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6 of the Best Sales Negotiation Skills for Business Success

Sales negotiation skills are key to business success. Business owners continually encounter situations, ranging from trivial to complex, that require negotiations.

Expert sales negotiation traininghelps business owners achieve optimal results. In this training, sales course content is infused with negotiation skills development. Six sales skills for business owners to improve their sales outcomes include:

The Courage to Walk Away

Skilled business owners avoid going into discussions without options. A businessperson entering discussions should have a Best Alternative to a Negotiated Agreement (BATNA).

A BATNA is what you walk away with if you can’t reach an agreement. Understanding your BATNA gives you the confidence to reject unprofitable or low-profit deals and only make informed concessions for win-win outcomes. Confidence grows when you have a favorable fallback position and are not desperate for a deal.

In addition to coming prepared by having your BATNA, knowing your buyers’ and suppliers’ BATNAs can inform your negotiation strategy.

Effective Listening Skills

Negotiations can be highly pressured. Business owners might be itching to get their points across. However, holding the floor in discussions can lead to not paying attention to what others are saying. The dominating speaker is too busy thinking of their next point.

Just waiting for your chance to speak instead of truly listening is also considered disrespectful to others at the table. When you don’t listen, you can also miss chances to create and claim value.

When you pay close attention, you are likely to uncover details that could enrich the deal and improve the relationship. Listening is so crucial that top business negotiators write out their best questions before meetings. Questions give you control of the meeting, allowing you to steer discussions.

Documentation Skills

Sales negotiation training teaches students to put discussions and agreements in writing. It’s possible to agree to something and later forget details of the agreement.

Additionally, it’s almost inevitable to come across a dishonest person in business. Documenting terms makes it more difficult for someone to later use deceptive tactics to challenge agreements.

Other times, clients or suppliers may forget committing to an agreement. When you have agreements in writing and all participants retain a copy, the contract acts as a reminder for smooth operations and timely deliveries.

Effective Communication Skills

In business negotiations, there’s little room for miscommunication or communication breakdowns. As Lee Iacocca once said, “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Similarly, if you can’t communicative effectively in business, your negotiation efforts may not amount to much.

Effective communication is key in simplifying complex information, resolving conflicts, and persuasion. Negotiation seminars often train sales professionals to hone their communication skills through role play. Strong communication skills need practice to form positive habits like being engaging and responsive.

Fortunately, communication skills can be honed. To improve your effectiveness in negotiations, you can:

  • Take time to thoroughly research and prepare before the meeting.
  • Consider enrolling in expert negotiation training.
  • Engage in negotiation simulations to rehearse and improve.
  • Conduct debriefing sessions to analyze your performance.

Problem-Solving Skills

Businesses make profits out of solving other people’s problems.

The same steps a businessperson takes to solve problems can be used to reach agreements. Problem-solving steps you can take to reach agreements include:

  • Clearly defining the problem.
  • Pursuing alternative opportunities for solving the problem.
  • Questioning the cause of the problem.
  • Identifying multiple possible solutions to the problem.
  • Prioritizing potential solutions.
  • Deciding on an acceptable solution.
  • Assigning tasks for implementing the solution.
  • Setting measures to track progress on the problem and solution.

Empathy

Empathy helps a businessperson understand others’ problems and create appropriate solutions. When you’re empathetic, you’re positioned to understand the feelings and attitudes of others, even if your own feelings differ.

Empathy forges mutual respect and develops trust. In persuasion, empathy can encourage positive social behavior. This increases the chances of creating win-win solutions. Expert sales negotiation training can:

  • Equip people to identify their own and other people’s emotions.
  • Train people to identify emotion by reading body language, tone, and non-verbal cues.
  • Train business owners to employ skillful probing without sounding interrogative.
  • Practice active listening to understand rather than interrupt.
  • Demonstrate an understanding of others’ concerns without judgment.

Sales Negotiation Skills Summary

By training in and nurturing these six key skills, business owners can create favorable outcomes. After all, business is ultimately about exchanging value for profits. If you fail at negotiations, you are more likely to fail in business. If you employ these six skills to succeed at negotiations, your business is positioned to grow consistently.

Guest Post: About the Author

Specialists in the corporate business negotiation market, The Negotiation Experts offer instructive advice on their site via articles, Q&A’s, book reviews, case studies, and negotiating definitions.

