If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for. A key part to growing and sustaining businesses today is social media. These […]
2019 Social Media Trends Businesses Need to Plan For Read More
IGTV (for Instagram TV) is the new Instagram video app that supports vertical-format video on smartphones and desktops. You can post videos of up to 10 minutes in length, although creators with large audiences can post videos up to 60 minutes long. Instagram, a part of Facebook, is now set to compete directly with YouTube,
Should My Business Be Using IGTV? Read More
No one can ignore the power of social media in creating and sustaining a successful business. The problem is that there are so many different platforms, and managing all of them requires a team that most small business owners cannot afford. The good news is that there are tools for small business social media management
Save Time With Tools for Small Business Social Media Management Read More
If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013! Although Instagram gives owners the potential to connect to a large group of users, cutting through the online
Instagram Ads: The Basics Read More
Facebook. Twitter. Pinterest. Snapchat. The list of social media platforms goes on and on. While business owners know the value that social media presence can bring to their company, many small and medium firms simply don’t have the resources to devote to all of the platforms. In this article, we will discuss one of the
Should My Business be on Snapchat? Read More
Every business owner should know by now that social media is one of the most effective ways to market your brand, connect with your target audience and grow your business. As technology is constantly changing, it is important to fine tune your marketing tactics with it. Staying on top of trends helps you refine your
Social Media Trends for 2018 Read More
It should be no surprise to any business owner that social media is the latest and greatest tool for connecting with existing and potential customers. Although there are a multitude of platforms, one of the most effective and popular ones is Instagram. Read on to determine whether this social media platform is right for your
Instagram – Is It Right For My Business? Read More
There are so many forms of advertising and marketing today that many business owners forget about the most efficient, tried-and-true form… word-of-mouth marketing (WOMM). Nine out of 10 people seek out their friends and family members’ opinions about shopping experiences, and trust those over any type of ads. Knowing this fact makes it imperative to
Two Effective Ways to Ensure Your Business is Generating Word-of-Mouth Referrals Read More
There is a question that should come across every small business owner who generates content for their customers: what good is putting out content that nobody sees or is interested in? Let us take this one! Putting out content no one sees or is interested in doesn’t do a company any good. It is a
Social Media Basics: 5 ways to Create Engaging Content for Your Customers Read More
Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. What platform does what?, How do I use each one?, and Aren’t they all the same? are most likely questions your business has asked when the word “social media marketing” comes