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6 Tips to Prepare Your Business for the Holiday Season

Now that Autumn has arrived, the holidays can’t be far behind. In other words, things are going to get hectic soon, which means now is the time to start preparing your business for the 2019 holiday season. Depending on the size of your business, you might personally handle these tasks, but it’s a good idea to delegate where appropriate. First, it will give you more time, and second, it will provide important experience for your key employees. Without further ado:

1.    Stock Up on Supplies

Now is the time to review the supply orders you placed before the holidays last year. Some supplies are bedrock basic. For example, your public bathrooms will probably see increased traffic, so make sure you order plenty of paper towels, liquid soap, and toilet paper. If you operate a store, you also need to order a sufficient number of store gift cards and gift wrap to handle demand. If 2019 is your first year in business, network with other businesses to pick up important pointers. The bottom line is to order early and avoid expensive rush shipping later. Your customers will appreciate it when you can see to their needs in a seemingly effortless way.

2.    Purchase Extra Inventory

If you are a manufacturer, anticipate higher product demand. That means ordering more inputs from your vendors, scheduling extra production, and possibly hiring extra workers. If necessary, reserve extra warehouse space and additional transportation resources. If you are a merchandiser, you need to get your orders in early enough to have holiday goods in place when needed. Don’t forget, your suppliers are also under pressure, and they will be grateful for early orders. In any event, understand your suppliers’ required lead times and make sure you place orders before it’s too late.

3.    Schedule Holiday Hours

If you are a retailer, you may plan extended hours for the holidays. On the other hand, if you are a mom-and-pop business, perhaps you’ll be closing down for a few days over the holidays. You will need to finalize your holiday schedule and notify staff of any changes that affect them. Ask your employees to request holiday time off before a set date and encourage them to be available during the busiest days. Line up extra staff if necessary, and don’t forget to let your customers know about any special hours.

4.    Plan Your Decorations

Let’s face it, customers expect holiday decorations, hokey or not. Even if you operate out of an office, your employees will expect a nod to the holiday spirit. Decorating doesn’t have to be expensive, especially if you treat it as a team-building exercise. On the other hand, some retail stores will require extensive redecorating, which means early planning and ordering. While decorating, take the opportunity to do a little cleaning and polishing of those out-of-the-way areas.

5.    Get Busy on the Web

Just like decorating your physical premises, your website might also benefit from a holiday makeover. First check the basics — is it easy to read, navigate, and place orders? Can you easily add a few images of candy canes or reindeer? Next, review your pages on Facebook, LinkedIn, etc., and make sure they are up to date, If blogging is a regular part of your social presence, get your topics ready and, if you are too busy to personally pen your own articles, engage a professional freelance writer to prepare holiday-oriented content.

6.    Check Your Budget

All these holiday preparations can get expensive, putting pressure on your working capital. You should carefully estimate your cash needs between now and the new year and predict any shortfalls. If you find yourself in a bit of a cash crush, contact us at IOU Financial. We can arrange business loans quickly and conveniently, with a minimum of paperwork or hassle. And from all of us, best wishes for the happiest of holidays!

Learn Valuable Skills Online to Better Serve Your Business

If you run a small business, you’re probably always looking for ways to improve quality and boost the bottom line. The good news is that you can learn many valuable skills online, often for free, that will help you achieve your business goals. These skills can help you improve your marketing and cut expenses for tasks that you now farm out to part-timers or consultants. The following is our list of skills for you to consider learning.

