Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ideas about how you can help your employees to use this platform not […]
LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz Read More
If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for. A key part to growing and sustaining businesses today is social media. These
2019 Social Media Trends Businesses Need to Plan For Read More
Branding is a diligent and time-consuming process. You may hire an entire team to do it for you, but you’ll have to be involved in one way or another. As a business owner, you might be wondering: is there a way to make branding easier, so you can focus on the business itself? Let’s see.
How to Promote Your Brand and at the Same Time Do Nothing Read More
How do you turn a one time client into a repeat customer? This is the question every single business owner needs to ask themselves. Attracting a new client has a certain acquisition price attached to it—how much you spend on advertising and marketing to make a sale. However, successful businesses are the ones that figured
How Newsletters Can Help You Retain Customers Read More
Today, with the huge number of small businesses coming up every day, all small business owners are looking for ways to stand out. Although no one can predict what the future of businesses holds, no one wants to fall under those businesses that fail after a few months of operating. In this internet era, no one
Advanced Marketing Tools for Small Businesses Read More
Your business requires marketing material to connect with potential customers. This can involve a website, social media presence, brochures, coupons and advertisements. There are two types of content that marketing requires—visual and written. While photos and videos are a given when it comes to the visual way of presenting your business, infographics are also relevant.
How to Create Infographics for My Business Read More
IGTV (for Instagram TV) is the new Instagram video app that supports vertical-format video on smartphones and desktops. You can post videos of up to 10 minutes in length, although creators with large audiences can post videos up to 60 minutes long. Instagram, a part of Facebook, is now set to compete directly with YouTube,
Should My Business Be Using IGTV? Read More
The holidays are upon us! While you may just be getting ready for Halloween, it’s vital to start thinking beyond that to prepare your e-commerce business for the winter holidays. In fact, most marketing experts believe that July is the right time to start planning, so if you haven’t yet, you’re already behind! The holiday
How to Prepare Your E-commerce Business for the Holidays Read More
Having a website for your brand is a wonderful thing, especially if you are focused on working globally. You can use it to interact with your users, sell your products and services, share content on your products, market your services, share reviews etc. It became a norm in the business world. Benefits of having a
9 Mistakes You Could Be Making On Your Website That Can Ruin Your Business Read More
If you’re a small business looking to get your message out to a large audience, email blasts aren’t always the most effective mode of communication. While you may think to yourself, I’ve put thought and effort into the perfect newsletter; who wouldn’t want that? The truth is, emails can become like unsolicited phone calls. Many
The Pros and Cons of Mass Messaging for Small Business Read More