Every business owner should know by now that social media is one of the most effective ways to market your brand, connect with your target audience and grow your business. As technology is constantly changing, it is important to fine tune your marketing tactics with it. Staying on top of trends helps you refine your […]
Social Media Trends for 2018 Read More
In an effort to better engage with their customers, business owners are constantly trying to find innovative ways to market their brands. Gone are the days of traditional and one-type-fits-all marketing, such as billboards and advertising, as those have proven time and time again to be ineffective compared to more modern, content-driven digital marketing. Video
How to Effectively Use Video Marketing Read More
As the days are winding down at the end of the year, it may be tempting to relax and start planning for time off during the holidays. However, business owners should know by now that there is rarely time to relax when running their business. The end of the year is actually the perfect time
3 Things you can do NOW to Avoid Tax Headaches Next Year Read More
It’s no secret that the holiday season can be a stressful one for business owners. Although it is a time to reflect, be grateful and celebrate, some businesses see a decline in sales, which, coupled with typical employee raises and bonuses during this time, can make it a financially burdensome time for owners. However, there
4 Proven Ways your Business can cut Costs this Holiday Season Read More
It happens every year. The holiday season is suddenly upon you, and yet your business is not in optimal condition to take full advantage of this very special time of the year – shopping season! Getting an Early Jump The best way to extract maximum profits from holiday shopping is to have a large inventory
Getting Your Finances Organized Before the Holidays Read More
Whether you have an online or brick-and-mortar business, you must advertise to create brand awareness for your company. Even if your store or business is located in a high traffic area, not advertising to potential new clients can significantly hinder your sales. A portion of small business owners don’t believe they have the funds to
3 Ways to Advertise Your Business for Free Read More
The business world is ever changing, and it’s important to be at the forefront of innovation in order to run a successful business. It is in the best interest of small business owners to continue to brush up on their business skills to keep their competitive advantage. While business owners have enough expenses without committing
5 Free or Inexpensive Online Classes Small Business Owners Can Take Read More
As a small business owner, would you appreciate the opportunity to get advice from accomplished and world-known leaders? Would you be especially interested if this advice was free and accessible from a computer, tablet or smartphone? If you answered yes to the two questions, you will love Ted Talks — videos from leadership experts that
3 Ted Talks Small Business Owners Should Listen To Read More
It should be no surprise to any business owner that social media is the latest and greatest tool for connecting with existing and potential customers. Although there are a multitude of platforms, one of the most effective and popular ones is Instagram. Read on to determine whether this social media platform is right for your
Instagram – Is It Right For My Business? Read More
Cyber Monday (CM), the Monday after Thanksgiving that promotes online shopping, has become almost as important as Thanksgiving and Black Friday in terms of holiday sales. In 2016, CM sales increased by 12.1 percent year over year, reaching a volume of $3.45 billion. That’s a higher sales volume than experienced on 2016 Black Friday. There
Should My Business Participate in Cyber Monday? Read More