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Are You Forgetting the Offline Marketing of Your Online Business?

So, you’re running an online business or an e-commerce shop, and there’s no need to advertise your business offline?

Wrong!

You should be jumping at every opportunity to promote your products and services and drive offline traffic using both innovative and conventional methods.

Here are a couple of ideas on how to do that.

Local Newspaper Ads

It’s true that many people, particularly younger audiences, use digital sources when it comes to consuming news and learning about new products, but according to a recent media consumer survey conducted by Deloitte,55% of respondentsstill use newspapers, magazines, TV, and radio as their main sources of information.

Bearingthis in mind, you should target your audience with ads in local newspapers.

Moreover, many colleges and high schoolshave their newspapers which means that even if your product and services are aimed at younger people, you can reach them throughthis old-school medium.

Both ofthese options offer you low-cost advertising.

Join Your Local Chamber of Commerce

This is a no-brainer as your local Chamber of Commerce will help you increase brand awareness and make your business come off as more legit in the eyes of your prospects.

For example, if a company is a member of the Chamber, 43% of consumersare more likely to purchase from it.

Besides boosting the reputation of your business, this membership will also positively impact your local SERP rankings, as every chamber has a website. In other words, you’ll be listed on their website and this will put you on your prospects’ map.

Attend Trade Shows

Trade shows and other industry events present you with a great opportunity to build and expand your network, showcase your products and services, and attract new customers.

You will meet a lot of interesting people and possibly strike up some business relationships.

The trick is to prepare yourself thoroughly and promote your business in the best possible light by investing in custom branded bannerswhich will make your booth or display table stand out.

Apart from being in attendance, you should also consider becoming a speaker at such events. This way, your business will gain additional exposure, and you’ll establish yourself as an authority in your niche.

Use Branded Merch

Pens, tote bags, baseball caps, t-shirts, and other ordinary items with the logo of your company on easily turn into powerful advertising tools that keep on giving and building awareness.

Instead of slipping potential customers or business partners your business card, you should give them something that they can actually use. You can be sure that they’ll wear the t-shirtor put their data on the flash drive you gave them.

Unlike a business card, these objects have another purpose other than simply promoting your business.

Finally, whenever people use that flash drive, they’ll see your logo and company name which means that you’ve managed to integrate your brand into their daily routine. This is the brand repetition with a twistsince people have learned how to successfully ignore advertising, but branded merch also provides value which makes it hard to be oblivious to.

Help Your Audience

Freebies don’t always have to be tangible.

You can offer to help your prospects and help them learn something new or solve their problems.

Just like you write blog posts and create how-to guides and videos for your online marketing, you can also do the same in real life.

You can host free seminars or make guest appearances at local radio shows and talk about some of the most common pain points of your audience, and answer their questions.

Educational workshops are another way of getting in touch with your audience and offer them something of value.

Cross Promotions With Complementary Businesses

By joining forces with a company which offers complementary products or services, especially if it’s a brick-and-mortar business, you can find a great offline channel to promote your offer in a context.

Another good idea is to partner with a local business with a strong offline presence but no online experience and reach. This partnership can be beneficial for both sides as you can be featured in their offline promotional efforts and vice versa.

Leverage Guerilla Marketing Tactics

These unconventional methods can draw your audience’s attention without spending a fortune.

Graffiti allows you to spread the word about your business by using dull city walls as a canvas. They’re highly visible and it’s hard not to take notice. Just make sure to obtain all the necessary permits.

Leaving sticky notes at random places such as coffee shops, libraries, or bus stops is a great way ofcapturing people’s attention in a subtle and yet memorable way.

Or you can sneakily leave branded pens at banks or other places where people might need them,

As you can see, these methods are pretty simple and straightforward, and by neglecting offline marketing, you’re leaving too much money on the table.

Guest Post: About the Author

Michael Deane is one of the editors of Qeedle, a small business magazine. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.