Marketing-Related Skills

  1. Copywriting:
    Does your website content show you off at your best? Do you feel your marketing emails are effective? If eigther answer is no, part of the problem might be weak copywriting. Poor grammar, inappropriate word choices, and boring copy self-sabotage your marketing efforts. While you can hire a good freelance writer at a reasonable rate, you might also want to improve your writing skills and take on some of the work yourself. You can improve your copywriting skills for free at websites like Copyblogger.
  2. Search Engine Optimization:
    SEO is a way to improve the results of online keyword searches. It involves several technical tasks as well as analyzing data from search engines like Google. Your goal is to get your company listed on Page 1 of search results for your chosen keywords (i.e., the terms a searcher might enter). While excellent, authoritative copy is a must, you can also boost your results by making it easier for the search engines to understand your website content. SEO does this, while data analytics shows how the public is responding. Check out the free online courses available from Google.
  3. Social Media:
    Nowadays, it’s almost mandatory to maintain a social media presence in order to compete effectively. Being a social media guru requires time, effort and skill. The payoff is improved buzz about your product or service, which can lead to higher sales. You can learn the ins and outs of social media at sites like Lynda.com. While some charge money, they often have a free trial period to test them out.
  4. Photography/Graphic Design:
    Beyond great content, your website and other marketing collateral should be visually compelling. Instead of buying the same old stock photos that everyone else uses, you can decorate your website with your own photographs and graphic designs. It could very well be worth your while to learn Photoshop, which will allow you to use your graphic skills to improve the look of your websites and other materials. Many sources of Photoshop training are available for free or a modest membership fee, such as Kelby One.

Other Skills

  1. Excel:
    Spreadsheets are almost mandatory for recording, tracking and presenting data. With them, you can do budgeting, track inventory, and a thousand other tasks. Excel is the most popular spreadsheet program, and you can get free training from Microsoft.
  2. Bookkeeping:
    You might be surprised how today’s powerful yet friendly bookkeeping software packages make bookkeeping an easy task that doesn’t require an accounting degree. Products like QuickBooks can handle your business bookkeeping as your business grows. You can get free training and certification from Intuit, the maker of QuickBooks, or from other free sources.
  3. Tax preparation:
    If your taxes aren’t too complicated, you can file them yourself using one of several tax preparation packages. For example, you can visit the Intuit website for free TurboTax training.
  4. Finance:
    If you have big ambitions in the business world, you just might want to become skilled at finance and financial decision-making. Many colleges and other institutions offer online courses that lead to certificates or degrees in finance. Also, check out the many finance-related articles offered at IOU Financial.

Conclusion

We’ve just scratched the surface about what you can do to beef up your business skills via free and paid online resources. Think about what would work best for your business and then get moving. You can bet your competitors are!

How To Optimize Your Business For The Digital Age

Nowadays, everything and everyone is digital. But how do you keep up? With a few simple tips on how to optimize your business, moving it online and utilizing the cloud for example, you can be on your way to fitting in seamlessly with today’s ‘phone-zombie’ crowd.

Be Realistic

You have to consider the pros and cons of doing a full-on move to the online world vs. just dipping your toe into the digital revolution. Not every business will need to drop everything and go entirely online, so consider the scope of your business and the degree of change which will be necessary. Taking down a checklist of your personal goals for your company, and seeing how many of these could be made easier or achieved by going online, might help – do you want to reach global customers easily and cost-effectively? A website would be a good idea. Do you want to become a quaint local business, and cater to the surrounding customers? Maybe the internet isn’t quite for you, or at least you shouldn’t put too much of your budget into building the perfect, modern website.

Consider Employees

“Employees are the backbone of your business, so you can’t make any major changes without considering them,” Charlie Miller, a marketer at Lastminutewriting and Writinity, says. “If you have a fast-paced, modern set of staff, then they will, most likely, have no problem with some hardware and software updates, and will most probably welcome the modernization. However, older and more conservative employees may be harder to convince, and need specific training or even just less change altogether in order to keep the office running smoothly.”

Plan Frugally

Of course, moving online isn’t going to be an inexpensive process, but you can make sure that your bank account takes the least amount of damage possible by planning ahead and making your budget stretch as far as possible. If you’re working with freelancers – which is a cost-effective method in itself since it eliminates a lot of the cost associated with traditionally hiring – make sure that you communicate and only hire at a reasonable rate. Hiring someone – traditionally or otherwise – to keep your finances in order might be a sensible idea, so that you don’t splash the cash and end up running low on funds for your business after a digital buzz.

