What to Look for in a Financial Advisor

Considering that Americans have accumulated more debt now than ever before, working with a financial advisor can be a great decision in planning financial expenses. A financial advisor can help with putting together a budget to avoid overspending, choosing the right investment strategy or prepare for taxes that come with running a small family business.

There’s no reason to stay in the dark when it comes to money and getting the best results requires the right financial advisor. But how do you find the right financial advisor?

Do They Understand Your Needs?

There is no one-size-fits-all approach to finances. There are solid strategies that will benefit most people – for example, paying down debt is almost always a good choice. But every individual has their own financial goals and needs. A 45-year-old father of two will need very different financial advice than a 23-year-old single professional who just finished school.

Look for a financial advisor who demonstrates an understanding of your situation. That way, they can offer advice tailored to you.

Does Their Education, Expertise and Certifications Align with Your Own Goals?

Although financial advisors can cover a broad range of topics, if you’re looking for a specific type of financial advice, then you’ll want to look for an advisor whose qualifications match that area.

Maybe you’re trying to pay off student loan debt, getting your first mortgage or applying for a small business loan. These are all detail-heavy processes and you’ll get the best advice from a financial advisor who specializes in these processes. Evaluate the certifications a potential advisor has to see if they’re the right choice for your current and future goals.

Does Their Compensation Plan Incentivize Your Success?

You obviously pay for their service, but you might not be the only one paying a financial advisor.

There are many firms that offer their advisors product-based incentives; those advisors make a commission for selling the firm’s products to customers. Although this doesn’t necessarily make them bad financial advisors, it can create a conflict of interest and alter the advice they might suggest to you.

Don’t be afraid to ask a financial advisor about their compensation plan. Be careful with those that make money from sales; you’ll might end up wondering whether they’re recommending a product because it’s right for you or because it will make them money.

Can They Teach You?

Financial literacy is a gigantic problem for most Americans and very little is being done to solve the problem. What’s more troublesome is that the average person has more financial responsibilities than ever before. There are all kinds of ways borrow money including banks, credit unions and online lenders. It makes it easier than ever to accrue debt. Retirement no longer comes from pensions, Social Security may not be around in the future and people live longer than ever.

That makes it even more important to save money consistently and avoid debt. A financial advisor who can educate you on personal or business finances will help you save more and borrow less.

Do They Truly Seem to Care?

You don’t want your meetings with a financial advisor to feel like college lectures, but unfortunately, they often do. The advisor sees you as one of many clients, your money is just numbers added to a statement and they’ll simply go through the motions with you.

You might learn something from that type of advisor, but you’ll certainly have better results with an advisor who engages with you. Look for a financial advisor who inquiries about your current situation, your financial history, your goals and all the other important details about your life. When an advisor gets to know you as a human being, they can help you make the best financial decisions because they know your wants and needs in life.

There are plenty of excellent financial advisors out there and working with one could be the best decision you make to take control of your finances and improve your future. Be patient as you look for a financial advisor and keep those five questions in mind to ensure that the person you choose is the right fit and has your best interests at heart.

Guest Post: About the Author

Heather Lomax is a contributing writer from Financial Licensing Advisors. She regularly contributes articles to a variety of investment and finance blogs.

IOUFinancial.com

MONTREALSept. 14, 2017 /CNW/ – IOU FINANCIAL INC. (“IOU” or “the Company”; TSX-V:IOU), a leading online lender to small businesses (IOUFinancial.com), announces today that Canadian Business and PROFIT ranks IOU Financial as the fourth-fastest growing company on the 29th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the October issue of Maclean’s magazine and at CanadianBusiness.com, the PROFIT500 ranks Canadian businesses by their five-year revenue growth.

IOU Financial makes the 2017 PROFIT 500 list as the fourth fastest growing company with five-year revenue growth of 8,600%.

“It is never easy to earn a spot on the PROFIT 500, but this year’s applicant pool was the most competitive yet,” says Deborah Aarts, PROFIT 500 program manager. “This year’s winners demonstrate the resilience, innovation and sheer management smarts it takes to build a thriving business today. Canada — and the world — needs more entrepreneurial success stories like these.”

