How to Create Loyal Ecommerce Customers Through Relationship Building

Guest Post, Marketing Tips, Small Business Tips / By

Every small business owner knows building relationships is the best way to cultivate repeat customers. But how are you supposed to develop relationships with new customers when your only interaction is a short ecommerce sales cycle? Our advice will help you draw first-time customers to your online store and convince them to return to your small […]

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Short-Term vs. Long-Term Marketing: How to Optimize Both Strategies

Marketing Tips, Small Business Tips / By

Marketing is an essential pursuit for all companies, creating brand awareness for new customers, generating leads and engaging existing customers to keep them loyal. There are numerous marketing strategies, channels and goals—depending on the needs of the company. Do you have a new product coming out? Did you just reach a significant milestone? Are you

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5 Keys to Qualifying for a Small Business Loan

Finance, Guest Post, Lending Advice, Small Business Tips / By

Are you looking to secure a loan to grow your business? The numbers aren’t exactly encouraging when it comes to approval rates. Alternative lenders approve around 56 percent of small business loans, while traditional banks (who have less experience with non-collateralized loans) only approve around 27 percent. Despite these somewhat disheartening statistics, there are several

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Streamlining Your Bookkeeping Process: Tools for Small Business

Finance, Management, Small Business Tips / By

Whether you’ve been running your small business for years or are just opening up shop, efficient operations are the key to business success. When it comes to bookkeeping, it’s vital you run a smooth operation that gives you timely, reliable results. Bookkeeping tasks includes setting up accounts, entering transaction data, generating reports and preparing tax

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The Best Tech Tools Entrepreneurs Recommend to Boost Business Productivity

Guest Post, Management, Small Business Tips / By

As an entrepreneur or small business owner, it’s important to make sure you’re covering all areas of business in the most effective way possible. While you’ll have different priorities at different times, your accounting department is just as important as your customer service department. Each cog is vital in running a smooth and effective machine.

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Make Your Business More Efficient With These Stunning Tips

Guest Post, Marketing Tips, Small Business Tips / By

Running a profitable business is everything but simple. A study shows that more than 540 thousand new companies are launched each month, but a staggering portion (50%) of small businesses fail within two years. It’s obviously not so easy to start a company and keep it productive in the long-term perspective, but what can you

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Are You Overpaying Your Business Expenses?

Finance, Management, Small Business Tips / By

Running a small business is a costly undertaking in terms of time, effort and money. Unfortunately, too many businesses spend too much on their expenses. This eats into your working capital unnecessarily, possibly crimping your flexibility and your ability to take advantage of opportunities as they appear. Let’s look at some expenses for which many

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