Small businesses with a physical brick-and-mortar presence have a unique opportunity to promote their goods and services while leveraging their reach in the local community. These 13 local marketing ideas will get you more involved in your town and gain more visibility for your small business. Form Alliances with Neighborhood Businesses Consider teaming up with […]
13 Ways to Market a Local Small Business Read More
Does your marketing process create long-term relationships with your customers, or do you instead focus on getting the sale and moving on to the next prospect? There’s a lot of value in building strong relationships. They enable you to spend less time and money on new customers, and it maximizes the value of the ones
Relationship Marketing — What is it and How Can You Use It? Read More
When you run a small business, you may not have as much money in your budget to work with as you would like. That doesn’t mean, though, that you should cut your marketing expenses when funds are tight. As a small business owner, marketing is one of your most valuable tools. As such, it is
Guide to Marketing Your Small Business Read More
Working remotely can be a challenge for employees with busy families. Noise, interruptions, and other distractions can derail a daily schedule, especially when there are no managers around. Complex or confusing tasks can be more difficult where there isn’t someone right next to you to ask for help. Physical equipment like desks and computers provide
Your Complete Checklist for Working Remote Read More
Drafting business contracts might not be the most exciting task you will have to do as a business owner, but it is absolutely necessary for all small businesses. Here are eight essential tips for small business owners about how to write a business contract that will protect your interests. #1 Focus on the Most Important
How To Write A Business Contract That Will Protect Your Interests: 8 Essential Tips Read More
One of the things no one likes to see when logging into their Google Analytics account is that their website traffic is in decline. Especially if it seems to be completely out of the blue, and very suddenly. There is no reason to start panicking yet, and you should be aware that any feedback, even
How To Recover From A Sudden Fall In Web Traffic Read More
You shouldn’t underestimate the importance of customer reviews to support and expand your business. The vast majority of consumers read reviews before making a purchase and use social media to help them decide. Customers who take the time to write reviews want to see them posted and discussed. Moreover, prospective customers want to read reviews.
How to Leverage Customer Reviews to Grow Your Small Business Read More
Website traffic is an important metric that reflects the relevance, popularity, and engagement levels of your small business. More people on your site means that you’ve optimized your site very well with ample content and keyword implementation, technical specs, and other nuances that elevate your site’s ranking. It gives you a competitive edge, and it
How to Increase Your Visitor-to-Lead Conversion Rate Read More
In general, small businesses allocate 7% to 12% of their gross revenues to marketing. This compares with the Small Business Administration’s suggestion of spending 7% to 8% on marketing. Of that amount, the total budgeted to digital marketing is expected to rise to 45% in 2020 compared to 42% in 2019. The biggest share of
Where Should You Spend Your Marketing Budget in 2020? Read More
When it comes to finding a lease there will be several things on your mind; location, size, affordability, and condition to name a few. But, when it comes to renting out commercial spaces the affordability factor becomes a much more important thing to consider. The fact of the matter is that you need to understand
How to Negotiate Rent on Commercial Spaces Read More