Small Business Owner’s Guide to Podcast Marketing

 Small businesses need to find their voice. Building a loyal audience and customer base around your brand has never been as important as it is today. In modern business, content marketing plays an essential role in promoting your company’s mission and vision and stats tell the tale. Content marketing is used by 86% of B2C marketers, while that number rises to 91% for B2B marketers.It seems that as long as you have something relevant to say and are willing to present it in an attractive manner, your message will be heard.

On the road to discovering your company’s voice, you might want to speak up! One of the more attractive methods of content marketing is, in fact, podcast marketing. Now sure, not everyone will feel comfortable exposing themselves directly to an audience but there are a bunch of reasons why you should give podcasting a go.

For starters, podcasts are becoming more important because they are both a great source of entertainment but also an amazing educational tool. It is a great way to build a close relationship with your audience. Another benefit is that podcasting as a medium of communication is a lot more engaging than some other forms used for content marketing. Finally, making a podcast allows you to perfect your public speaking skills in a safe environment where you control what part of the conversation actually gets released.

How to Make a Podcast

You should know that even though the process might seem complicated, it’s very easy to grasp once you’ve understood the basics.

The Technical Aspect

The most fundamental piece of equipment you’ll need is something to record yourself speaking, meaning a microphone and some basic recording software. Everything else, from studio headphones to sound design software, is there to help you achieve certain levels of production quality. As your need for production quality grows, so will the need for investing additional resources. For example, let’s say you’re looking to go with a video version as well since YouTube is a great place for promoting your podcast. Like all of your company videos, you’ll need to work on giving it a professional look, which will require more investments like getting the right video recording and editing equipment, setting up a place to shoot, etc.

If you’re only starting out, try to determine a standard that you’re satisfied with while staying within budget. The production quality of your podcast is only a small portion of the story.

Content and format

With technicalities out of the way, you need to focus on the format of the show and the content of your episodes. Will it be hosted by more than one person? Are you going to have guests on? Once you’ve determined the format, you have to prepare and research what type of content would be most relevant to the audience you’d like to gather around your show.

SEO is an important part of running a small business in general, but it can add incredible value to your podcast marketing too. For instance, by researching keywords, you’ll be able to define the questions your audience needs answered and you’ll get to do the answering. It will also be of help when you’re optimizing your show notes. If you place your podcast on your website as well, each page should be optimized in order to improve its ranking. If you’re able to afford it, you can even consider adding a transcript of the full show.

Podcast Promotion

Once you’ve produced your podcast, you’ll need to upload it to relevant platforms such as iTunes, Libsyn or PodBean. However, developing a strategy for promoting your podcast is the final piece of the puzzle which will make all the difference.

Social Media Platforms

Using social media to promote your podcast is a must. Platforms like Facebook, Twitter, and Instagram will help you build a community while enabling direct contact with your audience. Your episodes are a great source of promotional material, meaning you can use it to create quotes, sound bites, promotional posters, trailers, infographics or anything that your audience might engage with. Once you’ve gathered a significant following, you can include your followers in the production of the show. They can suggest topics for future episodes or you can even create a special, periodical Q&A show where you’ll answer their questions and give them a shout out.

Be My Guest and I’ll Be Yours

Having guests come on your show has great promotional value. They usually have audiences of their own and you will access them via that episode. The size and the engagement level of their audience is an important parameter to take into account when inviting people on your podcast. Bear in mind that they’ll be looking at your reach as well.

Aside from having guests on, you can also make guest appearances on other people’s shows. The same benefits apply here and this is an aspect of podcast marketing that doesn’t require for you to have a podcast of your own. In order to make the most out of each appearance, keep a couple of things in mind. Make sure you go on shows that have an audience which is likely to respond positively to your brand, service or product. It’s also essential that you have your company’s online information in order since your contacts, website, and social media profiles will be available in the show notes. Lastly, consider making a discount offer that only the listeners of the show can use, by offering a promo code or sharing a special landing page. That way, you’ll not only entice them to become paying customers but you can also measure the influence of each individual appearance.

