Small businesses nowadays have difficulty in keeping up with larger corporations for a number of reasons, which include inadequate experience of market dynamics. However, they have some quite interesting advantages that keep them afloat. The advent of SEO has partly levelled the playing ground in order to make small business more visible amid giant companies. […]
5 Reasons Why SEO is so Important for Small Business Read More
Networking for small business owners is imperative to make vital connections to grow your company. Interacting with potential investors, business partners or clients will help you form loyal and trusting relationships and open up new opportunities. The biggest roadblock that prevents small business owners from networking is lack of time—it’s difficult to carve-out hours to
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Today’s employees are looking for more than just a salary—they want benefits. Millennials and those from Generation X, especially, are more financially invested in their future than previous generations and are committed to saving for their future. A company that wants to both recruit top candidates and keep their valuable employees loyal should consider offering
Benefits of the 401k Retirement Plan for Small Business Employers and Employees Read More
If you are a woman who owns or runs a business, you can gain a competitive advantage by having your business certified as women-owned. Although the process can be time-consuming, it’s well worth the effort, because many governmental entities and public corporations have quotas for women-owned businesses. So don’t despair if you are not part
Women in Business: How to Get Certified as a Woman-Owned Business Read More
Nowadays, businesses are highly focusing on social media marketing. The right platforms help them to reach to a wider community at a lower budget. One of the most popular platforms is Facebook, which had 2.23 billion monthly active users from 2008 to 2018. So, small and big businessman target Facebook business pages as an integral
Facebook Trends for 2019 to Optimize Your Business Page Read More
Your restaurant may serve fabulous food at unbeatable prices, but it’s all for naught if no one knows about it. That’s why restaurant owners need to create a marketing plan and give it a budget big enough to be effective while not so big as to squander your money. The rule of thumb for restaurant
How Restaurant Owners Can Create an Effective Marketing Budget Read More
For small business owners, bookkeeping serves as their personal scorecard. Numbers show your success and failure and give a quantifiable shape to your business results In a small business benefit, your future is on the line. You need to have a good overview of all the expenses and revenue. Perfect bookkeeping can save you a
7 Smart Bookkeeping Tips Every Small Business Can’t Live Without Read More
Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ideas about how you can help your employees to use this platform not
LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz Read More
Starting a home-based business takes a lot of hard work, but for millions of Americans, it really pays off. More and more people are discovering the possibilities of being small business owners on their own terms as the nine-to-five workday increasingly becomes a thing of the past. Even large companies are hiring freelancers who can
Starting a Home-Based Business: What You Need to Know Read More
If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for. A key part to growing and sustaining businesses today is social media. These
2019 Social Media Trends Businesses Need to Plan For Read More