Keep Security In Mind

“Although the internet is a wonderful place, it can also be very dangerous.” Izzy Hicks, a business writer at Draftbeyond and Researchpapersuk, warns. “Hackers are constantly trying to access normal people’s information, so businesses are a higher risk, higher reward target to them. If they can get into your data, which your digital transformation (if you don’t consider security) will give them more access points to, then it could be horrible for your security, and cause you to lose massive amounts of customer trust and possibly even money.” Invest in cyber-security, possibly even hiring some employees specifically for this purpose, to make sure that your digital move is secure.

Work With Your Employees

Not all employees will be as happy about the digital move as you are, so make sure that you don’t just sweep their concerns under the rug and actually deal with them head-on. Staging meetings where all employees are welcome to voice their opinions and ask any questions about the digital move which they might have. If you’re certain about the level of your digital changes, then make sure that you can bring all employees up to speed, and not just some. Everyone needs to feel welcome and like they can contribute and work with the digital changes to the office.

Automation Is Key

Once you’ve started your digital change, something you should consider is automation. Ideally, automation should be so stream-lined and smooth that a customer doesn’t even realize it exists in the first place – the difference between a human response and your automated response should be minimal at best. Emails and social media can benefit from automation, and giving your employees some training on implementing and working with automation could do your business a world of good.

Mobile

Finally, mobile phones are key. Almost everyone now carries a smartphone in their pocket everywhere they go, so you need to take advantage of that and make sure that you are catering to the huge mobile phone-using audience. Many prefer a smartphone over a laptop, so you’ll need to make sure your website is optimised for viewing on a smartphone screen, or perhaps even invest in the creation of an app (which could be commissioned by a freelancer) to appeal to this very modern, digital audience.

Guest Post: About the Author

Ashley Halsey writes professionally at Lucky Assignments and Gum Essays, while being involved in many projects throughout the country, which focus on both writing (and the English language) and business. As the mother of two beautiful children, she is well-used to working through adversity and getting her job done alongside bringing up the kids, and yet she still finds time for travelling to amazing places, reading fantastic novels and attending business training courses – her schedule is almost as busy as the creative insides of her mind, which is really saying something!

 

 

Mid-Year Check-in With Your 2019 Goals

By the time July rolls around, you probably have experienced some surprises — good and bad — that have left your annual business plan in need of update. This is not surprising, as no one has yet figured out how to precisely predict the future. As a business owner, you’ve learned (or are learning) how to be flexible and roll with the punches. But that doesn’t mean it’s OK to throw up your hands and leave the future up for grabs. No, it means updating your annual plan with a mid-year check-in. Consider the following steps:

  1. Review each of the first six months.

    Start with your monthly financials. How did monthly gross revenues stack up against predictions? Did you sell the mix of products and/or services in the quantities you anticipated? Did you execute your marketing and sales plans? Can you discern any surprising trends? For instance, did you detect some seasonality in your sales volume?

  2. Understand what drove revenue.

    After the review of the monthly data, you can focus on the first half as a whole. What you want to understand is what sales drove revenue. It can be any combination of products, services or programs. The goal is to assign revenue to the items that earned it. Did you take on new clients, or a larger or more diverse customer base? From this review, you can sharpen your focus on what worked and what didn’t. This can mean revising sales forecasts for the second half or changing your offering mix. Perhaps you need to revisit your pricing strategy or marketing plan.

  3. Review your operations.

    Did everything run precisely, like a Swiss watch, or were there holes in your operations (more like Swiss cheese). Perhaps you didn’t maintain an optimum inventory? If so, why not? What factors contributed to overstocking or stockouts? Did purchases match expectations, or were you caught flat-footed by price hikes for merchandise, raw materials, supplies, travel, or new recruits? Very importantly, did cash flow problems prevent you from taking advantages of unexpected opportunities, such as a volume discounts on some of your inputs? Did you have to liquidate some slow-moving inventory at wholesale prices (or lower)? These are all symptoms of a cash flow shortfall, which can hurt your growth prospects.

