Amp Up Your “About Us” Page to Help Your Customers Get to Know You Better

A potential customer for your small business is likely to check out your About Us page before deciding to buy. It’s not surprising that customers want to know who they will be patronizing. Sometimes it’s simple curiosity, sometimes it’s a search for particular capability, experience, or expertise.

Unfortunately, too many websites have About Us pages that fail to inspire. Often, they contain generic gobbledygook about ”world-class service” or “excellent customer experiences.” In other words, pablum. C’mon folks! About Us is your chance to wow the socks off your prospects. Don’t treat it as an afterthought. Read on to learn important tips to make your About Us page shine.

1.    It’s Not About Us, It’s About the Customer

Prospects come to your website because they want a solution to a problem or to fill a need. In other words, prospects care about themselves, as well they should. That’s why you need to demonstrate that you are a real business capable of satisfying your prospects’ needs. You have some idea what prospects want because you speak with them, in sales calls, one-on-one conversations, forums, emails, etc. Therefore, you know what information prospects need in order to close the deal. And the information you should offer should be real data, not meaningless assurances.

For instance, imagine a prospect who wants to hire a shipper. Don’t fill the About Us page with word salad about great performance. Instead, announce that you provide 98.6% on-time shipping with an error rate of .0001% over the last three years. That’s measurable performance that makes prospects more likely to trust you, because it addresses their needs with hard facts. Dump the superlatives like world-class, state-of-the-art, cutting edge, etc. If you are a new business, own it. State the facts as goals and describe how you will achieve these goals.

2.    You Are What You Are

Prospects want you to be candid about your business. They seem to have an innate recognition of what’s false, so get rid of the fluff and keep it real. Express who you are, not who you think you should be. For example, if you are a startup, describe the benefits of a small, lean business — the ability to focus on each customer’s requirements, provide short lead times, handle small orders, customize your offerings, etc. In other words, own your newness and use it as an advantage. If you are an established company, discuss your certifications, awards, and other objective indications of achievement.

3.    Avoid Stock Photos

Why do so many About Us pages have pictures of skinny young people, smiling and well-dressed? In other words, stock photos. Just as prospects can detect fluff, they also can spot a stock photo from a mile away. If you can’t provide real photos, don’t use any at all. Use pictures of the owners, employees, facilities, and other realities. Don’t use a stock photo of a model smiling mindlessly at a souped-up, three-dimensional computer display of a pie chart hologram. It just looks foolish. On the other hand, a nicely produced video where you or a partner talk about your business is a winning idea.

4.    Add Meaningful Accolades

If you run a small engineering business, it’s important to talk about your degrees and certifications. If you run a delivery service, it’s not important to talk about your driver’s license. The point is to put in information that a prospect would want to see. It could be affiliation to a professional organization, industry awards, licenses, security clearances, etc.

Your website reflects you, and that’s doubly true for your About Us page. Give it the attention it deserves, and you’ll always have a positive resource that can help convert prospects into customers. Should you need the funds to hire someone to help you amp up your website, look to IOU Financial for up to $500k in as little as 24 hours.

7 Top Online Communities for Small Businesses

As an entrepreneur, you can feel isolated at times and it helps to connect with like-minded people. Joining online communities offers you the opportunity to network with other entrepreneurs, some of whom have more experience than you.

You can not only get help with your questions but learn from others to avoid making the mistakes they made. You also have others with whom to celebrate your successes. You will find many people who are willing to share the trials and joys of running their small businesses. Here are some of the top online communities you could consider joining:

Start Up Nation

Start Up Nation is a free service for entrepreneurs. It provides you with everything you need to start your business, manage it and grow it. You can sign up for a free newsletter and receive free access to downloadable eBooks from the Startup Nation Business Builder series.

Find case studies, articles, videos and other sources of information to learn from. For example, read about how to use crowdfunding to get your startup through a rough patch.

