Posts

5 Most Common Small Business Marketing Mistakes

When dealing with a smaller team generating smaller profits, marketing efforts can often fall by the wayside. But many small businesses tank when lack of visibility is causing a dive in sales. In order to avoid bankruptcy as a small business owner, keep a few of these common errors in mind and learn how to draw in the right customers with the right tactics.

You Don’t Have a Website

One of the first thing a customer will do if they’re searching for a service or product is online search the service they require. So, if your business doesn’t have a website, how do you expect to be discovered when 43 percent of Google searches are conducted for local businesses?

However, if you do have a website, you need to make sure it’s designed with convenience and attractiveness in mind. Take the time to hire a talented web designer, or even better, learn some HTML to save money and have constant control over your site.

When it comes to the content and design, make sure your call to action is the first thing the potential customer sees, and set up the menus in such a way that they can easily find what they’re looking for. And for goodness sakes, place your contact information in conspicuous places! Nothing annoys a customer more than hunting for an email or phone number.

You’re Targeting the Wrong Audience

Imagine trying to sell meat to a vegan – doesn’t go over well does it? If you’re unaware of the needs of your target audience, you’ll likely see a dip in revenue because you have no clue if your product is something they are compelled to purchase.

The best way to formulate a target audience is to create audience personas based on your current clientele, the goal of your service or product, and your direct competition. With this data, you can answer the “what”, “where”, “who”, “why”, and “when,” and specify details like gender, personality, and employment that will impact potential buying habits from your target audience. From there, you can then begin marketing campaigns towards people that are most likely to benefit from your business.

You’re Not Paying Attention to the Competition

If you’re not regularly online searching similar businesses to monitor their strategies and progress, you’re doing you and your business a great disservice. Competition is scary, but it’s healthy having that comparison; it gives you as an owner the motivation to go that extra mile and improve upon your current marketing efforts.

While comparing services, it’s helpful to have some questions in mind and you can even make a chart to compare multiple competitor businesses at once. Some things you can ask yourself include:

  • What do they charge for their product(s)/service(s)?
  • Where are they located? Do they have multiple locations?
  • Do they have an online presence (social media profiles, website, etc.)?
  • How many employees do they currently have?

With this frame of reference, you’ll have all the information you need to continue to grow within your industry.

You’re Not Tracking Your Progress

Regardless of whether you are using email or direct mail campaigns, you need to track the responses carefully. The analysis of results plays a role in determining if a change in the message or medium is needed. Analysis can also tell you if the marketing method is cost-effective and should be repeated.

Your Message Isn’t Unique

Comparing your business to others can also backfire. Consumers are bombarded with numerous marketing messages throughout the day, and as a result, many of them are not absorbed or even read. And can you really blame them?

This is especially important if your business model isn’t one-of-a-kind. If you’re trying to sell handmade jewelry with diamond companies all over your city, you’re going to have to distinguish yourself from the rest and convince your audience why your rings and necklaces are better than the rest.

Small business marketing will affect your overhead, your sales, your brand image and more. This is an area that you cannot afford to gloss over without considerable focus and attention. With better understanding of these common marketing mistakes, you can take steps to more successfully implement a marketing campaign for your company.

If you need financial assistance getting started, IOU Financial can offer up to $300,000 in as little as 24 hours.

Guest post: Heather Lomax is a contributing writer and media relations specialist for Gemstone Data. In her blogging experience, she often gives advice on improving marketing strategy for SMBs and formulating innovative ways to make your business stand out.

Your 2018 Checklist: How to Improve Your Marketing Efforts in the New Year

The new year is not only a time for personal resolutions, but also for professional ones. One of the most important aspects to focus on is how you can attract new customers and keep your existing ones loyal to your brand. This is best achieved by marketing; which means that the end of the year is the perfect time to consider ways to improve your marketing efforts with the following four-step checklist.

1. Review What Worked and What Didn’t

The first step in any plan for the future is reviewing what happened in the past. You can’t create a successful plan for 2018 without analyzing what worked and what didn’t in 2017. If you have available statistics, review which strategies provided the best returns on your investments and which tactics worked better than others.

Here are some questions to ask yourself about 2017:

  • Which social media platforms and/or websites brought the most visitors to your site?
  • How many of those visitors converted into paying customers?
  • If you utilized pay-per-click (PPC) campaigns, which keywords were the most effective?
  • If you promoted content, which keywords got the most clicks?
  • Which pages on your site have the lowest bounce rate (the amount of time a visitor stays on it before leaving)?
  • Which influencers (if you used any) brought in the most business?