  4. Identify Solutions:

    You want to keep on doing the things that worked well and identify ways to fix problem areas. Both will be evident when you compare your mid-year forecast with actuals. Areas that require attention include marketing effectiveness, product/service mix, relationships with suppliers and vendors, inventory management and cash operations. You also might need to review your workforce to see if you are getting the performance you require.

  5. Rework the Year-End Plan:

    This might include revising budgets, hiring new personnel, exploring new markets and evaluating return on marketing investment. Your goal is to reduce the forecast error in the second half of the year compared to the first half.

  6. Review Growth Plan:

    Some businesses lose money because they are too small relative to demand. That’s a growth opportunity which you should pursue, before someone else capitalizes on it. If you need to finance a growth cycle, get a business loan from a provider like IOU Financial. We’ll work with you to help you grow, making borrowing affordable and convenient.

The output of your mid-year review is a revised year-end forecast for sales revenues and costs. Over time, your forecasts should get better. At the very least, you want your errors to be equally likely on the plus and minus sides. Finally, your business might just be gosh-darn difficult to forecast. If so, your best bet is to have contingency funding available quickly so that you can respond from a position of strength.

How to Manage Your Seasonal Business

Seasonality represents a complex challenge to business owners. To succeed, you must develop smart practices and skills that will allow you to weather the slow periods throughout the year. For one thing, you’ll have to deal with demand dips and supply problems. It’s impossible to be 100% prepared for every contingency, but these seven tips will help you strengthen your seasonal business.

1.    Understand Your Cycles

If you are just starting a business, you might experience an initial period or rapid growth. Sometimes, it can be easy to confuse rapid expansion with a normal seasonal fluctuation that you are catching as it waxes. This might mistakenly lead you to conclude that the current demand will continue indefinitely. Instead, you should research seasonal sales data for your industry and location over the last three years or so. You can check with industry sources and competitors who’ve been around for a while.

2.    Increase Your Planning Skills

You should be planning ahead for at least six months in advance. Understand terms like the off season(complete lulls) and the shoulder season (slow periods). Stash away money during the strong periods to get the business through the quiet months. Also, pare down cash-absorbing items like staffing and inventory during the off season. Use your quiet time to prepare for the next busy season.

3.    Expand Income Streams

The classic example is a pool company. During the summer, it sells or builds backyard pools. Then when winter rolls around, it switches to selling pool tables. That’s pretty clever. Perhaps you can think of countercyclical products and services you might offer during the off season. Say, ice cream in the summer and hot drinks in the winter. Just don’t lose sight of your primary business.

4.    Advertise When Competitors Are Quiet

Maybe your competitors go quiet during the off season. That’s your cue to offer promotions and advertising campaigns that build awareness and attract new customers. Time it to coincide with the last few weeks of the quiet period. Customers will be more ready to buy if you prime the pump at the right time.

5.    Maintain Visibility

The off period is a great time to boost your profile. Perhaps you can sponsor a charitable event, run a raffle or perform some civic duty that garners favorable press. Use your social media accounts throughout the year and use them wisely. That means, giving customers and prospects a reason to pay attention. Perhaps it’s a handy eBook with incredibly useful information, or access to select promotions. Your goal is to convert the occasional customer into a repeat one.

6.    Be Upfront About Layoffs

In some cases, seasonal layoffs are inevitable. However, you can soften the blow by being upfront about it and offering furloughed employees something of value to get them through the quiet time. For instance, you might offer to continue their employee health insurance for the few months they are not there. Keep your staff informed about things that affect them, such as minimum wage laws and new regulations.

7.    Work with an Enlightened Funding Partner

Establish a relationship with a business lender who understands the seasonal nature of your company. You might plan to borrow during the off season to fund capital investments that are best made when business is slow. You can use loan proceeds to even out your cash flows, perhaps allowing you to purchase inventory when its cheap.

IOU Financial makes it easy to obtain small business loans of up to $500,000 with flexible terms, such as daily or weekly payments, no upfront costs, fixed loan payments and affordable rates. We make business lending simplified, so include us in your annual planning. We are standing by to help!

