A business without marketing is like a person without an identity. Without a proper strategy, the target audience cannot understand your mission, competitive advantages, and professional vision. Therefore, it’s not the issue of whether you should use marketing to boost your business, but rather how to do it most productively. There are literally thousands of […]
12 Creative Marketing Ideas to Boost Your Business Read More
The recent Content Marketing Institute release, a B2C content marketing report, took the attention of all content marketers. It’s an important annual study because it helps shed light on various aspects of content marketing that we’d otherwise be blind to. B2C marketers with a documented strategy were found to be more effective than those without
Simplify Your Content Marketing Strategy with a One-Page Plan Read More
Nowadays, everything and everyone is digital. But how do you keep up? With a few simple tips on how to optimize your business, moving it online and utilizing the cloud for example, you can be on your way to fitting in seamlessly with today’s ‘phone-zombie’ crowd. Be Realistic You have to consider the pros and
How To Optimize Your Business For The Digital Age Read More
Growing your small business through social media should not be that stressful. If you know which tools to leverage and you are equipped with ample knowledge of online marketing, especially social media marketing, it will be easier to attract prospects and gain customers. Social media is a huge platform where you can promote your business
Social Media Tricks That Can Bring a Fresh Breath to Your Business Read More
Maybe you’re just about to launch your own business, and the next task on your to-do list is to set up your website. Or maybe you already have a website, but you don’t seem to be getting very many leads from it. The truth is, a good website can make all the difference to the
A Good First Website Visit: 4 Non-Negotiables You Need Read More
The first page of Google results can be dangerous territory. Many web searchers never look beyond the first page when reviewing results from an inquiry. That has profound implications for your business’ reputation, because any negatives that appear on Page One will be seen by the widest audience. Even if the next two pages sing
How to Better Manage Your Online Reputation Read More
Savvy marketers know that, in 2019, video marketing simply must be a part of the strategy. To illustrate why that is, let’s take a look at a few stats: 93 percent of businesses say they’ve earned a new customer by posting a video on social media and 72 percent of users say they prefer video
10 Video Content Ideas That Work with Your Small Biz Budget Read More
Every business owner should have marketing at the forefront of their minds. This is imperative to connect with new customers and to encourage existing customers to remain loyal. The marketing landscaping is ever changing, and staying on top of this field is necessary to beat the competition and keep your brand relevant in your industry.
Small Biz Marketing in 2019: What to Avoid Read More
Instagram is an extremely popular social media network that over ⅛ of the world, or 7.7 billion people, is currently enjoying! It allows users to share their photos and videos, follow others and search for content based on keywords. While Instagram is not intended specifically for business use, such as LinkedIn, all of the biggest
How to Use Instagram Stories to Engage with Your Customers Read More
Website security is something that matters just as much to any business with an online presence, though the reasons vary. An enterprise-level company has a huge amount to lose from a data leak — customers might desert it, and its reputation might be left in tatters. A small business, however, is trying to get established,
6 Security Tips For Small Business Websites Read More