How to Optimize Your Note-Taking Process

Taking notes is a vital part of life. It allows us to focus on and remember important information that we’d otherwise forget. From meetings at the office to attending lectures or training seminars and even talking with family and friends, there are so many different occasions where you might need to take notes.

But there’s more than one way to take notes. You can use writing pens, digital note-taking apps, or try sketching out your notes if you prefer working with visual information. Learn how to optimize your note-taking process with these helpful hints.

Use a Pen and Paper

While digital devices and note-taking apps have become increasingly popular in recent years, studies show taking notes by hand is more effective when it comes to remembering important information over the long-term than taking notes on a laptop. Writing out information by hand helps us spend more time with the information at hand.

Autotype and other smart features can automate the note-taking process, which might help you save time, but you won’t retain as much information as you would if you were practicing your handwriting with a pen and paper. You’ll think about each word and letter as you write down key concepts, so you can easily recall this information down the road without having to go back over your notes.

Map Out Your Information

If you’re trying to absorb information that deals with lots of moving parts, such as a series of events or a timeline of information, try mapping out your notes. Like a diagram or flowchart, mapping out your notes helps you connect different subjects simultaneously. You can draw lines between different concepts to see how they’re related, giving you a sense of how these concepts fit together, so you can keep your eye on the bigger picture instead of getting hung up on individual terms and phrases.

This method of taking notes can be especially effective when studying history, learning new concepts, and weaving together different subjects and individuals. When you go back over your notes, you’ll quickly recognize the most important concepts without having to go through your notes line by line.

Try Sketching Your Notes

If you consider yourself a visual person, writing down hundreds of words might not be the most effective way to master new concepts. While some words may be necessary, you can also try adding drawings and sketches to your notes. This will help break up the page, but it also helps you work with and make sense of this information in new ways. Turning a concept into a drawing forces your brain to interpret this information differently. You can visualize the person, event, method, or process you’re trying to learn, so you’ll be that much more likely to remember this information down the road.

Utilize the Cornell Method

You can also try using the Cornell Method for taking notes, which means separating your notes into three distinct sections. Start by drawing a line down the left-hand side of the page about two and a half inches from the edge. Draw another line across the bottom of the page. The large section on the right-hand side of the page is for taking notes, while the left-hand side is known as the cue column. This is where you’ll add markers and comments to your notes, so you can highlight important information, ask questions, and clarify key concepts. The bottom section is for adding a summary of your notes, giving you a chance to reflect on everything you’ve learned.

The Cornell Method was coined by Cornell University, one of the most prestigious learning institutions in the world. It helps students organize new information, and each section forces these students to interact with this information in different ways. One section is for simply recording the information, the other is for annotating it, and the last is for summarization, so students are more than familiar with these concepts by the end of the lecture.

Highlight Key Terms and Headings

Staring at a long page of notes can be overwhelming for some individuals. Going through this information can be time-consuming, especially when every line looks the same. That’s why it’s helpful to break up the text by highlighting certain phrases, keywords, and concepts. You can use a highlighter, underline, or draw a circle around individual words, so you can quickly find these terms later without having to sort through your notes line by line. These concepts will stand out to you on the page, reinforcing their value in your mind over time.

Add a Summary

Adding a summary to your notes helps you revisit everything you’ve already learned that day. Thinking over these concepts a second time increases the chances that you’ll remember them later, but it also forces you to look at the bigger picture, including how this information is related and what these concepts amount to in the end.

This is also a great way to cap off a long meeting. You can organize your notes chronologically, separating meetings by the date they occurred. As human beings, we often shape events into a narrative to help us make sense of what happened in the past. Adding a summary gives you the chance to put this information to use by turning it into a story.

In Conclusion

Taking notes won’t do you much good if you can’t find the information you’re looking for or you have a hard time remembering what your notes were about in the first place. You can try revisiting this information by sketching or mapping it out, adding a summary, or using the Cornell Method.

Effective note-taking is about prioritizing important concepts and organizing your thoughts in a way that makes sense to you. Use these note-taking strategies to make the most of your time at work or in lectures, so you can master the art of learning and retaining new information.

Guest Post: About the Author

Chris Napa serves as the Global Ecommerce Experience Manager for A.T. Cross Company, LLC. Chris oversees the customer experience on Cross.com from the Providence, RI headquarters. Before joining A.T. Cross Company, LLC., Chris was the User Experience Lead at FootJoy, part of the initial team that launched their Ecommerce site in 2016, and the Ecommerce Project Manager at TaylorMade Golf Company.