“We are honoured to be as the fourth fastest growing company on the PROFIT 500 list. This achievement reflects the dedication and strength of our team,” said CEO Philippe Marleau. “We look forward to continued growth and our ongoing efforts to be the preferred and trusted lender to merchants in the US and Canada.”

About the PROFIT 500

For 29 years, the PROFIT 500 has been Canada’s most respectable and influential ranking of entrepreneurial achievement. Developed by PROFIT and now published in Maclean’s magazine and at CanadianBusiness.com, the PROFIT 500 ranks Canadian companies on five-year revenue growth. For more information on the ranking, visit PROFIT500.com or CanadianBusiness.com.

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving and most-trusted business publication in the country. It is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. Learn more at CanadianBusiness.com.

About IOU Financial

IOU Financial Inc. provides small businesses throughout the U.S. and Canada access to the capital they need to seize growth opportunities quickly. Typical customers include medical and dental practices, grocery and retail stores, salons, gas stations, auto repair shops, and restaurants. In a unique approach to lending, the IOU Financial advanced, automated application and approval system accurately assesses applicants’ financial realities, with an emphasis on day-to-day cash flow trends. It makes loans of up to US$300,000 to qualified U.S. applicants ($100,000 in Canada) within a few business days, with affordable charges favorable to cash-flow management. Its speed and transparency make IOU Financial a trusted alternative to banks. To learn more visit: IOUFinancial.com.

Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of IOU including, but not limited to, the impact of general economic conditions, industry conditions, dependence upon regulatory and shareholder approvals, the execution of definitive documentation and the uncertainty of obtaining additional financing. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. IOU does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise.

The TSX-V has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

SOURCE IOU Financial Inc. 

For further information:

For more information regarding this press release or IOU Financial, please contact:

Philippe Marleau, Chief Executive Officer, +1 (514) 789-0694, ext. 225. or

Benjamin Yi, Corporate Development & Investor Relations, +1 (647) 295-0654

Is Your Restaurant’s Social Media the Best it Can Be?

Are you including social media as part of your marketing efforts to promote your restaurant?  Most business owners are aware at this point that social media is one of the best ways to create brand awareness and engage with their clientele. However, many don’t have the time or the skills to understand the best ways to utilize social media. Read the tips in this blog to fine tune your social media strategy to promote your business online.

Focus on a Limited Amount of Platforms

There are a multitude of social media platforms, which makes it difficult for restaurant owners to concentrate and devote enough time to each and every one. Instead of doing a poor job managing various social media profiles, focus on one to three of most important ones, which are Facebook, Twitter and Instagram.

Facebook

Facebook is definitely the most important platform to concentrate on because the site has 1.71 billion users around the world, each of whom has an average of 155 friends. Therefore, creating a Facebook Business page is essential.

Think carefully about what cover image you want to include; it can be an enticing and unique dish or a photo of your patrons having a great time in your restaurant. Consider what image you want your restaurant to reflect – family friendly, hip and trendy or business-appropriate, and then create a consistent look across all of your marketing strategies.

Facebook has tabs and sections that allow you to include text, photos and videos to promote your restaurant. This is the perfect place to share your menu items, photos of food, coupons and specials to attract your clients.

Twitter

Twitter has over 67 million users in the US alone; more than 20% of all Internet users have a Twitter account. This platform allows you to share tweets of 140 characters or less, as well as photos and videos. It’s advantageous to include photos because those tweets get read and shared more than those that only include text.


Twitter is great to announce new menu items, specials and coupons and ask followers to retweet that information. Twitter is popular for their hashtags, which are simply words or phrases that are relevant to your brand that your users can search for. These may include: #NYrestaurants; #Chinesefood; #LAcheapeats; #baconcheeseburger, etc.

Instagram

Since Facebook acquired Instagram, it is estimated that 95% of the time a Facebook user shares an image, it also gets posted on their Instagram account. Instagram allows users to post photos and videos only, although they can include a comment and tag their location (to your restaurant location).

It’s vital to use bright, creative and unique images that will stand out from the competition if you want to get noticed. Additionally, Instagram is big on hashtags too, so including them in the comments will help your posts get noticed and shared.

