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Surefire Ways to Turn Potential Customers Into Loyal Customers

Every business owner knows that the way to successfully grow a business is to have a loyal customer base. The increasing competition in the global marketplace makes customer acquisition costs (aka the amount of money it takes to land a sale) higher than ever before. Plus these days, the cost of online and traditional marketing that lead individuals to visit a website or a retail location doesn’t guarantee a sale. So how can businesses guarantee growth?

The businesses that have grown have found that the only way to do so is to turn potential customers into loyal ones. In fact, “on average, it costs approximately five times more to attract a new customer to your business than it costs to retain an existing customer,” according to one source. The companies that are not able to secure long-standing clients find that the price of constantly chasing after new customers often can’t sustain the business. But how can businesses land loyal customers? Follow these tips!

Consistent Communication

How many times have you purchased an item you simply loved, but then couldn’t recall the website or store where you found it? This is a problem many business owners have not found a solution to, although the solution is fairly simple. As with any relationship, if you want to upkeep a relationship with your clientele, you need to work at it. The way to do that is to keep in constant communication with current and potential clients.

A simple strategy to implement that relationship is to create a database of your online and physical visitors. In order to collect your customers’ information, you should ask them to sign up for a newsletter or enter their email to receive exclusive coupons and discounts, as well as helpful articles and announcements about new products or services. Doing so will not only keep your brand fresh in your customers’ minds, but will also encourage them to shop with you.

Customer Service

Other than quality offerings and affordable pricing, one the most important characteristics that separates successful businesses from unsuccessful ones is customer service. Although some business owners try to cut costs in that area by automating the process or transferring services overseas, the truth is that companies can’t afford not to invest in excellent customer service.

World-known brands, such as Amazon and Zappos, developed their entire business plan on the importance of the customer, treating them with respect and integrity. When your organization has a solid customer service plan, you offer a value to you clients that will set your business apart from the competition, leading to repeat sales.

Become an Authority

While every business owner wants to be great at sales, the most successful entrepreneurs know that one sale doesn’t lead to lifelong loyalty. They have caught on to the fact that while customers can purchase products from anyone, they are much less likely to be swayed by competition if they trust the source they are buying from.

How do you get your customers to trust you? Honesty and transparency are two ways, but authority is another. If you become an authority in your niche market, you will put yourself in the position to give shopping advice and curate what your customers should buy, instead of leaving the decision up to them.

By truly becoming an expert in your field, whether it’s health, marketing, accounting, etc., you can write helpful articles, answer questions and make online videos that educate your clients about your space. When you are seen as a leading figure, your potential customers will turn into loyal customers.

 

The truth is that while it is more cost-effective to land a repeat sale than a new sale, you will likely need help in investing into a customer loyalty program. IOU Financial is here to fuel the growth of small business. We can provide a small business loan of up to $150,000 in as little as 48 hours. Contact us today!

Top Marketing Mistakes You’re Making Right Now

A good marketing strategy can make or break a business. There have been startups that have succeeded simply because of their brilliant marketing ideas, and established brands that have failed due to marketing mistakes. Most small business owners don’t have the budget to hire marketing consultants that can advise them on the best way to their spend funds, which is why so many are making mistakes that are hurting their profits. Are you making any of these marketing mistakes?

Not Having a Website

Did you know that 97% of individuals search online before making a purchase? Before you give the excuse that you run a local business, consider that half of those online searches are for local businesses. Whether you have an e-commerce or a brick and mortar company, you must create a website! Not doing so is a huge marketing mistake because if your company is not featured in local listings and on local review websites and doesn’t have an online presence, it is as if it doesn’t exist in the real world!

While it can be beneficial to have an elaborate website with many pages and features, it can also help your marketing efforts to just start with a basic website. Online tools such as Wix and WordPress can guide you in creating a free or low-cost site in no time. You can always customize it later to achieve better marketing results.

Not Targeting Your Audience

Every business has a specific customer base that makes up the majority of their shoppers – for Toys “R” Us it’s parents, for Staples it’s working professionals. Marketing without first establishing your target audience is akin to fishing without having a map of local bodies of water that contain fish. Does it matter if you land in a lake or in a shopping mall? It does, and it matters just as much when it comes to marketing.

Without an established customer base, you are simply wasting your efforts and funds on those that don’t need or aren’t interested in your offerings. Analyze your existing customers to get a good understanding of their age, gender, location, ethnicity and shopping patterns in order to fine tune your marketing efforts to communicate with them more effectively.

