Instead of trying to shoot for the moon in terms of your company’s aggregate value, it might be better to measure your success against the competition in your industry. If you can increase the value of your business compared to those in your industry, you will capture market share and be that much closer to […]
6 Ways to Increase The Value Of Your Business Over Your Industry Competitors Read More
Engaging with customers is necessary to promote customer loyalty, increase sales and fight the competition. Keeping an open line of communication between your customers and your brand is important, but what is the best way to do so? There are so many different ways to promote engagement—from online ads, social media presence, content creation and
How to Get Customers to Engage With Business Text Messaging Read More
So, you’re running an online business or an e-commerce shop, and there’s no need to advertise your business offline? Wrong! You should be jumping at every opportunity to promote your products and services and drive offline traffic using both innovative and conventional methods. Here are a couple of ideas on how to do that. Local
Are You Forgetting the Offline Marketing of Your Online Business? Read More
The main goal of any website is to attract as many visitors to it as possible. Organic search traffic, meaning traffic that is not paid for, accounts for over half of all site visitors. The best way to increase organic traffic is to have your site show up on the first page of Google search
How to Perform an SEO Audit of your Website Read More
Email campaigns are so popular and thoroughly analyzed that it seems impossible to add something new or improve the process. However, things are changing and evolving so rapidly that even email marketing keeps advancing year after year. Every once in a while, industry leaders and clever marketers come up with something fresh and exciting. There
9 Tips to Create an Engaging Email Marketing Campaign Read More
Budgeting is to business as oxygen is to life: Without it, you die. The reason budgeting is vital to the health of a small business is that it is your GPS device for telling you where you are supposed to go and where you are actually heading. You use the budget to track business expenses,
4 Things Small Businesses Must Include in Their Budgets Read More
Small businesses need to find their voice. Building a loyal audience and customer base around your brand has never been as important as it is today. In modern business, content marketing plays an essential role in promoting your company’s mission and vision and stats tell the tale. Content marketing is used by 86% of B2C
Small Business Owner’s Guide to Podcast Marketing Read More
Are you the type of boss that wants to walk into an office with happy and energetic employees? Do you want to be certain that your staff members are meeting deadlines and contributing their fare share to the workload? Do you want to increase profits and take over the market share in your industry? All
5 Ways You Can Increase Employee Productivity Read More
Even if a company has a winning product, a top-notch customer service model and a team full of overachievers, it won’t go far if nobody knows about it. While the way we generate leads is rapidly evolving, the goal remains the same for small business entrepreneurs: to grow business without maxing out the budget. Thankfully,
8 Great Lead Generation Tactics for Your Small Business Read More
With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for many small and medium-sized business owners is that between the
What Your Business MUST be Doing to Stand Out on Social Media Read More