Social Media Basics: 5 ways to Create Engaging Content for Your Customers

There is a question that should come across every small business owner who generates content for their customers: what good is putting out content that nobody sees or is interested in? Let us take this one! Putting out content no one sees or is interested in doesn’t do a company any good.  It is a

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Tax Season is Here: How to Properly Get Your Finances in Order Before You File

The new year is also the start of tax season, so it’s time for your small business to get organized, file business expenses correctly, and ensure you are getting the correct refund. The details of how to accomplish this depend, in part, on how your business is organized: sole proprietorship, partnership, LLC or corporation. Yet

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Business Budget Basics: 5 Things you MUST be Doing to Ensure Success

Whether you are a startup or a seasoned company, small businesses rely on cash flow to stay in operation. Budgeting is the primary weapon a business owner has to control cash flow and predict possible shortfalls. If you want long-term success, you must maintain a budget and adjust your operations when budget tracking indicates the

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Why Social Media is Beneficial for Small Business Owners: 5 Sites and The Best Ways to Use Them

Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. What platform does what?, How do I use each one?, and Aren’t they all the same? are most likely questions your business has asked when the word “social media marketing” comes

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Is Email Marketing the Right Business Solution for You?

When operating a small business, how do you increase brand exposure to try and compete with the bigger, better-known companies? While large corporations and established business can have multi-million dollar advertising budgets, many small business owners cannot afford to spend 1 percent of that. However, one marketing tactic that any business owner can implement is

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Is Offering Unlimited Paid Time Off Right for Your Company? A Top 5 Pro and Con Review

Offering employees perks is no new concept. Many companies offer great benefits, 401k options, and discounts on everyday purchases through employee rewards programs. For many companies offering perks to employees has been a major selling point when they aim to recruit some of the best talent. But what about offering employees the perk of unlimited

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