General Tips for Getting Better Results from Social Media

Whether you only decide to focus on one or all three of the platforms mentioned above, you need to utilize the following tips to get the best from your efforts:

  • Be consistent – The only way to build a loyal fan base is to be consistent in your marketing efforts. Posting a few times per week will keep your customers engaged with your business and aware of the latest happenings in your restaurant.
  • Time your posts – You may only have time to post after work, but by then most of your customers may be busy with other tasks. Evaluate when your posts get the most likes, comments and shares, and plan to post during those times so your content will get maximum views.
  • Create contests – Social media is a great way to get free referrals and advertising from your followers. To encourage them to share your posts with their network, create contests that will reward those who repost or retweet your posts with a free dinner!

While simply spending your own time to incorporate social media into your marketing strategy doesn’t have to cost a thing, investing into social media can provide great returns. Endeavours such as social media advertising, paying influencers to spread the word about your restaurant and hiring professionals photographers to create one-of-a-kind images can be costly. If you need financial help to invest in your business, contact IOU Financial. We can help you with a small business loan of up to $300,000 in 24-48 hours.

Four Ways to Ensure You’re Writing Content That’s Engaging Your Audience

If you are spending your time writing content for your customers, you are taking a step ahead of your competition because you understand that online reputation management is important, and that engaging content not only drives traffic to your site and increases sales, it also promotes brand loyalty.

“We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang, Principal Analyst and CEO at Constellation Research, an advisory and research firm. However, how do you truly know if you are engaging your audience, and what do you do if you find that you are not? Read on to find out.

Monitor Traffic

The only way to truly know if your audience is engaging with your content is to monitor traffic that it generates to your site. There are a multitude of free and paid website analytics tools, such as Jetpack, Google Analytics, SimpleReach and Parse.ly, that will give you detailed data about how many people are reading each post, how they are finding that post and how long they stay on each page (the bounce rate).


Once you have this information, you can make an educated decision about which content is most interesting to your readers, and which content provides the best return on investment (ROI) by generating the most sales.

Ask Your Audience

If you want to know what articles are interesting to your audience, simply ask them! It’s easier than ever to connect to your clientbase and start a conversation. You can create a survey on your site, emailing it to your subscriber list and asking people what they want to hear from you. You can also ask these questions on your social media pages or in person. Analyze what your audience wants to hear, and deliver that information to them to create engagement.

Create a Captivating Headline

Online users are so used to being overwhelmed with a flurry of information that they have learned to quickly scan content and pick what they will read in under a second. What grabs the audience’s attention? A captivating and catchy headline!

One study of over 100 million headlines found that the following three phrases led to the most likes, shares and comments on social media:

  • “Will make you”
  • “This is why”
  • “Can we guess”

The study found that emotional headlines that provoked curiosity proved to be the most engaging for audiences.

Create a Call-to-Action

You can write the most useful and interesting blog that will be read by thousands of people, but then what? When you set out to engage your audience, you must always keep in mind what it is you want them to do. Do you want want them to sign up for your newsletter, share the post with others or purchase a product? Tell them to do so!

Including a call-to-action (CTA) in your content will play a big role in turning informational readers into loyal customers! Try including the following proven CTAs in your content:

  • Click here to learn more
  • Enter this contest here
  • Sign up for our newsletter here
  • Click here to purchase this product

You may choose to promote your content via advertising and sponsored posts to drive traffic and increase engagement. Or, you may decide to hire a professional content writer to create unique and relevant content for your audience. If you need help affording these services, turn to IOU Financial. We work with small business owners daily to help them grow their businesses with loans of up to $300,000 in 24 hours!

How to Boost Your Online Reputation in Three Easy Steps

While most e-commerce website owners worry about maintaining a positive online reputation, many brick-and-mortar companies that don’t sell goods online don’t think that is something they need to worry about. The truth is that way of thinking is false, and can seriously hurt their business. It can take a single negative bad review to diminish a brand’s credibility, which is why online reputation is important and needs to be monitored and managed on a consistent basis. How do you boost your online reputation? Start with the following three steps.