4 Traits You Need in an Employee for Top Notch Content Creation

Content creators are extremely valuable because they are the link that connects your business to your target audience. Content is anything that can be used to describe your company, such as text, website content, email marketing, blogs, press releases, videos and images. This helps people understand what your company is all about, learn about your products and services, initiatives, beliefs, etc.

When you have made the decision to bring on a content creator, your first thought should be what type of person would be a good fit for this position. Content is subjective, and, as such, there’s really no “test” you can give to a prospective candidate that you can give to a bookkeeper or a computer engineer, for example. However, there are certain traits that top notch content creators possess; looking for a person with these traits will help you make a smarter hiring decision.

Teamwork

Content is typically a team effort, and the most relevant and engaging content usually involves cross collaboration between different departments. As such, the best content creator will have teamwork abilities so that they can work with marketing, advertising, PR, accounting and sales to get the most comprehensive vision of the company and the goals that the content should set out to achieve. 

This type of individual should be able to ask the right questions and actively listen to the answers. They should respect the fact that various people may have competing ideas or objectives, and work together to come up with a similar direction. Finally, they should be open to making changes to the content based on feedback from others.

Creativity

Content truly relies on creativity and being open-minded and innovative in order to construct a memorable customer experience. It’s advantageous to review the portfolio of any employee you are considering hiring to view their past projects and gauge how creative they are.

Ask about the person’s creative process, and what they use as inspiration for their work. What do they do if they have writer’s block? How do they make sure their work is unique and distinct from the competition?

The answers to these questions will give you more insight about the candidate’s preferred working style and if they would be a good fit for your team.

Communication Skills

Excellent communication skills are a must when it comes to content creation, and include oral, written and interpersonal abilities. Creativity is only one step of the puzzle, but being able to express those ideas to the right audience, formulate thoughts and create a finished product is the most important step.

This is a great topic to ask about when you are checking the employee’s references, as communication skills can easily be judged by former colleagues and employers. Ask about how the person got along with others, how they resolved conflict and how well they were able to evaluate the knowledge and receptiveness of the target audience when creating content.

Drive

There is a lot that goes into creating the best content, such as:

  • Researching the latest trends in the industry
  • Keeping up with the competition
  • Interviewing experts
  • Finding the best images
  • Learning the needs of the customer
  • Understanding audience preferences
  • Experimenting to see what works better

These qualities are truly up to the individual to learn and implement, and, as such, the right candidate should be driven, self-motivated and results-oriented. You want the person who makes it their mission to create top notch content, and will stop at nothing to get there.

The most experienced and qualified content creators do not come cheap, and you will have to make a competitive offer to bring them on your team. However, don’t let this stop you from hiring the right employee, as they will surely bring a great return on your investment. Instead, consider getting a small business loan to offset this cost. Contact IOU Financial today to learn about our easy and safe process to get you funded in as little as 48 hours.

5 Ways You Can Increase Employee Productivity

Are you the type of boss that wants to walk into an office with happy and energetic employees? Do you want to be certain that your staff members are meeting deadlines and contributing their fare share to the workload? Do you want to increase profits and take over the market share in your industry?

All of these objectives are only possible for companies that have truly productive employees. If you feel that your team can use some help in this area, utilize the 5 ways listed below.

Prevent Burnout

Employers highly rely on their highest performing employees with the most tasks as well as leading other team members. However, did you know that one in five of the top employees feel highly burnt out on the job?

Burnout leads even the most invested employees to become extremely stressed out, tired and disengaged. Although you want to make sure your staff members are working at optimal levels, it’s important to review the hours they spend in the office each week and make adjustments for extremely busy schedules.

Productivity Tools

Using technological solutions to promote productivity amongst your employees is extremely advantageous. For example, software such as Slack allows users to streamline communication through video-calling, file-sharing, direct messaging and notifications all in one platform. This saves time because one no longer needs to search in the inbox for lost emails, and all forms of communication are stored on a single channel in a message-forum format.

Performance Reviews

In order for your team members to be motivated to work hard, they need to know that management is aware of their efforts and appreciates it. Even the hardest working employee is likely to slack off if they feel that no one is watching.