Advertising Your Podcast vs. Podcast Advertising

Paying for ads to boost the growth of your podcast is great if you can set aside a budget for it. But for small business owners, podcasts are more of a promotional tool rather and that money is usually reserved to be spent elsewhere.

Podcast advertising, on the other hand, can be quite useful in more ways than one. If your audience is large and engaged enough, you can start monetizing your podcast by selling ad spots to other companies. Still, if you don’t have your own podcast, you can advertise your company on other people’s shows and reach new customers that way.

Guest Post: About the Author

Mark is a biz-dev hero at Invoicebus – a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.

Networking for Small Business Owners

Networking for small business owners is imperative to make vital connections to grow your company. Interacting with potential investors, business partners or clients will help you form loyal and trusting relationships and open up new opportunities.

The biggest roadblock that prevents small business owners from networking is lack of time—it’s difficult to carve-out hours to attend an event or a conference when you are practically living at the office. However, networking should not be ignored—with these tips, you can achieve this goal.

Utilize LinkedIn

LinkedIn is a social media platform designed to connect professionals in virtually any industry. They currently have over 500 million members in over 200 countries around the world. The first step to using this site is to create a personal account with your photo and contact information. You should add details about your business so that when you communicate with other members, they are able to easily find what company you own.

You can also create a business page showcasing your business on LinkedIn. If you connect your email account, you will automatically be able to add your contacts. You can also search for contacts via their name or company they work for.

LinkedIn transformed the networking world by allowing users to create groups by interest or industry, where you can find like minded entrepreneurs or clients without leaving your home or office. You can also join professional groups and ask questions to get help in growing your business.

Host a Meet & Greet

Devoting time to net working can be especially productive if you combine it with other goals, such as brand recognition and connecting with new customers. A great way to do all three is to host a meet & greet inside your business, if it has a physical location.

Start with inviting other small business owners either in your niche or simply in your area. This will be a great way to connect with other entrepreneurs, bounce ideas off each other and learn new tips on improving your business operations.

To make sure that everyone interacts and has a good time, plan some activities, such as ice breakers or fun games. Make sure the attendees have enough room to mingle and get to know one another. Facilitate interaction by setting up small tables where attendees can congregate, but encourage everyone to move around the room.

This will not only connect you with other like-minded professionals, but also expose your business and products to possible new customers.

Cross-Promotion

If your goal is to network with potential customers, a highly effective way to do so is cross-promotion strategies. Partner with another business, preferably not in your industry so as to avoid competition. You can work together to promote each other’s brands on collaborative materials.

This can be as simple as leaving flyers or coupons in each other’s locations, or as complex as creating a marketing plan to promote both brands. For example, think of world-known companies such as T-Mobile and Netflix offering their services in a joint plan.

By joining another company in your networking efforts, you can expose your brand to a brand new customer base and decrease your marketing and advertising costs.

If you are looking for financial assistance to invest in your business, look no further than IOU Financial. Our company supports small businesses with easy and quick loans. Contact us today to learn how you can get a secured loan of up to $300,000 in 24-48 hours.

Women in Business: How to Get Certified as a Woman-Owned Business

If you are a woman who owns or runs a business, you can gain a competitive advantage by having your business certified as women-owned. Although the process can be time-consuming, it’s well worth the effort, because many governmental entities and public corporations have quotas for women-owned businesses. So don’t despair if you are not part of the “old boys’ network.” Celebrate instead, and fight for you share of the pie by getting certified.

The federal government  likes women-owned businesses, and has a requirement to award 5% of eligible prime contracting money to women-owned small business. Government agencies and large companies distribute requests for proposals through organizations like the National Association of Women Business Owners (NWBOC) and the Women’s Business Enterprise National Council (WBENC), who in turn distribute the requests to members. In addition, many state and local governments offer opportunities for women-owned businesses, as do large corporations such as Starbucks and Target.

Who Qualifies?

