A famous saying states that a picture is worth a thousand words. This couldn’t be more true when it comes to increasing brand recognition and improving customer loyalty. Did you know that 67% of consumers pay more attention to images, and often find them more important than written content, such as descriptions and even customer […]
How to Help Your Audience Connect with your Brand Through Compelling Images Read More
The most obvious weakness that a bootstrapped business has is its lack of capital. Without investment, a business simply can’t grow. The biggest strength of a bootstrapped business? Most often, it’s the creativity and enthusiasm of the founders. By hook or by crook, they find a path to success, using their minimal resources effectively. Tools
Tools Bootstrapped Business Owners Will Love Read More
Reached profitability during the year with positive adjusted net earnings of $0.1 million in Q4. Surpassed the half-billion loan origination mark with loan originations of $91.3 million (US) for the year. Increased interest revenue of 8.1% to $14.4 million for the year ended December 31, 2017 vs 2016. Reduced operating costs (excluding non-recurring costs) by 20.3% to $9.0 million for the year ended 2017. Raised $3.5
IOU Financial Inc. Releases Financial Results for the Year Ended December 31, 2017 Read More
New business owners become overwhelmed by expenses, taxes, and financial issues in a short time. With so much to do and manage, it is challenging to keep tabs on expenses. But, if you want to stay in business, you must keep your spending in check, stay on top of your tax responsibilities, and prioritize tasks
3 Ways to be Smart about Business Expenses as a New Business Owner Read More
If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013! Although Instagram gives owners the potential to connect to a large group of users, cutting through the online
Instagram Ads: The Basics Read More
Facebook. Twitter. Pinterest. Snapchat. The list of social media platforms goes on and on. While business owners know the value that social media presence can bring to their company, many small and medium firms simply don’t have the resources to devote to all of the platforms. In this article, we will discuss one of the
Should My Business be on Snapchat? Read More
You likely text your friends and family, but have you considered sending text messages to your customers? If you have, you are not alone as 1 in every 10 text messages is between a business and a client. With over 7 billion people around the world owning a mobile phone, there is no better time
How Text Messaging Can Grow Your Business Read More
The most significant strength of a small to medium business is its size. A small-to-medium enterprise has a reasonable overhead cost. The infrastructure is confined to one location in most cases. There are fewer employees (or perhaps none). The company can tweak its policies to suit its customers or clients, scaling up or down a
Financial Questions Every Business Owner Should Ask Themselves Read More
If you have a small business and work as a hairdresser, mechanic or restauranteur, the idea of creating a blog may be unfamiliar and scary. Although your specialty may not be in this area and you are not a natural born writer, you can take steps to add content to your website once you realize
Why Your Small Business Needs a Blog Read More
Now is a great time to assess your process and look for improvement. You can save a lot of money and time by establishing more effective communication policies for your employees. Here are five of our favorite ways to improve your company-wide communication policies this year. Prepare for Connecting with the Incoming Generations Younger generations
Reach Employee Communication Goals With Texting Read More