Conducting regular performance reviews is an excellent way to work together with each employee to set individual and group goals, monitor performance and give your feedback. This way, the top performers will get positive feedback, encouraging them to persist in their work efforts, while others can get help and mentorship to improve in their weakest areas.

Contests

Healthy competition can do wonders to encourage even the most unproductive individual to improve. There are many ways you can create this in your corporate culture, from an employee of the month program to a simple contest specifically for each department.

Why not offer a $200 gift card to the top selling customer service rep for the month of June? Another great idea is offering a paid day off to a CPA who can file the most tax returns in a quarter.

Room for Growth

If you would like your employees to do their best for you, you must recognize and reward their efforts by helping them. A company that places a lot of value in helping their employees advance in their careers by promoting from within will have the best results in productivity improvement.

When the people that work for you know that when they work hard they will gain more responsibility and a higher paycheck, they will be more invested in their jobs.

There are many more ways that you can promote productivity in your office. The main thing to remember is to be involved in the daily operations of your company and motivate your staff.

 

Make Your Business More Efficient With These Stunning Tips

Running a profitable business is everything but simple. A study shows that more than 540 thousand new companies are launched each month, but a staggering portion (50%) of small businesses fail within two years.

It’s obviously not so easy to start a company and keep it productive in the long-term perspective, but what can you do to prevent failure and make your team more efficient? There are tons of tricks and tactics to use here, but some of them prove to be more fruitful than others.

In this post, we will show you seven ways to make your organization super successful. Let’s take a look!

1.   Determine Business Goals

As an entrepreneur, you must have some goals that you are trying to reach. The ultimate objective is, of course, revenue generation, but this should never be the one and only business goal. On the contrary, you can only achieve it if you previously fulfill all other preconditions.

What you want to achieve depends on the nature of your business, but most companies are trying to hit the following targets:

  • Traffic increase: One of the first objectives is to raise awareness by attracting more people to visit your website.
  • Customer retention: Perhaps your goal is to build a larger base of loyal consumers.
  • Improve customer service: Customer service is an important brand differentiator, which is why you should try to improve the overall level of consumer satisfaction.
  • Lead generation: A lot of companies are trying to generate verified leads.
  • Drive conversions: Finally, you want to convince prospects to convert.

2.   Customer Service

We already mentioned that customer service is a critical part of every organization – and for good reason. According to the research, more than half of consumers have stopped doing business with a company because of a poor customer service experience.

In such circumstances, you cannot afford to neglect this segment of your business. Customer service agents have to be knowledgeable and polite, answering clients’ inquiries in a timely manner. Besides that, chatbot technology made a massive breakthrough in the last few years, so we strongly recommend you to consider adding it to your customer service portfolio.

3.   Choose Marketing Channels Wisely

Small businesses should choose their marketing channels very carefully. You probably don’t have too much money to spend on brand promotion, so you better find the most productive and cost-efficient ways to tell the world about your company.

This is where digital marketing steps in to save your day. Namely, content creation costs 62% less than traditional marketing and generates about three times as many leads. The best thing about it is that you can distribute pretty much the same types of content through different channels, including social media, a website, email newsletters, and so on.

Digital marketing is amazing because it allows you to reach global audiences almost instantly, but you don’t even have to spend the budget on it. If you are able to create outstanding content week after week, you can earn higher search engine ranking organically and enjoy the privilege of forming a wide fan base.

4.   Make Use of Local SEO

Do you know that 46% of all searches on Google look for local information, while 70% of customers visit a store based on information found online? More and more users conduct “near me” searches, so you should exploit this fact to make your physical store visible online. All you have to do is create a business accounton Google and add company-related information such as address, phone number, etc.

5.   Retain the Best Employees

Products, services, software, and devices don’t make a company. On the contrary, employees are what makes your organization so valuable and you must give all you have to retain the best workers. This is not only common sense but rather a proven fact as the cost to replace a highly-trained employee can exceed 200% of their annual salary.

How can you stop your best people from leaving the company? You can try a number of different methods:

  • We all work to make a decent living, so it’s always a good idea to give your finest employees a raise.
  • You should embrace workplace flexibility and help employees to balance between personal and professional duties.
  • Another option is to provide workers with small perks such as free snacks or gym memberships.
  • Of course, building a friendly atmosphere is a great way to improve employee retention.