In general, a business is considered women-owned if:

  • Women control at least 51% of the company, and they are U.S. citizens
  • Women must manage the daily operation of the company and must occupy the highest executive office on a full-time basis
  • A woman and man can jointly own a women-owned business as long as the woman owns 51% and can demonstrate her control and management of the company

Four Certification Programs

There are four major, nationally-recognized certification programs for women-owned businesses:

  • Small Business Administration’s Women-Owned Small Business (WOSB) designation: This is an excellent certification for businesses wishing to bid on federal contracts. The WOSB designation helps women-owned businesses in industries where they are underrepresented.
  • Disadvantaged Business Enterprise (DBE) certification: This is a federal designation provided by your state. It can help you win contracts from the U.S. Department of Transportation. States that issue contracts that use federal money must include DBE businesses at a predetermined level. DBE certification is not just for women – it also applies to minorities.
  • Women’s Business Enterprise National Council (WBENC) certification: This is probably the premier non-governmental certification, accepted at federal, state, and local entities as well as 1,000+ corporations. Certification requires significant paperwork and a personal interview, but there isn’t any requirement for the size or age of your business. The SBA accepts the WBENC certification for the WOSB program. By joining WBENC, you gain access to thousands of other female business owners.
  • Nation Woman Business Owners Corporation (NWBOC) certification: This program is similar to the one offered by WBENC. In addition, NWBOC offers training and mentoring opportunities.

LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz

Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ideas about how you can help your employees to use this platform not just for their personal needs, but to benefit your company:

Become Authority Figures

To set your company apart from the competition, an effective way is to facilitate your employees to becoming authority figures in their respective niches. LinkedIn is a platform that can help with this goal, allowing employees to post articles and blogs on their profiles.

A marketing expert can write about the latest trends, while a mechanic can write about tips on preserving a car’s value. When online viewers search for keywords related to the content, they read the articles and start to form trusting relationships with your employees.

If your team members can become known in their fields for their authoritative and informative content, you will improve your brand recognition and attract new customers.

Network

To find new clients, business partners or investors, you should encourage your employees to network. LinkedIn makes this objective easy by promoting online networking that transcends time and location constraints.

Your employees can join industry-specific groups where they can join conversations and make important connections. They can search for specific individuals and reach out to them on the platform.

LinkedIn Showcase Pages allows employees to create pages that highlight a certain area of the business, and then share that with a target audience. For example, if your business needs an investment to explore franchising opportunities, you can create a page that reflects your earnings and profits, as well as goals, and share that with interested investors.

If your team members are encouraged to make connections on LinkedIn, your company can leverage that for business opportunities.

Recruit

Increased competition has made it challenging for some businesses to recruit and retain employees. LinkedIn can offer an advantage to your HR department in this regard.

LinkedIn makes it easy to search for candidates based on their current position and experience. Instead of posting an ad on a general career site, such as Indeed, you are able to do a targeted search and view detailed information to make faster and more informed hiring decisions.

LinkedIn Career Page is another option for candidate searches, helping prospective candidates come to you. The Jobs tab on this page lists current openings as well as insights from current employees about the company and their positions.

The Life Tab helps candidates determine if your company would be the right fit for them. This tab offers photos and videos shared by your employees as well as any written content that can be shared about your company culture.

This helps your business share benefits that candidates can expect if they join your team, and allows your hiring managers to connect with potential employees on a more personal level.

There are multiple opportunities that LinkedIn offers that can benefit your business. Some of them, such as promotion and marketing, may require a financial investment. If you need a partner that can help you grow your business, IOU Financial is ready to help. We work with small business owners to help them finance their goals. Contact us today to learn more about our easy and fast loans of up to $300,000.

3 Excellent Online Communities for Women Entrepreneurs

Women in the U.S. are taking their careers more seriously than ever before as well as the necessary steps to become entrepreneurs. Since 2007, there are 45% more female-owned businesses—which currently employ 9 million people in this country.

