small business marketing Archives - Page 2 of 13

Retail Businesses: Improve Your Instagram with These Tips

Instagram is a leading video- and photo-sharing platform that belongs to Facebook. It includes many business-friendly features, including ads, analytics, business profiles, tagged products, purchase page links, shopping lists, support for e-commerce purchases, and more. Instagram is characterized by more engagement and less competition than other social media titans such as Twitter or Facebook. That […]

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10 Ways to Get Traffic to Your Website

Guest Post, Marketing Tips, Small Business Tips / By ncurrin

The buzz word for increasing sales and conversions for any website is traffic, traffic, traffic. As a small business owner, one of the most significant digital assets you have is your website. When it comes to driving quality traffic to your small business website, there is no one-size-fits-all approach. There is also no single set-it-and-forget-it tool that is capable

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Make the Most of Your Emails: What to Include

Marketing Tips, Small Business Tips / By ncurrin

More than ever, when it comes to your marketing emails, content is king. That is, you can (and should) make your emails look attractive, but if they’re lacking compelling content, you can bet recipients will shuffle them off to the spam folder. Now, that doesn’t mean you need to be a Hemingway to create effective

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How Small Businesses Can Book Clients Through Social Media

Guest Post, Marketing Tips / By ncurrin

Social media has become one of the go-to ways for businesses to connect with people, be they current or prospective clients. There are a number of reasons for this – advertising on social media can cost less than traditional advertising, and the biggest social media platforms have millions or billions of users. In order to

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5 Tips on How to Boost Your Business With Webinars

Guest Post, Marketing Tips / By ncurrin

If you’re looking for new effective ways to promote your business, webinars are certainly worth giving a try. Webinars have proven to be an effective tool that generates high-quality leads quickly. One of the great advantages of webinars is that even small businesses and startups can afford them. If you own a small business, the

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Up Your Social Media Strategy with These Tips

Marketing Tips, Small Business Tips, Social Media / By ncurrin

Social media has burrowed into the population’s psyche as an indispensable source of news, opinion, and gossip. Approximately half of the earth’s population uses social media via platforms like Twitter, Instagram, Facebook, and YouTube. The average time a social media fan spends on these platforms exceeds two hours per day. The message is clear: You

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How Often Should You Update Your Website Content?

Uncategorized / By ncurrin

The answer to the question is one to three times per week. We can narrow that down further once we describe why it’s important to constantly update your website. Benefits of Freshening Your Content New content on your website accomplishes many good things, including: SEO: Search engines are pretty smart. They like long articles with

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Amp Up Your “About Us” Page to Help Your Customers Get to Know You Better

Marketing Tips, Small Business Tips / By ncurrin

A potential customer for your small business is likely to check out your About Us page before deciding to buy. It’s not surprising that customers want to know who they will be patronizing. Sometimes it’s simple curiosity, sometimes it’s a search for particular capability, experience, or expertise. Unfortunately, too many websites have About Us pages

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