6 of the Best Sales Negotiation Skills for Business Success

Sales negotiation skills are key to business success. Business owners continually encounter situations, ranging from trivial to complex, that require negotiations.

Expert sales negotiation traininghelps business owners achieve optimal results. In this training, sales course content is infused with negotiation skills development. Six sales skills for business owners to improve their sales outcomes include:

The Courage to Walk Away

Skilled business owners avoid going into discussions without options. A businessperson entering discussions should have a Best Alternative to a Negotiated Agreement (BATNA).

A BATNA is what you walk away with if you can’t reach an agreement. Understanding your BATNA gives you the confidence to reject unprofitable or low-profit deals and only make informed concessions for win-win outcomes. Confidence grows when you have a favorable fallback position and are not desperate for a deal.

In addition to coming prepared by having your BATNA, knowing your buyers’ and suppliers’ BATNAs can inform your negotiation strategy.

Effective Listening Skills

Negotiations can be highly pressured. Business owners might be itching to get their points across. However, holding the floor in discussions can lead to not paying attention to what others are saying. The dominating speaker is too busy thinking of their next point.

Just waiting for your chance to speak instead of truly listening is also considered disrespectful to others at the table. When you don’t listen, you can also miss chances to create and claim value.

When you pay close attention, you are likely to uncover details that could enrich the deal and improve the relationship. Listening is so crucial that top business negotiators write out their best questions before meetings. Questions give you control of the meeting, allowing you to steer discussions.

Documentation Skills

Sales negotiation training teaches students to put discussions and agreements in writing. It’s possible to agree to something and later forget details of the agreement.

Additionally, it’s almost inevitable to come across a dishonest person in business. Documenting terms makes it more difficult for someone to later use deceptive tactics to challenge agreements.

Other times, clients or suppliers may forget committing to an agreement. When you have agreements in writing and all participants retain a copy, the contract acts as a reminder for smooth operations and timely deliveries.

Effective Communication Skills

In business negotiations, there’s little room for miscommunication or communication breakdowns. As Lee Iacocca once said, “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Similarly, if you can’t communicative effectively in business, your negotiation efforts may not amount to much.

Effective communication is key in simplifying complex information, resolving conflicts, and persuasion. Negotiation seminars often train sales professionals to hone their communication skills through role play. Strong communication skills need practice to form positive habits like being engaging and responsive.

Fortunately, communication skills can be honed. To improve your effectiveness in negotiations, you can:

  • Take time to thoroughly research and prepare before the meeting.
  • Consider enrolling in expert negotiation training.
  • Engage in negotiation simulations to rehearse and improve.
  • Conduct debriefing sessions to analyze your performance.

Problem-Solving Skills

Businesses make profits out of solving other people’s problems.

The same steps a businessperson takes to solve problems can be used to reach agreements. Problem-solving steps you can take to reach agreements include:

  • Clearly defining the problem.
  • Pursuing alternative opportunities for solving the problem.
  • Questioning the cause of the problem.
  • Identifying multiple possible solutions to the problem.
  • Prioritizing potential solutions.
  • Deciding on an acceptable solution.
  • Assigning tasks for implementing the solution.
  • Setting measures to track progress on the problem and solution.

Empathy

Empathy helps a businessperson understand others’ problems and create appropriate solutions. When you’re empathetic, you’re positioned to understand the feelings and attitudes of others, even if your own feelings differ.

Empathy forges mutual respect and develops trust. In persuasion, empathy can encourage positive social behavior. This increases the chances of creating win-win solutions. Expert sales negotiation training can:

  • Equip people to identify their own and other people’s emotions.
  • Train people to identify emotion by reading body language, tone, and non-verbal cues.
  • Train business owners to employ skillful probing without sounding interrogative.
  • Practice active listening to understand rather than interrupt.
  • Demonstrate an understanding of others’ concerns without judgment.

Sales Negotiation Skills Summary

By training in and nurturing these six key skills, business owners can create favorable outcomes. After all, business is ultimately about exchanging value for profits. If you fail at negotiations, you are more likely to fail in business. If you employ these six skills to succeed at negotiations, your business is positioned to grow consistently.