Finding out answers to these questions will allow you to decide on a course of action for 2018 so you can maximize efforts to work on the marketing strategies were the most fruitful.

2. Ask What Your Customers Want

In addition to reviewing what you did in 2017, consider things that you haven’t yet tried but that your customers may want. How do you know what messages will resonate with them? By asking them!

Conduct focus group with current and prospective customers, distribute surveys and ask for input from your your audience to get a better sense of not only what products and services they are seeking, but what marketing strategies will help you connect with them better.

This will also help you focus on segmentation, which helps you not to treat your entire customer base as a single entity and focus on individual customers. Turning right to your customers to ask them what they prefer takes the guesswork out of your marketing campaigns for 2018.

3. Create a Consistent Brand Image

We are so bombarded by advertising from television, the internet, billboards, magazines and so on, that customers have a hard time recalling the individual messages from different companies. The brands that have been able to cut through the clutter are ones that are able to tell a single story, creating a consistent brand image.

This requires reviewing your website content, social media posts, advertising, press releases and other artwork to make sure they are all on the same point and relaying the same message.

4. Follow Your Competitors

How can you attempt to stand out from the crowd and offer a unique experience to your customers if you don’t know what your competitors are offering? It is helpful to closely follow your competition to analyze what marketing tactics they are using, and what is working or not for them.

See if there is a gap in your competitors’ marketing strategies that you can capitalize on to set yourself apart from other similar businesses.

Finally, budget for your marketing efforts for the following year. If there is an opportunity that you feel is worthy of pursuing but you cannot afford it, we can help! IOU Financial helps small businesses finance loans of up to $300,000 in as little as 48 hours. Contact us today to find out more.

Social Media Trends for 2018

Every business owner should know by now that social media is one of the most effective ways to market your brand, connect with your target audience and grow your business. As technology is constantly changing, it is important to fine tune your marketing tactics with it. Staying on top of trends helps you refine your efforts to receive the best return on your investment (ROI). We present the latest social media trends that will likely become even bigger in 2018 for you to review with plenty of time to implement them:

Instagram Stories

While Snapchat is the social media platform that developed the ability for users to share short videos that delete after 24 hours, Instagram took that to another level. The Instagram stories daily users quickly surpassed Snapchat’s, with 20 million daily views, and should be implemented in the way you present your brand’s story to your audience.

The stories are fun to use and to view, allowing you to add filters, tags and text. They are discoverable, meaning that Instagram users can see the stories even if they are not your followers.

Any account with at least 10,000 followers is allowed to add a link to their story, which is a direct way to lead viewers to your site. In addition, just like with any other Instagram photo or video, you can hashtag relevant keywords to help users find you faster and easier.

Social Media Influencers

In years past, the biggest public relations stunt was hiring a celebrity to promote your product or service. In today’s world, celebrities have been largely replaced with influencers, who are celebrities in their own rights. These are individuals who have been able to get a staggering number of social media followers, often in the millions. Companies pay these influencers to promote their offerings on their pages, sites or accounts.

It is advantageous to find the top influencers in your niche industry, and follow them. See what they are promoting and how so you can determine if utilizing an influencer is right for your business needs.

Augmented Reality

The new iPhone 8 already incorporates the aspects of augmented reality by allowing users to project images of certain pieces of furniture from websites such as Amazon. This is a great benefit for shoppers because they are able to see for themselves how an item will look in a specific room without committing to purchasing it.

Augmented reality will likely allow business owners to offer all kinds of benefits to customers, such as seeing how a piece of clothing looks on them, the ability to try on different makeup products and so on.

Messaging Platforms

Most people consider social media to be sites such as Facebook and Twitter, but millions of people worldwide connect on messaging apps. “Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp and Kik,” a source states.

The newest trends for social media can reap great rewards for business owners; however, many of them come with a price. If you need help investing in your marketing strategies, IOU Financial wants to help you finance this goal. Contact us today at www.ioufinancial.com to learn how you can get a small business loan in under 48 hours.

How to Effectively Use Video Marketing

In an effort to better engage with their customers, business owners are constantly trying to find innovative ways to market their brands. Gone are the days of traditional and one-type-fits-all marketing, such as billboards and advertising, as those have proven time and time again to be ineffective compared to more modern, content-driven digital marketing.

Video marketing has emerged as the clear winner for both business-to-business (B2B) and business-to-consumer (B2C) companies. It allows brands to capture their customers’ attention by sharing their story, engaging and building a loyal following.

