To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool. Unless you’re an internet or marketing expert, this process may be confusing, which is why we are going to break down the basics of using […]
Google Adwords: The Basics for Small Biz Read More
Women in the U.S. are taking their careers more seriously than ever before as well as the necessary steps to become entrepreneurs. Since 2007, there are 45% more female-owned businesses—which currently employ 9 million people in this country. Although women have been making significant progress in the business world in recent years, it is still
3 Excellent Online Communities for Women Entrepreneurs Read More
You’ve put a ton of work into your online store and even started getting a decent amount of traffic to it. But, when it comes to sales, you aren’t meeting your goals. Does this sound like you? If so, don’t worry — Many online stores owners are facing the same problem. You need to optimize
How Can You Optimize Your eCommerce Store to Increase Sales? Read More
This is an exciting time to manage a business—technological advances and new opportunities due to increased globalization lead to greater profits, innovative business models and new customer bases. However, increased competition and higher demands from customers create new challenges for managers and business owners that leave some unsure as to what goals are right for
3 Must-Haves for Smooth Running Operations Read More
The world today is fast-paced, and largely driven by innovative technologies, which means businesses are under immense pressure to keep up. Companies need to follow the latest digital trends to stay competitive, as failure to do so can potentially lead to a decrease in profits, in part due to the likelihood of losing clients, an
Is Your Company Maximizing its Digital Potential for Revenue? Read More
Many people aspire to be the boss so that they can control their own schedule and take off as much time as they want. However, the stark reality is that many owners don’t take vacations at all, year after year. According to a recent survey, half of small business owners take an average of three
How a Business Owner Can Take a Vacation Like a True Boss Read More
While most small business owners are well aware of personal credit scores (like those from FICO), the concept of business credit remains more elusive. Though 65 percent of business ownersuse credit for business purchases, only 50 percent of those cards are in the business’ name. This article tackles the basics of: What business credit is
A Small Business Guide to Building Business Credit Read More
Do you often leave the office after a long day only to feel like you haven’t accomplished anything you set out to? If so, you are not alone. Although Americans are working longer hours than ever before, many companies are reporting lower productivity. To fight the workday slump, you must fix the following four bad
4 Bad Habits That are Killing Your Productivity! Read More
Meetings are necessary at the office, but the truth is that everyone dreads them. They tend to get a bad rep for being overly long, boring and often unnecessary. You don’t have to follow the same status quo when it comes to having meetings, you can implement ways to make them more productive with these
Five Tips for More Productive Meetings Read More
Business owners are often so focused on correcting their employees’ mistakes that they often forget to react when they get something right. Management is not only about focusing on the negative—in fact, it should be more about boosting your staff members’ ego by celebrating the positive. It is vital for business owners to show their
Three Creative Ways to Show Your Employees You Appreciate Them Read More