6.   Leverage Online Tools

No matter what you do or how well you do it, you can always find a digital tool to speed up, automate, or improve the process. This goes for almost all areas of business as you can quickly search and find different types of online assistants. From proofreadingand case study writing service all the way to virtual surveys and collaboration software, tons of incredibly useful tools are only a few clicks away from you.

7.   Analyze Achievements

We begin and end this list with your business goals. While the first part was dedicated to goal-setting, the last one is all about measuring the results of your professional activities. Key performance indicators (KPIs) must follow the goals you set because it’s the only way to determine whether you are doing the right thing or not.

As soon as you notice that something is not functioning the way you planned, you should change it or remove it completely. Of course, business analytics is not a one-time process, which means you have to do it regularly in order to maximize the productivity of your organization.

Conclusion

Small businesses depend on hard work and strategic planning, so you’ll have to invest a lot of time and efforts into making your company profitable. We can name dozens of interesting solutions on how to improve your organization, but there are only a few mechanisms that can guarantee excellent results both short- and long-term.

In this post, we presented you with seven ways to make your business more efficient. Make sure to remember our tips and let us know in comments if you have any other ideas to share with our readers – we would be glad to read it!

Guest Post: About the Author

Jacob Dillon is an editor and journalist at EssaysOnTime. The best way for Jacob to express himself is to write. Being passionate about what he does, Jacob likes to discuss stirring events as well as express his opinion about technological advancements and evolution of society. Find Jacob on Twitter and Facebook.

How to Reward Employees Without Breaking the Bank

Us humans are driven by incentive, and modern leaders understand the importance of rewarding high-performing employees. While typical ways of doing so include bonuses and pay raises, oftentimes small business owners can’t afford to reward their employees monetarily. If you are in the start-up phase of growing your business, you don’t have to forego rewarding your staff members; instead you just need to get creative in rewarding them without breaking the bank.

4 Great Ways to Reward Your Employees Without Money

Simple Recognition

If you want to make your employees feel appreciated, oftentimes all it takes is to voice your  gratitude. If one of the members of your team just turned in a well-researched project, or another one handled a customer service issue in an appropriate manner, simply acknowledging their efforts and saying thank you can be enough of a reward for your employees.

If you want to take your appreciation a step further, you can send out a departmental or company-wide email recognizing the efforts of one of the staff members. Alternatively, you can set up an “Employee of the Month Program” where you choose one employee who has gone above and beyond that month.

Although none of these initiatives will cost your company one penny, they will make your employees feel noticed and appreciated for their efforts, and will encourage others to some friendly competition for recognition.

Time with the Boss

Most bosses are incredibly busy, and don’t have a lot of individual time to dedicate to each of their team members. However, it is extremely important to your employees to spend that time with you, which will help you create a meaningful relationship and a bond that will encourage them to be loyal to your organization.

One way to reward your employees is to dedicate some one-on-one time to a different high achiever on a weekly basis. You can take this person out to lunch; but if this is not within your budget, you can simply take a walk together or even meet in your office.

Dedicating this time to your employee will show them that you care about them, their thoughts and opinions and plans for the future. Make sure to spend that time focusing on the employee; however. This can be a time for mentoring or giving valuable advice that can help them grow in their positions.

Best Parking Spot

Parking is a hot commodity in many metropolitan areas, and many employees need to pay for their own spot, park far away or forgo driving to work altogether. As a reward for a top-performing employee, why not give them the best parking spot your company has? Even if you only have one dedicated spot that you use, that could be a great incentive for your employees that will not cost you a dime.

Ask Them

If you’re not sure what is the best way to reward your employee, why don’t you ask them about what they prefer? Some may choose a paid day off, while another one may want to reassign a project that they’re not interested in on another colleague. Within reason, letting your employees choose their own rewards will make them feel valued and important.

If your employees have truly gone above and beyond and have shown how much they are committed to the team, you may consider investing in giving them financial rewards. After all, that is a way to stay competitive within your industry and keep your employees loyal to your company.

IOU Financial is dedicated to helping you with this goal. Contact us today to find out about our quick and easy small business loans of up to $500,000.

 

Is There Truth to the Morning Routines of the Successful?

Most of us have a similar morning routine— we brush our teeth, have a cup of coffee, get dressed and head out to the office. Or do we? Is there something that the ultra-successful entrepreneurs do in the morning that is vastly different from the rest of us? Do successful people have a specific morning routine that has helped them realize their goals? Read on to find out if a “success morning routine” is valid or is just a hoax.