Why is video effective? Because while individuals can glance at an ad for a second and move on, and websites have traditionally high bounce rates (how quickly they leave a site after entering it), videos retain more than a third of their audience through the end, 37% to be exact!

How to you utilize video marketing effectively if you are new to this? With the following tips:

Choose the Type of Video

According to a source, there are four types of videos that businesses use for marketing purposes:

  • Explainers
  • How-tos
  • Product Demos
  • Testimonials

You don’t need to constrict your company to using only one type of video, but you should consider which ones would be most useful to your customers. For example, a makeup brand can benefit from how-to videos that show customers the best ways of utilizing their products.

A medical office that wants to build a relationship filled with trust can share testimonials from existing clients that can attest to their services.

Choose the Best Time

Once you create the video, you want to maximize the amount of people who will see it. If you plan to market the video on social marketing, you want to post it at the peak time when users will be using the platform, otherwise it will get pushed to the bottom of their feed and will decrease the chances of them seeing it at all.

One source found that Wednesday between 7 and 11AM PST to be the most advantageous time to share your video. Researching times based on your industry, time zone, and audience behavior is always helpful when sharing your content.

Utilize Personalized Video Technology

You likely know that a personalized email will amount to more people reading it than a generic one. Emerging technology allows business owners to utilize personalized video technology to customize video messages for their clients.

Personalized videos can include your customer’s name, company and even examples of how your services or products can help them.

This type of digital marketing changes the entire game because when individuals watch videos directed personally to them, it increases engagement and conversion to sales over traditional forms of advertising.

Real Time Analytics

One of the most important steps to effective video marketing, and one that many business owners unfortunately skip, is using real time analytics in their video marketing campaigns.

Instead of guessing what your customers may enjoy, you can use a data-driven approach to fine tune your campaigns to their individual needs.

Real time analytics allow you to monitor how your videos are performing across various platforms, as well as on desktop and mobile. Many platforms will provide you with information about “bandwidth consumption, ad request, ad impressions and video display” that will give you a deeper understanding of how many of your videos are being watched, by whom and on what platform, according to a source.

Video marketing is not a cheap endeavor and one that requires a financial investment. However, if done strategically, it can provide significant returns. IOU Financial can help you with a small business loan of up to $300,000 to fine tune your digital marketing strategy. Call us today and be funded with your loan in under 48 hours.

Four Proven Marketing Strategies for the Holidays

The holiday season is the perfect time for businesses to attract new clientele and connect with existing customers. With buyers scouring for Christmas presents, many stores experience a significant surge in sales. Service-oriented companies, such as gyms and beauty salons, report an influx of new customers around January, when people make New Year’s resolutions to get in shape or become better versions of themselves. All in all, the holidays are a great time to market your services to potential customers by utilizing the following four proven strategies:

Charitable Giving

Thanksgiving and Christmas are popular times for donations to local shelters, philanthropic organizations and community events. Companies can combine doing a good deed with a marketing advantage by making a donation to a charity or sponsoring a local soup kitchen event.

Allowing the community to associate your company’s name with giving creates a positive view of your brand, encouraging them to shop with you during the following year.

Holiday Cards

Everyone loves getting a holiday card from a friend or family member, but there is no rule that holiday cards can’t be sent from businesses. Realtors are already aware of this strategy, sending holiday cards to potential and past clients to increase loyalty and foster customer relationships.

Sending holiday cards to your existing roster of clients and surrounding residents creates an emotional connection between you and your customers, which has been proven to increase brand loyalty and increase sales.

Keep in mind that your customers may celebrate different religious holidays, so sending a generic holiday card rather than one specific for Christmas may be more advantageous to avoid offending anyone.

Utilize Holiday-Themed SEO

Search engine optimization (SEO) should always be a priority in your marketing campaign. The holidays are a great time to re-evaluate your target keywords and add holiday-themed alternatives to help potential clients find you.

Keywords such as “holiday gifts,” “unique Christmas presents,” “ugly sweaters” and “corporate holiday gifts” trend around the end of the year. Utilize these keywords in your pay-per-click (PPC) Google campaigns and in the content of your website and blogs to capitalize on seasonal searches.

Holiday Events

People love to attend holiday events where they feel jolly and get in the spirit of the holiday season. This is the perfect time for businesses to open their doors, encouraging new clients to learn more about them and regular clients to feel appreciated.