Monitor Your Online Reputation

The first step in boosting your online reputation is to know exactly what is being said about you online. Start by reading online reviews on your website and on review sites, such as Yelp and Citysearch. Review social media websites, like Facebook, especially if you have created business-specific pages or profiles, to see what your clients may be posting about you there.

It is advantageous to create a Google alert for your business name so that you can get current notifications right in your inbox anytime something is written about your company on the web.

Join the Conversation

To start boosting your online reputation and increasing brand loyalty, you must join in on the conversation about your brand. Start by responding to the reviews your clients leave, whether they are negative or positive.

Some business owners only respond to negative reviews, which is not a good business strategy. You want to thank the people that took the time to say something good about your business, and encourage them to do so more often. You can also use the space to follow up on their comments or suggestions by recommending a new product or service, thereby increasing sales.

When responding to negative reviews, be very careful. Even if they are untrue or extremely rude, you must remember to stay professional and on-point when representing your company. It’s best to thank the person for their opinion and explain that every single review is important to you, but correct something you don’t agree with in a calm and peaceful way.

When your clients will see that you’re actively involved and care about their opinions, they will feel valued and will remain your client for years to come.

Set Yourself Up as an Expert in Your Field

People want to buy from companies they trust, and the best way to establish trust with your clients is to set yourself up as an expert in your field. Put your knowledge to good use by becoming an educator for your customers in your marketplace.

If you own a hair salon, start a YouTube channel with advice on the best and most affordable hair management techniques. If you have a bodyshop, start a blog instructing people how to properly maintain their cars.

Whether your business is online or offline, you want your clients to see you as an authority in your space and the way to do that is by sharing your knowledge in an open forum, such as the internet.

There are many other more advanced strategies that can help boost your online reputation; however, many of them will require a financial investment. IOU Financial wants to help you grow your business with a loan of up to $300,000. Contact us to see how we can make it happen in 24 hours!

Why Your Website Isn’t Getting Traffic

If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process.

After the website is running, it is imperative that statistics are monitored to make sure that the website is getting sufficient traffic. If you see that there is a lack of traffic to your business site, there are some common problems with easy solutions that can jumpstart your traffic!

Common Problems and Solutions that Inhibit Website Traffic

Broken Links

The online world is constantly changing and evolving; for instance, you may stop selling certain products, rendering the links to those offerings invalid. You may also have linked to another site in your content that has since stopped being active, creating a broken link.

Broken links severely impede website traffic; one source states that “only 23% of users who came to 404 error page, make a second attempt to find the requested page, and the remaining 77% will leave the site forever!”

When Google’s bots peruse websites, they penalize those with broken links, leading your search rankings to suffer. To improve your website traffic, improve search engine visibility by removing 404 error and broken links from your site.

It would be very time consuming to click on every link on your site to make sure it’s working, which is why there are many online tools that can do the job for you. Try Dead Link Checker or Broken Link Checker to quickly and easily find and fix broken links.

Insufficient Content

Another reason that your website may be lacking in sufficient traffic is because no one knows it exists. You must lead online users to your site, and one of the most effective and affordable ways of doing so is with content.

Including product descriptions, website copy, articles, blogs and press releases on your website plays a big role in improving traffic. One survey found that sites that publish 16 or more new articles per month saw 3.5 times more traffic than sites than with 4 or less blogs per month.

Make sure that the content is relevant to your audience, and is informative and engaging. Include photos, diagrams and videos if possible to make your content more interesting to readers.

Poor SEO

Search Engine Optimization (SEO) is a strategy that tells search engines, specifically Google, what words or phrases are relevant to your brand. By conducting a search on Google Adwords Keyword Planner, you can get detailed information about what relevant keywords online users are searching for, as well as how much competition each word has.

Once you have this data, you can include these keywords in your content, or base your content on the incorporation of these keywords. Ideally, you want to focus on keywords with the highest search rates and the lowest competition.

It may be beneficial to hire an experienced internet marketing professional or content writer to help increase your internet traffic. If you need help investing in this endeavour, IOU Financial can help by providing a small business loan of up to $300,000. Call us today to find out how you can become pre-approved and financed in 24 hours!