Guest Post: About the Author

Specialists in the corporate business negotiation market, The Negotiation Experts offer instructive advice on their site via articles, Q&A’s, book reviews, case studies, and negotiating definitions.

4 Traits You Need in an Employee for Top Notch Content Creation

Content creators are extremely valuable because they are the link that connects your business to your target audience. Content is anything that can be used to describe your company, such as text, website content, email marketing, blogs, press releases, videos and images. This helps people understand what your company is all about, learn about your products and services, initiatives, beliefs, etc.

When you have made the decision to bring on a content creator, your first thought should be what type of person would be a good fit for this position. Content is subjective, and, as such, there’s really no “test” you can give to a prospective candidate that you can give to a bookkeeper or a computer engineer, for example. However, there are certain traits that top notch content creators possess; looking for a person with these traits will help you make a smarter hiring decision.

Teamwork

Content is typically a team effort, and the most relevant and engaging content usually involves cross collaboration between different departments. As such, the best content creator will have teamwork abilities so that they can work with marketing, advertising, PR, accounting and sales to get the most comprehensive vision of the company and the goals that the content should set out to achieve. 

This type of individual should be able to ask the right questions and actively listen to the answers. They should respect the fact that various people may have competing ideas or objectives, and work together to come up with a similar direction. Finally, they should be open to making changes to the content based on feedback from others.

Creativity

Content truly relies on creativity and being open-minded and innovative in order to construct a memorable customer experience. It’s advantageous to review the portfolio of any employee you are considering hiring to view their past projects and gauge how creative they are.

Ask about the person’s creative process, and what they use as inspiration for their work. What do they do if they have writer’s block? How do they make sure their work is unique and distinct from the competition?

The answers to these questions will give you more insight about the candidate’s preferred working style and if they would be a good fit for your team.

Communication Skills

Excellent communication skills are a must when it comes to content creation, and include oral, written and interpersonal abilities. Creativity is only one step of the puzzle, but being able to express those ideas to the right audience, formulate thoughts and create a finished product is the most important step.

This is a great topic to ask about when you are checking the employee’s references, as communication skills can easily be judged by former colleagues and employers. Ask about how the person got along with others, how they resolved conflict and how well they were able to evaluate the knowledge and receptiveness of the target audience when creating content.

Drive

There is a lot that goes into creating the best content, such as:

  • Researching the latest trends in the industry
  • Keeping up with the competition
  • Interviewing experts
  • Finding the best images
  • Learning the needs of the customer
  • Understanding audience preferences
  • Experimenting to see what works better

These qualities are truly up to the individual to learn and implement, and, as such, the right candidate should be driven, self-motivated and results-oriented. You want the person who makes it their mission to create top notch content, and will stop at nothing to get there.

The most experienced and qualified content creators do not come cheap, and you will have to make a competitive offer to bring them on your team. However, don’t let this stop you from hiring the right employee, as they will surely bring a great return on your investment. Instead, consider getting a small business loan to offset this cost. Contact IOU Financial today to learn about our easy and safe process to get you funded in as little as 48 hours.

6 Ways to Increase The Value Of Your Business Over Your Industry Competitors

Instead of trying to shoot for the moon in terms of your company’s aggregate value, it might be better to measure your success against the competition in your industry. If you can increase the value of your business compared to those in your industry, you will capture market share and be that much closer to achieving market dominance.

Here’s how to do it.

Understand Customer Options and React Accordingly

The most important thing you can do as a business owner or manager is put yourself in the position of a prospective customer in need of your product or service. Get a sense of the options on the market. Consider what differentiates the competition from your business. This is not to say you should steal the competition’s ideas; rather, you can enhance your offerings all the more if you understand what customers have to choose from.

Offer Something Unique

Variety is the spice of life. Differentiate your offerings from that of the competition and your business will ramp up. Even if you offer a product or service with a subtle difference, this unique twist will distinguish you from the rest of the competition. Just make sure the distinguishing factor makes your offerings better than the competitors’ products in some way.