Earlier Wake Up Times

Benjamin Spall of New York Times interviewed 300 successful people over a span of 5 years to see what they do in the morning that sets them apart from everyone else. He was not able to find a “secret formula” that led to prosperity with absolute certainty, but did did discover certain practices that successful people tended to focus on in the mornings.

The author found that the majority of the people set their alarms every morning depending on where and when they have to be. A common practice for the rest of us is to wake up as late as possible to get to work on time, but the ultra-successful have a different understanding of when they need to start their day.

He found that the average wake up time for those that he interviewed was 6:27AM, but most of the people experimented with the time that would work best for them. Give yourself a month and try waking up an hour and a half, an hour and 30 minutes before your usual time to see if you can give yourself extra time in the morning to start your day better. Perhaps, if you’re not rushing and are more prepared for your day, you will also be more successful.

Start the Day Off with a Preferred Activity

Although you may not be a morning person and hate the rush at the start of the day, successful people reinvented their mornings to better suit their needs, according to Spall. They tend to give themselves enough time to start the day with an activity that they enjoy—this can involve meditation, exercise or simply quietly reading a book.

If you begin the day was something that you enjoy, you will likely be in a better mood and better prepared to tackle the challenges of the rest of the day as well.

Have a Family Breakfast

Forbes magazine reports that the ultra-successful make time to have daily breakfast together with their loved ones. Doing so helps them distress and start the day surrounded by people that they love.

Plus, sitting down for breakfast tends to lead to healthier diet choices rather than grabbing a muffin or a breakfast sandwich on the way to work. And, nobody needs to be told about the importance of a healthy breakfast at the beginning of the day.

Create a To-Do List

It may come as no surprise that successful people know how to set and achieve their goals. A common practice for them is to create a to-do list first thing in the morning when they get to the office. This helps them to prioritize the most important tasks, and dedicate enough time to them to make sure that they are completed by deadline.

Although there’s no blueprint for an AM routine which will help you get ahead, giving yourself more time in the morning to do something that you enjoy with others that you love and setting daily goals will definitely help you become happier and more productive, which is the ultimate definition of success.

Inspired to make more changes toward success? Check out our list of FREE resources. Smart Sheets are Excel based spreadsheets that allow simple data to transform for visualized business analysis. Use these along with our Business Guides to help you run your small business like a pro!

 

10 Onboarding Kit Ideas to Make Your New Employees Feel Welcome

So, you’ve hired some new team members, but how do you give them the warmest possible welcome? For many smart companies, the answer is to shower them with branded swag on day one! And it’s not a bad strategy—surprising new hires with welcome kits is a great way to instill company pride from the get-go and to encourage a positive work environment. As long as you make it creative, personal, useful and (perhaps most important) welcoming, you can be sure your brand-new co-worker will be glad he or she took the leap to join your organization. Here are some awesome onboarding kit ideas to make new hires feel right at home.

Include Something Personal

No matter how many logo hoodies, pens and sunglasses you throw into a given kit, nothing says “we’re glad you’re here” quite like a personalized note. Before the first day, pass around a welcome sign or card to the entire team to sign, with personalized notes, signatures and tips for brand-new hires. If you already know a little something about the newbie—maybe she’s an athlete, a music lover or a foodie—try to tailor a goodie bag to suit her personality.

Include Something They Can Wear

At the end of the day, employees are representatives of your brand. And if they believe in it, they will share it with everyone they love, acting as natural (and free) promoters. Thus, keeping employees proud and happy is key to solidifying a good Glassdoor review and reputation within the industry or community. Allow new hires to show their company pride with an onboarding kit that includes promotional apparel, like custom hoodies and tees.

Include Something That’s Useful

What do the welcome kits of the most forward-thinking companies have in common? Uber, Randstad, Facebook, IBM and eBay all give new employees the same single piece of branded swag: a branded notebook. The truth is that logo items simply get more use when they’re useful, so you can trust that they’ll stay in the game for years to come. Consider adding custom mouse pads, pens, planners and sticky notes to your onboarding kit for a practical appeal.

Include Something They Can Eat

You’ll be the onboarding hero if you add something sweet to your welcome kits! The idea is to pair valuable, branded items like apparel with affordable yet crowd-pleasing extras, such as candy, beverages and snacks. If your new set of hires has relocated for the position, make sure to give your onboarding kit a local flair with regional sweets and treats that welcome employees to the area and your company.