3 Tips for Guaranteed Productivity

If you ever feel like you have worked an entire day, but accomplished very little, you are not alone. Everyone from senior management to blue collar employees tends to feel like they are not working as productively as they can. In fact, one source estimates that distractions and lost productivity are costing U.S. businesses an average of $650 billion annually. Whether you are a boss of a small company that needs to improve your own productivity, or you want to empower your employees to be more productive, you should follow these three tips for guaranteed productivity.

Take Care of Yourself First

In order to be productive in the workplace, you need to have a clear mind, energy and a positive attitude. The way to achieve this is by taking care of yourself first. If you are stressed out, tired or depleted, like many American professionals, you will never work at your maximum potential.

Insomnia is a major cause of lost productivity in the workplace, as many of us do not get the amount of sleep we need. It’s important that we get 8 hours of good, uninterrupted sleep every night to function at our best.

What we put inside our body also controls our energy and stress levels and mood. Many of us load up on unhealthy snacks and complex carbohydrates, like chips, cookies and bagels, for breakfast and lunch to save time. However, these are not balanced and nutritious meals, and simply lead to a decrease in sugar levels that makes us crash later in the day. To promote productivity, eat leafy greens, lean proteins and other foods that boost energy levels.

Hold Yourself Accountable

It’s not uncommon for professionals to procrastinate, promising themselves that they’ll accomplish a task the next day, and the next day and so on. This leads to decreased productivity and late deadlines. To guarantee productivity, it’s vital to hold yourself accountable for timely results.

When you have a big project coming up, break down the tasks and create specific deadlines for each one. You can mark them in your calendar, but consider sharing them with your staff or colleagues in order to hold yourself accountable for making sure the project is done on time.

Set S.M.A.R.T. Goals

Utilize a system that helps you become more productive with S.M.A.R.T. goals:

  • Specific: Be specific and describe the what, why and how of the goal as general goals don’t detail what needs to be done.
  • Measurable: Set goals with clearly outlined results that can be measured.
  • Achievable: Set goals that you can achieve with the skills, resources and budget at hand.
  • Results-focused: You must dictate what results you plan to achieve with each project.
  • Time-bound: Hold yourself accountable to specific due dates for each part of the project.

Making sure your mind and body are rested and properly fueled to face the day, holding yourself accountable and making S.M.A.R.T. goals are three ways to increase productivity in the workplace. However, that is often not enough as you may realize that you require additional workforce or newer software to really make a difference. If you need financial help achieving those goals, IOU Financial is ready to help! We offer small business loans of up to $300,000 in two days or less. Contact us today to learn more!

The Introvert’s Guide to Networking

Today we have a guest post from Misty Mega, Head of Accounting Education and Programs at TSheets. Check out her tips on how introverts can better network below!

__________________________________________________________________________________________________

Raise your hand if you’re an introvert. Yep, me too. As a fellow introvert (with some extroverted tendencies), I find that networking doesn’t always come easy. Do you find yourself being very shy in groups where you don’t know anyone? I definitely do, and sometimes I would rather not be in that situation than make the effort.

But I force myself to meet people, no matter what. My trick is to find another person who is alone, instead of walking up to a large group and trying to become part of the conversation. As hard as that can be, I’m always glad that I did, so I’m sharing not only how I enter a conversation, but how I embrace my “why” — why I invest in relationships.

Start With a Handshake

Daunting as it may be, we need to step out of our comfort zones and start shaking hands. In today’s search for time, we need to focus on why we invest in relationships.

There are many ways for introverts to shine and network — both in person and online. Introverts are known to go deeper into relationship building with fewer people, so they enjoy quality over quantity. And building out our networks is an outstanding way for us to save time.

Take Advantage of Online Social Networks

When you build a network of individuals you trust and respect, the network becomes a lifeline that can help you cut down on research and troubleshooting. If you are not in a Facebook group with other people in your profession, find one and join one now!

In each of the groups I’m a member of, I’m continuously amazed by the responses people get when they need help. When they ask a question, they are flooded with responses from people who can either help them figure out the solution or tag someone who can. Not having this resource puts you at a disadvantage.

