If you are a small business owner, you should be aware that the key to growing your business is to create a solid brand. Instead of simply concentrating on day-to-day sales, it is imperative to create a story to help your target audience connect with your business. While you may have a hit product one […]
Building a Brand: The Basics Read More
Small-business owners usually don’t have the time or money to routinely make big changes to their businesses. However, you can consider easy changes that have the potential to make a big difference to your company’s bottom line. Here are four tweaks you can make to help ensure you spend your money wisely and increase your
How To Tweak Your Small Business for Success Read More
With mobile phones becoming indispensable in our daily lives, it may be no surprise that more than 50 percent of online searches are conducted on mobile devices. Simply having a website is no longer enough for business owners as those sites need to be customized to be navigated from a phone or tablet. Users are
Enhance Your Mobile Site with These Tips Read More
If you run a small business, especially one in which you’ve empowered others to spend company money, you know how important it is to manage your cash flow. It comes down to a question of solvency: Does your business have enough short term cash to meet its obligations, including debt payments due throughout the next
Is Keeping a Debt Tracker Beneficial to Your Business? Read More
Many small businesses experience one or more slow seasons each year. For a B2B business, the year-end holidays might be a slack time, while tourist-related businesses might have little to do during the coldest (or hottest) months. Although challenging, a slow season is at least predictable, which means you can make preparations to see your
How to Get Your Finances Ready for Your Slow Season Read More
The Internet has its tenterhooks into everything. Large businesses have IT Departments that use sophisticated techniques to keep their data safe, but if you run a small business, you probably have limited technical resources. Still, there is a lot you can do to secure your financial data, and it’s a really good idea to do
5 Tips for Keeping Your Business Finances Secure in the Age of the Internet Read More
Yearly reviews are commonplace in many organizations, but they are often dreaded by both the reviewers and the employees being reviewed. Managers feel uncomfortable giving out negative feedback, while those reporting to them stress while anticipating the feedback. The main problem of annual reviews, aside from their negative connotation, is that they are largely ineffective.
Performance Reviews: Are You Making These Mistakes? Read More
Corporate social responsibility (CSR) is a strategy many small and mid-size business owners should embrace for two reasons: to help society and to help their own image. There are many causes you can choose to support, such as saving the rainforest, helping refugees, or contributing to a local boys & girls club. A source lists
How Corporate Social Responsibility Can Help Your Business Read More
Working in today’s world is not easy – the hours are getting longer, the responsibilities more intense and the push to cut costs are brutal. Many business owners find that they have more to do to stay afloat with less resources to hire staff, so all employees end up doing more with less – less
Low Corporate Morale? Five Ways to Boost Employee Engagement Read More
If you do not yet have a business website, you should make this a priority in 2017! Not showcasing your products or services online is likely hurting your company’s bottom line, as you are losing out on potential customers around the world that may not have the ability to walk into your physical location. What
Why Now is the Time to Move Online Read More