Not Tracking Results

If you feel that you have wasted thousands of dollars on marketing and not seen results, you may be correct! However, your feeling on this matter is not enough because you need to have concrete facts at your disposal!

You need to have tracking set up for every single marketing tool you invest in. If you pay for a home mailer, include a special code that customers can use to receive a discount or promotion. For example, if a client uses the code “SAVE10” to save 10% on their purchase, you can track how many times that code was used to see how much revenue that mailer brought in.

If you invest in a social media campaign, you can use online tracking tools to monitor how many people had access to see it, how many viewed your content, how many interacted with it and how much money you made from that campaign.

You must carefully track each individual marketing effort to figure out which ones are effective and which ones are not. Only then will you create a successful strategy to build your brand and increase sales!

For help in marketing your small business, turn to IOU Financial. Whether you want to invest in a full functioning website or in marketing software, we can offer business loans up to $150,000 in 24-48 hours.

How to Successfully Capture Customer Reviews

The global market has led to increased competition for business owners. Nearly every service and product available today can be easily duplicated and offered at a lower price. While big brands can outcompete their rivals with million-dollar advertising campaigns, small business owners find themselves at a loss for how to promote their brand and stand out from the competition.

One strategy that works and is extremely affordable is customer testimonials, or reviews. When your customers describe your product, service or customer service, it helps other people decide to shop with you rather than someone else. Did you know that 90% of shoppers check online reviews before frequenting a business, and 88% look upon reviews as personal recommendations?

There is no doubt that customer reviews are effective, but what is a good way to capture those reviews? Read on to find out.

Ask for Them

One of the biggest differences between businesses that have a multitude of online reviews and those that don’t is one simple fact – they ask for them. While some shoppers will turn to the internet to describe an extremely positive or negative experience, a large percentage simply won’t take the time to take this step. However, if the business owner or employee asks them to write a review, chances are they will!

The best way to ask is to do so in person, when the individual walks into your store or office. In fact, a source claims that an in-person request is seven to eight times more effective than a request via email.

If you don’t have the time or opportunity to ask for reviews in person, email would be your next step. This is a challenging tactic, however, because you don’t know the experience all of the people who have frequented your business have had. This is why it may not be the best idea to send an email to your entire database. Instead, send out a survey or request for feedback, and then only contact the people that provided positive feedback to ask them to leave a review.

Incentivize

To get better results, you may consider incentivizing your customers for the effort it would take them to write an online review. Offering a discount, a free item or service, or an entry into a contest can provide a push to the individual to leave a review.

This tactic can be tricky, however, because some review websites, such as Yelp, do not allow businesses to pay for reviews. Some savvy business owners have found loopholes in this rule by offering freebies, such as free desserts to restaurant diners who leave a Yelp review instead of a monetary discount. Don’t be afraid to get creative!

Promote Existing Reviews

Most of us like to feel noticed, valued and special, which is why promoting existing online reviews is a great strategy to get more reviews. When you single out customers who have left you a positive review and blast it out to your email list or put it up in your store, others will notice it and want that same recognition. You can always count on a person’s ego to urge them to take an action they wouldn’t have otherwise.

If you need financial help in order to invest in incentives to provide to your customers to increase your online review database, let IOU Financial help! We can provide business loans in under 48 hours to help you grow your business in any way possible!

The Importance of Using Storytelling in Your Marketing Efforts

Who doesn’t love listening to a good story? Storytelling has been helping brands around the globe connect with their customers and increase brand loyalty. An essential part of content marketing, storytelling is a useful technique that helps business owners craft their message to their clients in the most engaging way to capture their attention and increase revenue.


What is Storytelling Important?

Storytelling is a strategy that brands utilize in order to help their target audience not only learn about their products and services, but form an emotional connection that will lead them to remain loyal to the company for years to come.


While traditional corporate messaging simply spews out ads about new offerings, sales, and other company news, storytelling helps the business owners or marketing team to focus on one overarching theme, and craft all of the messaging (text and imagery) around that topic.

As explained by Bryan Eisenberg, professional marketing speaker, “Facts tell, but stories sell.”

A great example of a corporation that is using their storytelling effectively is Weight Watchers. By creating ads showing real people discussing their weight struggles and what losing weight has meant to them, this company managed to create an emotional connection with the people that are looking to improve their health.