You are able to network with members on a variety of community forums that encourage active group discussions where valuable advice and tips are shared. Interact on topics relating to small business, start-ups, entrepreneurship and more. Various business services such as copywriting, logo design, business consultation are also available.

Warrior Forum

Warrior Forum mainly covers internet marketing and provides you with a way to take your online business to the next level. The community consists of over a million marketers, making it one of the biggest internet marketing forums. The forums are free but you can pay a once-off fee to join a premium business forum.

The users on this forum are all about sharing stories and helping each other with their internet marketing and online business successes and failures.

According to Paul Raglan, a writer for bestessayservicereviews and academized reviews, the comments of seasoned marketers is on the of the best ways to avoid being scammed if you’re new to internet marketing.

The “war room” gives you access to some wellknown internet marketers. This site also contains social groups, blogs, and a marketplace where you can advertise relevant, highquality products. 

Small Business Brief

The Small Business Brief is a message board style forum. It is a place where small business entrepreneurs can ask questions, find help, share small business ideas and encourage others involved in small businesses. It offers advice about all the different aspects of operating a small business – especially online – including social media management, email marketing, pay-per-click advertising and link building.

Some of the hot topics discussed include how to generate leads from Facebook ads, suggestions for Keyword Planner tools and effective link acquiring strategies. You will also find common pre-written letters, templates and forms that help business owners to manage their small businesses.

The Small Business Bonfire

The Small Business Bonfire is free to join and gives you access to some amazing information and tools for small business owners. It is a collaborative community where you can get actionable tips through the small business blog and a weekly newsletter. Find content such as how small businesses can get the most out of mobile apps and much more.

There are numerous categories of information, like business growth, social media, business planning, productivity and digital marketing. You can get free small business downloads that include guides, templates, and worksheets. It is also possible to use some affordable marketing services on offer.

LinkedIn Groups

If you want to connect with other small business owners like yourself on LinkedIn, joining a LinkedIn group provides connections and resources, but there are so many of them that it can be hard to select one. These groups are a little different from typical message boards, but they offer opportunities to find answers, get advice and network.

Each group runs and operates autonomously – some are open to anyone and others are membership only and you need to be accepted by the group manager. A few popular groups are Small Business Marketing Network and Bright Ideas & Entrepreneurs.

Bright Ideas and Entrepreneurs is a popular group with many members, including small business owners, startup founders, angel investors and more. You can get some amazing business insights and share ideas.

Growth Hackers

GrowthHackers founder, Sean Ellis, was looking for a place where he could discuss customer bases and growing companies. He couldn’t find a community, so he built one and the thriving community now has over 150,000 users.

It has a Reddit-style homepage that features articles submitted by users and discussions. There are numerous growth studies and you will come across many growth marketing ideas. Users appreciate the quality of content and the chance to connect with industry experts. Despite the growth, the team has been able to keep the community value high.

Online Geniuses

If you are are interested in building your user-base, Online Geniuses is for you. Before Slack groups existed, Online Geniuses was a Skype community of internet marketers who talked about strategies and shared personal stores.

The community grew and founder, David Markovich, started looking for a different platform. It’s now hosted on Slack and receives dozens to hundreds of applications a day.

Online Genuises covers marketing advice, product discussions, growth strategies and much more. It’s a strong community with over 16,000 members and features prominent entrepreneurs in Ask Me Anything weekly sessions.

Conclusion

This is only a small sampling of top online communities – there are many more. Joining an online community offers you the chance to connect with like-minded individuals and feel less alone in your entrepreneurial journey. Of course, you can’t join all of these groups, you will have to select one or two that you believe are most suited for your purposes.

Spending some time networking, getting answers to questions and being exposed to more seasoned entrepreneurs can be extremely valuable – it may just give you what you need to take your small business to the next level.