Consider hosting an annual holiday party for your top customers to wine and dine them and help them feel valued by your company. You can also host a holiday open house at a salon, store or restaurant attracting families with a visit and photos with Santa and his elves, free cookie decorating events and carolling.

Whatever event you plan for your business, focus on using that time to help visitors connect with your company, learn more about your products and services and create an emotional connection with your brand.

The holiday season can be a strenuous time for business owners as it calls for a lot of expenses. IOU Financial is committed to helping you during this and any other time with an affordable business loan. Get instant pre-approval and funding in as little as 24-48 hours!

3 Ways to Advertise Your Business for Free

Whether you have an online or brick-and-mortar business, you must advertise to create brand awareness for your company. Even if your store or business is located in a high traffic area, not advertising to potential new clients can significantly hinder your sales.

A portion of small business owners don’t believe they have the funds to advertise, but the fact is that with some effort, you can advertise completely free! We list our favorite three free ways to advertise your business for maximum results.

Google My Business

Google is the most used search engine around the world, and while many companies spend thousands or even millions of dollars on pay-per-click (PPC) advertising, it is possible to do so without spending a cent!

Google is constantly working on improving its Google Maps and local search results, which is good for business owners! By inputting your business name, address, phone number, website, description and hours or operations, you can increase your inbound advertising for free!

When individuals search for services or products they are looking for, such as “hair salon in Dallas,” “best French food near me” or “tutoring services Miami,” Google will direct them to your website.

Simply add or claim your existing business listing on Google, verify your account and optimize your Google+ page with reviews and visual and written content to attract new clients! The best part is that even online businesses can benefit from this free advertising feature by listing their company as a service in a particular area.

Write Press Releases

Forming relationships with the press can be extremely beneficial in getting the word out about your business on local blogs, newspapers, news channels and magazines.

Anytime you have news — which can include a new service or product, a new hire, a sale or promotion — write a press release to announce it. Press releases do have specific formats, so it’s helpful to learn how to write a press release to appear more professional in the eyes of the local press.

If you need a starting point, be sure to check out this template.

Utilize Social Media

No article about advertising strategies can omit social media, as that is likely the #1 way to connect with customers online. Using popular platforms — such as Facebook, Pinterest, LinkedIn and Instagram — can create significant exposure for your business.

In order not to spread yourself thin and create various profiles on social media without sufficient time to interact with your followers and submit relevant content, choose one to three platforms to focus on.

Start by figuring out where your target audience is, and devote your efforts there. The younger generation is likely on Instagram, mothers are on Pinterest and working professionals spend time on LinkedIn.

Add photos and videos, share news and communicate with your followers in order to create brand loyalty and increase sales! Go a step further by creating contests or offer internet-only specials!

The following three free advertising resources can go a long way in attracting new clients to your company; however, no one can dispute the power of paid advertising. Whether you want to invest in PPC advertising on Google, create paid content on social media or purchase a subscription to a press release distribution site, these efforts require capital. IOU Financial wants to be your partner in growing your business. We are ready to finance your strategies with a loan of up to $300,000 in under 48 hours!

 

Instagram – Is It Right For My Business?

It should be no surprise to any business owner that social media is the latest and greatest tool for connecting with existing and potential customers. Although there are a multitude of platforms, one of the most effective and popular ones is Instagram. Read on to determine whether this social media platform is right for your business.

What is Instagram?

Instagram allows users to share photos and videos along with captions and a link with their followers. This platform has a total of 800 million users around the world, 500 million of which use it every single day.

If you do not utilize Instagram to market your business, you’re in the minority, as 91% of all of the world’s biggest brands utilize this platform for business purposes. These include Nike, Adidas, Michael Kors and Gucci.

Is Instagram Right For Your Business?

While Instagram may be the fastest growing social media platform, it is not the right solution for every single business. Marketing on a platform requires a time and financial commitment, and business owners should pick the platform or platforms that are most suited to their business needs rather than spread themselves thin advertising on a multitude of platforms. Answer these questions to see if Instagram is right for your business needs.

Can You Share Captivating Images or Videos?

Although Instagram is a great marketing tool, it may not be the right solution for all businesses. Instagram users crave creative, original and quality images and videos to capture their attention. It is best suited for businesses that offer food and products that can be captured via images.

Businesses that offer services, such as accounting or cleaning, may not be able to come up with enough images or videos for this visual platform, and, therefore, should focus their marketing efforts on other platforms which are not as image-based.

Is Your Customer Target Base on Instagram?

