Every business owner hopes that the upcoming year will be more successful than the last; but instead of just hoping, entrepreneurs can create plans to ensure those goals are met. New product launches, expansion and franchising are common way to increase sales, but they are risky and costly. However, implementing a new or improved marketing […]
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Maximizing Sales Through Mother’s Day Marketing Mother’s Day. When our favorite female caregivers are treated to overpriced buffets, new loofas, homemade cards, spa treatments, and if you’re lucky (nay strategic), a token of affection and appreciation from your store or ecommerce business. In 2015, Mother’s Day sales were estimated at $21.2 billion – ranking right
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Getting the Most from Your Small Business Marketing Budget Small and medium-size businesses don’t have the luxury of million-dollar marketing budgets that large corporations do. We know you’ve seen plenty “marketing on a budget” articles around the internet, so we wanted to take a slightly more strategic approach, providing some perspectives on “intelligently investing in
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3 Tips to Build a Stronger Social Media Presence for Your Small Business While in the initial phases of starting your small business you may have created a Facebook or Twitter page without giving it much thought. Now that your company is operating smoothly, you may be looking to expand, and a stronger social media
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So many platforms – so little time! Let’s see. There’s only 24 hours a day and 7 days a week to get everything done that you need to do on a weekly basis for your business. And that’s right, you don’t only need to work, you also need to eat, sleep and that’s right …
Social Media – Which to Choose? Read More
In a word, Yes! Most every business has a website, but many sites suffer from stagnant content. This limits readership and gives no incentive for consumers to revisit a site. Without return visits, you generally have to make the sale the first time a consumer comes to your site. A blog can give you additional
Should You Start a Blog for Your Business? Read More
The term “google it” has replaced the phrase “search for it” on the internet. Don’t you agree? Google is typically the place people go to when it’s time to search for something. But what about your business? Will people find it on google? Are you listed on google business, and if so do you have
Are you taking advantage of all Google has to offer? Read More
You might have the best product or service in the world, but unless people learn about it, your small business is not going to get very far. Marketing is essential for every business, but it doesn’t have to be too expensive. Here are some tips for getting your message out while keeping your cash at
Marketing on a Small Budget Read More
You may be on Yelp already. You may have heard about Yelp but aren’t on there yet. Or maybe you’ve never heard of Yelp! So let’s go over a little background just in case you need to know. In 2004, Yelp was founded in an effort to help people find local businesses. In the 4thquarter
To Yelp or Not to Yelp? That is the Question! Read More
IOU Financial: These 10 mistakes are easy to avoid as long as you know you are making them! Read through to improve your social media strategy. Originally posted on The Writing Set: Increase Your Following By Avoiding These BlundersUnbelievable power in the current business climate is held by social media advertising. It’s not merely a platform
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