Maximizing Sales Through Mother’s Day Marketing Mother’s Day. When our favorite female caregivers are treated to overpriced buffets, new loofas, homemade cards, spa treatments, and if you’re lucky (nay strategic), a token of affection and appreciation from your store or ecommerce business. In 2015, Mother’s Day sales were estimated at $21.2 billion – ranking right […]
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Employee Retention Ideas for a Bootstrapped Budget All good small business owners know the value of key employees and their importance to their business’ success. They’ve invested time to find qualified candidates, contributed resources to train them, and are acutely aware of the significant financial and opportunity losses that would be incurred if an employee
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Getting the Most from Your Small Business Marketing Budget Small and medium-size businesses don’t have the luxury of million-dollar marketing budgets that large corporations do. We know you’ve seen plenty “marketing on a budget” articles around the internet, so we wanted to take a slightly more strategic approach, providing some perspectives on “intelligently investing in
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How Inventory Management Can Make or Break Your Small Business All small businesses are focused on driving sales in order to boost revenue, but businesses that sell goods rather than services have the unique challenge of managing their inventory in a way that maximizes their profits. Small business owners rely heavily on the profitable sale
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Expansion is an exciting prospect in the life of any business. Normally, it denotes that your business is doing well and will benefit from growing bigger. It’s also a challenging prospect, in that it can interrupt your normal operations and require additional resources, such as a business loan. Expansions are risky, and there are always
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When you run your own business you are working day and night to ensure it continues to grow, but you could be throwing money away without knowing it! Here are the top five mistakes a small business owner will make that cost them BIG: Picking the Wrong Partner: The right partner is one who can
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Congratulations. You’ve made it past the first year in business. That’s no small feat, as the Small Business Administration points out that 20 percent of small businesses fail in their first year. Sure, there are no guarantees when you open a business, and things can always change, often due to forces beyond your control. Nonetheless,
5 Things You Should Have Done by Your 2nd Year in Business Read More
Your small business, and more importantly your employees, have survived yet another long and dreary winter. It’s time to capitalize on these extra hours of daylight, and get some much needed spring cleaning done for your business. Sure, you need to organize files, disposing of unneeded paperwork, and straightening your desk, but spring cleaning can
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You can boost your company’s size, and hopefully its profits, by making a smart acquisition. Not all acquisitions make sense, and an ill-conceived one can send your small business down in flames. So it’s important to size up a target company along several dimensions before making an offer. Financial: The two financial questions you have
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When you sit down for an interview with a prospective employee, you hopefully have your set of questions prepared. You have questions that will cover work history, education, 5-year plan and more. Your questions are focused on where your candidate has been and goals as well. While these type of questions are important, it’s important
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