What Does Storytelling in Marketing Involve?

In order to incorporate storytelling in your content marketing strategy, utilize the all of the elements of storytelling, as identified in the book, The Power of Visual Storytelling, by Ekaterina Walter and Jessica Gioglio. The seven essential elements of storytelling are:

  1. Design:

    • Use captivating and interesting imagery as part of your storytelling. This can include photos, drawings, videos, etc.
  2. Personalization:

    • Although it’s important to keep a consistent narrative, it is beneficial to customize the story to each platform or channel used to deliver it.
  3. Usefulness:

    • Explain to your audience why your product or service is useful to them. You must solve a problem they are experiencing, or don’t yet know they are experiencing, in order to connect to your customers.
  4. Personality:

    • Don’t just release generic and boring content; instead, consider what personality your brand would have if it were a person. Would you be a young, fun millennial or a caring, wise parent? Pretend like you’re speaking directly to one person instead of marketing to thousands or millions of people, and concentrate on personalizing your image to your target audience.
  5. Storytelling:

    • Before releasing any type of message, consider how it fits into the conversation you hope to be having with your audience. Does it tell the same story as previous marketing tactics?
  6. Share-Worthiness:

    • Make your audience work for you by sharing and promoting your content. In order to do that, you must make sure it is worthy of sharing. This action can be encouraged by a call-to-action (CTA) urging readers to share your content.
  7. Real-time amplification:

    • Utilize the content that your audience is already interested in for your benefit. To do this, “take owned content that people are already engaging with and add it to the targeted paid inventory to further maximize the reach of content that people already find interesting,” according to a source.

When creating your brand’s story, remember to be honest, creative and engaging! If you need financial help to make your story a reality, contact IOU Financial, who can loan your company up to $150,000 in 24-48 hours.

Are you Using your Social Media Platforms Effectively?

There are innumerable benefits of using social media to promote a business online, such as communicating with your target audience, increasing brand exposure, and increasing inbound traffic to your website. The problem is that many business owners encounter don’t know how to use social media effectively. To create the best strategy for your business needs, you must utilize the following two steps.

Pick the Most Relevant Platforms

There are a multitude of social media platforms: Pinterest, Facebook, LinkedIn, Twitter, Google+, etc. Most business owners don’t have the time or the resources to utilize all of them effectively; as such, they do a subpar job trying to market on all the channels rather than concentrate their efforts on the most relevant platforms for their business.


The way to determine which social media platforms are best suited for your brand is to assess which site gives you the best access to target your ideal audience. For example, 81 percent of Pinterest users are female; while the median age is 40, most of the users are under 40. This is a great channel to contact younger women. Also, as Pinterest allows users to upload high-quality images and videos and organize them on virtual pinboards, the brands that would most benefit from using this platform would be ones that have good visual imagery, such as travel companies or fashion brands.

Companies that want to target professionals should focus on LinkedIn, a networking site for working individuals. Businesses that offer services for professionals, such as accounting and marketing groups, can join the online conversation by establishing themselves as experts in the groups and discussions on LinkedIn.

Measure the Return on Your Investment 

 
Social media provides plenty of opportunities for users to invest in marketing their products or services. However, measuring the return on investment (ROI) of social media is not something all business owners know how to do. In fact, one study found that 41 percent of businesses did not know whether they were getting a good ROI on their social media strategies.

How do you analyze whether your social media tactics are effective? Follow these steps:

  1. Track how much you invest in social media; this doesn’t just include the fees of marketing, but also the time you spend utilizing these channels.
  2. Pinpoint your goals; different companies will have different aims for using social media – some will want to lead users to their websites, while others will want to generate newsletter signups; obviously, the ultimate goal of any action will be to generate sales.
  3. Create campaigns; instead of expecting various results from your combined social media actions, create individual campaigns for each goal. This way, you can track the precise result of each campaign, measure the resources and time you put into it and how much you earned as a result.
  4. Track the results; every single social media platform has a system that tracks activity and provides results. You can also connect most platforms to Google Analytics, which will provide detailed information for each campaign.
  5. Calculate results against the amount spent (money and time) to analyze whether the campaign was successful.

In order to invest in creating relevant social media campaigns, you may need financial help. IOU Financial can help you market your brand with a small business loan. You may qualify to borrow up to $150,000 in 24-48 hours! Click here to find out more!