Invest in Your Online Footprint

It is not enough to simply have a website or a Facebook account. Your digital marketing efforts should be a major component of your overall marketing campaign. This means you should have a website with a regularly updated blog, social media accounts on all the major platforms, an active email account and other web-based touch points. Make your company accessible through the web and it will be that much easier to establish a rapport with your target audience. After all, those who seek you out online are inclined to spend for your products and services as they have displayed an active interest in your line of business.

Make Your Employees the Heart and Soul of Your Business

No single man or woman can operate a business of considerable size on his or her own. It is important to recognize the fact that at the end of the day, your employees really are your business. Hire the best employees on the market, invest in your staff to retain their services and your company’s value will eventually surpass that of the competition. 

Keep Your Finger on the Pulse of the Industry

Forewarning of industry advancements and other events of significance really can give your company a meaningful competitive advantage. Continue to research and analyze the happenings in your particular industry. If research is not your thing, consider outsourcing research and writing projects to freelancers who can add insightful content to your online blog. Remain in the loop and your informational edge will provide your company with a significant competitive advantage across posterity.

Consider Acquiring a Competitor

One of the best ways to enhance your company value is to scoop up a competitor. Do your research, determine which companies would provide a strategic competitive advantage and make a bid. Bring the right company into the fold and you will immediately boost your company’s value. Perhaps more importantly, buying out the right competitor can directly eliminate a large part of the competition.

Keep Pushing to Expand Your Market Share

Focus on enhancing the value of your business and it will not be long until you emerge from the pack. Capture additional market share with each passing day and you will get better prices from suppliers, have more leeway with business partners and enjoy lower overhead costs. Continue to push for more and more customers until the competition gives in. You might even win enough market share to attract attention from a larger company looking to merge with or acquire your business.

Guest Post: About the Author

Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business so they can get paid the maximum value for their company.

The Best Tech Tools Entrepreneurs Recommend to Boost Business Productivity

As an entrepreneur or small business owner, it’s important to make sure you’re covering all areas of business in the most effective way possible. While you’ll have different priorities at different times, your accounting department is just as important as your customer service department. Each cog is vital in running a smooth and effective machine.

However, as a small business, the chances are you’re doing a lot of these processes yourself, but thanks to the modern age, there are plenty of tools out there to help you get things done correctly while maximizing productivity. This means apps!

Today, we’re going to look at a selection of some of the best apps and tools out there that can help you get every job in your business done to the best of your ability.

QuickBooks

As we mentioned above, accounting is a crucial department you’ll want to make sure you’re nailing in your small business. Get it wrong, even on the tiniest mistake, and this can have huge consequences for your business, especially from a legal standpoint.

Fortunately, the QuickBooks app makes it easy for you to load up and connect your bank accounts to easily keep track of all your finances and get the facts spot on.

Square

Being able to take mobile and card payments as a business is essential when it comes to maximizing your revenue and providing your customers with the best experience possible. Square is an excellent solution for making sure you have all bases covered.

ZenDesk

As above, the level of customer service you offer is essential because this is what people are going to think of your business and will make or break as to whether they recommend you or never come back. ZenDesk makes it easy to offer fantastic customer service from your computer or mobile.

Toggl

When running a small business, it’s easy to get caught up with tasks, and you end up spending way more, or way less, time than you originally planned. Toggl is a free time tracking app that can help you keep on top of things and spending your time and energy in the right places.

Evernote

Every entrepreneurial tool list will mention Evernote, and that’s simply because it’s so effective at what it does and brings so many benefits to small business. “From jotting down notes and ideas for the future to keeping track of employee hours and orders, Evernote can be whatever you want it to be” shares Nina Harper, a business blogger for WriteMYX and Brit Student.

MailChimp

Marketing your business is an essential process you need to go through to get your business out into the world, and one of the best ways to market is through email marketing. MailChimp makes it easy to manage and create your email marketing campaigns, and you can get started for free up to 5,000 people!