Depending on your offerings and the demographics of your clientele, Instagram may not be the right solution for you. It is important to truly know your customer base; based on that information, you can determine if marketing on Instagram would be advantageous for you.

Sixty-eight percent of Instagram users are female, with 59% of them being between the ages of 18 and 29 years old and 33% are 30-49 years old. Less than a third of American women and less than a fourth of American men are active Instagram users; 80% of users are located outside the United States.

These demographics allow business owners to determine whether Instagram is the right place to target their customers. This visual platform is a definite must for companies that target younger females, such as hair salons, restaurants, makeup brands and clothing stores. However, businesses that target older males, such as accounting firms or body shops, should consider other platforms for more efficient marketing strategies.

Are Your Competitors on Instagram?

A third question to ask yourself is whether your competitors have an Instagram presence. Search this platform for your competitors by name, as well as hashtags that are relevant to your brand to see what is currently being shared on Instagram.

If you notice a lot of competition,  it may be worth while to build up your own Instagram presence so that your competitors do not grab the entire market share in your industry.

Instagram requires a careful strategy, consistent posting and well-shot, unique images and videos to distinguish your company from the clutter. If you need financial help to hire a professional photographer or videographer, pay for Instagram ads or hire a social media marketing expert, IOU Financial can help you with a small business loan of up to $300,000 in 24-48 hours. Contact us today!

How to Gear-up for a Successful Small Business Saturday

American Express started Small Business Saturday in 2010 to encourage American consumers to buy from mom-and-pop stores rather than the huge box-stores and the ubiquitous online sites. It falls on the Saturday following Thanksgiving (Nov. 25, 2017), and you should be preparing for it right now. Here are some great tips to maximize your sales on Small Business Saturday (SBS):

Beef up your inventory:

SBS is a great opportunity to attract new customers, and the last thing you want is to experience stockouts in the face of high demand. If your cash flow is tight, consider taking a loan to finance extra inventory purchases. You need to have the merchandise ready to go by Thanksgiving, because savvy shoppers often beat the SBS rush by a day or two. Thankfully, IOU Financial moves swiftly, and we can get money into your company bank account in as little as 48 hours. But don’t procrastinate – others will be stocking up too!

Check out competing promotions:

Don’t let your competitors out-hustle you on SBS. Be alert to print and broadcast ads, as well as word-of-mouth, store signs and mailers. Even though promotions will cut your net margins, the new customers you recruit are a long-term asset and well worth the short-term cost. Don’t forget to use social media to get the word out about the great deals you’ve cooked up for SBS.

Review your website:

You do have a website, don’t you? The big-box boys sure do, but yours can be more creative and locally relevant. List all your phone numbers and prominently display your store hours. Highlight SBS and how shoppers will benefit from the great deals you’ll be offering.

Feed the charitable impulse:

A great promotion is to contribute a percentage of all SBS sales to a popular local charity. The percentage is up to you, but even 1 percent can buy you a lot of good publicity. And that’s what you want – plenty of publicity in your local newspapers and broadcast media. Follow up with a photo showing the charity chairman receiving an oversized check from you. An enterprising local TV reporter might be interested in the human-interest angle, so shop the story around.

Bread and circuses:

Make SBS an event that will generate a rush of traffic. Offer free snacks, drinks, a raffle, maybe a clown to entertain shoppers’ children – you get the idea. Combine special events with special discounts and packages, and you may see traffic like never before.

Strategic partnerships:

Do you run a bakery next door to a coffee roaster? Maybe the two of you could get together and cross-market each other with joint SBS discounts. The possibilities are limited only by your imagination.

Involve your workers:

Get them excited by involving them as you brainstorm your SBS plans. Their enthusiasm will help make SBS a success, and you’ll also score points by showing your employees that you care about their ideas.

Say thank you:

Personalize your gratitude to SBS shoppers by mailing, or emailing, thank-you notes. Collect address information via door prizes, discount cards and loyalty clubs. Elicit feedback about how to make next year’s SBS even better. Enclose a discount coupon to encourage a repeat visit.

By growing your customer base, you set the foundation for growing your business. SBS might just be the springboard to a larger store, more employees, and higher sales. The opportunity is there – it’s up to you to grab it!

Four Ways to Ensure You’re Writing Content That’s Engaging Your Audience

If you are spending your time writing content for your customers, you are taking a step ahead of your competition because you understand that online reputation management is important, and that engaging content not only drives traffic to your site and increases sales, it also promotes brand loyalty.