Email Marketing Tips: How to Engage with Your Customers Successfully

Email is one of the most affordable and simplest way for business owners to communicate with their customers. One of the biggest problems of using email as a marketing tool is the inability to cut through the clutter of the multitude of other emails in customers’ inboxes. How do you get your readers to actually open, read and take an action upon receiving your email? While there is no single solution, there are ways to improve email marketing techniques to more efficiently engage with your clients.

Start with the Subject Line 

Reduce Pet Shedding by 25% with Our New Brush That’s Under $10!

PetsGalore Introduces a 5-Star Rated Pet Brush

Between the two subject lines above, which email would you be more likely to open (if you had a shedding pet, that is)? Most people would open the former, simply because of the subject line.

Other than the sender’s information, the subject line is the single most important determinant of whether an email will get opened. Therefore, it is imperative to think about what you want to write in this space. An engaging email title should:

  • Be Relevant – If you want a prospective client to read your email, you need to tell them why it matters to them. How can your email change their life for the better? In what ways can it help them? In the example above, the first email quickly gets to the point by letting readers know that a product can solve a certain problem – excessive pet shedding. The second emails fails to do that, as it simply announces a new product, but doesn’t explain its exact purpose.
  • Be Authentic – With the mass amount of spam email most people receive on a daily basis, it is essential that your subject line sounds authentic. Don’t make unfounded claims such as 5-star, Effective, Proven, Fan Favorite, etc. Individuals are so bombarded with false claims that your email will read inauthentic and will likely be ignored.
  • Contain Numbers – How do you grab the reader’s attention? Try to incorporate numbers into the subject line, as they help to fixate attention versus subject lines that only contain text. A study found that because numbers represent facts, it helps to stop the readers from looking away from the content as fast as they would if it contained just text.

Keep it Personal

By perfecting your subject line, you have hopefully enticed the readers to open your email. Now what? People are bored by the standard, blue-print mass emails; to stand out from the mold, make your emails personal.

Pretend like you’re writing to a friend, and address the reader directly by using the word “you.” If you make the reader believe that you are communicating directly with them, you will spike their interest level and peak their curiosity.


If you want an even more effective strategy, incorporate the reader’s name into the email. Brain studies have proven that seeing our names in print activate sour brains unlike anything else. When you address a person by their name, you lead them to become more engaged and trust you more.

Include a Call-to-Action

Just as a great subject line is imperative to getting readers to open your email, a call-to-action (CTA) is a must to get the reader to take action. After all, there must be a reason you are emailing your customers – whether you want them to complete a purchase, visit your blog, or enter a contest – you need to guide them to complete that step. One source found that a CTA increased email clicks by 371% and sales by 1617%.

The bottom of your email should always contain a simple and concise call-to-action, which can include the following text with a link:

  • Click here to purchase the product
  • Visit our site to learn more
  • Enter this contest by August 31st!
  • Share your comments on our Facebook page

To make your email marketing strategy even more effective, consider purchasing email marketing software. This tool can help you personalize your emails, add imagery and provide detailed results about how many people opened your email and what actions they took after reading it.

If you need financial help affording this software, IOU Financial can help! Apply for a small business loan by visiting our site! (Did you like our call-to-action, by the way)?

 

How to Successfully Market Your Small Business on a Tight Budget

Television ads, billboards, direct mailers — these are all common ways world-known companies market their products and services. However, if you don’t have thousands of dollars to invest into your marketing budget, how do you engage with your potential clients?


Small business owners often find it difficult to stretch their tight budgets to effectively market their offerings. However, with a little creativity, there are ways to advertise your business on any budget!

Referral Program

Multi-million dollar companies hire marketing experts, PR gurus, and sales executives to advertise their products and secure sales. Although a small business owner with a handful of staff cannot compete with that, they can “hire” existing customers to help them market their brands.

One way to do that is with a referral program, where you reward your customers for bringing in new business. Offering discounts or freebies to those that help you generate sales has been a strategy many businesses have relied on for their success.

For example, Dropbox’s referral program, which offers 500MB of free cloud storage to individuals who refer their friends, increased their sign-up rate by 60 percent! PayPal’s financial incentive for referrals helped them achieve “7 to 10 percent daily growth” and “turned out to yield better marketing ROI than traditional marketing channels.”

It’s free to start a referral program, and the discounts or expenses of paying for the referrals will be offset by the new sales!