Although women have been making significant progress in the business world in recent years, it is still mostly run and controlled by men. As such, females need their own communities to help them with the motivation to succeed, resources to start their own business and support to meet the challenges head on. The following online communities are great choices for women entrepreneurs:

Chic CEO

This community targets those females who want to become entrepreneurs, or are in the first stages of developing their ideas. A common barrier to the process is fear and the belief that they can’t do it, so Chic CEO provides resources to help women conquer their fears.

The site offers tutorials and advice from actual business owners that is easy to understand and follow. Check out the following resources:

  • 3 Day Chic Start: an online tutorial that focuses on customer service and brand development
  • Business Plan format guide
  • Blog
  • Resource Center that recommends books, interviews with other professionals and more

Yes She Can

As the name itself suggests, this online community empowers women to follow their dreams and live up to their full potential. This site targets female Los Angeles business owners and professionals, sharing local events, stories, advice and resources to empower females.

Started by professional writer, Lydia Mack, Yes She Can offers several cool features:

  • Sole news source for female LA entrepreneurs
  • Calendar with hand selected events, such as conferences, lectures, meetups and workshops to help women advance in their careers
  • Weekly newsletter with strategies to improve both the personal and professional lives of women
  • Monthly meetups where members meet on the first Friday of every month to network and share their thoughts and advice

Note: Although this group is Los Angeles based, it is a great example of local groups throughout the country. With an easy online search, females can find meetups and meetings in their areas.

Lean In

This organization was created by Facebook’s Founder and Board Chair, Sheryl Sandberg. Named after a book she wrote, Lean In: Women, Work, and the Will to Lead, this site is dedicated to aiding women in their quest to follow their ambitions.

They accomplish their goal in three ways:

  • Create Circles, where over 37,000 different groups of women meet throughout the world to discuss their objectives and create plans to succeed
  • Create awareness campaigns to educate the public about important issues surrounding the success of women, and men’s role in this process
  • Create tutorials, videos and discussion guides for both men and women on helping females succeed in the business world

If you are a female entrepreneur who has a great idea for a new business, but lack funding, turn to IOU Financial. Our company is committed to helping both men and women follow their dreams and ambitions. Contact us today at www.ioufinancial.com to find out about our easy business loans of up to $300,000!

How My Business Can Give Back (While Still Being Financially Responsible)

Giving back to the community is a wonderful thing, just on the face of it. It’s also a way for a small business to show its ties to the community, attract new customers and increase networking opportunities. Your marketing should see a boost when you enhance your reputation and brand recognition by publicizing your social responsibility. The great thing is that there are many ways to give back without breaking the bank. Here are 10:

  1. Collection jar:

    Here’s an easy way to start. Put a collection jar on your counter for the charity of your choice. You can post a sign next to it saying you’ll match all contributions one for one.

  2. Referral program:

    You can team up with a charity or nonprofit by giving a set amount when a customer refers a new customer. For example, you might give $25 in the referrer’s name to your local no-kill pet shelter with each referral.

  3. Sponsor an event:

    This is a great way to get a huge amount of recognition in the community. It need not be expensive, especially if you team up with other businesses. Consider events like a 10K walk, where you donate water bottles to participants.

  4. Encourage employees to volunteer:

    Give employees some paid time off each quarter to volunteer at worthwhile causes. Programs like Habitat for Humanity gladly accept folks to volunteer for a few hours, a day or more. By participating in this type of initiative, you might find it easier to recruit and retain quality employees.

  5. Buy from your small business neighbors:

    Get together with your other nearby small businesses to promote local buying. This directly helps the community by supporting local businesses in their quest to fight off the big chains that dominate the landscape. Your group can print up signs and post them in your storefronts promoting local buying and naming the participants. You can also leave positive reviews on social media.

  6. Offer a play area:

    Parents are more likely to shop in your store if you set up a play area where they can deposit their young kids for a while. Even a few minutes of relief will be much appreciated by parents, who likely will become regular customers even after the kids grow up and leave home.

