Posts

The Introvert’s Guide to Networking

Today we have a guest post from Misty Mega, Head of Accounting Education and Programs at TSheets. Check out her tips on how introverts can better network below!

__________________________________________________________________________________________________

Raise your hand if you’re an introvert. Yep, me too. As a fellow introvert (with some extroverted tendencies), I find that networking doesn’t always come easy. Do you find yourself being very shy in groups where you don’t know anyone? I definitely do, and sometimes I would rather not be in that situation than make the effort.

But I force myself to meet people, no matter what. My trick is to find another person who is alone, instead of walking up to a large group and trying to become part of the conversation. As hard as that can be, I’m always glad that I did, so I’m sharing not only how I enter a conversation, but how I embrace my “why” — why I invest in relationships.

Start With a Handshake

Daunting as it may be, we need to step out of our comfort zones and start shaking hands. In today’s search for time, we need to focus on why we invest in relationships.

There are many ways for introverts to shine and network — both in person and online. Introverts are known to go deeper into relationship building with fewer people, so they enjoy quality over quantity. And building out our networks is an outstanding way for us to save time.

Take Advantage of Online Social Networks

When you build a network of individuals you trust and respect, the network becomes a lifeline that can help you cut down on research and troubleshooting. If you are not in a Facebook group with other people in your profession, find one and join one now!

In each of the groups I’m a member of, I’m continuously amazed by the responses people get when they need help. When they ask a question, they are flooded with responses from people who can either help them figure out the solution or tag someone who can. Not having this resource puts you at a disadvantage.

We need to step out of our boxes and shoot for a handful of quality, incredible people who you can offer support to and who, in turn, can be supportive. Having this network adds tremendous value to our lives.

Ask the Right Questions

Asking questions isn’t just about getting the answers you need. It can also be about getting the answers that other people need. To build effective relationships, we need to discover what motivates people and what they are trying to accomplish.

Every individual who starts a business does it for a reason. Sometimes it’s financial freedom or freedom to be their own boss, or it’s to provide their family a better life. In the same way, you need to figure out what other people’s goals are, and then dive deeper.

For example, when we ran our own business, my husband and I had a good relationship with our accountant. We spent long hours chatting with him every other week when we picked up our checks for payroll. However, he never asked us the right questions, and we never knew the right information to communicate.

If he had asked us, “What’s keeping you up at night?” we would have said we were staying at the office until 3 a.m. entering our sales invoices and receipts into QuickBooks because our point of sale system wasn’t integrated.

We would have told him that we were doing payroll by hand, calculating all of the minutes and verifying hours every time. We would have said our inventory is done on paper and it would be nice to be able to scan things in. He could have then saved us hours of frustration by recommending products that would have saved us both time.

The lesson I took from this was that when you ask a client questions about their business, they are happy to answer. If you find areas in which you can influence a client’s business, you’ll create a customer for life.

Be a Positive Force

Lastly, I want to focus on the power of positivity. The moment you begin to speak, people can hear in your tone if you are happy to hear from them. If you sound unhappy to hear from them, they will feel like they are bothering you. If that person is a client, they will stop calling you. If they’re a peer in your profession, they will be less likely to reach out to you. If people don’t feel comfortable asking questions, they won’t. Meaning that you won’t learn enough about them to be connected, solve a potential problem, or make that sale.

However, if you foster a relationship of open communication with boundaries, you will develop a great network of like-minded professionals, your clients will be happy to call you, and your team will be empowered. The power of positivity will save you time and boost your business.

Step out of your comfort zone and build your network, invest time in your customer relationships, and have a positive and open communication policy.

__________________________________________________________________________________________________

About the Author

Misty Megia, Head of Accounting Education and Programs at TSheets, has over 20 years’ experience in market strategy, project management, public speaking, corporate branding, and channel marketing. In 2015 she received CPA Practice Advisor’s Most Powerful Women in Accounting Award. Connect with Misty on LinkedIn.

 

Networking Tips for Small Business Owners

Networking is important for all business owners, especially small business owners, because it provides opportunities to generate new business and leads, meet VIP clients, approach investors and get important advice and mentorship. Having access to the right people in your industry can open doors and help you grow your business faster and more efficiently than doing so on your own.

However, some small business owners encounter roadblocks such as lack of time or money and being too shy or intimidated to approach people at events. The good news is that networking is always possible with these tips!

Prepare an Ice Breaker

Many people are naturally shy, which is why it may be very intimidating for them to approach a big name client, possible partner, or mentor at an event. The problem is that there is no point to attend these events unless you proactively choose to network.

Even if you are not a social butterfly, you can effectively approach and start conversations with strangers by preparing icebreakers and elevator pitches. An icebreaker is an effective way to engage with another person without diving right into your pitch. You can follow up on a recent speech, inquire about the person’s reasons for attending the event, or make a comment about the weather or food.

Once you have managed to start a conversation, you will need to get to the point quickly so you don’t lose the individual’s attention or have them turn to speak to someone else. This can be easily done with an elevator pitch, which is a minute-long description of who you are, what your business is and what you hope to achieve by talking to this person.

Invest in Business Cards

Networking doesn’t only have to occur at official events; you never know when you can meet a potential client, investor or business partner! This is why it is imperative to make and always carry business cards to hand out to those you want to get in contact with in the future. Plus, a business card makes you look more professional and serious than simply writing your email or phone number on a piece of napkin.

When deciding which business card to create, you can go the traditional route or attempt to make your card stand out from the rest. Consider your brand and the image you want it to portray to others when designing the cards, remembering that your brand image needs to be consistent across all of your marketing materials. If you own a tax accounting firm, you likely will need to create a more conservative card, while a young tech company or a baby clothing boutique can afford to be more risque with their design.

All cards need to contain the following information:

  • Name
  • Phone number(s)
  • Email
  • Website
  • Address

However, they don’t need to be limited to that information — you can include photos of your products or services, a motto and even a short call to action (CTA)!

Utilize Social Media

You may not be aware, but you can connect with important players in your industry without ever leaving the confines of your business! The truth is that technological advances have made it easier than ever to join online groups, ask questions and communicate with others through a computer or handheld device.


While LinkedIn is a platform typically associated with finding work, it is also the most popular professional networking resource, connecting over 433 million users in more than 200 countries worldwide. Once you create a profile on the site, you can connect with others by importing your email contacts, or manually entering a person’s name or email. Once you make connections with your contacts, you can view their connections, creating a networking circle with very little effort!

Additionally, LinkedIn has many online groups dedicated to specific industries and careers. The members of the groups ask questions, provide advice, hold forums and even organize offline events!

Other social media platforms, such as Facebook, can also serve as beneficial resources to connect with important business contacts online.

There are great benefits to networking, especially the connections and knowledge you can gain from attending conferences, setting up exhibits at tradeshows and traveling to award ceremonies and other events. If you need financial help to afford these networking strategies, turn to IOU Financial! We specialize in helping small business owners grow their businesses with loans of up to $300,000! Plus, if you just found out about an important conference, you don’t need to wait weeks for approval, as we can provide a loan in under 48 hours! Click here to find out more!