Guest Post: About the Author

Becky Holton is a journalist and a blogger at Essay Services Reviews Club, MyAssignmentWriting. She is interested in education technologies, grademiners review and is always ready to support informative speaking at essay-writing service uk. Follow her on Twitter.

Email Tips for a Successful Holiday Season

Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving money on the table. Here are some tips to extract maximum value from your holiday emails:

Peg Your Emails:

Yes, we know about Thanksgiving, Christmas, and New Year’s Day. But you should also look for minor holidays and other important days on which to peg your emails. For example, Cyber Monday is now a huge shopping day. Chanukah, Kwanzaa, Festivus, whatever — know your community and be attuned to its holidays.

Start Now:

If you haven’t done so already, waste no time starting your email campaign now. Experts want you to start no later than November 15, and sooner if possible. It turns out that readership of holiday retail emails peaks in mid-November, so that’s the time to start making your pitch.

Review and Build Your Email List:

How often do you update your email list? Can you purchase valuable lists from third parties? You should actively collect email addresses from your customers along with data indicating their areas of interest. You can segment your emails depending on the types of products or services your customers have purchased. Segmenting your list lets you direct the right emails to the right people.

Use Holiday Motifs:

Unless you have great graphic design skills, you’ll probably want to use commercial art and templates to give your emails the proper holiday feeling. Originality earns extra points — if you always use the same old tired designs, your customers will lose interest.

Holiday Gift Guide:

You know what you sell. Help customers understand how your offerings are great for particular friends, relatives, and clients. Your email can link to your holiday gift guide, which should be up to date for 2019. Include basic information about each recommended offering, including age (important for gifts to kids), price, and interests. Consider creating a collage of your best products, using influencers to curate your products around a theme, and ensure your content is mobile-friendly.

Early Access:

Reward email readers by giving them early access to holiday sales. This makes your email recipients feel like insiders who get first crack at important savings. That’s particularly important when you sell hot items that may be scarce as the year winds down.

Be Urgent:

Put time limits on the offerings you announce in your emails. It’s a hoary old chestnut, but “hurry while supplies last” still packs a punch. Related ideas include creating “early bird pricing,” providing order deadlines to receive shipments by a certain date, and displaying a countdown timer to show when the promotional prices will evaporate.

Create an Online Advent Calendar:

A tradition started by the Lutherans, Advent calendars are extremely popular among millions of Americans. You can include them in your email, and you can send a special email for each day of Advent. Your customers will appreciate beautiful Advent images embedded in your emails, which you can use to highlight daily specials.

Invite Participation in an Online Contest:

Let your emails trumpet online contests. They are a great way to build traffic, increase your social media followings, expand your email list, and create targeted prospects. There are several online tools, such as RafflePress, that make running a contest a snap.

Maximize the Value of Your Footer:

Put some valuable content in your footer so that readers don’t neglect it. You can promote stuff in your footer, such as gift cards, order/shipment dates, and your holiday gift guide.

Well, that’s a good start. And start you should, without delay. Grab your share of holiday pie by whipping your emails into the holiday spirit!

6 Unknown Facebook Features Your Business is Missing

Facebook is absolutely massive in the advertising and marketing webspace. So much so that the number of features other platforms have dull in comparison to those offered by Facebook itself. The downside, of course, is that even experienced marketers are bound to find themselves missing out on features that could make all the difference.

Facebook Product Shops

A relatively recent addition to the list of Facebook features is Facebook Product Shops. This feature introduces a new way to sell products online while removing the inconvenience of dealing with companies like Shopify.

Using this feature, it’s possible to sell products right on your page. People can then pay directly on Facebook or integrate a third-party checkout. Any products purchased on the platform are paid for through a payment processor of your choice.

Selling on Facebook grants businesses direct access to existing customers and better analytics on products placed for sale on the platform. Combined with ads and the power of the Audience Insights Tool, you will have much greater exposure to current and potential customers.

A critical part of improving engagement metrics is having proper product descriptions and scripts. The proper essay writing service or copywriter should deliver exactly what you need.