YouTube Videos

Another low-cost marketing tactic consists of creating self-made YouTube videos showcasing your products or services. All you need is a device with the ability to record and upload videos, and you’re ready to start marketing!

Skateboarding shoes company, DC Shoes, took this approach in 2009, when they started uploading short videos of Ken Block, the company’s co-founder, “driving a tricked-out race car around closed-off airports, theme parks, and even the port of San Francisco… the stunt driving is interspersed with glamour shots of footwear.”

These efforts paid off immensely, resulting in “180 million views—and in 2011 alone, sales jumped 15%.” Experts say this type of marketing would cost about 5 million dollars had it been done through traditional methods.

Cross-Promotion

Form a team with other, non-competing business owners to market each other’s services. Visit other small businesses in your area, and form agreements that will benefit each party involved. You can leave business cards or flyers in each other’s locations, cross-link on each other’s websites, and/ or create bundled promotions (get a haircut at Moe’s salon and a manicure at Lee’s Nails, and get 10 percent off both services!)

Cross-promotion is an beneficial tool that doesn’t just benefit your business, but your community by helping small businesses succeed.
There are times when you will need the funds to invest in marketing your business. When this situation occurs, contact IOU Financial to provide you with a business loan up to $150,000 in 24 hours!

Building a Brand: The Basics

If you are a small business owner, you should be aware that the key to growing your business is to create a solid brand. Instead of simply concentrating on day-to-day sales, it is imperative to create a story to help your target audience connect with your business.

While you may have a hit product one day, creating a strong brand identity will help you maintain customer loyalty after the product’s life cycle has ended. Today’s customers are different than ever before; they aren’t as interested in shopping at random retailers, but want to build connections with business they know and trust.


What is a Brand?

A brand is a mix between “psychology and science brought together as a promise … Brands convey a uniform quality, credibility and experience,” according to Forbes.com.

A brand identity consists of many different factors, such as a company name, logo, slogan, marketing materials, as well as all the actions you conduct on a daily basis.

What Are the Three Basic Steps to Creating a Brand? 

 

Concentrate on Your Audience

The first step to creating a brand identity is determining who your potential clients will be; this group is your target audience. Before trying to connect with these individuals, you need to figure out who they are – their age group, location, gender, marital status, shopping trends, income, hobbies, etc. The more you know about your main customer base, the easier it will be to create a strategy to market to them.

For example, if you are developing a software to help retirees manage their retirement income, your messaging should not be as “techy” as if you would be targeting millennials. Knowing your target audience provides you with a blueprint for crafting your identity in the most strategic way to engage with your customers.

Research the Competition

In order to stay relevant in your niche market, you need to stay ahead of the competition. The way to do that is to research your competitors when creating a brand image, and continue that research on a regular basis.

It is beneficial to know who the other players in your industry are, and how they are crafting their message. In order to create a strong brand identity, you need to be able to separate yourself from competing businesses, which is why you need to know everything you can about them.

Make note of how your competitors design their websites, what products or services they sell, how they write their offering descriptions, how they market themselves, etc. If you find a problem that none of your competitors have solved yet, that will be your ticket to establishing your identity in that space.

Stay Consistent

Once you determine your target audience and research the competition, it’s time to craft your brand identity. The secret to this process is to stay consistent in all the messaging you put out about your business.

Consider Target’s clever branding – all of their advertisements, online, on TV and in store – have white backgrounds, bright colors, simple designs and their red and white logo.

Having a consistent brand identity makes it “so synonymous with your product experience that when a consumer sees your signature brand logo they are already thinking about making their next purchase from you without you even having to ask,” according to a source.


When customers feel they can rely on your company to be consistent, they are able to form emotional relationships with your business, which leads to long-term clients and a successful business!
If you want to invest into creating a strong brand identity, but need financial assistance to develop your marketing materials or hire an expert in this field, turn to IOU Financial, which has been instrumental in helping small business owners secure loans in under 24 hours!

