SEO (search engine optimization) has dominated digital marketing in 2018 and will no doubt continue to do so in 2019. SEO is equally important for small businesses as it is for the world’s biggest brands. For small businesses with a local presence such as a physical storefront, or simply a customer base in a specific […]
Local SEO Tips For Small Businesses Read More
One of the most effective and affordable ways to get your business to show up in Google search results is by including content in your marketing strategy. When potential customers search for restaurants, hair salons or body shops, you want your company to come up on the first page of Google, otherwise you will have
Three Strategic Ways to Help Your Online Content Perform Better Read More
Over the past decade, technology has become a major part of the business world. Although advanced technology previously only belonged to large-scale businesses, that’s no longer the case. No matter what size the company, technology is an integral part of the day-to-day processes at any scale. In fact, a large percentage of small enterprises reported
Small Business Guide to Big Technology Read More
Now is the time to be setting goals for 2019 together with your team. One of the most vital strategies to plan for is your customer service strategy in the new year. Excellent customer service is one of the most important metrics for successful businesses, and what sets them apart from the competition and creates
Planning Your 2019 Customer Service Strategy Read More
Small businesses nowadays have difficulty in keeping up with larger corporations for a number of reasons, which include inadequate experience of market dynamics. However, they have some quite interesting advantages that keep them afloat. The advent of SEO has partly levelled the playing ground in order to make small business more visible amid giant companies.
5 Reasons Why SEO is so Important for Small Business Read More
Networking for small business owners is imperative to make vital connections to grow your company. Interacting with potential investors, business partners or clients will help you form loyal and trusting relationships and open up new opportunities. The biggest roadblock that prevents small business owners from networking is lack of time—it’s difficult to carve-out hours to
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Today’s employees are looking for more than just a salary—they want benefits. Millennials and those from Generation X, especially, are more financially invested in their future than previous generations and are committed to saving for their future. A company that wants to both recruit top candidates and keep their valuable employees loyal should consider offering
Benefits of the 401k Retirement Plan for Small Business Employers and Employees Read More
If you are a woman who owns or runs a business, you can gain a competitive advantage by having your business certified as women-owned. Although the process can be time-consuming, it’s well worth the effort, because many governmental entities and public corporations have quotas for women-owned businesses. So don’t despair if you are not part
Women in Business: How to Get Certified as a Woman-Owned Business Read More
Nowadays, businesses are highly focusing on social media marketing. The right platforms help them to reach to a wider community at a lower budget. One of the most popular platforms is Facebook, which had 2.23 billion monthly active users from 2008 to 2018. So, small and big businessman target Facebook business pages as an integral
Facebook Trends for 2019 to Optimize Your Business Page Read More
Your restaurant may serve fabulous food at unbeatable prices, but it’s all for naught if no one knows about it. That’s why restaurant owners need to create a marketing plan and give it a budget big enough to be effective while not so big as to squander your money. The rule of thumb for restaurant
How Restaurant Owners Can Create an Effective Marketing Budget Read More