New Facebook Ads Features

Facebook may be one of the most detailed analytics platforms in the world, but there’s a lot more to the website than meets the eye. It offers several options aside from the traditional newsfeed that most people are used to.

The first is Facebook Messenger ads. These provide an opportunity to drop into a conversation with a prospective customer at any point. This enables you to tweak your sales funnel as you see fit. If you feel the need to add more information about the product or personalizing the experience, all the tools already exist within the Messenger app to do so.

The second of Facebook’s new ad features is in-stream video ads. As their name suggests, this feature provides businesses with prime advertising space right in the middle of a stream.

Videos can be 5-15 seconds long and can be placed on both live videos and those that already aired. If you happen to have a live video that went viral in the past, here’s an opportunity to monetize it at last.

New Video Publishing Tools

Going live for the first time is often frustrating and nerve-wracking. Without the right kind of assistance, it’s almost impossible to know what to expect on the technical side of things. Facebook’s answer to publishers’ complaints is Live Rehearsals. The gist of it is that publishers can now broadcast to page admins and editors only before they go live.

This is a very useful feature for brands that use scripts to reduce friction during live presentations. For those that don’t, dissertation writing services such as UK dissertation are some of the best places to get a custom fully-edited one.

Finally, viewers will be spared the harrowing minutes before anything happens at the beginning and end of live video replays. Publishers can now take advantage of the ‘trimming’ feature that enables them to cut out certain time frames from the beginning and ends of their recorded videos.

Facebook Live Marketing Features

Aside from pre-roll and in-video advertisement, Facebook also offers brand access to features to streamline its Facebook Live experience. Since the adoption of the feature is at an all-time high, the following tools might be useful for a business looking to take their marketing campaigns to the next level.

Pre-scheduling lets businesses set up when a Facebook live stream is going to be aired. This seeks to address the disadvantage of spontaneous live posts: even with notifications enabled, it’s still difficult for individuals to notice when a live stream has started.

For brands with a substantial following, it creates anticipation in viewers before the actual video is aired. It also addresses timing issues, where the videos are streamed later than they were intended to.

If you’ve set up a shop on your Facebook page, you can combine it with Facebook live to merge traditional and social media advertising. While introducing a new product, you can also provide details regarding how they are used and allows for live interaction with viewers that have questions.

This is reminiscent of old-school infomercials. You can also tag your products when you mention them in-stream so users can access them through an in-video link.

Keep Track of Competition with Pages to Watch

It’s possible to get detailed analytics on how detailed a competitor’s published posts are doing using Facebook’s Page Watch feature. Originally designed to help marketers find inspiration in data provided by leading innovative brands, it can be repurposed to anyone’s benefit.

Take advantage of the feature by navigating to Page Insights and scroll down till you find the ‘Pages to Watch’ feature. As long as you have a hundred or more fans, you will gain insight into data such as:

  • The page’s total like count and the percentage change from the previous week.
  • Total engagement metrics for the week.
  • How many times the page has posted to Facebook during the week.

These are actionable insights that could potentially be used to change how your marketing operations are run.

Audience Insights Tool

Most business decisions made today are driven by the abundance of data. Facebook Audience Insights is a powerful analytics tool that gives access to demographic and behavioral data on both your audience and competitors.

Data that can be gleaned from this tool include demographics, past purchasing activity, location, and demographics. With all these in hand, you can narrow down your target audience so you know exactly where your ad dollars are going.

Conclusion

Facebook is a fast-changing platform. New features are introduced and old ones retired regularly, so it’s almost impossible to always be in the loop. However, some of these features are quite important and could be the difference between whether your next marketing campaign succeeds or fails.

Guest Post: About the Author

Becky Holton is a journalist and a blogger at Best Essay. She is interested in education technologies and is always ready to support informative speaking at writing service, Grabmyessay. Follow her on Twitter.