We need to step out of our boxes and shoot for a handful of quality, incredible people who you can offer support to and who, in turn, can be supportive. Having this network adds tremendous value to our lives.

Ask the Right Questions

Asking questions isn’t just about getting the answers you need. It can also be about getting the answers that other people need. To build effective relationships, we need to discover what motivates people and what they are trying to accomplish.

Every individual who starts a business does it for a reason. Sometimes it’s financial freedom or freedom to be their own boss, or it’s to provide their family a better life. In the same way, you need to figure out what other people’s goals are, and then dive deeper.

For example, when we ran our own business, my husband and I had a good relationship with our accountant. We spent long hours chatting with him every other week when we picked up our checks for payroll. However, he never asked us the right questions, and we never knew the right information to communicate.

If he had asked us, “What’s keeping you up at night?” we would have said we were staying at the office until 3 a.m. entering our sales invoices and receipts into QuickBooks because our point of sale system wasn’t integrated.

We would have told him that we were doing payroll by hand, calculating all of the minutes and verifying hours every time. We would have said our inventory is done on paper and it would be nice to be able to scan things in. He could have then saved us hours of frustration by recommending products that would have saved us both time.

The lesson I took from this was that when you ask a client questions about their business, they are happy to answer. If you find areas in which you can influence a client’s business, you’ll create a customer for life.

Be a Positive Force

Lastly, I want to focus on the power of positivity. The moment you begin to speak, people can hear in your tone if you are happy to hear from them. If you sound unhappy to hear from them, they will feel like they are bothering you. If that person is a client, they will stop calling you. If they’re a peer in your profession, they will be less likely to reach out to you. If people don’t feel comfortable asking questions, they won’t. Meaning that you won’t learn enough about them to be connected, solve a potential problem, or make that sale.

However, if you foster a relationship of open communication with boundaries, you will develop a great network of like-minded professionals, your clients will be happy to call you, and your team will be empowered. The power of positivity will save you time and boost your business.

Step out of your comfort zone and build your network, invest time in your customer relationships, and have a positive and open communication policy.

__________________________________________________________________________________________________

Guest Post: About the Author

Misty Megia, Head of Accounting Education and Programs at TSheets, has over 20 years’ experience in market strategy, project management, public speaking, corporate branding, and channel marketing. In 2015 she received CPA Practice Advisor’s Most Powerful Women in Accounting Award. Connect with Misty on LinkedIn.

 

IOU Financial Partners with Rubicon Global to Fund Recycling Ecosystem

MONTREALSept. 6, 2017 /CNW/ – IOU FINANCIAL INC. (TSX-V:IOU), a leading online lender to small businesses (IOUFinancial.com), is pleased to announce a strategic partnership with Rubicon Global.  IOU joined the RUBICONPro buying program to provide Rubicon’s network of independent haulers with fast, convenient and reliable, non-collateral funding solutions.

Where bank loans are not an alternative, an IOU term loan will help Rubicon’s haulers invest in equipment to take on more recycling volume and proudly join Rubicon’s expansion projects for a more sustainable world.  IOU loans will also be provided to Rubicon’s base of thousands of small businesses embracing recycling to contribute to a healthy planet.  IOU will also promote Rubicon’s innovative model to its thousands of existing and past borrowers.

Rubicon provides affordable waste and recycling solutions for businesses seeking a smarter, sustainable alternative, with the aim to eliminate landfills over time.  As part of the partnership, IOU will not only work with Rubicon’s fleet of independent haulers, but also with Rubicon’s small business clients to provide custom working capital solutions.

“IOU is excited to offer funding to Rubicon’s haulers and small business clients to promote smart recycling options to businesses nationwide,” said Christophe Choquart, IOU’s VP of Business Development and Strategic Partnerships.

“This partnership emphasizes IOU Financial and Rubicon’s shared values of promoting small business growth through a very smart recycling concept and innovative financing,” said Robert Gloer, IOU’s President and Chief Operating Officer.

