Facebook and Instagram are two of the top places consumers look to research and purchase items online. This is great news for businesses, but just being present on social media doesn’t guarantee a sale will come. Should you expand what you’re doing? Should you stay the course and hope things improve? If you aren’t seeing […]
5 Effective Ways to Increase Your Conversion Rate with Social Media Read More
As a business owner, you ultimately must ensure that new recruits mesh well with your established team. Unfamiliarity can breed problems and inefficiencies, and it hampers proper communication. One way to bring new employees into the fold is through team building exercises. These activities help foster interdependence and trust among your employees. New employees learn
Team Building Ideas to Strengthen Your Business Read More
The tax season is slowly kicking into gear. It’s a constant struggle to keep up with the legal changes, leaving many of us with missed opportunities, pondering just how much we could have gotten in tax refunds. In this article, we aim to help you with a few simple tips. Each of them offers a
7 Tips for Boosting Your Tax Refund Read More
Small business owners and entrepreneurs know that they can never stop learning. Webinars are effective learning tools, whether its filling in knowledge gaps, learning the latest techniques, or networking with industry leaders. Good webinars are definitely worth your investment in time. You can find a wide range of topics available, including product development, selling and
5 Webinars for Small Business Owners Read More
With over two million businesses using Facebook for advertising, 50 million businesses using Facebook business pages and 93% of Pinterest users using Pinterest to make plans and purchase decisions, businesses whether small-scale or large-scale, B2B or B2C, local or international, etc. have little to no choice but to use social media marketing to try to
4 Social Media Marketing Failures & What You Can Learn from Them Read More
As a business owner, you face many conflicting forces. For example, there is the pressure to be the best business leader you can be versus the need to work 26 hours a day growing your business. One way to resolve this conflict is through podcast listening. The beauty of a podcast is that you can
Be a Better Leader — 9 Podcasts to Listen to Read More
A business without marketing is like a person without an identity. Without a proper strategy, the target audience cannot understand your mission, competitive advantages, and professional vision. Therefore, it’s not the issue of whether you should use marketing to boost your business, but rather how to do it most productively. There are literally thousands of
12 Creative Marketing Ideas to Boost Your Business Read More
If you run a small business, you’re probably always looking for ways to improve quality and boost the bottom line. The good news is that you can learn many valuable skills online, often for free, that will help you achieve your business goals. These skills can help you improve your marketing and cut expenses for
Learn Valuable Skills Online to Better Serve Your Business Read More
Retaining loyal clients just makes business sense. Repeat clients spend more and are easier to convert than first-time shoppers. But building those relationships can be tricky, especially if you manage a lot of client accounts. Here are nine of our top tips for cultivating customer loyalty and retaining clients, from asking for feedback to apologizing
9 Tips for Building Customer Retention and Customer Loyalty Through Relationships Read More
Every business needs adequate funding to survive and grow. Ideally, your operations provide enough cash flow to handle all your funding needs. But for many a small business, cash flow isn’t always enough to satisfy the need for working capital. That’s when it’s time to consider a business loan. Let’s look at a few scenarios
When a Loan Is the Right Move for Your Business Read More