With mobile phones becoming indispensable in our daily lives, it may be no surprise that more than 50 percent of online searches are conducted on mobile devices. Simply having a website is no longer enough for business owners as those sites need to be customized to be navigated from a phone or tablet.
Users are demanding a quick, engaging, and easy mobile experience, and companies may lose business if that is not delivered. How should you enhance your mobile site? Consider these tips:
The One Finger Rule
While desktop users can use a mouse or two hands to navigate a website, most mobile users will use one finger (the index finger or the thumb). Therefore, a mobile site must be designed with this in mind. The content, images, and text need to be large enough to be viewed without having to pinch to zoom, yet small enough to fit into the various sizes of mobile screens.
As most mobile users use a touchscreen device, the buttons need to be designed for fingers of different sizes. People with larger-sized fingers often have trouble navigating mobile sites because their fingers cause misplaced clicks. To avoid this issue, mobile interfaces must make targets easy to select. Mark Rattin, executive creative director at Lyons Consulting Group recommends giving “buttons or tap elements at least 45 pixels of space for selection areas,… [as] this allows the targets on screen to be easily selectable and removes many of the accidental taps from the user experience.”
A mobile site needs to be clean, simple, and uncluttered; to facilitate this, try using minimal text and concentrate on icons whenever possible. There are many benefits to using icons; for example, the standard ones are easily recognizable and don’t need to be translated for international users, unlike text. Icons are also typically designed to be easily finger-operated on a mobile interface, as well as clickable with a cursor.
Speed it Up
While desktop users may spend the time researching products and reading details online, mobile users are usually on the go, wanting a quick online experience. To accommodate the unique needs of mobile users, mobile sites need to be fast. In fact, studies have shown that 57 percent of people will leave a website if it takes more than 3 seconds to load.
To make your mobile site faster, strip it off large media files, such as photos and videos, that will cause it to lag. When using images, use lower resolutions, resize and crop them, so that they require less time to load.
Customize Contact Forms
Remember that mobile users are typing with one finger and usually are on the go, which means that they don’t have the time and ability to fill in tons of information. To make the mobile experience better, design the contact form to require a minimal amount of information. For example, include a GPS component which can track the user’s location so that you don’t need to require them to enter their city, state or zip code.
If you don’t have someone on your team to help, you will likely need to involve the services of a professional web designer to design or enhance a mobile site. IOU Financial can help you improve your online presence with a small business loan in under 24 hours. Click the banner below to find out more.