Whether you have just come up with a clever idea for a product or are already operating a business, you must continuously market your brand to stay relevant in your industry. Many small business owners don’t know what marketing channels are available to them that would properly accommodate their budgets. The good news is that […]
3 Marketing Ideas That Won’t Cost an Arm and a Leg Read More
A large portion of us set both personal and professional New Year’s resolutions; however, 80% give up on those resolutions after just one month, according to a source. With only four months remaining in 2017, this is the time to revisit your business goals and finish the year off strong. Revisit Your Goals from the
How to Center your Business Goals and Finish the Year Strong Read More
Companies with fewer than 100 employees annually lose a median of $155,000 because of fraud. It turns out that small businesses are more exposed to fraud than are their larger kin. Credit card abuse is a major weak spot, but by no means the only one. Below are eight ways to protect your small business
How to Protect Your Business from Fraud Read More
More than likely, you depended on your personal credit when you launched your small business. However, a growing business must tap higher amounts of capital, and a good business credit score will prove helpful in this regard. Business Credit Score Your business credit, also known as trade or commercial credit, is based on the likelihood
How to Build and Keep Your Business’ Good Credit Score Read More
Cash is the fuel that allows your business to operate. With it, you can buy inventory or raw materials, and wait for sluggish receivables to be paid. You can invest in expansion or other opportunities to grow your business, and have a cushion to pay bills during tough times. Debt is a time-honored way to
How Businesses Effectively Manage Debt Read More
There are so many forms of advertising and marketing today that many business owners forget about the most efficient, tried-and-true form… word-of-mouth marketing (WOMM). Nine out of 10 people seek out their friends and family members’ opinions about shopping experiences, and trust those over any type of ads. Knowing this fact makes it imperative to
Two Effective Ways to Ensure Your Business is Generating Word-of-Mouth Referrals Read More
[av_textblock size=” font_color=” color=”] For a business to thrive in today’s marketplace, the brand needs to find a way to connect to customers. Shoppers don’t want a single transaction with a store anymore, they want a meaningful relationship that helps them to trust the business they are shopping with. How can business owners transcend the
Creative Ways Your Business Can Incorporate Storytelling Read More
No small business owner wants to receive a negative review. The truth is, if you’re in business, it’s impossible to please 100 percent of the buying public, no matter how hard you try. The most damage occurs when negative reviews are not balanced by positive responses. According to Trustpilot, shoppers are 67 percent more likely
How to Turn Your Negative Customer Reviews into Opportunities Read More
Today’s customers don’t like to spend their money without researching their purchases first. While some people prefer to ask their family members and friends, a majority trust reviews from other consumers when making their purchasing decisions. In fact, 9 out of 10 people will read reviews to help them decide to visit a business or
Tips to Capture Customer Reviews After Each Sale Read More
Your website is the very first thing your visitors see, and it largely determines if your customers will stay on the site and make a purchase, or decide to leave. Keeping your website relevant and implementing the latest technological advances to make sure it’s innovative is an important investment in your online presence. There are
How to Tell if You Need a Website Redesign Read More