Who doesn’t love listening to a good story? Storytelling has been helping brands around the globe connect with their customers and increase brand loyalty. An essential part of content marketing, storytelling is a useful technique that helps business owners craft their message to their clients in the most engaging way to capture their attention and […]
The Importance of Using Storytelling in Your Marketing Efforts Read More
There are innumerable benefits of using social media to promote a business online, such as communicating with your target audience, increasing brand exposure, and increasing inbound traffic to your website. The problem is that many business owners encounter don’t know how to use social media effectively. To create the best strategy for your business needs,
Are you Using your Social Media Platforms Effectively? Read More
Email is one of the most affordable and simplest way for business owners to communicate with their customers. One of the biggest problems of using email as a marketing tool is the inability to cut through the clutter of the multitude of other emails in customers’ inboxes. How do you get your readers to actually
Email Marketing Tips: How to Engage with Your Customers Successfully Read More
Atlanta Movie Tours got its start because Owner Carrie Sagel Burns wanted to show off all the great filming locations around Atlanta and beyond. Since its beginning five years ago, the business has expanded to showcase all the great filming that happens around the Metro area, and has a retail gift shop downtown. Not only
Continued Expansion with Small Business Funding Read More
Television ads, billboards, direct mailers — these are all common ways world-known companies market their products and services. However, if you don’t have thousands of dollars to invest into your marketing budget, how do you engage with your potential clients? Small business owners often find it difficult to stretch their tight budgets to effectively market
How to Successfully Market Your Small Business on a Tight Budget Read More
If you are a small business owner, you should be aware that the key to growing your business is to create a solid brand. Instead of simply concentrating on day-to-day sales, it is imperative to create a story to help your target audience connect with your business. While you may have a hit product one
Building a Brand: The Basics Read More
Small-business owners usually don’t have the time or money to routinely make big changes to their businesses. However, you can consider easy changes that have the potential to make a big difference to your company’s bottom line. Here are four tweaks you can make to help ensure you spend your money wisely and increase your
How To Tweak Your Small Business for Success Read More
With mobile phones becoming indispensable in our daily lives, it may be no surprise that more than 50 percent of online searches are conducted on mobile devices. Simply having a website is no longer enough for business owners as those sites need to be customized to be navigated from a phone or tablet. Users are
Enhance Your Mobile Site with These Tips Read More
Yearly reviews are commonplace in many organizations, but they are often dreaded by both the reviewers and the employees being reviewed. Managers feel uncomfortable giving out negative feedback, while those reporting to them stress while anticipating the feedback. The main problem of annual reviews, aside from their negative connotation, is that they are largely ineffective.
Performance Reviews: Are You Making These Mistakes? Read More
While some hair salon owners have regular clientele, others struggle with maintaining customer loyalty as they are often seeing clients who come in once or twice and then never return. How can these small business owners promote loyalty and increase business? With customer engagement! There are many reasons why a client may not return to
How to Keep Your Clients Engaged With Your Hair Salon Read More