Enhance Your Mobile Site with These Tips

With mobile phones becoming indispensable in our daily lives, it may be no surprise that more than 50 percent of online searches are conducted on mobile devices. Simply having a website is no longer enough for business owners as those sites need to be customized to be navigated from a phone or tablet.
Users are demanding a quick, engaging, and easy mobile experience, and companies may lose business if that is not delivered. How should you enhance your mobile site? Consider these tips:

The One Finger Rule

While desktop users can use a mouse or two hands to navigate a website, most mobile users will use one finger (the index finger or the thumb). Therefore, a mobile site must be designed with this in mind. The content, images, and text need to be large enough to be viewed without having to pinch to zoom, yet small enough to fit into the various sizes of mobile screens.
As most mobile users use a touchscreen device, the buttons need to be designed for fingers of different sizes. People with larger-sized fingers often have trouble navigating mobile sites because their fingers cause misplaced clicks. To avoid this issue, mobile interfaces must make targets easy to select. Mark Rattin, executive creative director at Lyons Consulting Group recommends giving “buttons or tap elements at least 45 pixels of space for selection areas,… [as] this allows the targets on screen to be easily selectable and removes many of the accidental taps from the user experience.”

Use Icons


A mobile site needs to be clean, simple, and uncluttered; to facilitate this, try using minimal text  and concentrate on icons whenever possible. There are many benefits to using icons; for example, the standard ones are easily recognizable and don’t need to be translated for international users, unlike text. Icons are also typically designed to be easily finger-operated on a mobile interface, as well as clickable with a cursor.

Speed it Up

While desktop users may spend the time researching products and reading details online, mobile users are usually on the go, wanting a quick online experience. To accommodate the unique needs of mobile users, mobile sites need to be fast. In fact, studies have shown that 57 percent of people will leave a website if it takes more than 3 seconds to load.
To make your mobile site faster, strip it off large media files, such as photos and videos, that will cause it to lag. When using images, use lower resolutions, resize and crop them, so that they require less time to load.

Customize Contact Forms

Remember that mobile users are typing with one finger and usually are on the go, which means that they don’t have the time and ability to fill in tons of information. To make the mobile experience better, design the contact form to require a minimal amount of information. For example, include a GPS component which can track the user’s location so that you don’t need to require them to enter their city, state or zip code.

If you don’t have someone on your team to help, you will likely need to involve the services of a professional web designer to design or enhance a mobile site. IOU Financial can help you improve your online presence with a small business loan in under 24 hours. Click the banner below to find out more.

How Corporate Social Responsibility Can Help Your Business

Corporate social responsibility (CSR) is a strategy many small and mid-size business owners should embrace for two reasons: to help society and to help their own image. There are many causes you can choose to support, such as saving the rainforest, helping refugees, or contributing to a local boys & girls club. A source lists the most common causes of US companies as the following:
1. Efforts to protect the environment (74%),
2. End discrimination or restrictions based on sexual orientation (59%) or gender (54%),
3. Improve access to quality education (59%)
4. Protect human rights abroad (49%)
5. End discrimination/restrictions based on gender identity (52%)

Why adopt CSR into your operations? For these three reasons:

Set Your Business Apart

Regardless of what niche your business is in, you have competition. A way to identify your brand and let potential clients know what sets you apart from your competitors is with the adoption of a social initiative. For example, TOMS shoes, is a great example of an owner who built CSR right into the business model. For every pair of shoes bought, the company donates a pair to those in need around the world. This cause helped people connect with the brand, and sales soared!

People like feeling good about themselves and know that they are making a difference in the world by spending their money. If you align your business interests with a social or environmental cause, you can set your business apart and grab more market share away from your competitors.

Staff Engagement

While a CSR can help you connect with your audience, it is also beneficial to your own staff. Although they are motivated to come to work every day to receive a paycheck, they can become more engaged with the company and invested in its success if there is a cause they believe in involved.

For example, some real estate agents participate in a network called Charitable Agents, which donates 10 percent of commission from homes sales to charities. Agents can feel good about not only making a profit from a sale, but also contributing to a cause close to their heart. This benefits the business with more exposure, as people looking to make a difference when buying or selling a home will find an agent through this network, bringing new business to the agency.

Lower Costs

Corporate social responsibility doesn’t only have to involve donating money to causes, it can also benefit you within the confines of your company. For example, companies who pledge to help the environment should start with changes in their own offices, such as recycling, switching to energy-friendly appliances and technology, reducing water usage, etc.

Not only will these actions represent your true commitment to your cause to your clients and employees, but it will cut costs and promote your own sustainability in the years to come.

Oftentimes, small business owners need funds to market their CSR efforts, otherwise their clients may not know about them. IOU Financial is committed to helping business owners make a difference in the world, which is why we offer small business loans in as little as 24 hours.