“We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang, Principal Analyst and CEO at Constellation Research, an advisory and research firm. However, how do you truly know if you are engaging your audience, and what do you do if you find that you are not? Read on to find out.

Monitor Traffic

The only way to truly know if your audience is engaging with your content is to monitor traffic that it generates to your site. There are a multitude of free and paid website analytics tools, such as Jetpack, Google Analytics, SimpleReach and Parse.ly, that will give you detailed data about how many people are reading each post, how they are finding that post and how long they stay on each page (the bounce rate).


Once you have this information, you can make an educated decision about which content is most interesting to your readers, and which content provides the best return on investment (ROI) by generating the most sales.

Ask Your Audience

If you want to know what articles are interesting to your audience, simply ask them! It’s easier than ever to connect to your clientbase and start a conversation. You can create a survey on your site, emailing it to your subscriber list and asking people what they want to hear from you. You can also ask these questions on your social media pages or in person. Analyze what your audience wants to hear, and deliver that information to them to create engagement.

Create a Captivating Headline

Online users are so used to being overwhelmed with a flurry of information that they have learned to quickly scan content and pick what they will read in under a second. What grabs the audience’s attention? A captivating and catchy headline!

One study of over 100 million headlines found that the following three phrases led to the most likes, shares and comments on social media:

  • “Will make you”
  • “This is why”
  • “Can we guess”

The study found that emotional headlines that provoked curiosity proved to be the most engaging for audiences.

Create a Call-to-Action

You can write the most useful and interesting blog that will be read by thousands of people, but then what? When you set out to engage your audience, you must always keep in mind what it is you want them to do. Do you want want them to sign up for your newsletter, share the post with others or purchase a product? Tell them to do so!

Including a call-to-action (CTA) in your content will play a big role in turning informational readers into loyal customers! Try including the following proven CTAs in your content:

  • Click here to learn more
  • Enter this contest here
  • Sign up for our newsletter here
  • Click here to purchase this product

You may choose to promote your content via advertising and sponsored posts to drive traffic and increase engagement. Or, you may decide to hire a professional content writer to create unique and relevant content for your audience. If you need help affording these services, turn to IOU Financial. We work with small business owners daily to help them grow their businesses with loans of up to $300,000 in 24 hours!

Why Your Website Isn’t Getting Traffic

If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process.

After the website is running, it is imperative that statistics are monitored to make sure that the website is getting sufficient traffic. If you see that there is a lack of traffic to your business site, there are some common problems with easy solutions that can jumpstart your traffic!

Common Problems and Solutions that Inhibit Website Traffic

Broken Links

The online world is constantly changing and evolving; for instance, you may stop selling certain products, rendering the links to those offerings invalid. You may also have linked to another site in your content that has since stopped being active, creating a broken link.

Broken links severely impede website traffic; one source states that “only 23% of users who came to 404 error page, make a second attempt to find the requested page, and the remaining 77% will leave the site forever!”

When Google’s bots peruse websites, they penalize those with broken links, leading your search rankings to suffer. To improve your website traffic, improve search engine visibility by removing 404 error and broken links from your site.

It would be very time consuming to click on every link on your site to make sure it’s working, which is why there are many online tools that can do the job for you. Try Dead Link Checker or Broken Link Checker to quickly and easily find and fix broken links.

Insufficient Content

Another reason that your website may be lacking in sufficient traffic is because no one knows it exists. You must lead online users to your site, and one of the most effective and affordable ways of doing so is with content.

Including product descriptions, website copy, articles, blogs and press releases on your website plays a big role in improving traffic. One survey found that sites that publish 16 or more new articles per month saw 3.5 times more traffic than sites than with 4 or less blogs per month.

Make sure that the content is relevant to your audience, and is informative and engaging. Include photos, diagrams and videos if possible to make your content more interesting to readers.

Poor SEO

Search Engine Optimization (SEO) is a strategy that tells search engines, specifically Google, what words or phrases are relevant to your brand. By conducting a search on Google Adwords Keyword Planner, you can get detailed information about what relevant keywords online users are searching for, as well as how much competition each word has.

Once you have this data, you can include these keywords in your content, or base your content on the incorporation of these keywords. Ideally, you want to focus on keywords with the highest search rates and the lowest competition.

It may be beneficial to hire an experienced internet marketing professional or content writer to help increase your internet traffic. If you need help investing in this endeavour, IOU Financial can help by providing a small business loan of up to $300,000. Call us today to find out how you can become pre-approved and financed in 24 hours!