As a key component of IOU’s organic growth strategy, strategic partnerships allow IOU’s clients to connect with focused service providers such as Rubicon Global, thereby allowing for a unique, cost-efficient, one-stop-shop lending experience.  Further details about partnering with IOU can be found at www.ioufinancial.com/partner.

About IOU Financial

IOU Financial Inc. provides small businesses throughout the U.S. and Canada access to the capital they need to seize growth opportunities quickly.  Typical customers include medical and dental practices, grocery and retail stores, salons, gas stations, auto repair shops, and restaurants.  In a unique approach to lending, the IOU Financial advanced, automated application and approval system accurately assesses applicants’ financial realities, with an emphasis on day-to-day cash flow trends.  It makes loans of up to US$300,000 to qualified U.S. applicants ($100,000 in Canada) within a few business days, with affordable charges favorable to cash-flow management.  Its speed and transparency make IOU Financial a trusted alternative to banks.  To learn more visit: IOUFinancial.com.

About Rubicon Global

Rubicon Global is the worldwide leader in sustainable, cloud-based waste and recycling solutions.  Using its proprietary technology-enabled platform, the company provides comprehensive waste stream solutions that enable companies to reduce operating expenses and implement recycling programs.  Rubicon’s goal is to create a more sustainable solution for businesses and the planet.

RUBICONPro features fuel, equipment, financial, insurance and compliance benefits that previously were only available to the industry’s largest regional and national haulers and truck fleets.  Companies interested in RUBICONPro can request more information online at www.rubiconglobal.com/pro.  Rubicon’s technology-driven waste and recycling model empowers its network of independent haulers to compete for customers of all sizes, operate more efficiently, and grow their businesses.

To learn more visit: www.rubiconglobal.com.

Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties.  These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of IOU including, but not limited to, the impact of general economic conditions, industry conditions, dependence upon regulatory and shareholder approvals, the execution of definitive documentation and the uncertainty of obtaining additional financing.  Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements.  IOU does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise.

The TSX-V has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

SOURCE IOU Financial Inc. 

For further information: For more information regarding this press release or IOU Financial, please contact: Robert Gloer, President & Chief Operating Officer, +1 (678) 809-6251; Benjamin Yi, Corporate Development & Investor Relations, +1 (647) 295-0654; For more information regarding strategic partnerships with IOU Financial, please contact: Christophe Choquart, Vice President, Strategic Partnerships, +1 (678) 264-8584

Steady Cashflow for a Small Town Business

With 34 years in the industry under his belt, this hardware store owner saw an incredible opportunity and bought the business when the original owners decided to sell. “The business is coming up on its 70-year anniversary, and I’m nearing my tenth year as owner,” said the Russellville, Alabama resident. “There have been many challenges, but we have been dedicated to keeping our store open for the community.”

“For us, it’s all about the people. In a hardware/outdoor power equipment store, you must be a problem-solver,” said the business owner. “Helping the people of my community handle the day-to-day challenges of home, industrial, and lawn care is our business.”

The hardware store owner recently sought additional working capital from IOU Financial. “I acquired this business in 2007, just before the great economic bust, and we found that the banks’ attitude changed overnight,” he explained. “I had to find financing anywhere I could, and that can lead to very high interest rates.”

The business owner has put the funds to good use already. “With the capital from IOU, we paid off our outstanding high interest balances, and closed those accounts. This IOU loan is a simple interest loan, and has an end in sight,” he pointed out. “This will quickly raise our business credit rating and improve our relationships with the many vendors we deal with. We will also be able to pay our accounts more quickly and timely to take advantage of the early pay discounts and dating on future purchases.”

“Most banks don’t look beyond the credit score. IOU did and could see the plan we wanted to put in place. The procedure was fairly simple and quick compared to the banks.”

Another reason the owner chose IOU was because “all the reps were very personable and attentive to our needs and limitations. I didn’t encounter any pressure sales tactics,” he said. “The ease of the process, speed of the decision, and the willingness to answer questions at any point were great. If you choose IOU as your lender, you will be informed and understand everything throughout the loan process.”

LOOKING TO STABILIZE YOUR CASHFLOW? An affordable working capital loan could give your business what it needs to grow. Call 866-217-8564, or visit IOUFinancial.com to learn more.