  7. Participate in community events:

    The key here is to print up T-shirts for you and your employees to wear at local events, like a highway flower planting or car wash to benefit the local high school.

  8. Adopt a highway:

    Speaking of highways, contact your local authorities about adopting a stretch of highway. It doesn’t cost much, and they will put up a sign seen by tens of thousands each day that recognizes your contribution. That’s cost-effective marketing!

  9. Sponsor a school sports team:

    You choose the amount of money to contribute. Maybe you decide to pay for shirts or caps with your logo on them. Then you can take out local printed ads announcing your sponsorship and wishing the team well. Parents will be impressed.

  10. Start a charity drive:

    Think about a book drive for the local library, or a food/clothing drive for the less fortunate. Alternatively, join in on an existing drive, perhaps a soup kitchen or toys for tots. Even a small contribution will be greatly appreciated.

 

The Introvert’s Guide to Networking

Today we have a guest post from Misty Mega, Head of Accounting Education and Programs at TSheets. Check out her tips on how introverts can better network below!

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Raise your hand if you’re an introvert. Yep, me too. As a fellow introvert (with some extroverted tendencies), I find that networking doesn’t always come easy. Do you find yourself being very shy in groups where you don’t know anyone? I definitely do, and sometimes I would rather not be in that situation than make the effort.

But I force myself to meet people, no matter what. My trick is to find another person who is alone, instead of walking up to a large group and trying to become part of the conversation. As hard as that can be, I’m always glad that I did, so I’m sharing not only how I enter a conversation, but how I embrace my “why” — why I invest in relationships.

Start With a Handshake

Daunting as it may be, we need to step out of our comfort zones and start shaking hands. In today’s search for time, we need to focus on why we invest in relationships.

There are many ways for introverts to shine and network — both in person and online. Introverts are known to go deeper into relationship building with fewer people, so they enjoy quality over quantity. And building out our networks is an outstanding way for us to save time.

Take Advantage of Online Social Networks

When you build a network of individuals you trust and respect, the network becomes a lifeline that can help you cut down on research and troubleshooting. If you are not in a Facebook group with other people in your profession, find one and join one now!

In each of the groups I’m a member of, I’m continuously amazed by the responses people get when they need help. When they ask a question, they are flooded with responses from people who can either help them figure out the solution or tag someone who can. Not having this resource puts you at a disadvantage.

We need to step out of our boxes and shoot for a handful of quality, incredible people who you can offer support to and who, in turn, can be supportive. Having this network adds tremendous value to our lives.

Ask the Right Questions

Asking questions isn’t just about getting the answers you need. It can also be about getting the answers that other people need. To build effective relationships, we need to discover what motivates people and what they are trying to accomplish.

Every individual who starts a business does it for a reason. Sometimes it’s financial freedom or freedom to be their own boss, or it’s to provide their family a better life. In the same way, you need to figure out what other people’s goals are, and then dive deeper.

For example, when we ran our own business, my husband and I had a good relationship with our accountant. We spent long hours chatting with him every other week when we picked up our checks for payroll. However, he never asked us the right questions, and we never knew the right information to communicate.

If he had asked us, “What’s keeping you up at night?” we would have said we were staying at the office until 3 a.m. entering our sales invoices and receipts into QuickBooks because our point of sale system wasn’t integrated.

We would have told him that we were doing payroll by hand, calculating all of the minutes and verifying hours every time. We would have said our inventory is done on paper and it would be nice to be able to scan things in. He could have then saved us hours of frustration by recommending products that would have saved us both time.

The lesson I took from this was that when you ask a client questions about their business, they are happy to answer. If you find areas in which you can influence a client’s business, you’ll create a customer for life.

Be a Positive Force

Lastly, I want to focus on the power of positivity. The moment you begin to speak, people can hear in your tone if you are happy to hear from them. If you sound unhappy to hear from them, they will feel like they are bothering you. If that person is a client, they will stop calling you. If they’re a peer in your profession, they will be less likely to reach out to you. If people don’t feel comfortable asking questions, they won’t. Meaning that you won’t learn enough about them to be connected, solve a potential problem, or make that sale.

