far and wide in an attempt to be heard by the right people. The problem with that overzealous approach is that casting a wide net is expensive. In addition to its hefty cost, it’s more of a gamble when it comes to locating an ideal customer.

Focusing on highly targeted ads will help you obtain customers and spread your message with little effort. If you don’t sell your products online, limit your advertising to people who live within a tight radius of your physical location. If you do sell online within your country, only advertise to people who fit your demographic within that country. It’s the most efficient way to spend your ad dollars. When you expand your business, you can begin to expand your reach.

Having Too Many Employees

It takes a lot to run a small business, and this means you’ll need people to make things run smoothly. Hiring people whom you can barely afford to pay may hinder you more than help you. It might be worthwhile to spend a little more on a rock star employee who is content to wear many hats, rather than paying several people the minimum to deliver an average amount of effort. Quality is more important than quantity when it comes to small business employees.

You can also reduce workload by automating as many processes as possible. The right tools can help you achieve a whole day’s work in just a few hours. Don’t do anything manually unless it absolutely requires live human involvement.

Failing to Follow Rules and Regulations

Making legal mistakes is one of the most expensive situations a small business can wind up in. Small businesses try their best, but sometimes fail to secure the right permits or licenses they need to operate or expand the way they’ve planned. Running a business is a learning experience, but you can’t afford to learn with your money.

It might be worthwhile to retain a lawyer for your small business. You need someone to look over the money, the rules, and the licenses as you grow and change. A lawyer might seem expensive now, but nothing is more expensive than finding yourself on the wrong side of the law.

Many small businesses work with tight budgets, but sometimes those budgets are tighter than they need to be. Keep a close eye on the books to be sure you’re not tossing away the funding for your success.

Guest Post: About the Author

Alana Downer is an avid finance blogger from Sydney, Australia, currently writing on behalf of Learn to Trade– money and finance experts. Interested in all things connected to growing a stable income, Alana might often be found online, sharing her financial tips and participating in discussions. Feel free to reach out to her on @alanadownerLTT.