If you’re a small business looking to get your message out to a large audience, email blasts aren’t always the most effective mode of communication. While you may think to yourself, I’ve put thought and effort into the perfect newsletter; who wouldn’t want that? The truth is, emails can become like unsolicited phone calls. Many […]
The Pros and Cons of Mass Messaging for Small Business Read More
No one can ignore the power of social media in creating and sustaining a successful business. The problem is that there are so many different platforms, and managing all of them requires a team that most small business owners cannot afford. The good news is that there are tools for small business social media management
Save Time With Tools for Small Business Social Media Management Read More
When a valuable employee has moved on from your organization, or there is a need for additional manpower to handle growing responsibilities, management may want to fill that position as soon as possible. However, it is imperative to give this process the time it deserves in order to hire a candidate that would fit all
Are You Interviewing Wrong? Read More
The advent of the internet age has made competition for all businesses a bigger challenge than it ever was before. As customers are no longer constricted by time or distance, they’re able to purchase goods from around the world. Since it is difficult to compete by offering unique products or lower than average prices, business
Are you Monitoring Your Online Reputation? How to Get Started. Read More
A high business credit score will allow you to secure more financing for your business. Business credit scoring works almost like personal credit scoring—credit lenders will report business loans and repayment history to credit agencies, who will then calculate a business credit score. Because a good business credit score is essential for securing business loans,
Six Tips to Raise Your Business Credit Score Read More
Small business owners have come to realize that allowing employees to take parental leave is a good policy despite its costs. It’s a great way to recruit and retain good employees, plus provides these benefits to you: Employees are more likely to return to work after taking time off after having a baby You have
Among the many responsibilities you have as a business owner is to keep up with the latest laws that affect your company. Each year seems to bring change, and keeping up to date can be difficult, which is why we’ve outlined everything for you in this article. Minimum Wage Laws There are 18 states that
2018’s New Employment Laws Business Owners Need to Know Read More
Email marketing is an important strategy for companies to connect with their current and potential customers. “Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email,” according to a source. Most business owners know the importance of collecting emails from individuals who visit their
Outsmart the Spam Folder: How to Create Emails Guaranteed to be Read! Read More
Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on your messaging strategy: Here are four questions to ask yourself about your website’s
How to Effectively Set Up Your Website to Collect New Leads Read More
Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large potential customer base to connect with. The benefits of creating Facebook ads is
Facebook Ads: The Basics for Small Biz Read More