However, if you foster a relationship of open communication with boundaries, you will develop a great network of like-minded professionals, your clients will be happy to call you, and your team will be empowered. The power of positivity will save you time and boost your business.

Step out of your comfort zone and build your network, invest time in your customer relationships, and have a positive and open communication policy.

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Guest Post: About the Author

Misty Megia, Head of Accounting Education and Programs at TSheets, has over 20 years’ experience in market strategy, project management, public speaking, corporate branding, and channel marketing. In 2015 she received CPA Practice Advisor’s Most Powerful Women in Accounting Award. Connect with Misty on LinkedIn.

 

Networking Tips for Small Business Owners

Networking is important for all business owners, especially small business owners, because it provides opportunities to generate new business and leads, meet VIP clients, approach investors and get important advice and mentorship. Having access to the right people in your industry can open doors and help you grow your business faster and more efficiently than doing so on your own.

However, some small business owners encounter roadblocks such as lack of time or money and being too shy or intimidated to approach people at events. The good news is that networking is always possible with these tips!

Prepare an Ice Breaker

Many people are naturally shy, which is why it may be very intimidating for them to approach a big name client, possible partner, or mentor at an event. The problem is that there is no point to attend these events unless you proactively choose to network.

Even if you are not a social butterfly, you can effectively approach and start conversations with strangers by preparing icebreakers and elevator pitches. An icebreaker is an effective way to engage with another person without diving right into your pitch. You can follow up on a recent speech, inquire about the person’s reasons for attending the event, or make a comment about the weather or food.

Once you have managed to start a conversation, you will need to get to the point quickly so you don’t lose the individual’s attention or have them turn to speak to someone else. This can be easily done with an elevator pitch, which is a minute-long description of who you are, what your business is and what you hope to achieve by talking to this person.

Invest in Business Cards

Networking doesn’t only have to occur at official events; you never know when you can meet a potential client, investor or business partner! This is why it is imperative to make and always carry business cards to hand out to those you want to get in contact with in the future. Plus, a business card makes you look more professional and serious than simply writing your email or phone number on a piece of napkin.

When deciding which business card to create, you can go the traditional route or attempt to make your card stand out from the rest. Consider your brand and the image you want it to portray to others when designing the cards, remembering that your brand image needs to be consistent across all of your marketing materials. If you own a tax accounting firm, you likely will need to create a more conservative card, while a young tech company or a baby clothing boutique can afford to be more risque with their design.

All cards need to contain the following information:

  • Name
  • Phone number(s)
  • Email
  • Website
  • Address

However, they don’t need to be limited to that information — you can include photos of your products or services, a motto and even a short call to action (CTA)!

Utilize Social Media

You may not be aware, but you can connect with important players in your industry without ever leaving the confines of your business! The truth is that technological advances have made it easier than ever to join online groups, ask questions and communicate with others through a computer or handheld device.


While LinkedIn is a platform typically associated with finding work, it is also the most popular professional networking resource, connecting over 433 million users in more than 200 countries worldwide. Once you create a profile on the site, you can connect with others by importing your email contacts, or manually entering a person’s name or email. Once you make connections with your contacts, you can view their connections, creating a networking circle with very little effort!

Additionally, LinkedIn has many online groups dedicated to specific industries and careers. The members of the groups ask questions, provide advice, hold forums and even organize offline events!

Other social media platforms, such as Facebook, can also serve as beneficial resources to connect with important business contacts online.

There are great benefits to networking, especially the connections and knowledge you can gain from attending conferences, setting up exhibits at tradeshows and traveling to award ceremonies and other events. If you need financial help to afford these networking strategies, turn to IOU Financial! We specialize in helping small business owners grow their businesses with loans of up to $300,000! Plus, if you just found out about an important conference, you don’t need to wait weeks for approval, as we can provide a loan in under 48 hours! Click here to find out more!