HootSuite

Hand in hand with the marketing point above, you’re going to want to market your business on social media to get it out to the masses. While there are plenty of options to choose from, Hootsuite is a great way to manage all your accounts in one simple place.

There are all the features you could need, including post creation and scheduling to answering comments and managing the accounts you follow. Hootsuite, available on desktop and mobile devices, really does have it all.

WordPress

Every business needs a website to be an online HQ for the company, but this can be expensive and complicated if you have no experience in it. “However, WordPress is designed to alleviate these troubles and make it easy for anybody to set up a professional website in no time at all” explains Sarah Coombes, a writer for Next Coursework and 1Day2Write.

Through WordPress, you can manage everything from the theme and design of your website to the blog post and content you’re creating. Everything; all in one place.

Slack

Slack is an instant messaging platform designed to help you and your team communicate in the most integrated and effective way. Slack ensures your team can sign into their workspaces from anywhere to stay in touch and maximize productivity.

Slack is available on all devices, and with the ability to set up an infinite number of channels, which could be dedicated to different projects, different clients, or different departments, it’s easy to stay organized and one step ahead of the game.

Guest Post: About the Author

Emily Marchant is a marketing manager at Academic brits and Origin writings. She is responsible for renewing and retaining existing subscribers through campaigns that involve newsletters, sponsored content, partnerships, ads and events. An excellent project manager and a team player, and a blog contributor at Phd Kingdom.

Spring Cleaning for Your Business: Tackle These Tasks

Spring is a time of rebirth and new beginnings, and it’s not just for nature or your closet. Your business can greatly benefit from a spring cleaning to clear out the old, and streamline the new. What tasks can you tackle that can help you run a more productive and profitable company? Below are some examples for your inspiration:

Digitize

With more and more technological advances coming out daily, it is surprising that many people are still using outdated paper processes to manage their business operations. The spring is an excellent time to review how you handle your billing, filing and communication, and find more innovative and efficient ways of optimizing them.

For example, using filing cabinets to store paper files is extremely inefficient for multiple reasons—it takes up a lot of space, it is time-consuming to put away and find needed documents and it exposes your sensitive information to theft or fire. A better way to clean up your documents is to use a virtual file storage system where you can scan information and store it in a digital cloud. This way, you can access your documents from anywhere at anytime, and implement cybersecurity to protect this information. Click here to read reviews and pricing for digital filing tools.

Hold an Innovation Contest

Entrepreneurs on the hit show Shark Tank are always questioning old processes or products and finding better ways of improving them. Most of us get so preoccupied with our daily tasks that we forget to question standard processes to see how they can be optimized to be more efficient.

Now is the time to create an innovation contest, urging employees to find creative solutions for existing operations. By motivating your colleagues to think outside of the box and have a safe space to suggest an idea, no matter how crazy or silly it may sound, you can pinpoint great ideas you can implement throughout the rest of the year.

Reinvent Traditional Meetings

Did you know that 6 out of every 10 meetings are over an hour long? That means that you are wasting at least 1/8th of your day that can be spent on other, more pressing activities. While  interaction with your employees is imperative, try to reinvent traditional meetings to make them more productive and faster.

Did you know that meetings up to 18 minutes long are able to capture the concentration of attendees the best; after that, they start getting bored and distracted?

Instead of having a large interdepartmental meeting every week, why not create micro meetings that last 10 minutes or less with only the people that are directly involved? This way, you can allow colleagues that do not need be part of the conversation the opportunity to work on other tasks instead of sitting by idly wasting time.

Commit to a New Project

There are many projects that you likely have in mind, but have been hesitant to implement due to a lack of resources. Whether it is a new marketing campaign or research and development for a new product, spring is the time to commit to a new project that can grow your business.

Creating a new annual goal that can help you beat the competition and take over your niche market is imperative to stay relevant in your space. If you do not have the financial resources to invest in this task, IOU Financial is here to help. We work with small businesses to finance up to $500,000 in small business loans in as little as 24-48 Hours. Click here to contact us and learn more.