Include Something You Sell

If you have the ability to give every single employee your best-selling product or service, do so. This is more than just a perk for new hires; it’s also a way for them to get acquainted with the things they’ll be working with or using every day and to provide real, usable advice to potential customers, family and friends. Of course, if your service is an intangible—such as software or an app—be sure to offer all new hires the premium or top-tier version for personal and work use for free.

Include Something They Can Share

Again, your employees serve not only as the scaffolding of your business, but also as promoters and believers of what you do. In this spirit, it helps if you encourage your new hires to spread the word about your business with their closest family, friends and colleagues, and they’ll be much more likely to do this if they can hand out stickers, pens or buttons. Be sure that you don’t put pressure on this (especially if promotion isn’t their job), but simply mention that sharing is caring!

Include Something to Carry it All in

If you love the idea of creating a super neat, self-contained welcome kit for new employees, consider tying it all up in a pretty little package that serves dual purposes, like a custom promotional bag. These carry-alls serve as personalized gift bags and swag in their own right, so they’re pretty much guaranteed to check all your branding and welcoming boxes! Opt for something you know will get use, like a custom tote bag, drawstring bag or backpack.

Include Something in Your Company’s Spirit

Don’t choose onboarding kit items at random. Piece together swag and gifts that celebrate the essence and vibe of your company. Say, for example, your company is a fitness tracking app. Your employees will surely be interested in staying fit, so consider welcoming them with company water bottles. If your company is all about the high-tech, then a custom wireless speaker is a great option. All about the cool factor? Obviously, it’s got to be custom sunglasses!

Include Something Industry-Specific

Not everything in your welcome kit needs to be branded. Mixing in useful, iconic and industry-specific extras will give your swag kits a big-picture feel, helping to honor the history or importance of your work. For example, a limited-edition version of a significant book—Gray’s Anatomy for medical pros, The Elements of Style for writers, etc.—will always delight passionate employees!

Include Cool Finishing Touches

The devil’s in the details, as they say! Some of the most memorable and unique onboarding kits we’ve seen perfectly honor a brand’s spirit with special unboxing experiences, beautiful packaging and messaging and colors that honor a company’s branding and culture. Tie it all together by creating a new hire welcome basket that newbies will want to share on social media!

When designing your employee onboarding kits, make sure that they’re three things simultaneously: personal, inspiring and creative. The goal is to make your new hires feel like they’re part of the team—and part of something overall positive and inclusive—and to encourage them to build loyalty and pride so that they work hard and stay with your company well into the future!

Guest Post: About the Author

Lee Becknell serves as the Digital Marketing Manager for Pinnacle Promotions. She oversees digital marketing from the Atlanta, GA headquarters. Lee has been with Pinnacle for over six years.

How to Improve Internal Communication in Your Small Business

A vital component in being a successful business is effective communication. While that may seem like a simple concept, poor communication strategies seem to be a common theme in all businesses, no matter their size. Improper communication practices can create problems and pitfalls for teams working to accomplish their goals, and can even impact your business’ bottom line. So, where do managers and business owners start? By implementing tools and improving internal communication frequency to create a more unified business.

Communication Tools

In this digital age, we are able to access news and information almost instantly with our many devices. We expect the same in the business world; becoming a workforce that expects information to disseminate instantly. To keep up, it is essential that small businesses empower their workforce to communicate in a fast and timely manner. In other words, businesses need to empower their employees to communicate. Here are some examples how:

  • Implementing the use of an instant messaging platform can provide every employee direct access to one another. Tools like Google Hangouts Chat can connect employees no matter where they are. Whether in the office or working remotely, questions can be asked and answered instantly. These messaging platforms allow for constant communication among peers. Each employee has the ability to manage and monitor multiple discussions at one time. Additionally, teams can utilize this chat ability to set up a virtual room with the team in its entirety. This type of communication channel promotes more frequent knowledge transfers, the desire to collaborate, and serves as a knowledge bank of archived conversations; allowing employees the ability to refer back to previous conversations and eliminate redundancy in workflow.
  • Providing employees with the opportunity to have face to face conversations is another avenue for enhanced communication. This is especially relevant for any small business that employs remote workers. Utilizing telecommunications applications like Skype can bridge the gap between employees in the office and off location. Messages can sometimes become lost in translation through text, so having the capability to video chat can further ensure that teams remain on the same page. Not only does it allow those working remotely a seat at the conference room table, but it also facilitates the ability to read facial expressions, be aware of body language, and form real connections with their peers on the receiving end.
  • Another option for consideration is Voice over Internet Protocol (VoIP) phone service in exchange for a traditional landline. This means that instead of dealing with traditionally hardwired phones, you’re able to make phone calls over the internet. There are three different VoIP service options in use today: ATA, IP phones, and computer-to-computer. Each VoIP method converts analog audio signals and turns them into digital data that is transmitted over the internet. VoIP phone services can both save your company money and effort by streamlining all communication efforts to one service.
  • To further set your employees up for success, consider utilizing Unified Communications as a Service (UCaaS) to support all of your diverse communications systems. 8×8 offers cloud based unified communications that combine instant messaging, video conferencing, and VoIP services into one suite; further streamlining your business efficiency by uniting all of your current communication tools.

The continuous development of strong communication skills will further strengthen all aspects of your business. While these tools impact things like timeliness, and the ability to share information instantly; you are also facilitating more opportunities for collaboration. The more that employees are able to work together, the stronger their work relationship becomes resulting in more productivity.

Guest Post: About the Author

Steven Maxon, is a communication advocate dedicated to helping businesses make integrated communications decisions.

Why Companies Need Corporate Wellness Program Apps

Taking care of the wellbeing of your employees shows more than just your corporate culture, it’s also a signal that your company cares for its own future and prosperity. More and more companies include different wellness programs in order to enhance the health status of their workforce. These programs rely on various tools and activities that track and maintain the health status of the working people. Let’s take a more detailed look at all the benefits that wellness apps bring to companies.

Easier implementation of the wellness program

First and foremost, wellness apps facilitate the implementation of your wellness program. Conducting these types of programs is never easy, especially within companies that include a large number of workers or remote employees. Automation, provided by mobile and desktop apps, makes the implementation of the program much easier and brings in a few extra features that would otherwise be difficult to carry out.

Reduced Absenteeism

Absenteeism is a large issue for any company in the world. The productivity drops every time you have a person on sick leave, no matter how capable your team might be when it comes to covering for the absent co-worker. The best way to reduce the number of workers that turn in sick, is for a company todo whatever it takes to improve the well-being of its employees. Using wellness program apps within your company allows your employees to keep track of their health status, which further increases their chances of preventing any future health issues.

Keeping a high level of productivity

According to research, productivity depends, in a large measure, on the physical and mental status of your workforce. Wellness apps provide food recommendations, fitness instructions, track vital signs, all of which can reduce the chance of sickness. Workers that maintain their physical health status, feel better and more eager for work, which is essential for company productivity. Furthermore, as we already stated, even if the rest of your team is able to cover for their colleague, heavier workload and the need to perform faster leaves room for mistakes, which have to be fixed so more time gets wasted.

Apps allow wellness program improvement

Without comprehensive feedback, it’s difficult to improve a wellness program that your company implements. Apps, allow you to conduct surveys and get all sorts of analytics that could show which parts of your wellness program need improvement. It’s important for the success of your program to know which aspects don’t show desired results, which ones take too much time, and where you need to put in an extra effort to make the program work seamlessly.

Ability to create healthy dining options

There’s an old saying “we are what we eat”. Rather than suggesting that I’m a bowl of pasta, this piece of wisdom means that our mental and physical state depends on the food we place on our tables. Wellness apps allow you to create healthy dining menus and suggestions for various types of food. For instance, you can have your employees check in to see what gluten-free options they have, which vegan courses are available, or simply learn how to make a new tasty dish.

This way, your employees avoid the risk of heart diseases, cancer, digestive problems, and other health issues that both you and your workers want to avoid.

Conclusion

A company is doing well as long as the people that contribute to its success are doing well. Therefore, business owners should invest in the wellbeing of their workforce if they wish to maintain a high level of productivity. Moreover, the companies that show care for their employees build a positive image, which is important for business expansion and recruitment of talents. Wellness apps automate and simplify the implementation of your corporate wellness program, making it more efficient and reliable.

Guest Post: About the Author

Becky Holton is a journalist and a blogger at ProEssayWriting. She is interested in education technologies and is always ready to support informative speaking. Follow her on Twitter.

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