Outsmart the Spam Folder: How to Create Emails Guaranteed to be Read!

Marketing Tips, Small Business Tips / By

Email marketing is an important strategy for companies to connect with their current and potential customers. “Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email,” according to a source.  Most business owners know the importance of collecting emails from individuals who visit their […]

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How to Effectively Set Up Your Website to Collect New Leads

Marketing Tips, Small Business Tips / By

Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on your messaging strategy: Here are four questions to ask yourself about your website’s

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3 Excellent Online Communities for Women Entrepreneurs

Management, Small Business Tips / By

Women in the U.S. are taking their careers more seriously than ever before as well as the necessary steps to become entrepreneurs. Since 2007, there are 45% more female-owned businesses—which currently employ 9 million people in this country. Although women have been making significant progress in the business world in recent years, it is still

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3 Must-Haves for Smooth Running Operations

Management, Small Business Tips / By

This is an exciting time to manage a business—technological advances and new opportunities due to increased globalization lead to greater profits, innovative business models and new customer bases. However, increased competition and higher demands from customers create new challenges for managers and business owners that leave some unsure as to what goals are right for

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Is Your Company Maximizing its Digital Potential for Revenue?

Guest Post, Small Business Tips / By

The world today is fast-paced, and largely driven by innovative technologies, which means businesses are under immense pressure to keep up. Companies need to follow the latest digital trends to stay competitive, as failure to do so can potentially lead to a decrease in profits, in part due to the likelihood of losing clients, an

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A Small Business Guide to Building Business Credit

Finance, Guest Post, Small Business Tips / By

While most small business owners are well aware of personal credit scores (like those from FICO), the concept of business credit remains more elusive. Though 65 percent of business ownersuse credit for business purchases, only 50 percent of those cards are in the business’ name. This article tackles the basics of: What business credit is

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